Prada
Prada's avant-garde fashion campaigns, cinematic lookbooks and luxury accessories
Featured Prada projects
This week's top Prada projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Prada · Fall 2026 Ad Campaign
Prada’s Fall 2026 ad campaign marks a sophisticated evolution in luxury fashion, blending the architectural grandeur of classic interiors with a tactile, human-centric narrative. Under the co-creative direction of Miuccia Prada and Raf Simons, with Ferdinando Verderi serving as the project’s creative director, the series masterfully balances macro-level product intimacy with expansive lifestyle portraiture. By utilizing natural light to accentuate the rich textures of wool, tiger eye stone, and structured leather, the imagery crafts an atmosphere that feels simultaneously grounded and aspirational. Featuring talent including Hunter Schafer, Troye Sivan, Kelvin Harrison Jr., and Chen Haoyu, the campaign leans into a visual language of contemplative stillness, where models interact with ornate mirrors and traditional staircases in a way that highlights the brand’s deep commitment to artisanal detail. The aesthetic reads as a contemporary editorial, prioritizing the interplay between soft, airy silhouettes and heavy, monochromatic backgrounds. Throughout these visuals, the campaign leans into lifestyle and commercial sensibilities, creating a cohesive dialogue between the wearer and their accessories. Through this refined approach to editorial minimalism, the collection showcases how high-fashion staples can define a modern wardrobe, ensuring that every stitch and accessory serves as a focal point within a broader, meticulously curated cinematic environment.
Prada, Gentle Monster · The Reader
Prada and Gentle Monster collaborate on 'The Reader,' a cinematic video project exploring a quiet, narrative-driven visual language. The piece unfolds within a retro auditorium, utilizing an intimate setting characterized by green leather theater seating, dark wood tones, and deliberate, warm lamp lighting. Directed by ARC, the film employs live-action techniques to emphasize a reflective, contained atmosphere. The composition leans into moody, horizontal framing and a matte color palette, focusing on the interplay between character and architecture to define the project's aesthetic.
Project Prada · Prada Ambassadors ENHYPEN attend the ...
In a masterclass of luxury fashion editorial, photographer Riccardo Raspa captures the members of ENHYPEN as they inhabit the latest Prada menswear collection. This series of portraits strips away the noise of high-concept sets, leaning into a stark, minimalist aesthetic that prioritizes the architecture of the garments over decorative excess. Shot within a controlled studio environment, the images utilize a sophisticated blend of studio strobe and natural light to emphasize the crisp, clean lines of the tailoring and the tactile depth of high-fashion fabrics. From double-breasted coats with cape-like overlays to tailored trousers and vibrant layering, each frame reads as a study in monochromatic elegance. The use of a polished, reflective floor adds a subtle layer of dimension to the stark white backdrop, grounding the subjects in a space that feels both clinical and ultra-modern. By placing the focus entirely on the interplay of texture, light, and individual poise, the campaign achieves a commercial clarity that highlights Prada's vision of contemporary style. Every portrait functions as a precise execution of editorial minimalism, where the restrained background serves as a canvas for the technical prowess of the tailoring. The result is a sharp, elevated body of work that demonstrates how to effectively spotlight brand ambassadors while maintaining the high-gloss, sophisticated visual language synonymous with one of fashion's most prestigious houses.
Project Prada · Prada Isetan Shinjuku
Prada transforms the retail landscape with its Prada Isetan Shinjuku activation, a project that masterfully bridges the gap between high-end editorial and accessible commercial appeal. Captured through the lens of photographer Riccardo Tinelli, the imagery leans into a restrained, modern aesthetic that feels inherently sophisticated while remaining grounded in contemporary lifestyle sensibilities. The visual narrative relies heavily on soft light to define textures, ranging from the technical sheen of signature nylon backpacks to the tactile depth of fuzzy knit sweaters. By utilizing a minimalist interior backdrop defined by warm-toned wood panelling and sleek geometric accents, the campaign creates a sense of serenity that allows the product to command full attention. Casting director Andrea Prato ensures a deliberate, clean-cut presentation, working with models Akim Bats and Akitsugu Tominaga to project a relaxed yet precise energy that mirrors the brand's iconic design language. The use of live-action techniques brings a sense of authentic movement to the static editorial compositions, effectively blurring the lines between a curated lookbook and a lifestyle documentary. Ultimately, this collaboration succeeds by maintaining a tight, monochromatic focus, allowing the interplay of soft illumination and architectural precision to elevate the Prada identity within the bustling, high-traffic environment of a Tokyo luxury department store, proving that minimalism remains the most powerful tool in luxury fashion communication.
Project Prada · Linea Rossa Eyewear SS26
Prada leans into the intersection of high-performance utility and luxury aesthetics with its latest Linea Rossa Eyewear SS26 campaign. By tapping actor Jake Gyllenhaal to front the series, the brand underscores its commitment to technical precision while maintaining a sleek, modern silhouette. Photographed by Rory van Millingen, the campaign utilizes soft, natural light to ground the frames within an expansive, alpine environment, emphasizing the contrast between the sharp architectural lines of the eyewear and the rugged, blurred textures of the mountain backdrop. Art direction by Alex O'Brien elevates this eyewear project beyond simple product display, framing the collection as an essential component of contemporary outdoor apparel. Stylist Nicco Torelli complements this technical narrative by pairing the signature wrap-around sunglasses and modern optical frames with high-collared, performance-driven garments that mirror the brand's athletic heritage. The result is a refined blend of lifestyle portraiture and commercial clarity that avoids unnecessary noise, letting the iconic red tab logo and the eyewear design speak for themselves. This editorial approach effectively captures the spirit of Prada Linea Rossa, translating the functional essence of high-performance gear into a sophisticated visual language that feels both accessible and distinctly premium within the competitive fashion industry landscape, while ensuring the focus remains firmly on the craftsmanship of the frames themselves.
Prada · Days of Summer
Prada’s Days of Summer campaign frames the luxury fashion house's seasonal collection through a series of cinematic vignettes. Directed by David Sims with creative direction from Ferdinando Verderi, the project captures the movement of accessories within contrasting urban and desert environments. The film features model Bella Hadid and actor Louis Partridge, utilizing drone footage and natural light to emphasize the clean, polished aesthetic of the season's leather goods and apparel. Produced by Partner Films, the work highlights textile details and product construction through close-up framing and fluid camera work across its vertical-format commercial spots.
Project Prada · Prada S/S 2026 Campaign Pt. 2
The Prada S/S 2026 Campaign Pt. 2 masterfully leans into an uncanny, high-fashion aesthetic that challenges the boundaries of traditional luxury marketing. Under the visionary creative direction of Ferdinando Verderi, who also helmed the project as director, the imagery presents a surreal collaboration between human subjects and fantastical, larger-than-life avian creatures. Through the lens of photographer Oliver Hadlee Pearch, this commercial campaign utilizes studio strobe lighting to ensure every intricate detail—from the glossy textures of synthetic plumage to the sharp lines of signature Prada handbags—is captured with exacting precision. The series channels a sense of editorial minimalism, allowing the contrast between the performers’ polished, contemporary attire and the bird-like sculptures to serve as the narrative anchor. By pairing established talent like Hunter Schafer, Damson Idris, and Liu Wen against these oversized, feathered figures, the campaign transforms a standard studio backdrop into a stage for profound visual storytelling. The work reflects the sophisticated design sensibilities of Miuccia Prada and Raf Simons, merging luxury fashion with the whimsical, often provocative artistry of Jordan Wolfson. Through a deliberate blend of live-action technique and cinematic framing, the campaign avoids the predictable, opting instead for a haunting, high-concept approach that feels both deeply grounded and entirely dreamlike.
Project Prada · Prada Eyewear SS26
The Prada Eyewear SS26 campaign masterfully strips back the noise of high-fashion excess to focus entirely on the architectural geometry of its latest collection. Under the meticulous direction of Nicolo Terraneo, the project leans into a crisp, editorial minimalism that prioritizes the intersection of luxury craftsmanship and contemporary portraiture. Photographer Mattia Cocci captures these moments using precise studio strobe techniques, a choice that flattens the depth of the frame and forces the viewer to engage with the tactile details of the eyewear—from the deep grain of cognac leather to the fine metallic sheen of the frames. Model Bodine Van Galen anchors each shot with a directed, understated presence, allowing the accessories to occupy the foreground without distraction. The visual narrative relies on a sophisticated interplay between vibrant color-blocked backgrounds and the polished surfaces of the product itself. With expert contributions from hair stylist Patti Bussa and makeup artist Rocco Santamorena, the styling remains intentionally clean and cohesive, emphasizing the sharp lines and subtle branding that define the new season. By shunning busy environmental context in favor of pure, focused lighting setups, the project elevates basic commercial photography into a modern, high-end statement. The result is an intentional study in restraint where every texture, color, and silhouette serves to reinforce the unmistakable heritage of the Prada brand.
Project Prada · Prada Spring Summer 2026 Collateral ...
The Spring Summer 2026 campaign for Prada masterfully distills the house's storied heritage into a sequence of sharp, deliberate visual statements. Creative director Ferdinando Verderi leans into a rigorous editorial minimalism, curating a series that prioritizes form, textile, and the precise geometry of luxury accessories. Through the lens of photographer Mattia Cocci, the project avoids the clutter of elaborate set design, favoring a controlled studio strobe aesthetic that allows the collection’s structural integrity to remain the primary focus. Styling by Nicco Torelli introduces compelling textural tension, juxtaposing utilitarian silhouettes like utility-style jumpsuits against the refined softness of satin opera gloves. This commercial narrative is anchored by a diverse cast, including Boy Dijkhuis and Noor Khan, whose balanced presence reinforces the brand’s commitment to an elevated, contemporary identity. By employing graphic, layered color palettes and stark backgrounds, the collateral feels both archival and forward-looking. The result is a quintessential example of high-fashion storytelling where every element—from the specific drape of a trench coat to the placement of a messenger bag—serves a cohesive brand mission. By bridging traditional studio portraiture with a bold, almost paper-art presentation, the campaign underscores Prada’s ongoing influence in the industry, proving that restraint is frequently the most potent tool in luxury fashion communication.
Project Prada · Lunar New Year 2026 Ad Campaign
The Prada Lunar New Year 2026 campaign leans into a minimalist editorial aesthetic, utilizing a stark contrast between glossy red geometric sculptures and soft pink studio backdrops. The campaign features photography by Zhong Lin and creative direction by Ferdinando Verderi, with direction provided by BRTHR. The visual execution blends commercial product imagery with character-driven portraits. The series showcases footwear, accessories, and apparel worn by models Yang Mi and Ma Long, who are positioned alongside large, abstract horse sculptures. The work employs clean studio lighting and polished textures to emphasize the brand's metallic hardware and leather details. Techniques such as 3D render/CGI are integrated with traditional photography to maintain a cohesive, high-fashion visual language.
Project Prada · PRADA RAMADAN 2026
Prada Ramadan 2026 presents a refined study in luxury fashion, meticulously captured through the lens of photographer Mattia Cocci. This campaign embraces a deliberate sense of calm, channeling an aesthetic of editorial minimalism that feels both timeless and contemporary. By stripping away visual clutter, the series allows the exquisite textures of satin, velvet, and structured leather to take center stage, echoing the house's dedication to craftsmanship. The imagery leans into a soft, sophisticated palette, playing with light and shadow to create evocative silhouettes that feel deeply intentional. Through techniques like high-key lighting and atmospheric low-key chiaroscuro, the portraits achieve a narrative depth that celebrates the collection’s focus on clean lines and modest, elegant tailoring. The composition frequently employs deliberate framing—such as circular vignettes and apertures—to guide the viewer’s eye toward the interplay between the garment and the signature Prada accessories. Featuring Kendall Jenner, the campaign balances a modern commercial sensibility with the grounded, contemplative spirit of the Ramadan season. By combining studio strobe setups with natural light, the execution maintains a polished, gallery-like quality that is quintessentially Prada. Each frame serves as a testament to understated opulence, focusing on the nuanced details of pleating, contrast collars, and metallic accents that define this seasonal release, ultimately offering a serene vision of high-fashion storytelling that remains focused on poise and purposeful design.
Project Prada · Prada Ramadan 2026
Prada leans into a masterclass of restraint with its Ramadan 2026 campaign, a series of images that distill the essence of the luxury fashion house into a sharp, focused narrative. By isolating the subject within a recurring circular aperture, the campaign employs a distinct vignette effect that forces the viewer to confront the interplay between minimalist apparel and architectural structure. Through the lens of photographer Mattia Cocci, the project adopts an editorial approach that feels both timeless and deeply intentional. Model Ali Latif anchors the work, moving through a range of ensembles that blend functional utility with high-end sophistication, from olive green utility jackets to refined cream-colored coordinates. Each frame is meticulously balanced, utilizing a mix of soft studio strobe and natural light to emphasize the rich textures of the leather goods and tailored textiles. The work functions as a quintessential fashion campaign, stripping away extraneous noise to focus on the silhouette and the iconic triangular logo. By grounding the styling in a neutral, muted palette, the project achieves a sophisticated commercial aesthetic that prioritizes clarity over ornamentation. This live-action technique, combined with the deliberate compositional framing, creates a portraiture series that feels elevated, restrained, and undeniably Prada, offering a polished vision for the season that celebrates both quiet luxury and the art of the editorial portrait.
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