Reebok
Reebok's high-energy sportswear and footwear campaigns bridging performance and style
Featured Reebok projects
This week's top Reebok projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Reebok · Belmont Cameli
Reebok highlights its athletic footwear in this commercial spot, Belmont Cameli. The production centres on a dance rehearsal taking place on a theatre stage, featuring performers in athletic apparel and white sneakers executing precise choreography. Directed by Zachary Shea with cinematography by Natasha Abdul, the film channels a cinematic, low-key aesthetic. The visual narrative leans into chiaroscuro and moody lighting to emphasise footwork and rhythm, while the presence of a director in the audience frames the rehearsal environment. Creative direction for the campaign was provided by T. Abbo, with production led by Shotclock and talent Belmont Cameli performing in the lead role.
Project Reebok · Karol G & Friends - Born Classic. Wo ...
Reebok reimagines the enduring appeal of its heritage silhouettes in the Born Classic campaign, a high-energy collaboration that bridges the gap between performance sportswear and contemporary fashion. At the center of the project is the dynamic singer Karol G, whose charismatic presence serves as the anchor for a wider editorial narrative celebrating movement, community, and the spirit of authenticity. Photographer William Arcand leans into a clean, graphic visual language, utilizing a mix of high-key lighting and high-contrast monochrome treatments that allow the athletic apparel and iconic footwear to take center stage. The campaign thrives on a sense of unscripted vitality, blending lifestyle elements with sharp, studio-based editorial minimalism. Stylist Zoey Radford Scott curates a look that balances relaxed streetwear sensibilities with intentional design details, while hair stylist Cesar Ramirez adds an extra dimension of texture, particularly visible in the captured motion of braided hair and dynamic poses. Through a series of tight crops and split-composition layouts, the series emphasizes the versatility of the Reebok wardrobe. By moving between vibrant color-blocked backdrops and stark, neutral settings, the campaign effectively highlights how classic designs function as a canvas for individual expression. The result is a cohesive, punchy visual language that captures both the joy of spontaneous action and the precise, polished nature of modern commercial photography.
Project Reebok · Karol G - Born Classic. Worn Together
Reebok leans into a fresh, kinetic energy with its Born Classic, Worn Together campaign, a multifaceted sportswear and fashion initiative that celebrates individual identity through the lens of collective community. By bridging the gap between high-contrast editorial minimalism and candid lifestyle photography, the project captures the versatile spirit of classic athletic footwear. Singer Karol G serves as the anchor for this vibrant visual narrative, bringing her signature presence to a series of studio-based portraits that utilize natural light and precise beauty lighting to define form and motion. Under the creative direction of the production team, photographer William Arcand orchestrates a series of dynamic, split-screen compositions that pair monochromatic studio shots with bold, saturated backdrops, creating a visual rhythm that feels both timeless and contemporary. The styling, curated by Zoey Radford Scott, emphasizes the intersection of functional sportswear and modern streetwear, while hair styling by Cesar Ramirez introduces textured, sculptural elements that enhance the subjects' silhouettes. Utilizing a live-action technique that prioritizes authentic movement, the campaign avoids overly polished artifice in favor of genuine expression. From mid-jump captures to relaxed, seated poses, the imagery functions as a celebration of personal style, proving that the iconic white sneaker remains a foundational piece for diverse aesthetics. By emphasizing raw, human connection, the project elevates the brand beyond performance gear into a staple of modern cultural identity.
Reebok, Place+Faces · Runaway Bride
Reebok and Place+Faces collaborate on the Runaway Bride campaign, a project set against a sprawling dusk landscape. The visual execution channels a cinematic aesthetic, utilising natural light and a moody palette to frame the talent. Captured during the golden hour, the composition leans into expansive, wide framing with an orange and purple twilight gradient. Post production and agency creative direction were managed by Rascal.
Reebok · Reebok, Zig
Reebok highlights the Zig Kinetica sneaker collection in this high-energy commercial campaign. The film intercuts athletic performance footage with detailed product shots and design sketches, focusing on the specific architecture of the Zig midsole technology. The edit leans into a modern aesthetic, employing vibrant color grading and dynamic motion graphics to emphasize the collection's technical construction. Post-production and visual effects by PS260 integrate 3D render and CGI elements, establishing a graphic visual language throughout the sequence.
Reebok · Storm the Court
Reebok's 'Storm the Court' campaign centers on the raw intensity of street basketball, bringing a gritty, urban atmosphere to the forefront of the brand's sportswear narrative. The cinematic spot focuses on the kinetic energy of a nighttime game, utilizing harsh artificial overhead lighting to create sharp contrasts and high-impact silhouettes against the asphalt. Production for the project was handled by PRETTYBIRD US, with agency and creative support from Venables Bell + Partners. The live-action technique emphasizes the rapid pace of the players, grounding the athleticism in a realistic, spectator-led environment.
Reebok · Lil Yachty Channels The 90s
Reebok leans into a retro aesthetic with this latest campaign, "Lil Yachty Channels The 90s." Directed by Lucky Day, the project features artist Lil Yachty centered against an installation of stacked cathode ray tube television screens, creating a backdrop of glitching, mosaic-like visuals. The film utilizes a cool, desaturated color grade and deliberate VHS / lo-fi visual artifacts. Through its cinematic framing and nostalgic production design, the campaign explores a distinct streetwear aesthetic.
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