Aerie
Aerie's body-positive lingerie and loungewear campaigns across fashion and beauty
Featured Aerie projects
This week's top Aerie projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Aerie · 100% Aerie Real
Aerie presents '100% Aerie Real,' a commercial film that highlights the brand's loungewear collections. Developed by agency SHADOW, the project utilises a clean, minimalist studio aesthetic to maintain a high-key visual identity. The production captures a subject in neutral poses against a stark white backdrop. By employing live-action techniques and a simple, intentional lighting setup, the piece achieves a balanced commercial aesthetic suitable for brand-focused fashion media.
Aerie · Day In The Life
Aerie’s 'Day In The Life' project presents a fast-paced look at a modern urban routine. The short-form lifestyle campaign moves through a series of candid sequences, beginning with quiet morning moments and transitioning into an active day of jogging and city exploration. The film utilizes natural light and warm interior lighting to maintain a clean aesthetic, capturing the subject across various settings including an apartment, local shops, and outdoor spaces. Music and sound design, produced by MAS-Music and Strategy, anchor the narrative and match the energy of the daily scenes.
Aerie · Summer 2025
Aerie's Summer 2025 campaign highlights the collection through a series of sun-drenched, live-action vignettes. The visuals follow diverse talent across coastal piers, boats, and minimalist interiors, emphasizing a relaxed seasonal aesthetic. Produced by the Aerie internal creative team, the work utilizes warm, natural light and clean color grading to frame the apparel. The piece features a focus on breezy textiles and swimwear, with sound design and music curation provided by MAS-Music and Strategy.
Aerie · Pillow 30
Aerie's 30-second commercial spot for the Pillow collection captures a high-energy, domestic scene featuring a model in a bedroom environment. The film leans into a playful tone, centering on a dynamic pillow fight sequence that utilizes a live-action technique to fill the frame with flying feathers. The production maintains a clean aesthetic, focusing on the movement within the cozy interior space. Sound design and music were provided by MAS-Music and Strategy to support the lively atmosphere of the fashion campaign.
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