Sports & Gaming
Sports & Gaming on Visie spans two opposite ends of one taxonomy — live, unscripted human performance, and fully rendered, computer-built worlds. That craft covers live event, campaign, and key art photography for marques including the NFL, NBA, EA, and FANDUEL, broken into twelve very different categories below.
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This week's top Sports & Gaming projects
This week's top Sports & Gaming projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
DoorDash · It’s All In The Delivery
DoorDash explores the intersection of professional athletics and convenience in the campaign video, 'It’s All In The Delivery.' The film captures a professional basketball player during a training session, highlighting the integration of the brand's delivery service into a high-performance environment. Directed by Julien Lutz, the commercial utilizes natural light to emphasize the gymnasium setting and the athletic focus of the subject. The production leans into a clean, live-action aesthetic, focusing on the movement between court activity and the practical use of the mobile application.
Puma · The Advice
Puma’s 'The Advice' is a live-action basketball campaign directed by Anthony Jamari Thomas. The project frames a stylized office interior as a backdrop for the narrative, utilizing dramatic lighting to construct a moody atmosphere. Produced by Scheme Engine, the piece follows a central character through the workspace, integrating the basketball into a series of interior vignettes. The execution relies on a vertical cinematic aesthetic to guide the viewer through the office environment.
Nike · I'll Call You Back
Nike’s I’ll Call You Back presents a split-screen narrative set within the fitness and sports space, juxtaposing a runner’s domestic treadmill training with a colleague’s desk-bound routine. The project utilizes live-action technique to capture a synchronous dialogue between the two subjects, leaning into a clean, documentary-style aesthetic. The edit balances an intimate atmosphere with the energy of the sport, supported by a warm, natural lighting palette. The sound design, provided by Swell Sound, grounds the conversation as the subjects exchange experiences regarding their training habits.
Nike · Flight Ball
Nike spotlights the aerodynamic engineering of its Flight Ball in this commercial campaign. The film breaks down the product's precision through a combination of live-action footage and high-contrast data visualisations. Featuring footballer Harry Kane, the piece highlights flight consistency on the pitch. The aesthetic leverages clean studio backgrounds contrasted with orange handwritten annotations, lean production techniques that focus the viewer on the ball's movement. Sound design is provided by Swell Sound.
Nike · Nothing Special to See Here
Nike's 'Nothing Special to See Here' project, created by agency Wieden+Kennedy and directed by Elliott Power, centres on a direct-to-camera performance. The live-action film captures a young basketball player on the court, leaning into a cinematic aesthetic through intimate close-ups and natural lighting. Designed for the sports and gaming industry, this vertical piece utilises performance-focused storytelling. The project relies on a focused dialogue-driven approach to establish its narrative rhythm.
Peloton · Let Yourself Run
Peloton’s 'Let Yourself Run' commercial features Miley Cyrus in a cinematic, live-action spot directed by Erin Woods. The production channels a gritty, high-contrast atmosphere, utilizing natural and fluorescent lighting within a retro-styled gym setting. Developed by Peloton Brand Studio, the campaign centers on a performance-focused treadmill experience. The visual language leans into a clean, cinematic aesthetic to emphasize the kinetic movement of the artist, supported by cinematography from Ben Carey.
Peloton · Let Yourself Run
Peloton’s 'Let Yourself Run' campaign centers on a cinematic live-action sequence featuring artist Miley Cyrus. The film, directed by Bethany Vargas with production support from DIVISION Global and producer Angelo Mazzamuto, frames Cyrus during a session on a treadmill within a mirrored studio environment. The visual approach, led by director of photography Ben Carey, utilizes clean composition and drone footage to capture the movement. The aesthetic is defined by a distinct golden hour lighting palette, supported by a creative team including fashion stylist Bradley Kenneth, hair stylist Bobby Eliot, makeup artist Janice Daoud, and manicurist Miho Nails.
Adidas · Endtroduction
In the Endtroduction commercial, Adidas explores the crossover between professional athletics and pop culture. Featuring athlete Anthony Edwards, the project leans into late-night television aesthetics to frame a high-energy stage performance. The spot was directed by Onda, with cinematography by Iain Trimble. Creative direction was led by Alfonso Ruiz and Zack Browne, capturing Edwards against a signature warm orange backdrop and stylized skyline. The production utilizes live-action techniques to integrate athletic branding with entertainment-focused visuals.
Project Women's Health U.S · Kerry Washington Opens Up About Heal ...
Women’s Health U.S. features actor Kerry Washington in a series of editorial portraits that focus on movement and athletic form. Captured by photographer Dana Scruggs, the imagery utilises a minimalist studio setting with neutral textures to emphasise dynamic physical poses, ranging from Pilates-inspired stretches to suspended action shots. The project incorporates both warm-toned colour palettes and monochrome compositions to highlight sculptural lines and core strength. The aesthetic leans into a clean, directional lighting style that reinforces the editorial approach. Fashion styling by Mariel Haenn and Rob Zangardi provides a versatile athletic wardrobe, complemented by makeup from Keita Moore and manicures by Pattie Yankee.
Peloton · Let Yourself Run
Peloton’s 'Let Yourself Run' commercial features Miley Cyrus within a vintage-inspired dance studio. The film leans into atmospheric interior textures and cinematic lighting to capture the movement of the artist as she transitions to the treadmill. The production, directed by DIVISION US with creative direction from Erick Escamilla Rodríguez, utilizes live-action techniques and documentary-style framing. The visual execution emphasizes a clean aesthetic to highlight the subject's performance.
Hoka · One Day I Started to See Birds
The Hoka campaign titled One Day I Started to See Birds follows a young woman as she navigates an urban landscape, transitioning from a convenience store setting to the city streets. The project leans into an atmospheric narrative, utilizing live-action techniques to emphasize the subject's movement and her choice of footwear. Produced by Object & Animal with production service from Xiadani Castanos, the commercial features a distinct cinematic aesthetic. The visuals are defined by cool color grading and quick pacing, focusing on character interactions and close-ups of the product in motion, with post-production and visual effects provided by ETHOS and editing by Church Edit.
NASCAR, Fox Sports, Super Bowl LIX Promo · Heroes
This promotional spot for NASCAR, developed for Fox Sports and Super Bowl LIX, builds anticipation for upcoming motorsport coverage. The piece combines high-energy racing sequences with portraiture of drivers in professional gear. Directed by Patrick Koitzsch, the production utilizes a combination of live-action technique and archival footage. The edit leans into a cinematic and saturated aesthetic, using fast cuts, slow motion, and dramatic lighting to heighten the intensity of the track atmosphere.
Top Sports & Gaming brands
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