Food & Beverage
Food & Beverage on Visie covers campaign and product photography for marques spanning fast food, soda, beer, and packaged snacks — including McDonald's, The Coca-Cola Company, Heineken, and Oreo, shot by photographers and food stylists working against the clock before real food and drink lose their appeal under hot lights.
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This week's top Food & Beverage projects
This week's top Food & Beverage projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Masani Pizza · Brand Identity
The brand identity for Masani Pizza, a family-owned establishment in Forest Hills, New York, establishes a cohesive visual language across its retail packaging, apparel, and restaurant environment. The system leans into a retro-inspired aesthetic, utilizing a warm palette of red, blue, and cream to anchor its neighbourhood presence. Led by design agency Saint-Urbain, the identity features a custom typography suite incorporating Firelli Bold and PP Neue York Normal, complemented by hand-drawn illustrations and graphic line art. The application of the brand extends from exterior storefront signage and staff apparel to functional commercial kitchen touchpoints and retail freezer presentation.
Project The Pagoda · Brand Identity
Maniac Studio developed a cohesive brand identity for The Pagoda, a cafe-focused project within the food and beverage sector. The design system centers on a minimalist aesthetic, utilizing clean line art of feline characters and structured, sans-serif typography to establish a modern visual presence across both physical and digital touchpoints. The project encompasses a comprehensive suite of assets, ranging from packaging and architectural signage to custom stationery and editorial lifestyle photography. Throughout, the studio employs natural light and a neutral color palette to maintain a bright, airy quality that translates across cafe interiors, retail displays, and artisanal product wrapping.
Fanta · Fanta's Haunted Universe
Fanta's Haunted Universe is a cinematic commercial that leans into a gothic aesthetic. The film moves from a moody, shadow-filled castle environment into a suburban landscape, utilizing a blend of 3D render/CGI and live-action techniques to build its atmosphere. The project was created by agencies GRAiL and Ogilvy, with direction by Davide Bianca and Ramil Escarda. Production was overseen by Jeff Krelitz and Davide Bianca.
Jack in the Box · Munchie Meal of Horror
Jack in the Box partners with The Simpsons for this animated promotional spot for the Munchie Meal of Horror. Directed by Steven Dean Moore, the project leans into a distinctive aesthetic that blends traditional 2D animation with live-action techniques, placing Krusty the Clown in the role of the brand's CEO. Art direction by Bill Morrison establishes a dark, illustrative backdrop that contrasts with the high-definition product staging. The spot remains focused on the campaign's themed meal box, curly fries, and burgers, utilizing a vertical format tailored for digital engagement.
Pringles · Once You Drop
The 'Once You Drop' commercial for Pringles follows a funeral director balancing the somber atmosphere of his work with the presence of the snack brand. Directed by Brody Bernheisel, the spot employs deadpan humor and precise cinematic staging to create a contrast between the character's professional environment and his snack of choice. Captured by director of photography Jordan T. Parrott, the piece utilizes live-action technique to ground the narrative in a detailed interior setting. Production was handled by Omnicom with agency and creative support from BBDO, featuring talent Dan McDonald as the lead character.
Project SŌM’s daily elixir shots · Brand Identity
The brand identity for SŌM’s daily elixir shots centers on a refined, modular aesthetic across both packaging and digital collateral. Studio product photography emphasizes the drink's vibrant red-to-orange gradient packaging through clean, minimalist compositions. Dynamic shadows and deliberate spatial arrangements highlight the structural design elements of the box, including prominent circular cutouts. Contrasting the precision of the packaging, the brand’s visual assets incorporate an abstract, artistic approach. A series of long exposure motion-blurred portraits brings a sense of energy to the brand’s lifestyle imagery, pairing desaturated, overcast tones with stark, clean sans-serif typography. The design language for this food and beverage project was developed by .raw.
Cheetos · The Other Hand
Cheetos explores the universal struggle of snacking in 'The Other Hand,' a humorous commercial campaign that leans into the physical comedy of attempting everyday tasks with one's non-dominant hand. Directed by Harold Einstein, the film sequences a series of vignettes—from a chaotic police sketch interrogation to a backyard birthday party—to highlight the specific inconvenience of the snack-dust phenomenon. The production maintains a clean aesthetic, utilising bright, even lighting across various interior and exterior commercial environments. Developed by Goodby Silverstein & Partners, the campaign relies on a straightforward live-action technique to ground the humorous premise in recognisable scenarios.
Project Madeleine · Brand Identity
The brand identity for Madeleine centres on a tactile, artisanal aesthetic that bridges traditional print techniques with clean, modern layout design. The visual language utilises a palette of earthy brown paper textures contrasted against vibrant yellow accents and crisp black typography to establish a premium presence within the packaged food industry. Studio Hi Ho led the design of the identity, which features illustrative work by Pat Rogasch and photography by Shelley Horan. The execution leans into a minimalist sensibility, employing graphic ink illustrations and structured flat-lay compositions to highlight the product’s craft-focused nature. Through the integration of varied geometric forms and careful material choices, the project balances commercial clarity with a raw, tactile materiality.
Banana Republic · The Agency
Banana Republic’s latest project, The Agency, transports viewers into a meticulously crafted, retro-styled office environment. The film utilizes a cinematic live-action technique to depict a bustling workplace populated with vintage computers, fax machines, and analogue telephony, evoking a sense of nostalgia. Directed by Jeffrey Scotti Schroeder with cinematography by Sean Price Williams and Bradley Virshup, the production leans into a golden hour aesthetic and lo-fi textures. The attention to detail within the set design establishes a specific period atmosphere, captured through a warm color palette.
Chipotle · Big Ass Bag
Chipotle’s Big Ass Bag campaign presents a cinematic exploration of urban life, directed by Nico Perez Veiga and Edu Braun of Primo Content. The commercial follows models and actors traversing diverse city environments, ranging from industrial landscapes to classical architectural settings, each prominently carrying the oversized bag. The project leans into a distinctive aesthetic, utilizing analog film textures and monochrome visual motifs to elevate the brand's fast food identity. Through a collaborative effort with GUT Global and GUT Miami, the production emphasizes fashion-forward street style while maintaining a focus on playful brand messaging.
Project a DJ’s matcha · Brand Identity
A DJ's Matcha establishes a distinct brand identity that bridges the gap between traditional food production and contemporary nightlife culture. The project encompasses a full visual system, from agricultural photography set in vast tea fields to product-focused imagery captured in moody, neon-lit bar settings. By utilising analogue film techniques and natural light, the visual narrative shifts between candid lifestyle moments by the pool and urban documentary-style street photography. The design framework was developed through a collaboration between LOTIPA and ImaginaryFriend, with creative direction provided by Brown and Doyle. The visual language is anchored by bold, minimalist typography, as seen in the custom packaging design for their matcha powder and bottled beverage line. Additional creative contributions include graphic design and AI direction by Alex Monteiro, with motion elements produced by Lukas Martins and Ax Leandro.
Popeye's · The Wait Is Over
Popeyes highlights the arrival of its chicken wings in a campaign titled The Wait Is Over. Developed by agency CYLNDR with executive creative direction from Rob Barbato, the commercial leans into science fiction tropes, featuring actor Ken Jeong as he emerges from cryogenic freezing to discover the menu item. The execution utilizes a cool, blue-toned palette within a clinical laboratory setting. The project combines live-action technique with humorous narrative beats to distinguish the brand within the fast food category.
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