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Dior's high-fashion campaigns, luxury ready-to-wear, and cinematic beauty storytelling

142 projects·1 creatives·

Featured Dior projects

This week's top Dior projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Dior · Dior Cruise Spring 2027

Dior presents the Cruise Spring 2027 collection through a film directed by Camille Summers-Valli, featuring talent Drew Starkey. The narrative follows a central figure moving through an industrial concrete courtyard, interspersed with close-up inspections of classical still-life paintings depicting red berries. With creative direction by Jonathan Anderson, the project leans into a polished visual language that bridges luxury fashion and fine art. The production uses live-action techniques to contrast detailed macro captures of subject matter with wide, rhythmic movement sequences. Fashion styling by Benjamin Bruno, movement direction by Stephen Galloway, and set design by Poppy Bartlett define the piece's clean, structured aesthetic.

Three female models posing in colourful designer dresses holding luxury handbags against a dark textured wall with a framed painting. Project

Dior · Cruise 2027 Campaign

The Dior Cruise 2027 campaign presents a sophisticated study in textures and color, captured by photographer Sam Rock. The imagery features talent Jennifer Lawrence, Greta Lee, and Taylor Russell, who are set against deep, rich interior backgrounds adorned with impressionist-inspired landscape paintings and gilt-framed art. With styling by Benjamin Bruno, the campaign leverages an editorial aesthetic that balances formal tailoring with sculptural silhouettes. The use of soft, natural light emphasizes the depth of fabrics—from shimmering metallic fringe and grey tweed to pleated floral dresses—while accentuating the collection’s focus on structured handbags and artisanal accessories.

Model wearing a scenic landscape knit sweater, cream trapper hat, and tan shearling bag against a snowy backdrop for Dior. Project

Dior · Dior Alps 2026 Campaign

The Dior Alps 2026 campaign captures a contemporary alpine aesthetic, blending high-fashion sensibilities with technical winter sportswear. Captured on location in a vast snowy mountain landscape, the imagery leans into a crisp, authentic winter atmosphere, utilizing soft natural light to emphasize the textures of knitwear, suede, and quilted outerwear. Photographed by Angelo Pennetta with designs by Jonathan Anderson, the editorial series showcases the collection through a mix of polished portraits and candid outdoor movement. The campaign features a versatile range of apparel, from patterned Nordic knits and shearling-trimmed accessories to performance-ready ski gear, presented with a clean, editorial approach.

Mikey Madison lies across painted antique chairs holding a white beaded Lady Dior handbag in a grey tweed skirt suit. Project

Dior · Lady Dior Handbags 2025 Campaign

Dior presents its 2025 campaign for the Lady Dior handbag collection, featuring actor Mikey Madison. Photographed by David Sims, the campaign leans into a polished, commercial aesthetic defined by soft light and clean compositions. Set against neutral stone-tiled backgrounds and draped interior spaces, the imagery emphasizes the textures of the collection, from floral embellishments to signature quilted leather. The project benefits from styling by Benjamin Bruno, with hair by Duffy and makeup by Yadim, creating a series of refined portraits.

A woman wearing a white hijab and striped coat inspecting floral art prints on a table near a window. Project

Dior · Dior Lady Art Project - 10th Anniversary

To mark the 10th anniversary of the Dior Lady Art Project, photographer Mateusz Stefanowski documents the intersection of artisanal craft and luxury fashion. The imagery offers an intimate look at the creative process, capturing the intersection of high-end accessories and the personal studio environments of the participating artists. The project leans into a documentary and editorial aesthetic, utilizing soft, natural light to emphasize the tactile qualities of hand-beaded embroidery and leatherwork. Stefanowski’s photography highlights the structured forms of the Lady Dior handbags as they are contextualized against painterly backgrounds and traditional workspace elements, celebrating the collaborative spirit of the anniversary edition.

Black man seated on stool in an art studio wearing a blue jacket and cap with large paintings behind him. Project

Dior · Dior Lady, Art Initiative with Patrick Eugene

Dior spotlights the intersection of fine art and high fashion through the latest iteration of the Lady Dior Art initiative, featuring a collaboration with artist Patrick Eugene. The campaign documents Eugene’s creative process within his studio, where his bold, figurative painting style informs the intricate textile work applied to the iconic Lady Dior handbag silhouette. Photographer Heather Sten captures the project through a blend of documentary-style studio portraits and macro photography. The visuals emphasize the tactile nature of the collaboration, showcasing heavy embroidery, woven leather lattices, and pearl-studded hardware. By juxtaposing the artist’s raw, paint-splattered workspace against the polished craftsmanship of the handbag, the imagery highlights the technical details of the patchwork construction under natural light.

Project

A24, Dior · Jonathan Anderson

A24 and Dior collaborate on a cinematic video project helmed by director Jonathan Anderson. The production presents a sequence of vignettes featuring diverse models and creative figures set within minimalist studio and gallery environments. Built upon live-action techniques, the work emphasizes sharp compositional framing and contemporary styling. Production duties were led by Object & Animal, with post-production and VFX provided by Corduroy and Ethos Studio. Concret Form oversaw the sound design and music composition for the project.

Close-up of a person in a dark swimsuit performing a stretch over a patterned cork yoga block for Dior. Project

Dior · Dior Maison Wellness

Dior expands its lifestyle offering with the Dior Maison Wellness campaign, a series of commercial images focusing on branded athletic equipment. The collection features essential fitness tools, including yoga mats with leather carriers, cork yoga blocks, and resistance bands, each finished with signature logo detailing and the brand's iconic Cannage pattern. Photographer Betina du Toit captures the collection through a series of clean, polished compositions that pair fitness-focused athleticism with editorial styling. The imagery employs crisp, even studio lighting to highlight the textures of the activewear and equipment across varied, solid-colored backdrops. Creative support for the production included movement direction by Breckyn Drescher, makeup artistry by Isabelle Kryla, and manicures by Anatole Rainey.

Young girl with long blonde hair wearing a white t-shirt and skirt seated on a wooden bench against a red brick wall Project

Dior · Dior Kids - Back to School 2026

Dior Kids presents the Back to School 2026 collection through a series of outdoor portraits captured by photographer Marco Lombardi. The campaign leans into a classic, editorial aesthetic, utilizing soft natural light to highlight the textures of the apparel, ranging from cable-knit cardigans and tailored blazers to pleated skirts and crisp button-down shirts. Set against a backdrop of red brick, weathered stone, and classical architecture, the imagery emphasizes a clean, candid tone. The project utilizes warm color grading and an analogue film quality to frame the collection within a nostalgic, youth-focused narrative.

Lakeith Stanfield reclining on a grass field holding a violin beside a grey Dior messenger bag wearing a brown jacket. Project

Dior · Winter 2026 Ad Campaign

The Dior Winter 2026 ad campaign masterfully balances the heritage of a storied luxury fashion house with a contemporary, evocative visual language. Under the creative direction of Jonathan Anderson, the project transcends traditional product marketing by positioning accessories not merely as objects of desire, but as central characters within a lush, narrative-driven landscape. Photographer David Sims expertly captures the collection through an editorial lens, utilizing natural light and moody, textural compositions that lean into an earthy, sophisticated aesthetic. Whether the focus lands on a sleek, beige leather handbag nestled against the warm, organic grain of a violin on velvet, or speckled tweed footwear set against the tranquil, lily-pad-dotted water of a rowboat, the imagery invites the viewer into an immersive world. The campaign effectively utilizes soft light and deliberate, painterly staging—supported by the thoughtful set design of Poppy Bartlett—to elevate the bags and accessories into the realm of high art. By contrasting the geometric precision of iconic quilted leather with the untamed, organic beauty of vibrant floral arrangements, the work feels both grounded and aspirational. The final result is a cohesive, high-end fashion campaign that feels remarkably intimate, favoring quiet, atmospheric storytelling over the typical glossy artifice of the luxury sector, ultimately reaffirming Dior’s position at the intersection of craftsmanship, art, and modern elegance.

Project

Dior · Miss Dior Eau de Parfum

In this latest cinematic campaign for the iconic fragrance Miss Dior Eau de Parfum, director Manu Cossu crafts a visual love letter to spontaneous joy and refined femininity. The project leans into a vibrant, romantic aesthetic that captures actress Natalie Portman as she navigates an evocative journey through sun-drenched Parisian streets and tranquil coastal landscapes. By utilizing a polished live-action technique, the film highlights a sense of uninhibited freedom, with Portman dancing through lush, floral-filled scenes that bridge the gap between urban sophistication and natural serenity. The cinematography is defined by warm, golden hues and an ethereal light quality, further enhanced by subtle light leaks and soft lens flares that contribute to a dreamlike atmosphere. These slow motion sequences emphasize a carefree, jubilant energy, allowing the interplay of color and movement to mirror the fragrance's own lively character. Whether she is gracefully moving through elegant interiors or embracing the open air of the coast, the narrative maintains a focus on romantic spontaneity. Supported by the high-production values synonymous with the Dior brand, this campaign successfully blends lifestyle branding with a cinematic sensibility. The final output serves as a masterclass in beauty storytelling, where the intentional use of color grading and evocative floral motifs creates a lingering sense of warmth that feels both aspirational and deeply human.

Close-up portrait of a woman wearing gold-framed sunglasses and a black collared coat against a pale sky. Project

Dior · Dior Women's Autumn Winter 2026-2027

For the Dior Women's Autumn Winter 2026-2027 collection, the maison leans into a serene, pastoral narrative that masterfully juxtaposes high-fashion structural rigor with the raw, untamed beauty of the outdoors. Photographed by Grace Ahlbom, the campaign unfolds across reflective riverbanks and lush, wind-swept meadows, creating a cinematic dialogue between the subjects and their natural environment. Under the artful eye of stylist Bianca Raggi, the collection is brought to life through an intricate layering of textures—think bouclé knits, structured tweed blazers, and delicate ruffled tulle—that anchor the ethereal garments in reality. The visual language relies heavily on natural light and soft focus to emphasize the tactile quality of the accessories, from signature quilted handbags with distinctive metallic hardware to intricate pearl-accented jewelry. With thoughtful hair styling by Kim Rance and soft, natural makeup by Sandrine Cano Bock, the models—including Athiec Geng, Mali Koopman, and Saar Mansvelt Beck—embody a quiet, contemplative sophistication. These editorial portraits, shot with a lens toward both commercial appeal and artistic narrative, celebrate the house's heritage while introducing a fresh, organic lightness. By eschewing studio artifice for the stillness of water and the depth of tall grasses, the project delivers a refined, airy aesthetic that perfectly captures the evolving, romantic tension inherent in modern luxury fashion.