Converse
Converse's iconic sportswear, footwear campaigns and cultural collaborations across fashion
Featured Converse projects
This week's top Converse projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Converse · 'It's All About The Materials' SHAI 001
The It's All About The Materials SHAI 001 project for Converse serves as a masterful exploration of industrial product design, repositioning the iconic footwear brand through a lens of high-concept editorial minimalism. Captured with the keen eye of photographer Holly McCandless-Desmond, the series functions less like a traditional commercial campaign and more like a methodical archival study of form and tactile surface. By juxtaposing the metallic, chrome-like sheen of the sneakers against organic, fluid textures and matte, crumpled surfaces, the work leans into a sophisticated aesthetic that bridges the gap between athletic performance and avant-garde art. The execution utilizes a blend of studio strobe and natural light to emphasize the sharp, futuristic silhouette of the footwear, while the integration of 35mm film and analogue film techniques introduces a grainy, tactile quality that grounds the sleek subject matter. This diptych-heavy presentation, featuring binder-clipped prints and pinned product studies, offers a refreshing take on the footwear industry, stripping away excess to focus entirely on the interplay of material and light. By focusing on intricate details like zipper closures and branded tongues, the project elevates the humble sneaker into an object of pure architectural interest, proving that even the most familiar designs can be transformed through deliberate, high-contrast creative direction and precise, monochromatic visual storytelling.
Project Converse · Brand Identity
The latest brand identity project for Converse, titled PUSH, masterfully captures the intersection of streetwear and urban skate culture through a raw, high-contrast visual language. Developed by Daily Dialogue, this comprehensive design system serves as the backbone for a new cultural skate initiative based in Berlin. The project leans heavily into a gritty, zine-inspired aesthetic that feels both modern and rooted in the rebellious spirit of street art. By utilizing a stark black-and-white palette, the design team employs vector graphics and intentional halftone dot patterns to create textured, ink-like illustrations that evoke the feeling of vintage comic book art and screen print techniques. The typography, defined by bold sans-serif lettering and hand-drawn bubble accents, provides a structural foundation that balances abstract cloud forms and stippled rock shapes. This graphic consistency effectively scales across a variety of applications, from technical t-shirt mock-ups and detailed event triptychs to clean, editorial-style event posters. By blending artistic flair with a clear commercial utility, the PUSH identity establishes a cohesive look that feels authentic to its skateboarding roots while maintaining a polished professional finish. The effective use of negative space and movement-oriented imagery ensures the brand remains impactful and instantly recognizable, successfully bridging the gap between corporate storytelling and grassroots community engagement within the global fashion landscape.
Converse, Daily Paper · Homecoming
The Homecoming collaboration between Converse and Daily Paper is a cinematic project that explores a narrative sense of place. Directed by Visie Admin, the work frames its subjects against coastal vistas, urban streets, and traditional courtyards, focusing on human connection. The visual approach uses moody lighting and rich colour grading, employing analogue film and grainy textures to provide depth to the portraiture. These sequences highlight cultural texture through the interactions of young men and children within their environments.
Converse · Make it You
Converse leans into a gritty street aesthetic with the 'Make it You' campaign. Produced in collaboration with Stereo Creative, the video project captures a series of models in a smoke-filled studio environment, highlighting contemporary apparel and classic footwear. Featuring fast-paced editing and moody, clean lighting, the visual narrative integrates bold typography to frame the dynamic movement. The project serves as a commercial exploration of style, emphasizing textured silhouettes through professional art direction.
Converse · Rule Summer - New Form
Converse leans into a vibrant aesthetic with the 'Rule Summer - New Form' campaign, a project created in collaboration with Stereo Creative. The film captures a dynamic series of social interactions and movement, centered around a group of individuals styled in contemporary streetwear and classic footwear. The commercial utilizes high-energy, saturated visuals to convey a lively atmosphere. Through quick cuts and a focus on layered textures—ranging from graphic apparel to detailed accessory shots—the work emphasizes a youthful, fast-paced energy. The production makes use of warm, live-action techniques to define the brand's seasonal presence within the sportswear and fashion sectors.
Converse · AS-1 Pro Shoes
Converse showcases the AS-1 Pro shoe in this promotional film, rooting the footwear within the context of skate culture. The project features skateboarders navigating urban environments, blending contemporary action shots with vintage archival footage. Produced by Partner Films London, the edit employs a monochromatic color palette and high-contrast grading to highlight the textures of city infrastructure. The aesthetic leans into a gritty, authentic tone, utilizing documentary and live-action techniques to emphasize the performance and design of the footwear.
Converse · Keith Haring Foundation
Converse partners with the Keith Haring Foundation for this dynamic commercial campaign, highlighting a collaborative collection of graphic apparel and footwear. The project captures dancers performing fluid, high-energy choreography, emphasizing the intersection of streetwear fashion and classic artistic motifs. Produced by Scheme Engine and directed by Visie Admin, the piece utilizes a clean, rhythmic live-action technique. The bright, even studio lighting ensures a focus on the movement of the performers and the detail of the printed t-shirts and sweatshirts featured throughout the spot.
Converse · A Cold Wall x Converse
Converse partners with A-Cold-Wall for this sportswear fashion campaign. The film captures models in neutral-toned utility wear moving across a stark, gridded studio floor, shifting between portrait-focused close-ups and wide overhead angles. The production, handled by Love Song, utilizes live-action techniques to emphasize a clean, minimalist aesthetic. The project centers on the visual interplay of texture and motion within a controlled, monochromatic environment.
Converse · Keith Haring
Converse showcases its latest apparel and footwear collaboration in this commercial project, highlighting the intersection of sportswear and street art. The production features a diverse dance ensemble performing energetic choreography, with the iconic illustrations of Keith Haring applied across footwear and garment designs. Captured with fluid camera movements, the action-oriented visuals lean into a minimalist studio aesthetic. Clean lighting creates sharp silhouettes, focusing on the interplay between the movement of the performers and the graphic patterns of the collection. The production was helmed by Westside.
Converse · AS-1 Pro Shoes
Converse spotlights the design background and skating career of Alexis Sablone in this promotional film for the AS-1 Pro shoe. The piece leans into a documentary-style narrative, blending archival photography with contemporary footage of Sablone navigating concrete architectural environments. Produced by Partner Films, the campaign features a high-contrast aesthetic. Through cinematic pacing and grainy, monochrome visuals, the film documents the intersection of professional skate culture and footwear design.
Project Converse · Converse lines
Converse lines is a digital fashion project showcasing the brand's iconic high-top silhouettes through a series of stylized illustrations. Creative director Prashanth Champs leads the visual direction, utilizing expressive linework and high-contrast color palettes to emphasize the footwear's design details. The collection leverages a minimalist graphic style, employing pencil-like strokes and bold ink techniques. By isolating the product against stark backgrounds, the work focuses on the intersection of form and texture within the footwear design space.
Project Converse · Our Legacy X Converse
The Our Legacy X Converse footwear collaboration is a fashion-forward campaign that blends coastal lifestyle aesthetics with raw, documentary-style imagery. Shot by photographer Ian Kenneth Bird, the project captures the footwear collection within expansive, rugged beachside landscapes and quiet, lived-in interiors. Technique-wise, the work leans into an analogue film aesthetic, utilizing natural light to highlight textures in knitwear, denim, and canvas. The campaign, which features model Archibald Robinson, oscillates between high-contrast monochrome editorial portraits and minimalist still-life compositions, emphasizing a grounded, candid visual narrative.
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