Gentle Monster
Gentle Monster's avant-garde eyewear campaigns and high-fashion collaborations
Featured Gentle Monster projects
This week's top Gentle Monster projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Gentle Monster · Gentle Monster x Google & Samsung 20 ...
The intersection of wearable technology and avant-garde eyewear reaches a sophisticated pinnacle in the latest collaborative campaign from Gentle Monster, Google, and Samsung. This commercial project masterfully bridges the gap between functional innovation and high-fashion sensibility, positioning smart technology as an organic extension of contemporary personal style. Through a series of clean, arresting portraits, the work leans into an aesthetic of editorial minimalism that prioritizes the structural integrity of the eyewear frames against muted, neutral grey studio backdrops. The execution relies heavily on precise studio strobe lighting to emphasize the sleek contours of the glasses, effectively stripping away visual clutter to focus on the interplay between the hardware and the subjects. Stylist Emma Wyman curates a sharp, textured wardrobe that contrasts with the technical nature of the collaboration, while hair stylist Jawara and makeup artist Jamal Scott ensure the focus remains on the interplay of clean lines and distinct facial architecture. Featuring models Alex Consani, Anok Yai, and Bobby Brazier, the campaign captures a refined, almost clinical poise that elevates the consumer technology experience. Photographer Eamonn Freel anchors the series with a disciplined technical approach, ensuring that the partnership between these three global brands feels cohesive, aspirational, and deeply intentional, successfully repositioning smart eyewear as a must-have accessory for the modern, design-conscious consumer.
Prada, Gentle Monster · The Reader
Prada and Gentle Monster collaborate on 'The Reader,' a cinematic video project exploring a quiet, narrative-driven visual language. The piece unfolds within a retro auditorium, utilizing an intimate setting characterized by green leather theater seating, dark wood tones, and deliberate, warm lamp lighting. Directed by ARC, the film employs live-action techniques to emphasize a reflective, contained atmosphere. The composition leans into moody, horizontal framing and a matte color palette, focusing on the interplay between character and architecture to define the project's aesthetic.
Gentle Monster · Bouquet Collection
Gentle Monster showcases its Bouquet Collection through a cinematic commercial film centered on an immersive botanical environment. The piece follows a subject navigating a glass-enclosed greenhouse, utilizing natural light to highlight the intricate details of both the flora and the eyewear collection. Produced by the internal creative team at GENTLE MONSTER, the project leans into a clean, vertical format that captures golden hour tones. The execution balances plant-focused textures with the product, emphasizing the interaction between the subject and the greenhouse setting.
Project Gentle Monster · 2025 BOLD Collection Ad Campaign
Gentle Monster pushes the boundaries of avant-garde eyewear with their latest 2025 BOLD collection ad campaign, a project that seamlessly fuses high-fashion sensibility with a stark, architectural visual language. Under the creative direction of Hankook Kim and helmed by director Mau Morgó, the campaign leans into a minimalist aesthetic, relying on precision and shadow to elevate the product. The imagery features a striking collaboration with Tilda Swinton, whose poised, singular presence defines the collection's daring personality. Across the series, the eyewear acts as a futuristic centerpiece, marked by metallic purple finishes and sleek, wraparound silhouettes that challenge traditional framing. The visual execution utilizes a clean studio strobe approach to underscore the sharp contours of both the accessories and the styling, punctuated by vibrant, solid color gradients that provide a dramatic backdrop for the structured, black attire. By blending editorial portraiture with a cinematic sense of motion, the campaign creates a compelling narrative around modern luxury. The work feels both calculated and ethereal, successfully positioning the BOLD collection as a definitive statement in contemporary fashion. Each frame serves as a deliberate study in texture and contrast, ensuring the technical craftsmanship of the eyewear remains the primary focal point throughout the entire visual series.
Gentle Monster · Fall 2025 Ad Campaign
Gentle Monster’s Fall 2025 campaign, directed by Nadia Lee Cohen, leans into a narrative-driven aesthetic that merges fashion film with the visual cues of a 1970s thriller. Featuring Hunter Schafer, the project trades standard eyewear advertising for a moody, cinematic approach defined by low-key lighting and warm, retro-inspired color grading. Throughout the campaign, the imagery captures a series of domestic and evening sequences that emphasize texture and tension. Through the use of analogue film techniques and chiaroscuro lighting, the project creates a surreal, gritty atmosphere. The execution highlights the product line through consistent art direction and character-focused compositions.
Gentle Monster · Duel
Gentle Monster presents 'Duel', a cinematic fashion project directed by Erik Madigan Heck. The film features two figures portrayed by Tilda Swinton, seated across from one another on a glossy, reflective surface to create a stark, symmetrical composition. The production employs a minimalist, monochrome aesthetic, utilizing live-action technique to explore quiet stillness and isolation. Sound design by Pull complements the visual focus on clean lines and deep shadow.
Project Gentle Monster · Gentle Monster x Maison Margiela
Gentle Monster and Maison Margiela partner for this eyewear collaboration, presenting a series of portraits that showcase the collection's architectural and futuristic designs. The campaign centers on precision-focused imagery, utilizing a consistent backdrop of painterly, overcast skies to ground the avant-garde frames. Photographed by Kundo Song, the editorial series features model Hamin Yu, who wears the collection alongside structured denim and pinstriped apparel. The production leans into clean, soft lighting techniques to emphasize the matte textures and sculptural lines of the eyewear, maintaining a polished aesthetic throughout the vertical frames.
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