Brioni
Brioni's refined menswear and luxury fashion campaigns across editorial lookbooks and portraits
Featured Brioni projects
This week's top Brioni projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Brioni · Brioni S/S 26 Men's Lookbook
The Brioni Spring/Summer 2026 men's lookbook channels a study in refined, relaxed tailoring set against an atmospheric backdrop of weathered stone and classical architecture. Captured with an editorial eye, the imagery explores the intersection of soft garment drape and rigid masonry, utilizing golden hour light and high-contrast shadows to emphasize texture and form. Photographed by Paolo Di Lucente with design direction from Norbert Stumpfl, the collection leans into earthy palettes and tactile fabrics including linen, silk-blends, and suede. Fashion stylist Mattias Karlsson curates an aesthetic defined by clean lines and understated luxury, featuring a series of structured blazers and pleated trousers that evoke a contemplative, sophisticated mood.
Project Brioni · Spring Summer 26
Brioni presents the Spring Summer 26 menswear collection through an editorial lens, captured by photographer Paolo Di Lucente. The campaign leans into a series of intimate, architectural settings where classic tailoring meets tactile, rustic environments. Featuring models Badhiel Lony Nyang, Igor Vojinovic, and Rokas Kavaliauskas, the imagery emphasizes the silhouette of the garments against stone columns, arcades, and distressed plaster walls. With fashion styling by Mattias Karlsson and casting by Aymeric, the work utilizes hard light and natural shadows to highlight fabric textures and structured cuts. The series employs an analogue / film aesthetic to ground the collection in a warm, earthy palette.
Project Brioni · Oscar Isaac
Brioni presents a series of editorial portraits featuring actor Oscar Isaac. Captured by photographer Stefano Ortega, the campaign leans into a minimalist studio aesthetic, utilizing low-key chiaroscuro lighting to emphasize the sharp structure and fine texture of the house's tailored menswear. The imagery employs a monochrome palette and gritty, cinematic framing to create a contemplative mood. Each portrait focuses on the form of the tailored suiting, set against deep, dark backgrounds that highlight the subject through high-contrast highlights and directional studio lighting.
Project Brioni · BRIONI FW 24
The Brioni FW 24 campaign presents a refined study in luxury menswear, focusing on the precision of tailoring and fabric texture. Shot against a stark, seamless studio backdrop, the editorial portraits leverage a monochrome aesthetic to isolate the structured silhouettes of formal tuxedo jackets, textured wool outerwear, and knitwear. Photographer Alessandro Burzigotti employs clean, directional lighting to accentuate the nuances of the garments, from houndstooth patterns to velvet lapels. With art direction by Li Von Euler, the campaign maintains a consistent, minimalist visual language across the series. Featuring model Jonas Mason, the imagery incorporates techniques like chiaroscuro and high-key lighting to define the collection’s contours. Grooming and finishing touches were provided by hair stylist Massimo Gamba and makeup artist Alice Fayre.
Project Brioni · Brioni S/S 2025
The Brioni Spring/Summer 2025 campaign presents a series of editorial portraits focused on modern tailoring. Photographed by Jeremy Everett, the collection is defined by a clean, minimalist approach to menswear, emphasizing material textures and architectural silhouettes against urban backdrops. Creative direction by Norbert Stumpfl and styling by James Valeri frame the garments—ranging from sharp blue suiting to suede jackets—within a sophisticated lifestyle aesthetic. The imagery relies on natural light and vertical compositions to highlight the fluid movement and poise of models Daniel Liu, Edoardo Sebastianelli, and Jonas Mason in diverse city environments.
Project Brioni · Brioni Spring / Summer 2027 Lookbook
The Brioni Spring/Summer 2027 lookbook masterfully bridges the gap between heritage tailoring and contemporary ease. Captured through the lens of photographer Eddie Wrey, the collection finds its rhythm against a backdrop of neoclassical columns and textured stone courtyards, creating a visual dialogue between the brand’s enduring luxury fashion identity and the raw, rhythmic geometry of its architectural surroundings. Under the editorial guidance of stylist Giovanni Dario Laudicina, the campaign emphasizes a rich, earth-toned palette that feels both grounded and elevated. The casting, overseen by Piotr Chamier and modeled by Robbie Jr, leans into an aesthetic of quiet, mature confidence, allowing the craftsmanship of each piece—from wide-leg trousers and structured leather totes to intricate knit polos—to take center stage. By utilizing natural light as a primary narrative tool, the imagery highlights the interplay of wool, silk, and suede textures with remarkable clarity. This series transcends traditional commercial fashion imagery, instead favoring a refined editorial lifestyle approach that feels intimate yet grand. Every portrait emphasizes the tactile quality of the tailoring, inviting the viewer to experience the collection not just as a seasonal offering, but as a deliberate study in balance and modern elegance, perfectly suited for the discerning individual.
Project Brioni · Brioni Les Extraits de Parfum
Brioni redefines the olfactory landscape with its Les Extraits de Parfum collection, a project that treats fragrance as an architectural endeavor rather than mere cosmetic goods. Through a series of striking commercial visuals, photographer Peter Langer collaborates with art director Giulia Miggiano to strip away the noise of traditional beauty advertising, favoring a rigorous approach to minimalism. By centering the campaign on the interplay between liquid hues and geometric glass structures, the team evokes a sense of refined permanence that echoes the heritage of the Brioni brand. The photography leans into the textural contrast of the faceted crystal caps against polished white marble, utilizing studio strobe techniques and natural light to emphasize the transparency and craftsmanship of the vessels. The composition feels deliberate and precise, with macro focus points that invite the viewer to linger on the intricate embossed details and the way light interacts with the crystalline glass. Eschewing the cluttered vignettes common in the fragrance industry, this work finds its strength in a stark, monochromatic aesthetic that feels both elevated and accessible. It is a masterful exercise in product storytelling, demonstrating how careful framing and thoughtful lighting can transform a simple tabletop setup into an evocative sensory experience that feels undeniably high-end and meticulously curated for the modern consumer.
Project Brioni · Fall 2023 Ad Campaign
For the Fall 2023 ad campaign, Brioni leans into the quiet power of sartorial heritage, blending the house's storied bespoke traditions with a stark, contemporary visual language. Creative director Norbert Stumpfl orchestrates a narrative that moves beyond the typical runway spectacle, opting instead for a minimalist editorial approach that celebrates the architecture of the garment. Through the lens of photographer Gregory Harris, the campaign captures actor Glen Powell in a series of high-contrast, black-and-white portraits that prioritize clean lines and precise tailoring. These images utilize studio strobe lighting to emphasize the sharp silhouettes of three-piece suits and structured blazers, creating an aesthetic that feels both timeless and aggressively refined. The campaign effectively bridges the gap between high-end fashion portraiture and an intimate documentary look at the artisanal process. Macro shots of hand-stitched buttonholes, tailor's shears, and personalized pattern pieces—captured using both studio techniques and analogue film—provide a grounded, tactile contrast to the polished studio work. Styled by Warren Alfie Baker, the imagery strips away artifice to focus entirely on the interplay between the human form and the texture of fine wool. Ultimately, the project serves as a sophisticated testament to the enduring craftsmanship of the luxury fashion house, presenting a vision of menswear that is as much about the process as it is about the final, impeccable look.
Project Brioni · Fall 2024 Ad Campaign
For the Brioni Fall 2024 ad campaign, creative director Norbert Stumpfl crafts a masterclass in understated luxury, distilling the essence of the heritage house into a series of intimate and profoundly human portraits. Anchored by the magnetic presence of actor Oscar Isaac, the imagery leans into a refined, minimalist aesthetic that feels both contemporary and timeless. Photographed by Josh Olins, the campaign utilizes a clean, studio-centric approach where the interplay between shadow and texture takes center stage. The visual narrative relies heavily on the nuanced interplay of natural light, which meticulously traces the heavy wool weaves, pleated trousers, and structured chore jackets that define the collection. Stylist Michael Fisher elevates the wardrobe with a focus on relaxed tailoring, allowing the garments to drape with an effortless sophistication that mirrors Isaac’s own composed, steady demeanor. Throughout the series, the transition between vibrant, earthy color palettes and sharp, cinematic black and white captures adds a layer of depth, evoking the raw authenticity of 35mm film and analogue aesthetics. With art direction by Li Von Euler, the campaign sidesteps the hyper-stylized tendencies of modern fashion photography in favor of editorial minimalism. By stripping away complex environments, the focus remains entirely on the tactile quality of the fabrics and the quiet, introspective gaze of the talent, resulting in an campaign that feels decidedly classic.
Project Brioni · Brioni F/W 2025 Campaign
The Brioni Fall/Winter 2025 campaign highlights the house’s focus on tailored menswear through a series of composed portraits. Shot by photographer Paolo Di Lucente, the imagery features model Alexandre Cunha positioned within a grand, architectural interior that emphasizes the structural lines of the collection. Designed by Norbert Stumpfl, the pieces leverage a neutral palette and textured knits, rendered here through warm, directional lighting that underscores the brand’s focus on craftsmanship. The production features hair styling by Daniele Rogis, maintaining a clean aesthetic across this commercial menswear campaign.
Project Brioni · Brioni S/S 26 Women's Lookbook
Brioni presents its Spring/Summer 2026 Women's collection through an editorial lookbook featuring artist Conie Vallese. The photography by Paolo Di Lucente leans into a minimalist aesthetic, highlighting the sculptural forms of the season's column dresses against rustic, textured backdrops. The imagery utilizes hard light and sharp shadows to define the silhouettes, capturing a deliberate, stripped-back visual language. With styling by Mattias Karlsson, the project balances sartorial precision with a quiet, architectural tone, supported by hair styling from Massimo Gamba and makeup by Martina D'andrea.
Project Brioni · Brioni F/W 25 Men's Lookbook
The Brioni Fall/Winter 2025 lookbook presents a collection defined by refined tailoring and tactile, heavy textures. Photographed by Bruno Staub, the campaign centers on classic menswear proportions, moving between ornate, classically styled interiors and open-air architectural courtyards. Featuring styling by Mattias Karlsson, the imagery utilizes soft, directional lighting to emphasize wool, suede, and leather compositions. The editorial series features models Colin Otto, Daisuke Ueda, Matthew Bell, and Matthew Seymour, with design contributions by Norbert Stumpfl. The lookbook leans into an earthy, clean aesthetic, capturing a sophisticated approach to seasonal layers through a vertical framing.
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