Gentle Monster
Gentle Monster's avant-garde eyewear campaigns and high-fashion collaborations
Featured Gentle Monster projects
This week's top Gentle Monster projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Gentle Monster · Gentle Monster x Google & Samsung 20 ...
The intersection of wearable technology and avant-garde eyewear reaches a sophisticated pinnacle in the latest collaborative campaign from Gentle Monster, Google, and Samsung. This commercial project masterfully bridges the gap between functional innovation and high-fashion sensibility, positioning smart technology as an organic extension of contemporary personal style. Through a series of clean, arresting portraits, the work leans into an aesthetic of editorial minimalism that prioritizes the structural integrity of the eyewear frames against muted, neutral grey studio backdrops. The execution relies heavily on precise studio strobe lighting to emphasize the sleek contours of the glasses, effectively stripping away visual clutter to focus on the interplay between the hardware and the subjects. Stylist Emma Wyman curates a sharp, textured wardrobe that contrasts with the technical nature of the collaboration, while hair stylist Jawara and makeup artist Jamal Scott ensure the focus remains on the interplay of clean lines and distinct facial architecture. Featuring models Alex Consani, Anok Yai, and Bobby Brazier, the campaign captures a refined, almost clinical poise that elevates the consumer technology experience. Photographer Eamonn Freel anchors the series with a disciplined technical approach, ensuring that the partnership between these three global brands feels cohesive, aspirational, and deeply intentional, successfully repositioning smart eyewear as a must-have accessory for the modern, design-conscious consumer.
Prada, Gentle Monster · The Reader
Prada and Gentle Monster collaborate on 'The Reader,' a cinematic video project exploring a quiet, narrative-driven visual language. The piece unfolds within a retro auditorium, utilizing an intimate setting characterized by green leather theater seating, dark wood tones, and deliberate, warm lamp lighting. Directed by ARC, the film employs live-action techniques to emphasize a reflective, contained atmosphere. The composition leans into moody, horizontal framing and a matte color palette, focusing on the interplay between character and architecture to define the project's aesthetic.
Project Gentle Monster · 2025 BOLD Collection Ad Campaign
Gentle Monster pushes the boundaries of avant-garde eyewear with their latest 2025 BOLD collection ad campaign, a project that seamlessly fuses high-fashion sensibility with a stark, architectural visual language. Under the creative direction of Hankook Kim and helmed by director Mau Morgó, the campaign leans into a minimalist aesthetic, relying on precision and shadow to elevate the product. The imagery features a striking collaboration with Tilda Swinton, whose poised, singular presence defines the collection's daring personality. Across the series, the eyewear acts as a futuristic centerpiece, marked by metallic purple finishes and sleek, wraparound silhouettes that challenge traditional framing. The visual execution utilizes a clean studio strobe approach to underscore the sharp contours of both the accessories and the styling, punctuated by vibrant, solid color gradients that provide a dramatic backdrop for the structured, black attire. By blending editorial portraiture with a cinematic sense of motion, the campaign creates a compelling narrative around modern luxury. The work feels both calculated and ethereal, successfully positioning the BOLD collection as a definitive statement in contemporary fashion. Each frame serves as a deliberate study in texture and contrast, ensuring the technical craftsmanship of the eyewear remains the primary focal point throughout the entire visual series.
Gentle Monster · Fall 2025 Ad Campaign
Gentle Monster’s Fall 2025 campaign, directed by Nadia Lee Cohen, leans into a narrative-driven aesthetic that merges fashion film with the visual cues of a 1970s thriller. Featuring Hunter Schafer, the project trades standard eyewear advertising for a moody, cinematic approach defined by low-key lighting and warm, retro-inspired color grading. Throughout the campaign, the imagery captures a series of domestic and evening sequences that emphasize texture and tension. Through the use of analogue film techniques and chiaroscuro lighting, the project creates a surreal, gritty atmosphere. The execution highlights the product line through consistent art direction and character-focused compositions.
Gentle Monster · Bouquet Collection
Gentle Monster showcases its Bouquet Collection through a cinematic commercial film centered on an immersive botanical environment. The piece follows a subject navigating a glass-enclosed greenhouse, utilizing natural light to highlight the intricate details of both the flora and the eyewear collection. Produced by the internal creative team at GENTLE MONSTER, the project leans into a clean, vertical format that captures golden hour tones. The execution balances plant-focused textures with the product, emphasizing the interaction between the subject and the greenhouse setting.
Gentle Monster · Duel
Gentle Monster presents 'Duel', a cinematic fashion project directed by Erik Madigan Heck. The film features two figures portrayed by Tilda Swinton, seated across from one another on a glossy, reflective surface to create a stark, symmetrical composition. The production employs a minimalist, monochrome aesthetic, utilizing live-action technique to explore quiet stillness and isolation. Sound design by Pull complements the visual focus on clean lines and deep shadow.
Project Gentle Monster · Gentle Monster x Maison Margiela
Gentle Monster and Maison Margiela partner for this eyewear collaboration, presenting a series of portraits that showcase the collection's architectural and futuristic designs. The campaign centers on precision-focused imagery, utilizing a consistent backdrop of painterly, overcast skies to ground the avant-garde frames. Photographed by Kundo Song, the editorial series features model Hamin Yu, who wears the collection alongside structured denim and pinstriped apparel. The production leans into clean, soft lighting techniques to emphasize the matte textures and sculptural lines of the eyewear, maintaining a polished aesthetic throughout the vertical frames.
Project Gentle Monster · 2026 Intelligent Eyewear
Gentle Monster showcases its 2026 Intelligent Eyewear, a collaboration with Google and Samsung. The campaign leans into a futuristic aesthetic, featuring models Anok Yai and Alex Consani in a commercial studio setting. The imagery utilizes soft lighting to emphasize the tech-forward design of the smart glasses against a neutral backdrop, maintaining a clean visual language throughout.
Project Gentle Monster · Optical Collection 2024 Ad Campaign
Gentle Monster continues its tradition of subverting traditional eyewear marketing with its Optical Collection 2024 ad campaign, a project that seamlessly blends high-fashion editorial aesthetics with a surrealist, school-inspired narrative. Under the expert creative direction of Hankook Kim and brought to life through the lens of photographer Hiroshi Manaka, the campaign leans into a stark, minimalist visual language defined by high-key studio strobe lighting. The result is a series of images that feel both hyper-modern and distinctly cinematic. Featuring models Nana Komatsu and Shinichi Osawa, the work explores a friction between the familiar—crisp white shirts, striped ties, and pleated skirts—and the bizarre, incorporating mechanical exoskeletons and metallic, staff-like props to disrupt the classic eyewear portrait. Directed by Yuann, the campaign avoids the static nature of typical product photography, opting instead for dynamic, athletic movement that forces the audience to engage with the distinct eyewear designs as sculptural elements rather than just accessories. Stylist Ayaka Endo and hair artist Tsubasa Dicky round out the creative vision, ensuring that every texture, from the sharp metal spikes of the tie accessories to the vibrant hues of the hair, remains impeccably defined against the campaign's signature seamless white backdrop. It is a masterclass in fashion communication that prioritizes conceptual intrigue over traditional polish, cementing the brand’s reputation for the unconventional.
Project Gentle Monster · Spring 2024 Ad Campaign
Gentle Monster continues to redefine the boundaries of eyewear through its Spring 2024 ad campaign, a masterclass in editorial minimalism that leans into a distinctly futuristic aesthetic. By synthesizing a high-fashion sensibility with sleek, sculptural accessories, the imagery crafts a cohesive visual narrative centered on ethereal, polished characters. Photographer Elizaveta Porodina anchors the series, employing a sophisticated mix of studio strobe and soft, diffused natural light to emphasize the sharp lines of the eyewear against muted, desaturated backgrounds. The execution relies on a tight, front-facing composition that highlights textural contrasts between skin, vinyl-like fabrics, and ultra-long platinum blonde hair. Stylist Tim Heyduck, alongside hair artist Pierre Saint Sever and makeup artist Patrick Glatthaar, constructs a look that feels both synthetic and human, enhanced by striking details like metallic nails crafted by Lisa Mard. Models Bo Exters and Nyaeuth Riam bring an intense, forward-facing presence to the campaign, effectively channelling the brand’s sci-fi leaning identity. With its blend of cinematic framing and high-key lighting, the work transcends traditional commercial portraiture, positioning the eyewear as central, sculptural objects of desire. This campaign is a vivid study in modern identity, capturing a cool, otherworldly mood that remains firmly rooted in the high-fashion industry, where every element—from the wet-look hair to the glittered frames—is meticulously calibrated for maximum impact.
Project Gentle Monster · Jewelry Collection Spring 2025 Ad Campaign
Gentle Monster pushes the boundaries of eyewear into the realm of high-concept accessory design with their Jewelry Collection Spring 2025 ad campaign. The project orchestrates a deliberate tension between the ethereal and the industrial, blending surreal narrative elements with the precise, polished aesthetic of luxury commercial photography. Featuring model Sena Nakajima, the campaign shifts seamlessly from cinematic, ritualistic tableaus—where 3D render and CGI techniques create a dark, supernatural atmosphere—to sharp, high-key studio strobe portraits that highlight the intricate craftsmanship of the collection. The imagery leans heavily into editorial minimalism, allowing the ornate details of the rimless glasses, pearl-encrusted charms, and shimmering silver metalwork to take center stage against stark, neutral backgrounds. By juxtaposing school-inspired uniforms and floating, luminescent sigils with futuristic, jewel-laden eyewear, the brand crafts a visual language that is both nostalgic and avant-garde. The execution successfully elevates functional accessories into sculptural objects of desire, utilizing refined lighting to catch every glint of crystal and iridescent floral detail. This campaign functions as a masterclass in modern fashion branding, proving that the synergy between conceptual storytelling and commercial product placement is essential for commanding attention in the crowded luxury eyewear market, ultimately positioning Gentle Monster as a visionary leader in both aesthetic innovation and creative production.
Project Gentle Monster · Duel Magazine - Special Gentle Monster
Gentle Monster presents a feature for Duel Magazine, showcasing a minimalist approach to eyewear photography. Captured by photographer Nicolas Receveur, the series highlights the brand's oval frames through a focused editorial lens. The imagery utilizes long exposure techniques to introduce subtle motion, contrasting the static portraiture of model Ruben Pol with an intentional blur. The visual language leans into a Y2K aesthetic, supported by hair styling from Cicci and makeup artistry by Loriane Leger.
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