Automotive
Shooting a car well is one of advertising's hardest problems — a reflective, stationary object that somehow has to look fast. On Visie, that craft spans launch films, dealership campaigns, and product commercials for marques like Toyota, Ford, BMW, and Audi, shot by the photographers, directors, and CGI artists who specialise in solving it.
Explore Automotive categories
This week's top Automotive projects
This week's top Automotive projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Porsche · Porsche Taycan
This commercial campaign for the Porsche Taycan focuses on the electric vehicle's design language through a series of intentional, high-contrast studio shots. The production highlights the model's aerodynamic profile, intricate wheel details, and signature headlight geometry. Captured with a polished, live-action technique, the film utilizes clean lighting to emphasize the vehicle's metallic finish and modern lines. The sequence is underpinned by sound design and music provided by Sushi+FrenchFries, which mirrors the rhythmic pacing of the cuts.
Rivian · Answering the Call
Rivian’s campaign, Answering the Call, merges automotive storytelling with supernatural tropes in this cinematic commercial directed by Gil Kenan. The film captures a moody, atmospheric sequence featuring a spectral presence raiding a suburban kitchen before the arrival of a Rivian electric vehicle. Utilizing live-action technique alongside extensive VFX, the project leans into a high-contrast aesthetic. The production features Bill Murray as talent, with production duties managed by Bob Industries and visual effects work provided by Nexodus Studios and Sony Pictures Imageworks.
Lexus · Notification Melody
Lexus showcases the interior capabilities and design of their latest SUV in the commercial project, Notification Melody. The film highlights the cabin experience through a series of sequences featuring passengers navigating the vehicle's central touchscreen display while traversing urban environments. Produced by advertising agency Team One, the project employs a live-action technique to capture the interaction between modern technology and the automotive interior. The cinematography utilizes the panoramic sunroof to flood the leather-appointed cabin with natural light, emphasizing a clean aesthetic and the vehicle's spacious layout against a backdrop of city architecture.
Lexus · Good Read
Lexus presents 'Good Read,' a commercial campaign showcasing the brand's luxury SUV. The spot follows a group of passengers during a road trip, navigating through both urban city streets and sweeping coastal routes. The narrative-driven production leans into a warm aesthetic, utilizing cinematic live-action techniques and drone footage to capture the vehicle in motion. The internal and external shots focus on the passenger experience, highlighting the atmosphere of the journey under natural lighting conditions. The project was produced by advertising agency Team One.
Rivian · Ghostbusters - Halloween 2026
Rivian marks the 2026 Halloween season with a branded cinematic commercial that integrates the automotive brand’s electric vehicle platform into the Ghostbusters franchise universe. Directed by Matt Soldan and Gil Kenan, the spot leans into a gritty, nostalgic aesthetic, featuring an R1-series vehicle outfitted with specialized ghost-hunting equipment. Cinematography by Guillermo Garza captures atmospheric, foggy residential night scenes. The production combines live-action technique with extensive VFX provided by Nexodus Studios and Sony Imageworks. Original music and sound design were composed by Andy Forsberg and Pacific Standard Sound to mirror the film series’ established auditory landscape.
Kia · Hybrids That Move to a New Beat
Kia navigates urban landscapes in this commercial campaign, 'Hybrids That Move to a New Beat.' The piece focuses on the performance and modern design of its latest hybrid SUV, featuring detailed captures of the vehicle's signature front grille, LED badging, and refined dashboard interface. Produced by agency David & Goliath, the project utilizes live-action techniques to capture the SUV in motion across rain-slicked city streets and tunnels at night. The high-contrast lighting emphasizes the vehicle's architectural lines through reflections, grounding the luxury automotive presentation in a nocturnal metropolitan setting.
Mercedes Benz · The Drift of a Lifetime
Mercedes Benz presents The Drift of a Lifetime, a high-energy commercial film capturing the performance of its latest sports car model. The project features actor Brad Pitt behind the wheel, navigating a striking black vehicle across expansive bridge infrastructure and gritty industrial landscapes. Directed by Nick Schrunk with cinematography by Tim Sessler, the piece utilizes cinematic framing and a distinctively warm colour grading to emphasize the vehicle's design. The edit maintains a rapid pace throughout, relying on live-action technique to translate the sensation of speed into a polished, visual-forward automotive spot.
Lincoln · Luxury Redefined
Lincoln showcases the modern design of its latest luxury SUV in the commercial campaign, 'Luxury Redefined.' The film tracks the vehicle through diverse environments, from winding coastal roads to residential settings, highlighting the interplay between the car's aesthetic and its surroundings. Directed by Brian Petchers, the spot features a woman interacting with the SUV, grounding the automotive showcase within an upscale lifestyle context. The production, handled by Taproot Pictures, utilizes drone footage to capture expansive landscapes while maintaining a grounded perspective of the vehicle. With cinematography by Paul Theodoroff, the visual language relies on a cinematic, desaturated palette that draws out the natural warmth of the environment and the texture of the car's exterior.
Ambush, Lexus · The Future Classic
Lexus and AMBUSH unite for The Future Classic, a collaborative automotive campaign that focuses on architectural precision and minimalist tailoring. The film leans into a cinematic aesthetic, utilizing natural light and desaturated tones to bridge the gap between high-end fashion and vehicle design. The project captures the interplay between industrial concrete structures and the sleek geometry of a silver sedan. Agency Team One leads the creative direction, framing the subject through a mix of exterior street-level shots and interior perspectives to emphasize the car’s form and the refined wardrobe of the protagonist.
Ford · Let's Get to Work
Ford's 'Let's Get to Work' campaign highlights the Super Duty truck's utility through a mobile out-of-home advertising initiative. The commercial spot captures the vehicle navigating a range of environments, from industrial hubs to dense urban city centers, emphasizing its presence as a functional tool within the automotive landscape. The execution, produced by Lime Media with creative input from Wieden+Kennedy New York, utilizes live-action techniques to document the process of preparing and deploying a large-scale mobile billboard. The sequence transitions from the precision of applying graphics to the finished rig's performance in traffic, concluding with a series of shots against the evening city skyline.
Toyota · The Game Won't Stop
Toyota presents The Game Won't Stop, a high-energy commercial featuring NFL quarterbacks Eli Manning and Brock Purdy alongside a group of youth flag football players. The spot leans into dynamic tracking shots and warm lighting, capturing an evening session on an open field that transitions from dusk into night. As the ambient light fades, the scene is illuminated by the headlights of a diverse lineup of Toyota SUVs, sedans, and minivans. Produced by Greenpoint Pictures with creative agency Saatchi & Saatchi, the film utilizes live-action techniques to bridge the gap between youth sports and the automotive experience.
Valley Toyota · Missed It
In the highly competitive luxury automotive space, Valley Toyota elevates the standard commercial format with their latest project, Missed It, a sharp and visually evocative piece that captures the arrival of a new teal-green Camry. Rather than relying on traditional showroom tropes, the production leans into a distinct desert-inspired aesthetic, anchoring the sleek metallic finish of the vehicle against the rugged texture of a saguaro cactus and a tortoise. This juxtaposition effectively bridges the gap between high-end modern engineering and the raw beauty of the environment, resulting in a refined lifestyle sequence that feels both aspirational and grounded. Through expert cinematic live-action technique, the narrative flows with a professional cadence, highlighting the crisp white dealership architecture and iconic branding while maintaining an authentic sense of place. The project serves as a masterclass in atmospheric branding, demonstrating how a simple delivery moment can be transformed into a memorable story when framed with intentional composition and sharp, bright daylight lighting. With seamless production execution from the team at True Gent, the campaign avoids the clutter of over-produced spots, instead favoring a clean, uncluttered visual language that allows the vehicle to take center stage. Ultimately, Valley Toyota proves that even within the utilitarian nature of the automotive sector, thoughtful creative direction can turn a standard brand touchpoint into a sophisticated, highly polished piece of visual storytelling.
Top Automotive brands
Browse the world's most renowned Automotive brands, their projects and creatives who worked with them.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
