Moncler
Moncler's luxury technical outerwear and avant-garde fashion campaigns across luxury fashion
Featured Moncler projects
This week's top Moncler projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Moncler · Moncler Genius x EE72
Moncler Genius x EE72 presents a high-fashion campaign exploring structural forms and minimalist textures. Creative directed by Edward Enninful and photographed by Tyler Mitchell, the project features model Adut Akech across a series of studio portraits and expansive, atmospheric landscape shots. The collaboration showcases exaggerated, sculptural silhouettes, including high-shine puffer capes and floor-sweeping trench gowns, set against both clean gradient backdrops and snowy desert dunes. Working with makeup artist Ammy Drammeh, the visuals utilise polished, dewy skin and frost-like shimmer to echo the collection's winter-inspired theme. Through a blend of soft beauty lighting and expansive natural light, the series emphasizes the contrast between dark, tailored outerwear and stark, minimalist terrains.
Project Moncler · Moncler Collection Pre Fall 2026
Moncler continues to redefine the intersection of technical utility and high-end aesthetic with its Pre Fall 2026 collection, a series that leans into the sophisticated layering synonymous with the luxury fashion house. Captured through the lens of photographer Gabriele Rosati, the campaign emphasizes the structural integrity of the brand’s iconic outerwear while highlighting a tactile, textured approach to seasonal dressing. Fashion editor and stylist Alexandra Carl masterfully balances practicality and visual intrigue, pairing rugged quilted vests with crisp shirting and unexpected accessories like plaid neckerchiefs and carabiner-clipped leather gloves. The aesthetic shifts between moody editorial minimalism and a punchy commercial sensibility, where a single vibrant blue beanie provides a striking tonal contrast against the collection’s otherwise earthy, grounded palette. The images, defined by soft light and a clean, cinematic depth, ensure that every element—from the matte finish of a pinstripe puffer to the intricate weave of a wool knit—receives meticulous attention. With casting by Greta Brunelli and Ivan Maiolo, the campaign features model Martin Miller, whose presence anchors the complex layering with a sense of quiet poise. By utilizing subtle natural light and refined studio compositions, the project successfully elevates essential cold-weather staples into a cohesive narrative that feels both aspirational and deeply rooted in the functional heritage of the Moncler brand identity.
Project Moncler · Moncler Grenoble SS26
Moncler Grenoble’s SS26 campaign masterfully synthesizes the brand’s high-performance DNA with the raw, cinematic expanse of the desert. Captured by photographers and directors Gus&Lo, the project leans into a rugged, exploratory aesthetic, framing the latest collection against the stark silhouettes of saguaro cacti and arid mountain ranges. The visual narrative relies heavily on natural light, utilizing the golden hour to bathe the utility-focused apparel in warm, evocative tones that underscore the garments’ technical integrity. Through a series of editorial lifestyle portraits and sweeping, wide-angle cinematic frames, the campaign elevates functional outdoor gear—such as layered technical jackets, quilted vests, and utility-driven trousers—into the realm of high fashion. Stylist Sabino Pantone curates an earthy, muted palette punctuated by vibrant strategic accents, while hair stylist Kelly Peach and makeup artist Jo Strettell maintain a grounded, authentic beauty direction that mirrors the harsh yet beautiful landscape. Featuring models Aiden Andrews, Mia Regan, and Nixon Soglo, the work effectively channels a sense of quiet adventure. Techniques like low-key chiaroscuro lighting and soft-focus natural light photography add a refined, artisanal texture to the imagery, grounding the performance-ready pieces in a tangible sense of place. This project stands as a sophisticated exploration of the intersection between technical outerwear and evocative, landscape-driven fashion storytelling.
Project Moncler · Have A Puffy Summer
Moncler redefines the intersection of seasonal utility and high-end aesthetics with its Have A Puffy Summer campaign, a project that skillfully maneuvers the brand away from its winter heritage into a lighter, more vibrant narrative. Through the sharp, discerning eye of photographer Gabriele Rosati, the campaign employs editorial minimalism to highlight the intricate textures of summer-ready technical sportswear. Model Zaram Obasi anchors the series, bringing a focused, neutral presence that allows the collection’s vibrant palette—ranging from sun-drenched yellows to soft sage greens and high-gloss pinks—to take center stage. By utilizing a stark, seamless white backdrop, the imagery leans into a clean, high-key aesthetic that prioritizes the interplay between quilted fabric and structured layering. The juxtaposition of technical jackets with crocheted bucket hats and plush, puffer-inspired accessories creates a visual language that feels both modern and inherently playful. These portraits, characterized by precise studio strobe lighting balanced with natural light, emphasize a sophisticated contrast between smooth synthetic surfaces and raw knit textiles. Ultimately, the project serves as a compelling masterclass in contemporary fashion photography, successfully stripping away environmental distraction to celebrate the tactile details of the garments while maintaining a cohesive, elevated brand identity that resonates within the luxury fashion sector.
Project Moncler · MONCLER COLLECTION SPRING 2026
For the Moncler Collection Spring 2026 campaign, the iconic luxury fashion house transports its audience to the timeless, sun-drenched cobblestones of Rome. This expansive editorial project masterfully balances the heritage of European architecture with a forward-looking, minimalist aesthetic that defines contemporary luxury. Through the lens of photographer Boo George, the campaign captures a sophisticated interplay between structured outerwear and soft, organic urban environments. The collection leans into editorial minimalism, utilizing natural light and high-contrast chiaroscuro techniques to highlight the intricate fabric textures of quilted layers and tailored jackets. Fashion editor Robert Rabensteiner crafts a series of deliberate, layered silhouettes, while grooming by hair stylist Cim Mahony and makeup artist Arianna Campa maintains a clean, polished finish that mirrors the collection’s refined character. The imagery flows seamlessly from intimate, cinematic portraits to atmospheric street-style photography, grounding the high-fashion garments in the palpable, historical texture of an eternal city. By integrating 35mm film-inspired aesthetics with sharp, modern compositions, the project achieves a sense of movement and quiet intensity. Ultimately, the campaign serves as a testament to Moncler’s commitment to sophisticated versatility, where every frame feels curated, deliberate, and undeniably timeless, capturing the intersection of heritage craftsmanship and modern lifestyle in a visual language that remains consistent with the brand's distinguished global legacy.
Project Moncler · Moncler x Oskar Metsavaht Redefine W ...
Moncler continues to push the boundaries of luxury fashion by bridging the gap between alpine heritage and cultural storytelling in its latest collaboration, Moncler x Oskar Metsavaht Redefine W. This editorial project explores a refined, minimalist aesthetic that leans into the technical precision synonymous with the Italian house while introducing the bold, saturated influences of Brazilian national identity. Photographer Gabriele Rosati captures the collection through a lens of stark, high-key studio lighting, ensuring the intricate quilted textures of the oversized outerwear remain the focal point. By utilizing studio strobe techniques, the imagery achieves a crisp, cinematic quality that highlights the dynamic contrast between monochromatic white silhouettes and the vibrant green, yellow, and blue hues of the flag-inspired accessories. Model Joshua Seth anchors the series with a deliberate, neutral poise that allows the sculptural, inflatable nature of the garments to command the frame. The collaboration reads as a masterclass in editorial minimalism, stripping away extraneous background noise to emphasize the structural complexity and performance-driven design of the collection. Through this purposeful visual language, the campaign captures a sense of fluid movement, effectively balancing commercial viability with the sophisticated, avant-garde spirit expected from a high-end luxury fashion house partnership that prioritizes both form and functional utility.
Moncler · Moncler Grenoble
Moncler Grenoble presents a cinematic campaign set against rugged alpine terrain. The film follows athletes navigating high-altitude winter environments, transitioning from the methodical effort of mountain climbing to rapid descents at dawn. The production utilizes drone footage to capture sweeping aerial perspectives of the landscape, contrasted with intimate close-ups of technical outerwear. A desaturated, cool color palette reinforces the atmospheric conditions of the environment. Post-production and visual effects are provided by Consulate and Company 3 New York, with sound design and music by Q Department.
Project Moncler · 'For The Love of Winter' Fall 2023 Ad Campaign
Moncler’s For The Love of Winter Fall 2023 campaign serves as a masterclass in luxury fashion house branding, distilling the technical prowess of high-performance alpine gear into a series of bold, highly curated visual statements. Under the creative direction of Remo Ruffini, the campaign pivots away from traditional mountain vistas to embrace a stark, editorial minimalism that prioritizes material texture and silhouette above all else. Captured by photographers Gus&Lo, the series utilizes precise studio strobe lighting to elevate quilted nylon, ribbed knits, and synthetic down into objects of sculptural design. The imagery leans into a cinematic, high-contrast aesthetic, where vibrant, saturated pops of cobalt blue, fuchsia, and mustard yellow break through dark, chiaroscuro-inspired backgrounds. Each frame functions as an isolated study of form, pairing oversized puffer volumes with sleek, streamlined accessories like mirrored ski goggles and insulated balaclavas. By stripping away extraneous environment, the campaign forces an intimate focus on the craftsmanship of the apparel. The resulting portraits represent a sophisticated evolution of the commercial editorial, balancing an athletic sensibility with an uncompromising high-fashion gaze. Through this lens, the collection feels less like seasonal functional wear and more like a deliberate, modern architectural study that recontextualizes the luxury puffer for the contemporary landscape.
Project Moncler · Winter 2023 Ad Campaign
The Moncler Winter 2023 ad campaign masterfully bridges the gap between high-altitude performance and intimate, human-centered storytelling. Captured through the lens of photographer Jamie Hawkesworth, the project leans into a compelling visual duality, juxtaposing the raw, cinematic grandeur of glacial landscapes with the quiet warmth of rustic cabin interiors. By featuring elite athletes including Perrine Laffont, Shaun White, Richard Permin, and Xuetong Cai, the campaign moves beyond traditional fashion photography to anchor its technical outerwear in authentic, action-oriented contexts. The editorial portraits utilize natural light to emphasize the crisp, functional textures of the apparel, from the vibrant primary-colored technical jackets to the reflective finish of performance goggles. Hawkesworth’s aesthetic, which makes heavy use of low-key and chiaroscuro techniques, brings a moody, introspective layer to the imagery, effectively highlighting the brand’s alpine heritage through a sophisticated lens. Whether depicting a snowboarder mid-air against a vast, blindingly white slope or a focused subject within a dimly lit, timber-paneled room, the execution remains rooted in a refined documentary style. This campaign is a masterclass in lifestyle branding, successfully positioning the Moncler collection as essential equipment for both the extreme requirements of the mountain and the refined, cozy demands of post-slopeside life, all while maintaining a consistent and elevated cinematic narrative across its diverse array of portraits and action-packed landscape shots.
Project Moncler · Collection Spring 2025 Ad Campaign
The Moncler Collection Spring 2025 ad campaign is a masterclass in atmospheric luxury fashion, blending high-end technical outerwear with the raw, rhythmic pulse of an urban environment. With creative direction from Remo Ruffini, the campaign channels a sophisticated, cinematic editorial aesthetic that feels both timeless and grounded in contemporary movement. Featuring actor Penn Badgley as the central on-camera talent, the imagery masterfully leans into the juxtaposition of industrial cobblestone city streets and the refined, quilted textures of Moncler’s latest silhouettes. The execution relies heavily on low-key chiaroscuro lighting and high-contrast monochromatic treatments to elevate the collection, turning everyday metropolitan strolling into a deliberate, visual narrative. By utilizing a narrow depth of field and natural light, the campaign achieves an intimate, almost documentary-style quality, while subtle elements like windblown hair and wet pavement add a layer of visceral realism. The choice to frame these portraits and lifestyle captures through an analogue-inspired lens further emphasizes the tactile nature of the garments, from crisp cotton neckerchiefs to heavy-duty technical jackets. Ultimately, this project succeeds by stripping back the artifice of traditional commercial fashion, opting instead for a gritty, narrative-driven intensity that captures the spirit of modern city living through a lens of quiet, unwavering confidence.
Moncler · City of Genius
Moncler presents City of Genius, a project exploring urban landscapes through a blend of architectural light projection and cinematic motion. The piece transforms a historic London facade into a canvas for large-scale animated figures and typography, utilizing vibrant yellow hues that contrast against the surrounding street traffic. Produced by ELF with creative input from Hotel Creative and Visionaries UK, the work employs low-key lighting and drone footage to emphasize the scale of the installation. The production utilizes VFX and visual effects to integrate these digital displays onto the stone architecture, framing the city through a moody and cinematic lens.
Moncler · Expedition
Moncler’s Expedition campaign film captures an alpine journey through a vast, snow-covered landscape. Produced by Romance Films, the project channels a sense of scale by juxtaposing expansive drone footage with intimate close-ups of explorers navigating an icy environment. The aesthetic leans into a cinematic, desaturated visual language, emphasizing a cool color palette that highlights the reflective surfaces of winter outerwear against the stark, mountainous terrain.
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