David Yurman
David Yurman's high-end jewellery campaigns bridging luxury fashion and cinematic portraiture
Featured David Yurman projects
This week's top David Yurman projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project David Yurman · In the Wild by Kat Irlin
In the Wild by Kat Irlin, a collaboration between the photographer and the iconic luxury jewelry brand David Yurman, marks a masterclass in modern editorial portraiture. Through a series of carefully curated compositions, the campaign leans into an intimate, cinematic aesthetic that elevates masculine jewelry beyond mere accessory, positioning it as an integral layer of personal style. Featuring the model Raphael Diogo, the imagery moves seamlessly between stark architectural backgrounds and desaturated urban environments, successfully utilizing low-key lighting and natural light to create an atmosphere of quiet, grounded confidence. With sophisticated fashion styling by Carolina Orrico, the project favors a minimalist palette that allows the intricate details of David Yurman silver and gold pendants, rings, and chains to catch the light with subtle precision. Technical choices—ranging from the deliberate use of shallow depth of field to the evocative reflective overlays captured through glass—add a layer of raw, candid movement that feels both editorial and highly accessible. By balancing the grit of city life with the soft, diffused clarity of high-end photography, the work captures a distinct narrative of contemporary masculinity. The contributions of Tina Outen on hair and Yumi Lee on makeup further refine the subject, ensuring the visuals maintain a polished yet entirely authentic edge that perfectly aligns with the storied heritage of the brand.
David Yurman · Make Your Bed
David Yurman’s 'Make Your Bed' campaign captures professional basketball player Carmelo Anthony in a reflective, candid conversation about the personal advice shaped by his upbringing. The commercial video highlights the brand's collection, featuring close-ups of Anthony styled in gold pendant necklaces and diamond-paved dog tag pieces. Produced by Supermarché, the project leans into a warm, intimate aesthetic through live-action technique and soft, ambient indoor lighting. The narrative structure intersperses the interview footage with rhythmic shots of family photography, connecting the jewellery to personal heritage.
David Yurman · Know Yourself
The David Yurman 'Know Yourself' campaign features actress Eiza González in a polished jewellery commercial that emphasizes personal expression through luxury accessories. The spot centers on layered gold chains, pearls, and detailed bracelet stacks, captured with a soft aesthetic. Utilizing a combination of live-action technique and analogue film elements, the production leans into a clean, warm atmosphere. Natural light is used to illuminate the interior setting, creating high-contrast close-ups that highlight both the talent and the intricacies of the collection. The project was produced by Supermarché with sound and music work provided by PS260.
David Yurman · Couples, Zora + Joshuah
David Yurman presents a candid portrait of connection in this documentary-style lifestyle piece featuring Zora and Joshuah. The project captures the pair in intimate, live-action moments of shared conversation, emphasizing a relaxed and authentic tone. With a focus on tactile details and close-ups, the film highlights specific jewellery pieces against a minimal, neutral backdrop. Warm, natural light defines the visual aesthetic, while sound design by MAS-Music and Strategy reinforces the personal nature of the imagery.
David Yurman · Spring Wedding Collections
David Yurman showcases its Spring Wedding Collections through a commercial campaign that transitions between a sunlit artist's studio and an intimate evening setting. The narrative centers on the versatility of the brand's fine jewellery, with close-ups of stacked wedding bands and gold hoop earrings paired with day-to-night styling. Produced by Golden Projects, the film utilizes live-action technique to contrast the brightness of natural light against the soft, warm tones of candlelight. The result highlights the jewellery's role in varied environments through a clean, aesthetic lens.
David Yurman · Carmelo Anthony
This commercial campaign for David Yurman features professional basketball player Carmelo Anthony alongside Kiyan Anthony, captured in a relaxed, conversation-led setting. Set within a dimly lit lounge, the film focuses on the interaction between the subjects while highlighting jewelry pieces, such as gold chains and a branded cue bridge, against a billiard table. Produced by HELO with creative direction from AKQA US, the spot employs a clean, live-action technique. Warm interior lighting frames the subjects, emphasizing a quiet, focused atmosphere throughout the production.
David Yurman · Jaylen Brown
David Yurman’s latest campaign features professional basketball player Jaylen Brown in an intimate intergenerational conversation with his grandfather, Willie Brown. The film captures the pair at a chess table, focusing on themes of mindset and life strategy through a personal lens. The project was developed by AKQA US with production by HELO. The work utilizes a cinematic, live-action technique and warm natural lighting to establish a grounded, study-based setting.
David Yurman · David Yurman Spiritual Beads Collection
David Yurman presents a campaign for the Spiritual Beads collection, featuring Michael B. Jordan. The project captures the tactile nature of the jewelry line through intimate framing and a focus on craftsmanship, showcasing stacked beaded bracelets and gold pendants. The visual approach relies on warm lighting and projected sunset visuals to create an immersive atmosphere. With a live-action technique, the commercial footage balances candid movement with sharp, detailed product close-ups.
Project David Yurman · New Work
David Yurman’s New Work series captures a collection of fine jewelry through an editorial lens. Photographed by Stephen McGinn and Rebecca Siegel, the campaign features model Samantha Saba in a sequence of portraits that blend commercial polish with natural elements. The imagery utilizes a mix of direct natural light and low-key lighting to emphasize the metallic textures of gold, silver, and pavé diamond pieces. Styling details define the project, featuring wet-textured hair by Thomas Dunkin and neutral makeup by Mariel Barrera. Manicure artistry by Maria Salandra and set design by Alex Brannian provide a refined backdrop, ranging from the open ocean to controlled studio environments.
Project David Yurman · Brand Content
David Yurman presents a series of commercial brand assets captured by photographer Cameron Krone. The project focuses on high-contrast, minimalist jewelry photography, utilizing hard light to articulate the intricate cable textures and metallic surfaces of the brand's silver cuffs, chain necklaces, and diamond-set earrings. The imagery alternates between clinical, bright studio arrangements on marble surfaces and moody, low-key portraiture. Using chiaroscuro techniques, the visuals emphasize sculptural forms and material details, grounding the luxury accessories within a clean, editorial aesthetic.
Project David Yurman · Brand Content
This brand content project for David Yurman presents a focused exploration of jewellery and raw materials through a series of macro-level photographs. Photographer Cameron Krone highlights the design language of the brand, juxtaposing polished link bracelets with organic mineral specimens. The imagery utilizes a clean, high-contrast aesthetic and low-key chiaroscuro lighting to draw out intricate details. By pairing man-made ceramic and pavé diamond construction with the natural geometry of malachite and crystalline meteorite structures, the work emphasizes material contrast and technical precision.
Project David Yurman · Iconic Subtle Cable Collection
David Yurman presents the Iconic Subtle Cable Collection, a fine jewellery campaign featuring actor Eiza Gonzalez and model Iris Law. Captured by photographer Tyrone Lebon, the series employs chiaroscuro lighting and moody, high-contrast compositions to highlight the sculptural textures of the brand's signature cable-design gold and silver pieces. The imagery moves between intimate studio portraits and shots set against modern architectural exteriors. Styling by Elizabeth Saltzman maintains a polished aesthetic across the collection, supported by hair styling from Owen Gould, makeup by Cedric Jolivet, set design by Nicholas des Jardins, and movement direction by Jorge Dorsinville.
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