Versace
Versace's iconic luxury fashion collections, high-octane campaigns and signature fragrance series
Featured Versace projects
This week's top Versace projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Versace · Fall 2026 Ad Campaign
Versace’s Fall 2026 ad campaign serves as a masterclass in controlled chaos, blending high-end luxury fashion with an intellectual, archive-focused aesthetic. Under the creative direction of Ferdinando Verderi, the campaign leans into a scholarly, curatorial atmosphere, with legendary photographer Steven Meisel capturing the collection through a series of evocative, overhead perspectives. The visual language relies heavily on a saturated, flat-lay editorial style, where models like Saar Mansvelt Beck and Wiley Rhoads are enveloped by a deliberate clutter of art books, Greek mythology journals, and archival Versace literature. By juxtaposing the structured intensity of leather garments and gold-hardware accessories against soft, vibrant carpets and fresh irises, the campaign creates a tactile experience that highlights the interplay of textures. With styling by Karl Templer and the precise hair and makeup artistry of Guido Palau and Pat McGrath, the imagery maintains a polished, composed elegance. The project masterfully bridges the gap between commercial lifestyle photography and high-fashion editorial, utilizing both natural light and crisp studio strobe techniques to define depth and form. Set design by Mary Howard anchors the scene in a world of refined taste, effectively transforming the brand's identity into a lived-in, literary reality that feels both timeless and aggressively contemporary, solidifying the collection's narrative power within the luxury market.
Project Versace · La Vacanza 2026 Ad Campaign
Versace captures the quintessential spirit of Mediterranean ease with its La Vacanza 2026 ad campaign, a masterclass in luxury fashion storytelling that leans into a nostalgic, sun-drenched aesthetic. Shot by renowned photographer Steven Meisel, the editorial series transports the viewer to a relaxed coastal bedroom where the boundaries between high-end glamour and youthful lifestyle imagery blur. Under the creative direction of Ferdinando Verderi, the campaign utilizes natural light to emphasize the rich textures of silk, suede, and leather against a backdrop of vintage-inspired interiors. The narrative is defined by a sense of intimacy, featuring an ensemble cast including Ella McCutcheon, Sabryna Oliveira, and Jackson Roodman, whose presence anchors the collection's bold, patterned garments and structured accessories. Karl Templer’s styling elevates the pieces, while the deliberate set design by Mary Howard adds layers of visual depth through the inclusion of curated fashion ephemera. By marrying technical precision with a breezy, candid quality, the campaign reads as an invitation to escape into the Versace universe. The juxtaposition of ornate embroidery and vibrant knits against the tranquil, sea-facing windows ensures that the collection feels both aspirational and deeply grounded, effectively balancing commercial viability with the house’s iconic identity. It is a sophisticated exercise in brand positioning that relies on editorial polish to make luxury fashion feel remarkably accessible and effortlessly cool.
Project Versace · Versace La Vacanza 2026
Versace captures the essence of refined escapism in the La Vacanza 2026 campaign, a project that seamlessly merges high-end luxury fashion with an effortless, sun-drenched aesthetic. Under the precise creative direction of Ferdinando Verderi, the imagery channels a sophisticated Mediterranean spirit, placing a heavy emphasis on the interplay between tactile fabric textures and expansive coastal vistas. Photographed by HART LËSHKINA, the campaign utilizes natural light to accentuate the rich details of knit polo shirts and signature chain-print swimwear, grounding the brand's iconic gold Medusa motifs in an authentic, outdoor setting. The visual narrative relies on an editorial approach that feels both aspirational and inherently relaxed, featuring models Alvise Candida and Betsy Gaghan whose neutral presence allows the intricate leather goods and hardware to command focus. With hair styling by Guido Palau and makeup artistry from Pat McGrath, the technical execution remains sharp, leaning into a polished lifestyle quality that honors the heritage of the house while embracing contemporary luxury sensibilities. By marrying the precision of editorial photography with the raw beauty of natural light, the campaign successfully elevates the summer wardrobe to a statement of enduring style. It is a masterclass in visual storytelling, where the deliberate casting by Julia Lange further refines the brand’s image for a global, style-conscious audience seeking the ultimate intersection of glamour and leisure.
Project Versace · 'Eyewear' Spring 2026 Ad Campaign
Versace redefines the intersection of classic luxury and modern edge in its Spring 2026 eyewear ad campaign, a project that leans into the technical precision of editorial portraiture. Under the creative direction of Lina Kutsovskaya of BeGood Studios, the campaign serves as a masterclass in clean, high-fashion storytelling, utilizing a rigorous focus on the hardware and silhouette of each piece. Photographer Frank Lebon captures the collection through a blend of studio strobe and natural light, crafting compositions that favor crisp, directional shadows to accentuate the wearer's facial architecture. By pairing vibrant, layered styling by Spencer Singer with the precise, polished aesthetic of models like Selena Forrest and Chu Wong, the work balances the brand’s storied opulence with a contemporary, accessible attitude. The use of low-key and chiaroscuro techniques adds a layer of depth, isolating the eyewear as the singular focal point against neutral, stark backdrops. Supported by the subtle texture of Shiori Takahashi’s hair styling and the refined makeup artistry of Yadim, the campaign feels both intimate and grand. Through this series of images, Versace effectively strips away distraction to champion the interplay between light and form, ensuring the intricate metallic details and bold lens designs remain front and center in this latest commercial venture for the iconic fashion house.
Project Versace · Spring 2026 Ad Campaign
The Versace Spring 2026 ad campaign masterfully balances intimate, character-driven storytelling with the high-octane polish synonymous with a global luxury fashion house. Under the visionary creative direction of Dario Vitale, the campaign utilizes a sophisticated, cinematic aesthetic that moves between private, reflective moments and dynamic, large-scale editorial compositions. Photographed by the combined lens of Tania Franco Klein, Frank Lebon, and Steven Meisel, the imagery leans into a cinematic, low-key chiaroscuro lighting style that elevates the tactile nature of leather, velvet, and intricate hardware. From the introspective, lifestyle-focused portraits of models like Santiago Rivata and Yun Seo Woo to the kaleidoscopic, radial arrangements that define the collection’s structural energy, the work creates a compelling narrative of modern luxury. The execution is further refined by expert styling from Spencer Singer, while the hair artistry of Guido Palau and the iconic makeup direction by Pat McGrath underscore a polished, editorial minimalism. This project stands as a testament to the power of collaborative creative vision, weaving together vibrant color palettes and sharp, professional lighting techniques to produce a cohesive, high-fashion visual language. By focusing on the interplay between the human form and the structural elegance of the collection, the campaign cements Versace's reputation for crafting evocative, memorable imagery that bridges the gap between commercial appeal and pure, artistic expression.
Project Versace · "Icons" Fall 2024 Ad Campaign
The Versace Icons Fall 2024 ad campaign distills the essence of luxury fashion into a series of stark, powerful portraits that bridge the gap between classic couture and modern minimalism. Under the creative direction of Donatella Versace, the project leans into an editorial aesthetic that prioritizes sharp silhouettes and premium materiality. Captured by the iconic photography duo Mert Alas and Marcus Piggott, the campaign features actors Cillian Murphy and Anne Hathaway, both of whom embody the refined and enduring spirit of the collection. The visual language relies heavily on studio strobe lighting, creating a clean, high-key backdrop that allows the intricate details—from the textured chainmail and Barocco prints to the subtle silver hardware—to take center stage. Stylist Jacob K deftly balances the collection's boldness with a restrained color palette, ensuring the focus remains on the structural integrity of the garments. Whether Murphy is portrayed with a contemplative, pensive gaze or Hathaway is captured in a dynamic, windswept pose, the portraits maintain a cohesive, high-fashion narrative. This work serves as a masterclass in portrait photography, proving that when the styling is this precise and the subjects this magnetic, the simplest of studio settings becomes the most effective stage for showcasing the timeless, rebellious elegance that is synonymous with the Versace brand.
Project Versace · Spring 2025 Ad Campaign
The Versace Spring 2025 campaign leans into a sophisticated dialogue between heritage luxury and contemporary eclecticism, grounding high-fashion editorial aesthetics in a series of intimate, character-driven portraits. Captured through the lens of iconic photographers Mert Alas and Marcus Piggott, the campaign oscillates between the stillness of the studio and the evocative warmth of natural light. By utilizing both studio strobe and natural light, the visual narrative masterfully highlights a complex interplay of textures, where shimmering sequins and satin fabrics collide with the deep, saturated tones of vintage velvet and leather upholstery. Creative director Donatella Versace orchestrates a vision that feels both nostalgic and subversively modern, utilizing a bold color palette of lavender, bright red, and metallic bronze to command attention. The deliberate styling by Jacob K, punctuated by set designer Emma Roach's use of ornate, period-inspired furniture, transforms each frame into a study of character and composition. Featuring standout work from models like Loli Bahia and Mona Tougaard, the series moves beyond traditional advertising to occupy a space of pure, high-gloss editorial minimalism. This collection does not merely present garments; it invites the viewer into a curated, tactile world where every beaded accessory, floral embroidery, and thick-heeled platform reflects the house’s commitment to maximalist storytelling. The result is a cohesive, high-impact commercial project that defines the season's aesthetic through deliberate, sharp, and highly textured imagery.
Project Versace · Fall 2025 Ad Campaign
For the Fall 2025 ad campaign, Versace leans into a masterclass of luxury fashion houses storytelling, stripping away extraneous noise to let the brand heritage speak through absolute clarity. Under the visionary creative direction of Donatella Versace, the campaign utilizes a stark, high-key studio environment that allows the intricate craftsmanship of the collection to take center stage. Photographed by the iconic duo Mert and Marcus, the imagery moves beyond traditional product representation, instead capturing the interplay of textures—from distressed knits and sharp, structured leather to the signature opulent gold-scrollwork prints and baroque patterns synonymous with the house. Featuring legendary talent including Claudia Schiffer and Kate Moss, the series relies on a disciplined, minimalist editorial aesthetic to elevate the styling by Jacob K. By employing precise studio strobe techniques, the images achieve a crisp, surgical look that highlights the contrast between architectural silhouettes and the fluidity of draped fabrics. The models gaze directly at the lens with a focused, neutral expression, anchoring the high-fashion portraits with a sense of deliberate poise. This project serves as a definitive exploration of modern, commercial elegance, where the purity of the white background demands that every metallic accent, leather detail, and velvet drape command full attention, proving that high-contrast minimalism remains the ultimate vehicle for showcasing high-end craftsmanship.
Versace · Eros Flame 2018
The campaign for Versace Eros Flame 2018 is a narrative-driven project produced by Partner Films Paris. Set within the scale of a grand classical hall, the film balances ornate architectural details with an emotionally charged series of performances. Featuring cinematic lighting and clean, polished framing, the piece focuses on the intersection of human connection and classical aesthetics. The live-action technique highlights detailed character study, capturing the interplay between the subjects against the backdrop of statues and high-ceilinged interiors.
Versace · Eros Flame 2018
Versace presents the campaign for Eros Flame, a cinematic production that explores intimate character narratives within a series of ornate, classical interiors. The project utilizes high-contrast lighting and slow-motion framing to heighten the emotional weight of the imagery. Featuring live-action techniques, the narrative leans into raw textures and detailed environmental design. The film showcases the fragrance through a combination of classical architecture and focused, character-driven performances.
Project Versace · Versace Eyewear F/W 2025 Campaign
The Versace Eyewear Fall/Winter 2025 campaign features actors Joseph Quinn and Aimee Lou Wood in a series of portraits that lean into a clean, editorial aesthetic. Captured by directors and photographers Anuschka Blommers and Niels Schumm, the visuals alternate between warm wood-paneled backgrounds and minimal, neutral studio settings to highlight the collection's frames. Creative direction by Dario Vitale emphasizes polished textures, pairing the eyewear with leather, ribbed knitwear, and gold hardware. The campaign utilizes natural light and warm, directional lighting to accentuate the structural details of the metallic wire-rimmed and tinted sunglasses. The production team included fashion stylist Léopold Duchemin, hair stylists Holli Smith and Tom Wright, and makeup artist Mathias van Hooff.
Project Versace · Versace SS 2026
The Versace SS 2026 campaign captures a blend of classical opulence and contemporary tailoring, brought to life through the lens of photographer Mauro Maglione. The series features a curated cast including Amber Valletta, Jon Hamm, and Mia Khalifa, placing contemporary subjects against ornate, traditional architectural backdrops. Utilizing a distinct flash photography style, the images lean into a raw, high-contrast aesthetic that highlights the textures of formal suiting, draped silks, and refined knitwear. The compositions move between vertical portraits and horizontal lifestyle scenes, set within grand interiors characterized by marble pillars and classical oil paintings.
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