Sporty & Rich
Featured Sporty & Rich projects
This week's top Sporty & Rich projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Sporty & Rich · Sporty & Rich Eyewear Campaign
Sporty & Rich presents their latest eyewear campaign, captured by photographer Ryan Brabazon. The series leans into a relaxed, candid aesthetic, featuring model Constanze Saemann in a collection of oval-framed sunglasses. Set against a series of poolside and neutral outdoor environments, the imagery relies on natural light to emphasize wet textures and clean lines. The campaign employs editorial techniques to highlight the frames, utilizing warm color grading and crisp compositions to maintain a focused, minimalist look throughout.
Project Sporty & Rich · Sporty & Rich x New York Knicks 2026 ...
The Sporty & Rich x New York Knicks 2026 collaboration captures a seamless fusion of heritage athletic identity and contemporary leisurewear. Through the lens of photographer Dudi Hasson, this fashion campaign leans into an editorial minimalism that feels both timeless and distinctly modern. The project effectively bridges the gap between stadium-ready fan apparel and high-end lifestyle essentials, utilizing a soft color palette of pastel pinks, navy blues, and vibrant reds to frame the iconic Knicks logo in a sophisticated light. With styling by Vincent Zimberlin, the imagery features Amrit in a series of relaxed, candid compositions that elevate basic silhouettes like ribbed tank tops, oversized sweatshirts, and casual denim. The visual language relies heavily on natural light and clean studio strobe setups, which accentuate the tactile qualities of cotton and denim against neutral grey and white backdrops. By prioritizing a composed, neutral aesthetic, the campaign eschews the traditional high-energy sports marketing tropes, opting instead for a quiet confidence that reflects the signature Sporty & Rich ethos. The result is a cohesive, lifestyle-driven body of work that presents sportswear as a fundamental component of the modern wardrobe, emphasizing simplicity, comfort, and an understated, authentic brand narrative that resonates across both fashion and sport-adjacent demographics.
Project Sporty & Rich · Sporty & Rich S/S 24
Sporty & Rich presents the S/S 24 campaign, an editorial fashion project captured by photographer Pavel Kharatian. The series leans into an athletic-inspired aesthetic, utilizing natural light and warm indoor color grading to frame the latest collection. Featuring model Paulina Liskova, the images pair casual ready-to-wear pieces with vintage sports equipment. The compositions highlight textures through clean, vertical layouts that emphasize the intersection of leisure and performance wear.
Project Sporty & Rich · Sporty & Rich x Hôtel du Cap-Eden-Roc
Sporty & Rich captures the classic allure of the French Riviera in this collaborative fashion campaign with Hôtel du Cap-Eden-Roc. Photographed by Dudi Hasson, the imagery leans into a nostalgic aesthetic, utilising analogue film and golden hour lighting to evoke a timeless, relaxed resort atmosphere. The series showcases a curated range of athletic-inspired leisurewear, featuring models Olivia Aarnio and Filipe Neves. The compositions transition between the property’s iconic red clay tennis courts and the rugged, sun-drenched coastal landscape, highlighting branded polo shirts, athletic dresses, and swimwear against the Mediterranean backdrop. The work maintains a consistent editorial focus, emphasising architectural details and natural textures.
Project Sporty & Rich · Adidas Originals x sporty & rich
The Adidas Originals x Sporty & Rich collaboration presents a series of fashion editorial images that lean into a vintage athletic aesthetic. Photographed by Dudi Hasson, the project highlights a heritage-inspired sportswear narrative, utilising analogue film techniques to capture an authentic, documentary feel across the outdoor tennis court settings. Defined by a mix of high-contrast monochrome tones and warm, golden hour lighting, the campaign features retro athletic attire and accessories. The imagery emphasises texture and composition, documenting the collaboration through a nostalgic lens that bridges sportswear and contemporary fashion editorial photography.
Project Sporty & Rich · SPORTY & RICH X ADIDAS
The Sporty & Rich x Adidas collaboration campaign presents a collection of elevated sportswear through an editorial lens. Photographed by Angela Hill, the imagery highlights coordinated tracksuits and sweatshirts in rich, seasonal tones against a backdrop of brutalist concrete architecture and open green spaces. Featuring casting by Simone Schofer and model Jolien Bosmans, the project leans into a nostalgic, candid aesthetic. The use of analogue film and natural light reinforces the relaxed, retrospective nature of the collection, focusing on earth-toned athletic apparel and clean, structured silhouettes.
Project Sporty & Rich, Hotel du Cap-Eden-Roc · Spring 2023 Ad Campaign
The Spring 2023 collaboration between Sporty & Rich and the legendary Hotel du Cap-Eden-Roc masterfully captures the intersection of high-end resort leisure and relaxed athletic aesthetics. Under the creative direction of Emily Oberg, the campaign channels the timeless elegance of the French Riviera, leaning into a sophisticated yet understated lifestyle narrative that feels both aspirational and deeply personal. Across the series of imagery, the execution emphasizes a curated, minimalist commercial aesthetic that honors the hotel's heritage while showcasing the collection's versatile loungewear and tennis-inspired apparel. The photography, characterized by soft natural light and a muted color palette, highlights the tactile quality of premium cottons, striped pajamas, and structured accessories. Techniques such as editorial minimalism and occasional film-like monochromatic treatments ground the project, lending it a vintage, magazine-ready sensibility. From the red clay tennis courts to the quiet, sun-drenched terraces overlooking the sea, each composition reinforces a theme of effortless luxury. Whether captured in candid moments of repose or structured portraits, the campaign successfully elevates everyday leisure into a distinct lifestyle statement, blending the clean lines of Sporty & Rich with the grand, storied atmosphere of the Hotel du Cap-Eden-Roc to create a cohesive and highly memorable visual identity.
Project Sporty & Rich · 'Sports Drop' 2025 Ad Campaign
For its 2025 Sports Drop, Sporty & Rich doubles down on the brand's signature synthesis of vintage collegiate aesthetics and modern athleisure. Under the vision of creative director Emily Oberg, the campaign leans into an editorial minimalism that feels both nostalgic and refreshingly current. The photography, executed by Davit Giorgadze, centers entirely on supermodel Irina Shayk, whose presence anchors the series in a polished, high-fashion context. Across a diverse array of solid, vibrant backdrops—from saturated yellows to stark, monochromatic blacks—the imagery utilizes precise studio strobe techniques to highlight the crisp branding and textural nuances of the collection, whether it is a cotton sweatshirt or an unexpected layer of faux fur. By isolating the subject against these clean, minimalist surfaces, the campaign emphasizes the clean lines of the sportswear, ensuring the apparel remains the primary focus. The series shifts seamlessly between lifestyle-oriented shots and focused portraiture, using consistent live-action technique to breathe life into the static frames. Ultimately, the 2025 Sports Drop campaign functions as a masterclass in visual restraint, proving that when the styling and casting are this deliberate, a simple studio environment provides all the narrative weight required to define the season’s fashion aesthetic.
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