Jordan
Jordan's high-performance sportswear and basketball campaigns across fashion and film
Featured Jordan projects
This week's top Jordan projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Jordan · Zion 1
This commercial campaign for the Jordan Zion 1 showcases the intersection of high-performance basketball and minimalist aesthetic. The film moves between high-intensity training sequences and focused character shots, capturing athletic movement against a stark, high-key studio environment. Utilizing live-action technique and sharp, rapid-fire editing, the project highlights the technical details of the sneaker alongside the explosive energy of the athlete. Post-production and visual effects provided by Fin Design + Effects further refine the sleek, commercial presentation.
Jordan · Too Easy
Jordan’s 'Too Easy' campaign captures the visceral energy of streetball culture through a series of dynamic basketball sequences. Set on an outdoor urban court, the project features high-impact, live-action footage that oscillates between monochrome shots and high-contrast color grading. The film leans into a cinematic aesthetic, utilizing slow motion to emphasize the mechanics of powerful dunks and defensive maneuvers. Developed by the creative team at Wieden+Kennedy Portland, the production incorporates a gritty, raw visual language paired with a focused sound design by BUTTER Music and Sound to translate the intensity of the game to the screen.
Jordan · Back & Forth
The Jordan "Back & Forth" video project, produced by Scheme Engine, explores the intersection of grooming and style within the confines of a bustling barbershop. The piece utilizes a live-action technique to capture a series of intimate, character-driven interactions that define the energetic environment. Employing a cinematic lens, the narrative moves fluidly between subjects to contrast alternating perspectives. The film relies on warm lighting to create a specific visual tone, presented in a vertical format that frames the grooming process as a series of rhythmic, dynamic exchanges.
Awake, Jordan · Where I'm From
Awake NY and Jordan collaborate on the 'Where I'm From' project, a cinematic sportswear campaign that highlights the intersection of urban basketball culture and street life. The piece captures the atmosphere of the city through a mix of gritty pavement walks and subway transit imagery, anchored by the collaborative sneaker collection. The visual approach utilizes dynamic camera movements and a high-contrast aesthetic, juxtaposing black-and-white sequences with saturated red branding. Featuring a live-action technique, the film transitions from intimate tabletop product shots to expansive aerial views of city blocks and basketball courts, grounding the sportswear in an authentic urban context.
Jordan · “Zero Pressure” Jayson Tatum & Vince Staples
Jordan’s “Zero Pressure” campaign bridges the worlds of professional basketball and cultural commentary, featuring Jayson Tatum alongside Vince Staples. The piece leans into a cinematic aesthetic, utilizing a high-contrast, low-key lighting setup that frames its subjects against dramatic shadows. The film-like texture and grainy finish define the visual pacing, blending candid dialogue with active game footage. Produced by Scheme Engine, the edit creates a matte, moody atmosphere through its integration of archival material and performance clips.
Jordan · Tatum3 - Pressure Launch
Jordan introduces the Tatum3 Pressure launch with a cinematic commercial that leans into the intensity of elite athleticism. The film frames a central figure in stark chiaroscuro, utilizing low-key lighting to bridge intimate, direct-to-camera dialogue with archival basketball moments and high-energy action. Produced by Otoh, the campaign employs analogue film textures and dynamic graphic flashes to build visual momentum. The post-production effort, handled by teams at Trafik, Scheme Engine, Modern Post, and Foreign Xchange, integrates film grain and tonal shifts, while sound design from One Thousand Birds anchors the atmospheric, fast-paced edit.
Jordan · Tatum3 - Hate To Break It To You
The 'Hate To Break It To You' campaign for Jordan showcases the Tatum3 basketball sneaker through a series of focused, atmospheric vignettes. Starring NBA athlete Jayson Tatum, the project highlights the signature silhouette within a stark, high-contrast environment. Led by creative and production agency Otoh, the film employs low-key lighting and a moody, cinematic visual language. The edit leans into a gritty aesthetic, utilizing analogue film textures to ground the high-intensity performance footage in a raw, tactile tone. Post-production and VFX contributions were provided by Trafik, Scheme Engine, Modern Post, and Foreign Xchange, with sound design and music by One Thousand Birds.
Jordan · Tatum3 - That Dude
Jordan showcases the Tatum3 sneaker in this commercial campaign, featuring a relaxed scenario where two subjects recline in spa chairs. The film leans into a humorous tone, utilizing dramatic lighting and a matte finish to frame the athletes in a controlled studio environment. Developed with creative and production support from Otoh, the project captures a low-key, cinematic aesthetic through live-action technique. Post-production and VFX were managed by a collaborative team including Trafik, Scheme Engine, Modern Post, and Foreign Xchange, with sound design provided by One Thousand Birds.
Jordan · Tatum3 - Show the Shoe
Jordan showcases the Tatum 3 sneaker in this commercial film, placing the product at the center of an intense, indoor basketball court environment. The production leans into a moody, low-key aesthetic, utilizing a single overhead spotlight to carve out the silhouette of the footwear against the deep shadows of the court. The project was developed with creative and production support from Otoh. Post-production and visual effects were handled by Trafik, Scheme Engine, Modern Post, and Foreign Xchange, with sound design and music by One Thousand Birds. The film features a live-action technique, focusing on the textured details of the shoe within a stark, minimalist athletic setting.
Jordan · Shattered Backboard
Jordan's 'Shattered Backboard' campaign brings a stylized, miniature approach to basketball heritage. The spot utilizes a stop-motion animation technique, unfolding on a puppet theater stage complete with velvet curtains and intricate hand-painted pastoral backdrops. Produced by Elsewhere Films and creative agency Doubleday & Cartwright, the project balances this handcrafted aesthetic with the high-energy atmosphere of an arena. The film incorporates nostalgic film grading and an analogue feel to underscore its connection to sporting history. Machine provided music and sound design to round out the cinematic presentation.
Project Jordan · Design System
The Jordan Design System project presents a visual framework for the brand’s latest sportswear and fashion collections. Across a series of editorial and commercial portraits, the campaign leverages an urban, street-level aesthetic to showcase footwear and apparel against industrial backdrops. Creative and senior art direction by Matija Gabrilo ties the collection together, utilizing a mix of natural light and flash photography to achieve varying textures. The imagery incorporates retro, cinematic, and desaturated color grading, with subtle branding elements and recurring typographic details.
Explore other Sportswear brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
