Brioni
Brioni's refined menswear and luxury fashion campaigns across editorial lookbooks and portraits
Featured Brioni projects
This week's top Brioni projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Brioni · Brioni S/S 26 Men's Lookbook
The Brioni Spring/Summer 2026 men's lookbook channels a study in refined, relaxed tailoring set against an atmospheric backdrop of weathered stone and classical architecture. Captured with an editorial eye, the imagery explores the intersection of soft garment drape and rigid masonry, utilizing golden hour light and high-contrast shadows to emphasize texture and form. Photographed by Paolo Di Lucente with design direction from Norbert Stumpfl, the collection leans into earthy palettes and tactile fabrics including linen, silk-blends, and suede. Fashion stylist Mattias Karlsson curates an aesthetic defined by clean lines and understated luxury, featuring a series of structured blazers and pleated trousers that evoke a contemplative, sophisticated mood.
Project Brioni · Spring Summer 26
Brioni presents the Spring Summer 26 menswear collection through an editorial lens, captured by photographer Paolo Di Lucente. The campaign leans into a series of intimate, architectural settings where classic tailoring meets tactile, rustic environments. Featuring models Badhiel Lony Nyang, Igor Vojinovic, and Rokas Kavaliauskas, the imagery emphasizes the silhouette of the garments against stone columns, arcades, and distressed plaster walls. With fashion styling by Mattias Karlsson and casting by Aymeric, the work utilizes hard light and natural shadows to highlight fabric textures and structured cuts. The series employs an analogue / film aesthetic to ground the collection in a warm, earthy palette.
Project Brioni · Oscar Isaac
Brioni presents a series of editorial portraits featuring actor Oscar Isaac. Captured by photographer Stefano Ortega, the campaign leans into a minimalist studio aesthetic, utilizing low-key chiaroscuro lighting to emphasize the sharp structure and fine texture of the house's tailored menswear. The imagery employs a monochrome palette and gritty, cinematic framing to create a contemplative mood. Each portrait focuses on the form of the tailored suiting, set against deep, dark backgrounds that highlight the subject through high-contrast highlights and directional studio lighting.
Project Brioni · BRIONI FW 24
The Brioni FW 24 campaign presents a refined study in luxury menswear, focusing on the precision of tailoring and fabric texture. Shot against a stark, seamless studio backdrop, the editorial portraits leverage a monochrome aesthetic to isolate the structured silhouettes of formal tuxedo jackets, textured wool outerwear, and knitwear. Photographer Alessandro Burzigotti employs clean, directional lighting to accentuate the nuances of the garments, from houndstooth patterns to velvet lapels. With art direction by Li Von Euler, the campaign maintains a consistent, minimalist visual language across the series. Featuring model Jonas Mason, the imagery incorporates techniques like chiaroscuro and high-key lighting to define the collection’s contours. Grooming and finishing touches were provided by hair stylist Massimo Gamba and makeup artist Alice Fayre.
Project Brioni · Brioni S/S 2025
The Brioni Spring/Summer 2025 campaign presents a series of editorial portraits focused on modern tailoring. Photographed by Jeremy Everett, the collection is defined by a clean, minimalist approach to menswear, emphasizing material textures and architectural silhouettes against urban backdrops. Creative direction by Norbert Stumpfl and styling by James Valeri frame the garments—ranging from sharp blue suiting to suede jackets—within a sophisticated lifestyle aesthetic. The imagery relies on natural light and vertical compositions to highlight the fluid movement and poise of models Daniel Liu, Edoardo Sebastianelli, and Jonas Mason in diverse city environments.
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