Audemars Piguet
Audemars Piguet's cinematic campaigns and high-end horology across fashion and jewellery
Featured Audemars Piguet projects
This week's top Audemars Piguet projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Audemars Piguet, Raye · No One Shapes Time Alone with RAYE
Audemars Piguet and RAYE collaborate on the brand film 'No One Shapes Time Alone with RAYE.' The production features the singer in a variety of evocative settings, including an auditorium stage and a vaulted interior space. Directed by Object & Animal with creative direction from William McVay, the narrative focuses on the intersection of artistry and musical journey. The film utilizes cinematic lighting and monochrome color palettes to establish an atmospheric visual rhythm alongside choral accompaniment.
Project Audemars Piguet · Launch of the Mini Royal Oak
Audemars Piguet shifts the focus toward architectural precision and refined scale with the launch of the Mini Royal Oak, a campaign that masterfully highlights the brand's commitment to horological heritage within a contemporary frame. Under the vision of creative director Laura Venti, the project leans into a sophisticated narrative of understated power, effectively captured through the campaign title, Mini but Mighty. The execution centers on an editorial aesthetic that prioritizes minimalist studio production, utilizing soft, diffused beauty light to accentuate the intricate textures and gold finishes of the iconic timepiece. By pairing crisp, high-end commercial imagery with clean, restrained typography, the campaign avoids the clutter often associated with luxury watch advertising, instead inviting the viewer to appreciate the watch's versatile silhouette through its placement on a model. The result is a cohesive, high-impact display that translates technical craftsmanship into a tangible fashion statement. Through this deliberate application of editorial minimalism, the project reinforces the watch as a staple accessory, proving that profound impact is often found in the most focused details. It is an exercise in restraint where every element, from the deliberate shadow play to the sharp visual layout, functions to elevate the product's identity as a modern classic for the discerning luxury market.
Audemars Piguet · Where Time Began
Audemars Piguet explores its heritage in the brand film 'Where Time Began,' a documentary piece tracing the watchmaker's origins to the Vallée de Joux in 1875. The narrative integrates archival illustrations, technical drawings, and vintage maps to ground the history of the house in its Swiss alpine roots. The film utilizes a mixed media approach, blending live-action technique with Super 8 and 16mm aesthetics to maintain a cinematic quality. Produced by Partizan London with creative oversight from Conde Nast, the film highlights the craftsmanship behind the brand through sequences of artisans and mechanical watch components.
Audemars Piguet · Audemars 150 years
Audemars Piguet marks its 150th anniversary with a cinematic brand film that explores the intersection of precision watchmaking and musical artistry. Featuring music producer Mark Ronson and artist Raye, the production documents collaborative studio sessions, rhythmic piano sequences, and urban portraiture set against architectural backdrops in New York. The film leans into a warm aesthetic with distinct colour grading to highlight the textures of creative craft. Produced by Stink Films with agency support from WMA, the piece integrates live-action technique with professional sound design, balancing the watchmaker’s heritage with a modern creative energy.
Audemars Piguet · Piguet x Marvel - Don Cheadle
Audemars Piguet teams up with Marvel in this project featuring actor Don Cheadle. The film captures an intimate, conversational perspective on the nature of heroism, set against a backdrop of natural foliage and light. Produced by The Den Editorial, the commercial relies on live-action techniques and a warm color grade. The visual narrative prioritizes cinematic staging to ground the dialogue within a relaxed outdoor environment.
Project Audemars Piguet · Audemars Piguet Perpetual 2025
Audemars Piguet brings a celestial focus to its Perpetual 2025 campaign, centering on the intersection of high-end horology and nocturnal atmosphere. The campaign features a sequence of moon phases arching across a night sky, grounding the luxury timepiece within a wider cosmic narrative. Photographed by Julien Vallon, the series adopts a cinematic aesthetic that leans into moody, low-key lighting. The imagery utilizes dark, reflective landscapes to heighten the dramatic presentation of the watch. Styling by Fanny Ourevitch complements the visual direction with dark, sharp attire, while grooming by hair stylist Annesofie Begtrup and makeup artist Satoko Watanabe completes the composed, nocturnal aesthetic of the visuals.
Project Audemars Piguet · Agefi Life X Audemars Piguet
Audemars Piguet collaborates with Agefi Life on a series of editorial portraits that focus on the interplay between luxury watchmaking and human movement. Photographed by Sabine Villiard, the campaign utilizes a signature low-key, chiaroscuro lighting style to emphasize the metallic textures and precision engineering of the timepieces. The imagery features models Moharam Hossain and Aissatou Seck in intimate, sculptural arrangements. The production team, including hair stylist Massa Yahiro, makeup artist Loriane Leger, and manicurist Leila Rerbal, maintains a minimalist aesthetic that draws attention to the contrast between layered fabrics and reflective metallic surfaces. The series is defined by a cool, desaturated palette and moody, directional light.
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