Bonds
Featured Bonds projects
This week's top Bonds projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Bonds · Made for Down Under
Bonds explores the intersection of everyday suburban life and the Australian wilderness in their latest Made for Down Under campaign. The spot features a protagonist in a quintessential backyard setting, framing the brand's core apparel through an atmospheric lens. With post-production and VFX handled by Daniel Fletcher, the visual execution leans into a gritty, cinematic aesthetic. The production utilizes natural light and an analogue-inspired color grade to ground its surreal narrative elements within the frame.
Bonds · Made for Down Under
Bonds · As Worn By Us
Bonds · Goodbye to Friction
Bonds · Double Rainbouu
Bonds launches its Double Rainbouu collaboration, a high street fashion campaign that leans into a relaxed coastal aesthetic. The imagery balances classic lifestyle portraiture with vibrant primary colour contrasts, set against sun-drenched beaches and roadside backdrops. Captured by photographer Byron Spencer with creative direction by Nikki Metzner, the series highlights a playful, casual wardrobe through analogue-inspired film techniques. The campaign prioritizes natural light, utilizing warm tones and coastal scenery to anchor the collaborative collection in a sunlit, carefree atmosphere.
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