Bonds
Featured Bonds projects
This week's top Bonds projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Bonds · Made for Down Under
Bonds explores the intersection of everyday suburban life and the Australian wilderness in their latest Made for Down Under campaign. The spot features a protagonist in a quintessential backyard setting, framing the brand's core apparel through an atmospheric lens. With post-production and VFX handled by Daniel Fletcher, the visual execution leans into a gritty, cinematic aesthetic. The production utilizes natural light and an analogue-inspired color grade to ground its surreal narrative elements within the frame.
Bonds · Made for Down Under
Bonds delivers the 'Made for Down Under' campaign, a commercial spot that leans into a distinctly Australian aesthetic. The film captures a relaxed scene in a suburban backyard, featuring a man in underwear posed alongside native and local wildlife to establish a raw, calm atmosphere. The project was a collaborative effort involving creative direction from Special Australia, SPECIAL US, and Flywheel. Production was handled by EXIT and Sam I Am, with visual effects by EXIT and Alt VFX. The sonic identity was crafted by Sonar Music, with media support from Hearts & Science. This live-action work employs a clean, horizontal visual style.
Bonds · As Worn By Us
Bonds presents 'As Worn By Us,' a dynamic video commercial that explores the brand's apparel through a rhythmic, collage-style montage. Featuring a diverse cast, the film captures candid portraiture in casual outdoor settings, blending personal interaction with a raw, energetic aesthetic. Produced with a distinct mixed-media approach, the project utilizes analogue film and collage techniques to frame its subjects. The work was developed by the team at Special Australia, with production services provided by Byrne Creative and post-production by Visual Thing. Rumble Studios managed the sound design, while OMD Australia oversaw the media strategy.
Bonds · Goodbye to Friction
Bonds explores kitchen dynamics in this commercial, titled Goodbye to Friction. Directed by Nash Edgerton, the film places viewers in a fast-paced commercial environment where a heated dispute unfolds between culinary staff. The production relies on the cinematography of Aaron Mclisky, who utilizes dynamic framing and a shallow depth of field to heighten the tension of the narrative. The project leans into a cinematic aesthetic, capturing the environment of a professional kitchen through clean, live-action technique.
Bonds · Double Rainbouu
Bonds launches its Double Rainbouu collaboration, a high street fashion campaign that leans into a relaxed coastal aesthetic. The imagery balances classic lifestyle portraiture with vibrant primary colour contrasts, set against sun-drenched beaches and roadside backdrops. Captured by photographer Byron Spencer with creative direction by Nikki Metzner, the series highlights a playful, casual wardrobe through analogue-inspired film techniques. The campaign prioritizes natural light, utilizing warm tones and coastal scenery to anchor the collaborative collection in a sunlit, carefree atmosphere.
Bonds · Big Icon Energy
Bonds presents Big Icon Energy, a campaign for their high street fashion collection directed by Sanjay De Silva. Production for the project was handled by DIVISION APAC, with the commercial showcasing a series of vignettes through a cinematic lens. The work leans into gritty and grainy textures, using dynamic framing to capture a sense of bold confidence. Scenes transition through retail environments, highlighting branded details within an atmospheric and vibrant visual aesthetic.
Bonds · Hello Friction
Bonds explores kitchen dynamics in their latest commercial, Hello Friction. The project leans into a narrative-driven live-action technique, capturing a shift from high-tension kitchen antics to a polished, relaxed finale. Developed alongside creative agency Special Sydney, the spot moves from a fast-paced argument between two chefs to a moment of release. Production was handled by Collider, with VFX and post-production support provided by ARC (Australia) and Manimal Post.
Bonds · Rugby
Bonds captures the intensity of the pitch in this sports campaign, focusing on the tactical rapport and physical camaraderie of rugby players. Shot on location with a focus on gritty, raw movement, the commercial leans into a natural light aesthetic to ground the action on the field. The project was developed by Special Sydney, with production handled by Collider. The visual delivery, characterised by its analogue film influence and dynamic live-action technique, was supported by post-production and VFX work from both ARC (Australia) and Manimal Post.
Bonds · Chef's Kiss
Bonds taps into the high-pressure environment of a professional kitchen for the 'Chef's Kiss' commercial campaign. The film features chefs in white coats and underwear, delivering a humorous take on the intensity of culinary service through dramatic, fast-paced performances. Produced by Collider with creative direction from the team at Special Sydney, the spot utilizes a cinematic, live-action technique to capture the frantic energy of the workspace. Dynamic panning shots navigate the stainless steel environment, balancing the technical precision of food preparation with an absurd, comedic narrative.
Bonds · Hello Friction - Rugby
Bonds explores the theme of physical relief in this commercial campaign, titled 'Hello Friction - Rugby.' The spot features two rugby players in a high-intensity standoff on an outdoor field, using dynamic movement and natural light to anchor the brand within a sports-focused context. The project was developed by agency Special Sydney with production from Collider. The visual narrative relies on live-action techniques to emphasize the interplay between the athletes, supported by post-production and VFX work from both ARC (Australia) and Manimal Post.
Bonds · Made for Down Under
Bonds launches 'Made for Down Under,' a commercial campaign created by Special Australia and SPECIAL US that leans into the distinct visual tropes of the Australian landscape. The film pairs dry outback scenery with lifestyle-focused portraiture, using a nostalgic, warm aesthetic to frame its subjects against a stark, rural backdrop. Produced by EXIT and Sam I Am, the project integrates post-production and VFX work from EXIT and Alt VFX. The soundscape was provided by Sonar Music, rounding out a production that emphasizes a rugged, high-contrast visual identity through live-action technique.
Bonds · As Worn By Us - Influencer Film
Bonds presents 'As Worn By Us,' an energetic campaign capturing the brand’s underwear and apparel collections. The film utilizes a playful aesthetic, grounding the product in domestic interiors and open green spaces to create a relatable, casual atmosphere. The production leans into a distinct visual identity characterized by retro-styled color grading and layered frames. With creative direction from the team at Special Australia, the live-action technique is complemented by post-production work from Visual Thing and sound design from Rumble Studios. The project brings together diverse on-screen talent to highlight the collection across various lifestyle settings.
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