Automotive
Shooting a car well is one of advertising's hardest problems — a reflective, stationary object that somehow has to look fast. On Visie, that craft spans launch films, dealership campaigns, and product commercials for marques like Toyota, Ford, BMW, and Audi, shot by the photographers, directors, and CGI artists who specialise in solving it.
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This week's top Automotive projects
This week's top Automotive projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
BMW · Get Even With Corners
BMW takes a decidedly unconventional turn in their latest campaign for the Luxury Automotive sector, titled Get Even With Corners. Moving away from standard road-focused product placement, the narrative centers on the relatable, if slightly absurd, physical reality of navigating sharp furniture edges in the home, framed through the high-stakes lens of a courtroom drama. Serviceplan Group Middle East delivers a concept that feels both self-aware and visually arresting, blending a moody, black-and-white aesthetic with a cinematic, live-action technique that elevates mundane household mishaps into a broader creative statement. The visual storytelling, characterized by high-contrast lighting, creates a tension that is expertly mirrored by the dramatic pacing of the editing, utilizing slow motion to highlight the sudden, sharp collisions before returning to the gravity of the legal setting. Production houses Dejavu and BMRNG Films Georgia maintain a polished, sophisticated finish throughout the vignettes, ensuring the brand retains its premium edge even within such an eccentric premise. By trading the open road for the interior of a courtroom, this commercial leans into a distinct narrative style that rewards the viewer for paying attention to the details. With a soundscape by Emily Burns that underscores the gravity of the lawyer's plea, the project stands as a bold departure from traditional automotive advertising, proving that even the most grounded luxury brands can successfully embrace the unexpected to make a memorable impression.
Harley Davidson · Harley-Davidson
Harley-Davidson makes a compelling pivot toward the future of mobility in this latest automotive campaign, which highlights the brand's electric motorcycle range. Set against the vast, rugged expanse of a desert landscape, the narrative leans into the striking juxtaposition between sustainable energy and traditional road-trip allure. By framing the electric bikes against a backdrop of solar farms and snow-capped mountain peaks, the project effectively communicates a sense of forward-thinking exploration. The execution relies on a polished live-action technique, utilizing sweeping drone footage to capture the scale of the winding terrain while shifting to intimate close-ups that emphasize the iconic orange and black aesthetic of the machines. The cinematography masterfully employs slow motion to heighten the intensity of the ride, allowing the viewer to appreciate the technical design of the bikes as they navigate the curves. The commercial succeeds as a lifestyle piece by focusing on the visceral experience of the journey rather than just the mechanics of the EV platform. With sophisticated post-production and VFX work by William McVay, the final output maintains a cinematic polish that feels both authentic to Harley-Davidson heritage and refreshingly modern. This campaign ultimately succeeds by presenting electrification as a seamless evolution of the open-road experience, proving that sustainable transit still captures the freedom and spirit synonymous with the brand.
Lincoln · 2026 Nautilus - Big Steps (Original Music)
The latest campaign for the 2026 Lincoln Nautilus, titled Big Steps, masterfully positions the luxury automotive brand within the sophisticated landscape of high-end lifestyle aspiration. By eschewing typical showroom cliches, the commercial leans into a narrative of refined achievement, featuring a metallic blue Nautilus as it navigates the winding paths of a sprawling vineyard estate. The film utilizes a cinematic visual language, masterfully capturing the vehicle against the backdrop of a grand stone estate adorned with climbing ivy. The choice of late-afternoon golden hour light imbues every frame with a warm, aspirational glow, grounding the SUV in a world of effortless luxury and social grace. Throughout the live-action technique utilized in the production, viewers are treated to intimate glimpses of the premium leather upholstery, emphasizing the marriage of comfort and high-end automotive design. This polished aesthetic is further elevated by an original score provided by The Crystal Creative, whose musical composition serves as the heartbeat of the project, mirroring the poise and steady confidence of the vehicle itself. The result is a seamless fusion of performance and status, where the Nautilus is not merely a mode of transportation but a central character in a celebratory, upscale narrative. It is a compelling example of how automotive branding can successfully pivot from technical specifications to emotional storytelling through deliberate environmental context.
Jeep · Jeep Things (Original Music)
Jeep Things is an evocative campaign that leans into the rugged, adventurous spirit core to the brand's identity within the luxury automotive and automotive sectors. Through a dynamic video montage, the project captures the sheer capability and durability of the vehicle lineup as they navigate extreme terrains, from muddy off-roading excursions to precarious cliff-side passes. The execution utilizes cinematic live-action techniques, punctuated by rapid cuts and slow motion sequences that amplify the thrill of the trail, whether it involves climbing rocky obstacles or enduring a snowy, dark-forest expedition. By integrating a sophisticated sound design by The Crystal Creative, the campaign successfully elevates the sensory experience of exploration, shifting the narrative from standard vehicle promotion to a high-energy lifestyle showcase. The project leans into a visceral, experiential aesthetic, utilizing varied camera angles—including immersive perspectives from inside the cabin—to ground the viewer in the action. This blend of grit and high-production polish feels intentional, perfectly capturing the visceral sensation of adventure that defines the Jeep experience for its global audience. The final result is a cohesive, high-octane commercial that effectively translates the brand's heritage of resilience and exploration into a modern, visually arresting format that resonates deeply with enthusiasts and commuters alike, proving the enduring power of the Jeep identity in today’s competitive market landscape.
Kia · The All New 2027 Kia Seltos (Original Music)
Kia leans into the intersection of rugged adventure and refined luxury with the launch of the 2027 Kia Seltos. This high-production automotive commercial masterfully bridges the gap between urban sophistication and the untamed natural world, placing the vehicle amidst the towering, sun-drenched redwood forest to emphasize its versatility. Through a series of sweeping landscape shots and meticulous close-ups of the dashboard, infotainment interface, and signature LED taillights, the narrative highlights the craftsmanship and advanced technology defining the new model. The project relies on a polished live-action technique, capturing how light interacts with the car’s sleek exterior finish while maintaining a grounded, adventurous atmosphere that appeals to the modern driver. Central to this cinematic experience is the original sound design provided by The Crystal Creative, which builds an immersive sonic landscape that mirrors the vehicle's dynamic capabilities and premium aesthetic. By focusing on both the spacious interior and the adventurous exterior performance, the campaign effectively translates the promise of the 2027 Seltos into a compelling visual language. This effort underscores Kia’s ongoing commitment to pushing design boundaries in the competitive luxury automotive sector, ensuring the vehicle stands out as both a functional tool for exploration and a statement of modern automotive engineering excellence that feels right at home in any environment.
Mercedes-Maybach · Beyond the Future
In Beyond the Future, Mercedes-Maybach steps away from the conventional fast-paced automotive commercial to embrace a surreal, high-concept narrative that mirrors the brand’s commitment to legacy and geometric precision. Set within a vast, minimalist hall defined by striking white marble columns and a dramatic black and white checkerboard floor, the project leans into a sophisticated aesthetic that feels more like an art house installation than a traditional luxury automotive showcase. The cinematic film captures a vintage vehicle anchored within this architectural expanse, where oversized metallic chess pieces serve as silent witnesses to the central movement of the human subjects. Through the masterful application of a live-action technique and deliberate slow motion, the film creates a heightened, meditative atmosphere. The play of light and shadow, combined with clean, cool tones, emphasizes the sculptural quality of the car itself. By juxtaposing the timeless elegance of the vehicle with the cerebral intensity of a chess match, the campaign channels a sense of deliberate, intellectual luxury. With post-production and VFX expertise from William McVay, the final output maintains a seamless, polished finish that celebrates the intersection of automotive design and pure fine art. It is a striking exercise in lifestyle-focused storytelling, proving that the most compelling vehicle narratives are often those that invite the viewer to linger in the stillness of the frame.
Volkswagen · Let's Go for a Drive
In the latest campaign for Volkswagen, titled Let's Go for a Drive, the brand shifts gears from high-octane performance to a meditative exploration of solitude and resilience within the luxury automotive space. This cinematic documentary-style project serves as an evocative portrait of a lighthouse keeper, stripping away the conventional trappings of car advertising to focus instead on the intersection of human endurance and the rugged landscape. Through a series of carefully composed wide shots and intimate close-ups, the film captures the protagonist as he maintains the stark, black-and-white structure of a towering coastal beacon. The visual language leans heavily into authentic lifestyle storytelling, utilizing natural light to imbue the frame with a moody, atmospheric depth that feels tactile and grounded. By opting for a live-action technique, the production team highlights the contrast between the expansive, restless sea and the meticulous, solitary labor of the worker. William McVay lends his expertise to the post-production and VFX, ensuring the final edit maintains a seamless, organic flow that prioritizes environmental texture over polished artifice. This approach effectively positions the Volkswagen brand as a companion for those who seek the quiet beauty of the journey, proving that sometimes the most powerful narrative for an automotive giant is one that simply observes the world with steady, patient attention.
Project Bugatti · Film & Photo Shoot
Bugatti leans into the intersection of raw performance and elite aviation in this latest campaign featuring the formidable Bolide hypercar. Captured on a desolate airfield at the twilight hour, the project presents a high-octane narrative that mirrors the engineering prowess of the vehicle with the grounded prestige of a private jet. Blackship Studios, serving as both agency and creative lead, masterfully utilizes the soft, low-angled glow of golden hour to accentuate the aerodynamic contours of the hypercar, using natural light to carve out the vehicle's angular design against the vast, dark tarmac. The result is a series of commercial visuals that trade traditional studio polish for a cinematic, atmospheric weight. By positioning the Bolide directly in front of the aircraft, the project creates a cohesive visual narrative where the deep black and electric blue livery of the car finds a direct echo in the metallic finish of the jet. The composition relies on live-action technique to ground the hypercar in its intended element, emphasizing both the scale and the high-end pedigree of the brand. Rather than relying on hyperbole, the imagery speaks through the deliberate contrast of textures—asphalt, carbon fiber, and the distant silhouette of mountains—ensuring the Bolide remains the undisputed focal point of this sophisticated luxury automotive showcase.
Project Bugatti · Film & Photo Shoot
Bugatti leans into the intersection of raw performance and elite aviation in this latest campaign featuring the formidable Bolide hypercar. Captured on a desolate airfield at the twilight hour, the project presents a high-octane narrative that mirrors the engineering prowess of the vehicle with the grounded prestige of a private jet. Blackship Studios, serving as both agency and creative lead, masterfully utilizes the soft, low-angled glow of golden hour to accentuate the aerodynamic contours of the hypercar, using natural light to carve out the vehicle's angular design against the vast, dark tarmac. The result is a series of commercial visuals that trade traditional studio polish for a cinematic, atmospheric weight. By positioning the Bolide directly in front of the aircraft, the project creates a cohesive visual narrative where the deep black and electric blue livery of the car finds a direct echo in the metallic finish of the jet. The composition relies on live-action technique to ground the hypercar in its intended element, emphasizing both the scale and the high-end pedigree of the brand. Rather than relying on hyperbole, the imagery speaks through the deliberate contrast of textures—asphalt, carbon fiber, and the distant silhouette of mountains—ensuring the Bolide remains the undisputed focal point of this sophisticated luxury automotive showcase.
Project Ferrari · Spring 2025 Ad Campaign
The Ferrari Spring 2025 ad campaign marks a deliberate shift toward editorial minimalism, bridging the gap between high-fashion storytelling and the iconic heritage of luxury automotive design. Under the precise vision of creative director Rocco Iannone, the project strips away the noise of the open road, opting instead for a controlled studio environment where the focus rests entirely on tactile materiality and color theory. Photographer Willy Vanderperre employs sophisticated studio strobe lighting to emphasize the interplay between the deep, metallic finishes of vintage Ferraris and a curated, monochromatic wardrobe. Models Amelia Gray, Rejoice Chuol, and Hedi Ben Tekaya bring a poised, cinematic energy to these compositions, which are defined by soft, even lighting and a rich palette of earth tones and crimson. Stylist Jacob K anchors the visual narrative by coordinating textured leather garments and tailored tailoring with the automotive aesthetic, while hair by Franco Gobbi and makeup by Arianna Cattarin reinforce a clean, high-end finish. The campaign leans into the architectural potential of the studio space, using heavy brown drapes and reflective mirrors to create depth, effectively transforming the car into a centerpiece of lifestyle luxury. This collaboration succeeds by elevating the brand beyond traditional automotive marketing, leaning into editorial sensibilities that prioritize form, fabric, and the sophisticated allure of the Ferrari brand through a modern, deliberate, and highly structured lens.
Project Balenciaga · Fall 2025 Ad Campaign
The Balenciaga Fall 2025 ad campaign is a masterclass in high-octane luxury fashion, seamlessly blending the avant-garde aesthetic of the house with the mechanical precision of Lamborghini. Captured through the lens of photographer Stef Mitchell, the campaign leans into a sterile, editorial minimalism that allows the vibrant, saturated hues of the supercars to puncture the muted, classical tones of the European architectural backdrop. Across the series, the models, including Agel, Liz, Abdou, and Mihai, are styled in oversized, structured silhouettes—ranging from fringed tailoring to matte leather bombers—that function as a counterpoint to the sleek, aggressive lines of the featured vehicles. The recurring use of futuristic, wrap-around visor sunglasses creates a sense of anonymity and detachment, reinforcing a cold, high-fashion narrative that avoids traditional lifestyle warmth. By utilizing soft natural light and centered, balanced compositions, the imagery emphasizes the raw, tangible textures of the apparel against the high-gloss finishes of the cars. The result is a bold, commercial statement that positions both brands at the intersection of prestige and street culture. This project stands as a definitive exploration of how luxury automotive design can act as a catalyst for elevated, experimental fashion photography, maintaining a sharp visual identity that is both cinematic and distinctively modern in its execution.
Project BOSS · Porsche x Boss
The Porsche x BOSS campaign masterfully captures the intersection of high-performance engineering and contemporary menswear, delivering a visual narrative that is as sleek as the automobiles featured. By leaning into a sophisticated, minimalist aesthetic, the project emphasizes a monochromatic palette and architectural precision that defines both brands. Photographer Vitali Gelwich employs a diverse array of techniques, oscillating between cinematic natural light and controlled studio strobe environments to highlight the textures of technical apparel alongside the metallic curves of the Porsche fleet. Art directed by Stephan Dimu, the imagery avoids the clutter of lifestyle excess, opting instead for editorial minimalism that allows the garment construction and the automotive silhouettes to command center stage. The styling, curated by Stefanie Klopf, serves as the connective tissue between the two worlds, using layered olive tones and structured technical jackets to echo the car's paintwork. Whether utilizing low-key chiaroscuro lighting or the soft diffusion of natural light, the campaign operates with a rhythmic visual consistency. Featuring models Cherif Douamba and Hedi Ben Tekaya, the imagery reads as a deliberate study in modern luxury, successfully blending commercial necessity with a refined, high-end editorial sensibility. The result is a series of portraits and lifestyle compositions that feel grounded yet aspirational, proving that when automotive heritage meets fashion, the most effective approach is often one defined by restraint and technical elegance.
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