Supreme
Supreme's iconic streetwear campaigns, lookbooks and cultural collaborations across fashion
Featured Supreme projects
This week's top Supreme projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Supreme · FW26 Campaign
The FW26 campaign from Supreme arrives with a familiar intensity, grounding its latest streetwear offering in the gritty, evocative lens of photographer Larry Clark. By leaning into a raw, unfiltered aesthetic that has long defined the brand’s visual vocabulary, the campaign captures a singular, cinematic moment that feels both intimate and disruptive. Central to the imagery is model Gabbriette, whose presence provides a striking contrast against the stark, high-key lighting of the studio setup. The creative execution balances this bold personality with the clean, commercial presentation required for an industry-leading apparel drop. Fashion editor and stylist Zara Mirkin elevates the look, ensuring that the interplay between the subject’s demeanor and the featured garments maintains the brand's signature edge. The result is a series of images that function as a deliberate nod to nineties-inspired editorial minimalism, favoring a vertical orientation that emphasizes the graphic intensity of the t-shirt prints. By focusing on the interplay of texture and composition, the project effectively underscores Supreme’s ability to turn basic wardrobe staples into culturally resonant artifacts. It is a refined approach to product-focused storytelling, where the clothing exists not just as merchandise, but as a deliberate extension of the subculture that the brand continues to define within the modern fashion landscape.
Project Supreme · Supreme®/Spitfire®
Supreme and Spitfire join forces for an extensive seasonal apparel collaboration, captured in a gritty editorial series. Photographed by Jiro Konami with executive production by Sharon Battat, the imagery documents the collection through an authentic skate culture lens, favouring raw, high-contrast aesthetic choices. The campaign leans into direct flash photography to highlight the tactile textures of mesh jerseys, heavy-duty hoodies, and graphic-heavy knits against dim urban backdrops. Moving between sun-drenched concrete plazas and nocturnal city streets, the portraiture features diverse casting and candid movement. The visuals utilise film grain and ambient bokeh to root the collection in its streetwear origins, prioritising a documentary approach over staged polish. Styles and techniques include Grainy, Analogue / film, and Flash.
Supreme · Pat McGrath
Supreme and Pat McGrath present a collaborative film project centered on a high-polish gold statue. The piece features a female figure seated on a plinth, which undergoes a dramatic transformation throughout the sequence. The sculpture deconstructs into a cascade of red glitter, metallic gold tinsel, and swirling white textures. The production utilizes clean studio lighting against a neutral seamless backdrop, highlighting the interplay between the metallic materials and soft motion elements. This project employs a cinematic approach to product-focused storytelling, integrating live-action techniques with complex VFX / visual effects to achieve the dissolve sequence.
Project Supreme · Supreme x Nike S/S 24
The Supreme x Nike Spring/Summer 2024 collection campaign presents a versatile exploration of contemporary streetwear through a dual lens of studio precision and documentary-style urban photography. Shot by Bolade Banjo, the series balances high-key, minimalist studio portraits against the raw, candid energy of outdoor city street scenes. Fashion editor Max Pearmain leads the styling, emphasizing the collection's technical fabrications—including quilted puffer vests, gradient-wash denim, and mesh paneling—through intentional layering. The campaign features casting by Najia Saad, with models Binx Walton and Leo Bhanji anchoring the visuals. The imagery leans into an editorial aesthetic, utilizing techniques such as analogue film and dramatic flash photography to highlight the tactile textures of the collaboration.
Project Supreme · POPEYE Magazine Spring/Summer 2024
Supreme teams up with POPEYE Magazine for a Spring/Summer 2024 editorial, documenting the brand’s latest streetwear collections through a lens of urban authenticity. The series leans into a candid, documentary-style approach, capturing models in various city settings ranging from sun-drenched sidewalks to twilight street corners. Photographed by Chris Rhodes and styled by Marq Rise, the editorial highlights layered garments and textured knitwear, utilizing techniques like analogue film and natural light to maintain a gritty, tactile aesthetic. The visual narrative balances sharp, saturated flash-lit portraits with softer, atmospheric captures, emphasizing the organic intersection of street culture and contemporary fashion.
Project Supreme · Supreme S/S 24 Lookbook
Supreme presents its Spring/Summer 2024 collection through a series of studio portraits that lean into a clean, editorial aesthetic. The lookbook focuses on the brand's signature layering and graphic-heavy outerwear, highlighting the tactile qualities of heavyweight cotton, distressed denim, and faux fur. Photographer Jiro Konami captures the collection against a neutral white seamless background, utilizing soft, diffused lighting to accentuate the intricate stitch work, metallic hardware, and textile patterns found throughout the range. Fashion styling by Zara Mirkin provides a cohesive visual narrative, pairing tactical utility pieces with bold knitwear and layered prints.
Project Supreme · Supreme F/W 24 Lookbook
Supreme presents its Fall/Winter 2024 collection through a series of editorial studio portraits. The lookbook centers on the tactile nature of the garments, utilizing soft, even studio lighting to emphasize textures ranging from heavy faux fur and quilted nylon to distressed cotton and embossed leather. Photographer Jiro Konami and fashion editor Zara Mirkin collaborate to capture the collection’s streetwear focus. Each look is set against clean, neutral studio backgrounds, maintaining a consistent aesthetic that highlights intricate details like graphic prints, embroidery, and varied fabric finishes. The imagery leans into a refined editorial approach, ensuring the focus remains on the silhouette and construction of the apparel.
Project Supreme · Supreme x The North Face F/W 24
Supreme and The North Face collaborate on this Fall/Winter 2024 fashion editorial campaign, featuring technical outerwear shot by photographer Jiro Konami. The imagery leans into a nocturnal aesthetic, contrasting high-visibility apparel with grit-heavy urban environments. Captured with an analogue film sensibility, the series employs low-key chiaroscuro and direct flash lighting to define the textures of down jackets and distressed denim. Fashion editor and stylist Zara Mirkin frames the collection on model Efron Danzig, moving between raw outdoor street scenes and vibrant, saturated studio backdrops.
Project Supreme · Supreme/Y's By Yohji Yamamoto FW25
Supreme and Y's By Yohji Yamamoto present their FW25 collaboration through a series of editorial fashion portraits featuring artist and model Bladee. Photographed by Hanna Moon, the collection documentation leans into a gritty, industrial aesthetic. The imagery utilizes a blend of natural light and high-contrast low-key lighting to emphasize the textures of the apparel, ranging from heavy faux fur and knitwear to leather jackets with intricate embroidery. Captured across both clean studio environments and raw, outdoor street settings, the campaign uses techniques like analogue film and direct flash to maintain a moody, atmospheric tone. Key pieces from the streetwear-focused collection, including graphic knits and layered outerwear, are set against weathered textures like concrete, brick, and corrugated metal to ground the pieces in a stark, urban context.
Project Supreme · Supreme F/W 25 Lookbook
The Supreme Fall/Winter 2025 lookbook presents a focused exploration of the brand's signature streetwear aesthetic. Photographed by Jiro Konami and styled by Zara Mirkin, the series utilizes clean studio backdrops to highlight the seasonal collection's complex layering and material variety. The imagery shifts between even, bright studio lighting and high-contrast flash techniques to define the textures of the apparel, which includes leather bombers, heavy shearling outerwear, and utility-focused workwear. The silhouettes prioritize an oversized fit, characterized by repetitive graphic motifs, bold color blocking, and utilitarian details like cargo pockets and faux-fur trims.
Project Supreme · Supreme × Marithé + François Girbaud
The Supreme × Marithé + François Girbaud collaboration is a fashion editorial project that documents the collection through a series of portrait and lifestyle images. Shot on analogue film, the work utilizes natural light to highlight the specific textures of the denim, leather, and camouflage pieces throughout the series. Photographer Hanna Moon captures the subjects across a mix of moody urban environments and controlled studio settings. With fashion styling by Zara Mirkin, the imagery leans into a clean, editorial aesthetic that balances the collection’s streetwear roots with architectural and atmospheric backgrounds.
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