Burberry
Burberry's heritage trench coats and modern campaigns across luxury fashion and beauty
Featured Burberry projects
This week's top Burberry projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Burberry · Winter 2026 Ad Campaign
Burberry’s Winter 2026 ad campaign marks a decisive return to the storied brand’s London roots, masterfully grounding high-fashion sensibilities within the unmistakable pulse of an urban riverside environment. Under the creative direction of Daniel Lee, the project leans into a narrative of architectural poise, juxtaposing the house’s quintessential trench silhouettes and voluminous, textured faux fur outerwear against the industrial grandeur of Tower Bridge. Photographer Glen Luchford elevates this commercial endeavor through the lens of analogue film, capturing an editorial perspective that feels both nostalgic and distinctly contemporary. By prioritizing natural light, the visuals emphasize the tactile quality of fringed hems and dramatic ruffled collars, allowing the material depth of the collection to anchor the frame. The campaign benefits from a diverse ensemble of models and talent, who bring an air of confident ease to the city-street setting. With refined art direction from Lane & Associates, the imagery successfully navigates the balance between aspirational luxury and accessible lifestyle aesthetics. The result is a visual language that honors British heritage while pushing the boundaries of modern fashion storytelling, proving that the intersection of iconic cityscapes and elevated apparel remains a potent, resonant strategy for one of the world's most enduring luxury fashion houses.
Project Burberry · Autumn 2026 Ad Campaign
The Burberry Autumn 2026 ad campaign masterfully channels the heritage of a storied fashion house while leaning into a sharp, contemporary urban aesthetic. Captured across a tapestry of London-centric backdrops—from rain-slicked city streets and historic stone bridges to the sterile, cinematic geometry of underground subway tunnels—the campaign presents a sophisticated study in textures and tailoring. Through an editorial lens, the imagery oscillates between intimate portraiture and structured commercial product shots, emphasizing the brand's iconic trench coats, plaid motifs, and minimalist leather accessories. Featuring models Rosemary Ferguson, Cherif Douamba, and Haojie Qi, the project relies on diffused, natural light to elevate the tactile quality of suede, leather, and wool, creating a cohesive visual narrative that feels both architectural and effortlessly grounded. By utilizing a high-contrast black and white palette alongside rich, deep tones like burgundy and olive, the creative team avoids the static nature of traditional luxury advertising, instead opting for a dynamic lifestyle approach. Each composition, whether focusing on a close-up accessory or a sprawling cityscape, underscores a polished, professional mood. This collection succeeds by balancing the timeless, classic silhouettes of the Burberry brand with a fresh, cosmopolitan edge, ensuring the narrative of modern luxury remains both accessible and aspirational.
Project Burberry · Burberry Autumn 2026 Campaign
The Burberry Autumn 2026 campaign masterfully reconciles the brand’s heritage with a sharp, contemporary urban aesthetic. Under the design direction of Daniel Lee, the series leans into a refined editorial vision, utilizing a blend of natural light and high-contrast techniques to frame the collection against the stark, architectural backdrop of a modern cityscape. Photographer Vitali Gelwich captures the collection with a nuanced sensibility, alternating between soft, lifestyle-driven outdoor imagery and gritty, cinematic portraiture. Through the lens, the campaign highlights the tactile nature of luxury fashion, emphasizing the matte finish of leather skirts and the rich texture of wool scarves. The project features models Cherif Douamba and Haojie Qi, whose poised presence brings a sense of grounded sophistication to the collection’s bold eyewear and structured outerwear. By incorporating analogue film aesthetics and low-key chiaroscuro lighting, the imagery transcends traditional commercial boundaries, favoring a mood of deliberate, cool-toned intimacy. Casting director Shyra Gaillard ensures a cohesive, high-fashion identity that feels both timeless and aggressively current. Whether set against the backdrop of an urban bridge or within the rhythmic geometry of a subway station, the campaign showcases how classic house codes, like the iconic equestrian knight, can be reimagined through minimalist styling and a disciplined, cinematic perspective that perfectly encapsulates the current pulse of the luxury fashion house.
Burberry · Open Spaces
Burberry consistently redefines the boundaries of the luxury fashion houses sector, and their Open Spaces project serves as a masterclass in atmospheric narrative. The commercial campaign juxtaposes the brand's quintessential urban identity against the quiet, untamed vastness of a golden wheat field at sunset. By utilizing cinematic live-action techniques and deliberate slow motion, the production strips away the frantic pace typically associated with high-fashion advertising, replacing it with a meditative, sprawling sequence that highlights the texture of quilted outerwear, plaid patterns, and modern designer sunglasses. The visual language leans into a warm, saturated palette where the low, golden evening light creates long shadows, grounding the sophisticated garments in a raw, organic setting. Throughout the film, the interaction between the models and their curated wardrobe—specifically the juxtaposition of puffer jackets against a rural backdrop—feels both grounded and aspirational. Behind the lens, the project relies on a polished editorial perspective, seamlessly integrating post production and VFX by William McVay to enhance the expansive sense of scale. The result is a lifestyle-driven narrative that feels less like a traditional product showcase and more like a fluid, immersive experience. By prioritizing mood and composition, the project underscores how luxury fashion can thrive when removed from the traditional runway, finding a new, contemporary home within the open, natural world.
Project Burberry · ‘Escape to the Countryside’ Ad Campaign
Burberry's Escape to the Countryside campaign is a masterclass in modernizing heritage, blending the house’s iconic British codes with a relaxed, pastoral sensibility. Under the creative direction of Daniel Lee, the project leans into a refined pastoral aesthetic that successfully bridges the gap between traditional luxury and an approachable, outdoor lifestyle. Captured through the lens of photographer Chris Rhodes, the editorial imagery utilizes natural light to emphasize the rich textures of signature trench coats, classic tartan patterns, and structured leather accessories against weathered stone walls, lush greenery, and rustic domestic backdrops. The campaign features a diverse cast, including Moses Martin, Edie Campbell, Nora Attal, and Sang Woo Kim, whose presence adds a contemporary edge to the timeless silhouettes. By placing high-end fashion within serene, rural environments, the campaign channels a sophisticated yet grounded narrative. The execution relies on editorial minimalism and lifestyle photography techniques to highlight the juxtaposition between industrial automotive elements, antique interiors, and the raw beauty of the countryside. Each shot feels deliberate and polished, maintaining a cohesive color palette of muted beiges, navy, and vibrant greens that honors the brand's legacy while presenting a fresh vision of outdoor luxury that feels both aspirational and inherently wearable for the modern consumer.
Burberry · Turn, style!
Burberry’s latest fashion campaign captures a series of rhythmic movements, featuring an ensemble cast that includes Jodie Turner-Smith, Leah Williamson, Declan Rice, Stephen Graham, Mikah, and He Cong. The film centers on the act of stepping through turnstiles, a sequence that highlights the interaction between personal style and everyday environments. Directed by Visie Admin, the project employs a documentary style that focuses on candid, live-action movement. Set against the textural backdrop of a brick building entrance, the work utilizes natural light to frame the participants, maintaining a clean and understated aesthetic throughout the film.
Project Burberry · Fall 2026 Ad Campaign
Burberry's Fall 2026 ad campaign marks a compelling intersection of heritage luxury and contemporary sport, artfully bridging the gap between high fashion and the collective spirit of the pitch. Creative director Daniel Lee orchestrates a visual narrative that leans into the brand's iconic check patterns while grounding them within the raw, authentic textures of stadium bleachers, brick architecture, and sun-drenched playing fields. Captured through the lens of Mario Sorrenti, the campaign utilizes a sophisticated blend of natural light and cinematic live-action technique to create a series of portraits that feel both intimate and expansive. The roster of talent—including Son Heung-min, Jason Sudeikis, and Jodie Turner-Smith—adds a dynamic, multidisciplinary energy to the collection, with each subject framed against environments that emphasize the interplay of structure and movement. Whether exploring the geometric lines of a stadium or the quiet intensity of an editorial portrait, the imagery maintains a clean, refined aesthetic. The use of high-contrast black and white photography alongside warm, natural light captures a sense of timelessness, grounding the collection in a grounded reality while maintaining the polish expected of a luxury fashion house. This synthesis of portraiture and lifestyle storytelling reaffirms the brand's ability to evolve its visual language, offering a refreshing, human-centric perspective on modern British identity.
Burberry · A Good Sport
Burberry presents the 'A Good Sport' campaign, a cinematic film series directed by Mario Sorrenti. Under the creative direction of Daniel Lee and art direction by Lane & Associates, the project shifts focus to stadium narratives and the atmospheric tension of live sports. The production employs live-action techniques to frame intimate character exchanges and high-energy crowd moments. Utilizing a rich, warm color palette, the visuals lean into a cinematic aesthetic characterized by shallow depth of field and dynamic lighting transitions that move between natural daylight and moodier, low-key accents.
Project Burberry · Burberry x Hunza G 2026 Collection
Burberry’s latest foray into swimwear, a collaboration with Hunza G, masterfully channels a sun-drenched aesthetic that feels both elevated and quintessentially coastal. Captured through the lens of photographer Ryan McGinley, the campaign leans into a raw, tactile energy that bridges high fashion and functional design. By utilizing natural light to define the juxtaposition between the rugged, lichen-covered boulder landscapes and the refined, ribbed textures of the swimwear, the imagery creates a compelling visual dialogue. The collection, which signals a significant milestone with its 170-year anniversary branding, thrives on an editorial minimalism that celebrates the material quality of the garments against an organic backdrop. With creative direction from designer Daniel Lee, the project utilizes a live-action technique that feels both spontaneous and meticulously composed. The presence of model Alva Claire and actor Simone Ashley brings a nuanced, grounded intensity to the frames, where wet-look hair and salt-dusted skin emphasize the campaign's focus on authentic, lived-in luxury. By favoring crisp, sun-drenched compositions over artificial studio lighting, the visuals highlight the signature plaid trims of the Burberry brand against the stark, turquoise coastal palette. This collaboration succeeds in translating the heritage of the house into the contemporary swimwear space, offering a vision that is as much about the endurance of natural elements as it is about the evolution of iconic fashion staples.
Project Burberry · Burberry Athleisure
Burberry pushes the boundaries of luxury with its latest Athleisure campaign, a project that seamlessly bridges the gap between high-fashion heritage and performance-ready sportswear. Set against the rugged, sun-drenched backdrop of a coastal landscape, the campaign leans into a sophisticated aesthetic that feels both raw and curated. By marrying the precision of high-speed freeze photography with the relaxed energy of a lifestyle editorial, the series captures the kinetic movement of models Mauria Caetano and Babacar N'doye, whose athletic stances feel purposeful against the stark, textured granite. Photographer Raffaele Cariou leans heavily into the sharp, bright clarity of natural light, which serves to accentuate the technical fabrics of the collection while maintaining a clean, editorial minimalism. The styling, helmed by Tamara Rothstein, subtly integrates the brand’s iconic checked detailing into performance silhouettes, reinforcing a narrative of functional elegance. With deliberate hair styling by Gonn Kinoshita and a fresh, radiant makeup look by Mee Kee, the imagery avoids the overly polished tropes of traditional sportswear advertising. Instead, the project channels a sense of maritime exploration, underscored by the recurring, bold inclusion of the equestrian knight emblem. This collaboration feels like a definitive statement for the luxury sector, demonstrating that athleisure can remain deeply rooted in craftsmanship while embracing the demands of an active, modern lifestyle.
Project Burberry · Burberry Tropical Gabardine Lookbook
Burberry consistently masters the art of bridging heritage with contemporary vigor, and this Tropical Gabardine lookbook serves as a sophisticated testament to that legacy. Under the vision of designer Daniel Lee, the collection reimagines the brand's quintessential trench coat through a lens of modern utility and refined tailoring. Captured through the expert eye of photographer Will Scarborough, the campaign utilizes a combination of sharp flash photography and soft natural light to emphasize the structured silhouettes and high-quality textures of the garments. Model Binta Diop anchors the series with a commanding presence, moving effortlessly through eclectic urban settings that contrast the precision of the brand's aesthetic with the raw energy of a vinyl-filled record store and vibrant, pattern-heavy backdrops. The project leans into editorial minimalism while maintaining a commercial appeal that honors the iconic Burberry Prorsum equestrian knight emblem. By blending traditional beige gabardine with playful accessories and structured handbags, the lookbook feels both timeless and urgent. Every frame invites the viewer to appreciate the crisp lines and meticulous layering that define this seasonal narrative. Ultimately, the work succeeds as a cohesive lifestyle showcase that manages to honor the house's storied roots while speaking directly to a new generation of fashion enthusiasts who crave authenticity paired with classic, uncompromising craftsmanship.
Project Burberry · Burberry 170th Anniversary 2025 Campaign
To celebrate the 170th anniversary of Burberry, the storied British fashion house has unveiled a campaign that serves as a masterclass in editorial minimalism. Through a series of stark, high-contrast black and white studio portraits, the project distills the brand’s heritage into its most essential elements: the iconic trench coat and the texture of human character. Photographer Tim Walker orchestrates this visual celebration by leaning into an aesthetic of deliberate simplicity, utilizing both high-key lighting to emphasize natural skin textures and low-key chiaroscuro techniques to heighten the dramatic structure of the subjects. The styling, curated by fashion editor Katy England, foregrounds the legendary Burberry check pattern in a way that feels both archival and profoundly contemporary. By shifting the focus away from elaborate sets and onto a diverse, influential cast—including actors like Jonathan Bailey and Daisy Edgar-Jones alongside legends like Naomi Campbell and Kate Moss—the campaign captures a quiet, cinematic intensity. Supported by the precise hair styling of Sam McKnight and the refined makeup artistry of Lauren Parsons, the portraits prioritize authentic connection over artifice. The result is a sophisticated narrative that honors 170 years of history while maintaining the sharp, commercial polish expected of a global luxury powerhouse, proving that the brand’s legacy remains as relevant and resonant as ever in the modern fashion landscape.
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