Food & Beverage
Food & Beverage on Visie covers campaign and product photography for marques spanning fast food, soda, beer, and packaged snacks — including McDonald's, The Coca-Cola Company, Heineken, and Oreo, shot by photographers and food stylists working against the clock before real food and drink lose their appeal under hot lights.
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This week's top Food & Beverage projects
This week's top Food & Beverage projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Manta · Brand Identity
Studio Tyrrell leads the brand identity for Manta, a food and beverage project spanning product packaging, web design, and digital interface layout. The visual direction leverages a minimalist, earth-toned palette to unify a diverse range of chocolate products, utilizing 3D render/CGI techniques to create tactile, high-fidelity textures across both physical and digital assets. The identity focuses on structured, geometric arrangements and clean typography to highlight the artisanal nature of the product line. Photography by Jason Lewer complements the design through soft, consistent lighting, while 3D artist Elliott Barker and illustrator Lily Kong provide technical support to maintain a cohesive aesthetic across the brand's packaging and online presence. Print production was managed by Generation Press, with additional web development by Rob Dove and contributions from Sophie Chatziapostolou.
Hoplark · Case Study Loop
This commercial video case study for Hoplark provides an overview of the brand's visual identity, showcasing product packaging and consumer interaction through a series of dynamic sequences. The motion piece features close-ups of beverage cans alongside environmental shots of street posters and branded collateral. Produced with creative direction from Gus, the project utilizes a live-action technique to capture the beverage's presence in varied settings. The aesthetic leans into a high-contrast palette, utilizing bright primary and secondary color backgrounds paired with crisp, warm lighting to define the product visuals.
Coffee Mate · Gimme Pour
Coffee Mate leans into a lighthearted aesthetic with the 'Gimme Pour' commercial. This spot for the beverage brand captures a series of playful moments set within a modern domestic kitchen, using crisp cinematic framing and natural light to focus on the product experience. The production, supported by SMUGGLER and Unit+Sofa, explores a narrative anchored in rhythmic, musical cues. The commercial features characters in coordinated attire, moving through residential spaces to emphasize the brand's approach to the daily coffee ritual. Creative direction and agency oversight were provided by William McVay.
El Trampolí · Brand Identity
The brand identity for El Trampolí centers on a minimalist aesthetic that bridges artistic illustration with commercial packaging. The design system features expressive ink line work and fluid, gestural illustrations that adorn wine labels and kraft packaging, grounding the brand in a tactile, artisanal visual language. Key typography elements under the Somnis moniker provide a clean, elegant counterpoint to the organic sketches. Developed with design from Jaume Serradelarca and Jordi Masdeu Studio, the project incorporates fine-line monochrome illustrations by Irati Peluaga. Commercial photography by Álvaro Picca captures the finished assets across various studio settings, utilizing crisp lighting to highlight the interaction between the dark glass vessels and the textured paper labels. Vins Can Mas provided the manufacturing for the collection.
Doritos · The Barbershop
Doritos delivers a comedic commercial spot set within a bustling, retro-styled barbershop. The narrative centers on a barber whose snack break with a bag of Nacho Cheese Doritos leads to an unexpected interaction with a customer in his chair. As the barber accidentally leaves cheese dust on the client’s face, the resulting sequence brings the entire shop to a sudden, awkward standstill. Produced by Patrick Koitzsch, this live-action commercial leans into slapstick humor to highlight the product. The film uses a polished, narrative-driven aesthetic to capture the comedic timing of the ensemble cast in a vibrant, contained environment.
Domino's Australia · Drop Everything - Brand
Domino's Australia's 'Drop Everything' campaign captures a series of chaotic, humorous mishaps. The live-action commercial juxtaposes everyday calamities—ranging from a smoking, crashed ice cream truck to an unruly lawnmower at a backyard party—with the arrival of hot, fresh pizza. The production, supported by Good Oil and Tasty Studios, leans into a high-energy narrative punctuated by VFX to elevate the comedic timing of the vignettes. Detailed close-up shots emphasize product texture, specifically focused on the pull and melt of the cheese. Post-production and VFX were handled by ARC, while Wavemaker Australia oversaw the media execution.
Sapporo · Prepare For Fugu
Sapporo’s latest commercial, Prepare for Fugu, captures the preparation of traditional Japanese cuisine through a lens of suspense and craft. The film balances sharp, clinical kitchen sequences with the vibrant, social atmosphere of a hospitality environment. Produced by Collider, the piece leans into a cinematic aesthetic, utilizing moody lighting to build tension during the preparation process. The film is rounded out with sound design by Electric Sheep, which highlights the quiet intensity of the kitchen alongside the ambient bustle of the dining room.
Lynx · Dyson Daniels Fine Fragrance Holder
This commercial campaign for Lynx features professional basketball player Dyson Daniels, captured within a modern indoor training facility. The narrative centers on an unveiling sequence where presenters introduce a new fragrance, shifting the focus to high-energy sports motifs. The production utilizes dynamic lighting and cinematic, desaturated color palettes to bridge the gap between athletic intensity and premium fragrance marketing. With creative oversight from agency Thinkerbell and media planning by Mindshare Australia, the project integrates live-action technique with professional portraiture.
Omega Yeast · Brand Identity
Omega Yeast is redefining how consumers perceive the intersection of microbiology and craft brewing through a bold, data-driven brand identity. By moving away from traditional, rustic imagery, the brand leans into a modern aesthetic that celebrates the microscopic world of fermentation. This project, brought to life with expert design by Love + Money, effectively translates complex scientific processes into a vibrant visual language. Utilizing a sophisticated 3D render and CGI approach, the brand identity captures cellular division and biological growth through fluid, high-contrast motion graphics. The design system masterfully bridges the gap between technical metrics like attenuation and temperature with an approachable, graphic design sensibility. This is exemplified in the project's versatile illustration system, which uses a clean, modern sans-serif typography and a dynamic, retro-inspired color palette to categorize different yeast strains, from Ales to Bacteria. Whether displayed on a digital interface or as a large-scale outdoor billboard on a sleek metallic facade, the work remains grounded in a scientific approach to CPG and food and beverage branding. The resulting visual system feels both organic and precise, signaling to brewers that innovation is at the heart of the product. Through this project, Omega Yeast successfully communicates its technical expertise while establishing a unique, memorable presence within the competitive landscape of modern brewing culture and commercial design.
Hershey's · Pinky Up (feat. KATSEYE)
Hershey’s latest collaboration, Pinky Up, serves as a masterclass in modernizing CPG brand storytelling by blending high-energy pop culture with everyday consumer experiences. Featuring members of the global breakout group KATSEYE, this commercial project leans into a vibrant, urban aesthetic that feels both accessible and aspirational. The creative execution, managed by MiltonOne, transforms a mundane subway commute into a rhythmic, cinematic spectacle where the product sits at the very heart of the motion. By utilizing a live-action technique interspersed with artful slow motion, the film captures a sense of spontaneous joy that resonates with a younger, rhythm-focused audience. The cinematography prioritizes a crisp, polished look that elevates the fashion-forward styling of the talent, ensuring the vibrant yellow and deep brown color palette pops against the industrial backdrop of the train car. Rather than relying on static product shots, the campaign uses fluid, fast-paced choreography to embed the chocolate bar into the lifestyle of the protagonist, creating a seamless connection between indulgence and movement. It is a sharp, confident departure from traditional food and beverage advertising that succeeds by focusing on personality-driven engagement and sleek, contemporary visual polish, proving that even iconic packaged food brands can find a fresh, rhythmic pulse in the bustling landscape of modern city life.
Dr. Squatch · SPEEDRUN: Million Dollar Mission - Hero Trailer
In a departure from traditional grooming marketing, Dr. Squatch leans into the frenetic energy of internet culture with their latest campaign, SPEEDRUN: Million Dollar Mission. Featuring the polarizing and high-octane personality IShowSpeed, this hero trailer transforms the brand into the center of a heist-inspired narrative. Set against the stark, industrial backdrop of a mock bank vault, the visuals utilize a blend of Live-action Technique and polished Motion Graphics to mirror the pacing of modern digital content. By positioning stacks of soap alongside mounds of cash, the project cleverly bridges the gap between premium grooming products and the high-stakes world of creator-led spectacle. The cinematography relies on dynamic, rapid-fire camera work—including intentional zoom effects and quick cuts—to maintain a relentless momentum that resonates with a younger, web-native audience. With production oversight from Jirka Cerny, the creative team captures a distinct Lifestyle aesthetic that feels less like a traditional commercial and more like a high-production social media stunt. This CPG campaign successfully leverages the influence of its talent to turn a standard promotional beat into an Action-oriented event, effectively proving that personality-driven content remains the gold standard for cutting through the digital noise. By utilizing strategic Slow motion sequences to emphasize product placement, the trailer achieves a sophisticated balance between chaotic entertainment and disciplined brand messaging.
bibigo · Korea Everywhere
The Korea Everywhere campaign for Bibigo masterfully bridges the gap between traditional culinary heritage and the hyper-modern aesthetics of global youth culture. By enlisting actor Randall Park to anchor the narrative, the commercial functions as a high-octane exploration of identity, effortlessly transitioning from the bustling, neon-soaked authenticity of a Seoul night market to the polished intensity of a K-pop performance stage. The production, spearheaded by the agencies Rethink New York and Cinélande, relies on a dynamic live-action technique that gives way to sophisticated CGI-infused urban fantasy sequences. This stylistic pivot underscores the brand's expansive reach, framing the CPG product as a ubiquitous cultural connector. The visual language is defined by rapid-fire editing and stylized lighting, which maintain a frenetic, engaging pace while ensuring the Bibigo identity remains central to the visual storytelling. Behind the scenes, the integration of complex VFX and motion graphics—honed by Post 430 and Morgan Rojas—creates a seamless, high-production aesthetic that feels both cinematic and rooted in modern lifestyle trends. Ultimately, this commercial campaign elevates the food and beverage category by treating it with the same kinetic energy and artistic ambition typically reserved for entertainment, effectively positioning Bibigo not just as a pantry staple, but as a vibrant, essential element of a contemporary global lifestyle.
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