Giorgio Armani
Giorgio Armani's refined tailoring and minimalist luxury fashion campaigns across global houses
Featured Giorgio Armani projects
This week's top Giorgio Armani projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Giorgio Armani · Spring 2026 Ad Campaign
The Giorgio Armani Spring 2026 ad campaign captures the quintessential essence of luxury fashion houses by rooting its latest collection in the timeless, sun-drenched allure of the Amalfi Coast. Shot on location at the storied Villa Cimbrone in Ravello, the campaign leans into a deliberate editorial minimalism that elevates resort wear into the realm of high art. Under the discerning lens of photographer Francisco Canton, the series utilizes soft natural light to emphasize the tactile quality of the collection, from rich, matte fabrics to the intricate textures of structured linen and suede. By weaving together cinematic storytelling and a refined lifestyle aesthetic, the visuals invite the viewer into a contemplative Mediterranean sanctuary. Models Balthazar Dib, Nakul Bhardwaj, and Valerie Scherzinger move through these classical stone terraces with a relaxed ease, their poses punctuated by the presence of marble busts that bridge the gap between contemporary fashion and architectural history. With thoughtful styling by Mauro Demestria, the campaign avoids the frantic pace of modern advertising in favor of a balanced, serene composition that remains hallmark Armani. This project stands as a masterclass in atmospheric portraiture, where the interplay of light, shadow, and coastal topography works to solidify the brand's enduring commitment to understated elegance and sophisticated, unstructured tailoring for the upcoming season.
Project Giorgio Armani · Giorgio Armani for Alanui Fall/Winte ...
In this sophisticated collaboration between Giorgio Armani and Alanui, the intersection of Italian luxury fashion and artisanal knitwear is brought to life through a series of evocative portraits. Photographed by Giulio Rustichelli, the campaign captures a sense of tactile intimacy, where the heavy, textured layers of fringe-trimmed cardigans and bold geometric patterns take center stage. The project leans into editorial minimalism, utilizing both high-contrast low-key chiaroscuro lighting and soft natural light to emphasize the deep, rich hues of navy, purple, and turquoise against stark backgrounds. With models Finn Hayton and Mariana Santana at the heart of the narrative, the imagery moves beyond traditional product shots to explore human connection, further enhanced by the precise grooming of hair stylist Pierpaolo Lai and makeup artist Simone Gammino. The aesthetic is unmistakably refined, blending an editorial sensibility with a cinematic warmth that underscores the premium nature of the collection. Whether portraying subjects in a quiet, grounded embrace or lounging in a relaxed lifestyle setting, the visuals prioritize the intricate craftsmanship of the textiles. By marrying the structural elegance of Armani with the bohemian spirit of Alanui, the collection is presented as an essential wardrobe staple. This project serves as a masterclass in fashion portraiture, successfully weaving together personality, high-end design, and a raw, honest focus on the tactile quality of the knits.
Project Giorgio Armani · Spring 2026 Ad Campaign
The Giorgio Armani Spring 2026 campaign captures a sophisticated dialogue between refined tailoring and domestic intimacy. Photographed by Oliver Hadlee Pearch in Milan, the series moves from the architectural precision of Via Borgonuovo to curated interior settings. Editorial compositions leverage natural light and warm color grading to emphasize the tactile quality of the collection’s textured fabrics and structured silhouettes. The project features models Vittoria Ceretti, Clément Chabernaud, Aboubakar Conte, Zhaoyi Fan, and Greta Hofer. These subjects are positioned within minimal, art-filled environments, utilizing clean framing and cinematic techniques to showcase seasonal garments ranging from sequined evening wear to relaxed-fit double-breasted suits.
Project Giorgio Armani · S/S 2026 Campaign
The Giorgio Armani S/S 2026 campaign leans into a domestic, refined aesthetic, captured by photographer and director Oliver Hadlee Pearch. Set within warm, light-filled interior spaces, the imagery emphasizes the soft tailoring and rich textures of the seasonal collection. Featuring models Vittoria Ceretti, Clement Chabernaud, and Aboubakar Konte, the campaign maintains a clean, editorial sensibility throughout. With fashion styling by Robbie Spencer, the project utilizes natural light to highlight the intricate details of the apparel, from structured double-breasted suits to sequined evening wear. The production team includes hair stylist Mustafa Yanaz and makeup artist Thomas De Kluyver, who work to achieve a polished, cohesive look across both individual portraits and group compositions.
Project Giorgio Armani, Kith · "The Archetype" Fall 2024 Ad Campaign
For their Fall 2024 collaboration, Giorgio Armani and Kith lean into the intersection of legacy and modernity with their campaign, The Archetype. By enlisting legendary filmmaker Martin Scorsese as the face of the collection, the luxury fashion house and streetwear powerhouse craft a narrative that transcends traditional seasonal marketing, positioning the apparel as timeless tools for the sophisticated individual. The imagery masterfully utilizes a low-key chiaroscuro technique to heighten the cinematic drama, echoing the moody, controlled aesthetic synonymous with Scorsese’s own body of work. Throughout the series, the composition remains rigorously minimalist, allowing the sharp tailoring and tactile textures of the high-end outerwear to stand as the primary focus. Creative directors Ronnie Fieg and Alan Prada have curated an editorial vision that feels both intimate and grand, utilizing a mix of natural light and studio strobe to define the silhouettes against mottled, dark charcoal backdrops. Every frame is a study in restrained elegance, proving that when high-fashion houses and contemporary streetwear brands converge, the result can be a profound meditation on craft. By stripping away visual clutter, the campaign ensures that the viewer’s attention is locked on the intersection of personal style and professional gravitas, ultimately defining a new archetype for the modern man through a lens that is undeniably iconic.
Project Giorgio Armani · FW25 collection
The FW25 collection campaign for Giorgio Armani centres on a series of refined fashion portraits that emphasise tactile materiality and precision tailoring. Photographed by Robin Galiegue, the series leans into a polished, minimalist studio aesthetic characterized by high-contrast monochrome grading and the deliberate use of chiaroscuro to sculpt silhouettes. The imagery showcases the collection’s intricate garment textures—ranging from beaded embroidery to herringbone and lace—against neutral grey backgrounds. The production features models Aivita Mūze and Mila van Eeten, with a sophisticated beauty look defined by sleek styling from hair stylist Lukas Tralmer and polished makeup by Karim Rahman. The work maintains a consistent cinematic quality through the use of analogue film techniques and intentional, directional lighting.
Project Giorgio Armani · Giorgio Armani Eyewear F/W 2025
The Giorgio Armani Eyewear Fall/Winter 2025 campaign centers on a series of studio portraits captured by photographer Gregory Harris. The work leans into a classic, editorial aesthetic, utilizing monochromatic palettes and clean compositions to highlight the season’s frames. Featuring model Bianca Balti, the imagery highlights a tailored approach to accessories, with styling by Mauro Demestria. The creative direction employs soft directional light and analogue film techniques to maintain a refined, minimal presence across the collection.
Project Giorgio Armani · Giorgio Armani Mare 2024 Collection
The Giorgio Armani Mare 2024 collection campaign explores textures and light through a series of editorial images captured by photographer Vito Fernicola. The project leans into a minimalist aesthetic, setting the luxury fashion house's latest designs against rugged stone formations, concrete structures, and immersive aquatic environments. Featuring models Adele Aldighieri, David Martins, and Duncan Yair, the campaign utilizes a balance of monochrome and natural light to highlight the fluidity of the garments. With hair styling by Pierpaolo Lai and makeup by Karin Westerlund, the imagery employs clean compositions and cinematic framing to showcase the collection's seasonal silhouettes.
Project Giorgio Armani · Giorgio Armani Neve 2024
The Giorgio Armani Neve 2024 campaign highlights the house’s seasonal commitment to luxury mountain and cold-weather apparel. Photographed by Nicolo Bagnati, the imagery leans into a minimalist aesthetic, utilizing natural light and the stark, luminous backdrop of a snowy environment to emphasize the collection’s intricate textiles and technical craftsmanship. The series features models Aubrey O'Mahony, Beauïse Genç, Janaye, and Jarrod Scott, with grooming and hair styling by Pierpaolo Lai and makeup artistry by Simone Gammino. Casting was directed by Geremia Schiano. Through macro perspectives and clean, commercial compositions, the project showcases tactile knitwear, quilted performance outerwear, and seasonal accessories, maintaining a desaturated, monochromatic color palette throughout.
Project Giorgio Armani · Giorgio Armani Winter 2024/2025 Collection
The Giorgio Armani Winter 2024/2025 collection campaign features a series of portraits by photographer Nathaniel Goldberg, presenting the brand's latest season through an editorial lens. Centered on sculptural silhouettes and architectural textures, the imagery channels a minimalist aesthetic across a range of high-fashion formalwear. Fashion editor Mauro Demestria curated the collection's styling, pairing dark, structured fabrics with ornate statement jewelry. Makeup artist Simone Gammino provided neutral, polished beauty looks to complement the wardrobe's sharp lines. Model Dalton Dubois appears throughout, photographed against clean, monochromatic backgrounds and cool-toned marble settings using soft, directional lighting.
Project Giorgio Armani · Giorgio Armani F/W 25 Social Campaign
The Giorgio Armani F/W 25 social campaign showcases the house's latest menswear collection through a series of refined, minimalist studio portraits. The imagery emphasizes fluid silhouettes, structured tailoring, and architectural geometry, with a deliberate focus on the texture of garments and accessories against stark, clean backdrops. Photographer Giulio Rustichelli captures model Fares Ben M'barka in a variety of monochrome and high-key compositions. Utilizing soft directional lighting, the series highlights the brand's focus on material quality and understated design, ranging from relaxed-fit cargo trousers and unstructured blazers to polished leather accessories and luxury eyewear.
Project Giorgio Armani · Giorgio Armani Fall/Winter 2025 Collection
Giorgio Armani presents the Fall/Winter 2025 collection through a commercial campaign captured by photographer Robin Galiegue. The imagery leans into a clean, minimalist aesthetic, utilizing soft light to emphasize the structured silhouettes and rich material textures characteristic of the season's outerwear. The series features models Aivita Mūze, Kit Butler, Long Li, Mila van Eeten, Samuel Elie, and Tim Schuhmacher, with hair styling by Lukas Tralmer and makeup by Karim Rahman. The production was overseen by casting director Geremia Schiano.
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