De Beers
Featured De Beers projects
This week's top De Beers projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
De Beers · A Diamond Is Forever
De Beers presents 'A Diamond Is Forever,' a cinematic commercial campaign that frames a series of intimate vignettes across various life moments. The narrative moves through a sequence of tender human connections, contemplative solo periods, and movement across both domestic and natural landscapes. The production employs a cinematic visual style, utilising warm colour grading and shallow depth of field to draw focus to the featured jewellery. With a live-action technique, the film highlights diamond rings and earrings through expressive close-ups, supported by natural lighting and soft shadow play.
De Beers · A Diamond is Forever - Desert Diamonds: You
De Beers presents 'A Diamond is Forever - Desert Diamonds: You,' a brand film produced by agency Arnold Worldwide. The project maps an array of intimate personal moments across various stages of life, from quiet desert vistas to vibrant indoor gatherings. Utilizing a cinematic, live-action technique, the film captures candid interactions and emotive portraits. The visual identity leans into a warm, nostalgic palette, using natural light to highlight textures in both the jewellery pieces and the surrounding environments.
Project De Beers · Shadows
De Beers explores the interplay between light and form in the 'Shadows' campaign, a monochromatic project centered on fine jewellery. Photographer Paul Scala employs a variety of technical approaches, ranging from high-contrast chiaroscuro lighting to deliberate motion blur and multiple exposure, to abstract the relationship between the human silhouette and the structural details of the pieces. Art direction by Richard Pang provides a minimalist framework that allows for graphic shadowplay and extreme depth of field, effectively isolating the diamond pavé settings and ornate drop earrings. Styled by Naomi Miller with makeup by Jimmy Owen Jones, model Candice Shepstone appears throughout in a series of close-up portraits that emphasize texture and tone rather than narrative. The work leans into a moody, surreal aesthetic, utilizing monochrome grading to highlight the reflective qualities of the jewellery against both light and dark studio backgrounds.
De Beers · A Diamond is Forever
For their latest campaign, A Diamond is Forever, De Beers presents a series of cinematic visuals directed by Paul McLean. The project leans into a moody, intimate atmosphere, utilizing live-action techniques to showcase the brand's fine jewellery collection against a dark, candlelit restaurant backdrop. Creative direction was led by Richard Pang, with photography by Claire Rothstein and Sandra Seaton. The production features a cast including Alva Claire, Hannah Motler, Limamu Mbaye, and Tyler Rees, with styling by fashion editor Linda Engelhardt, makeup by Kyle Dominic and Lucy Bridge, and set design by George Lewin.
Project De Beers · De Beers Talisman Collection 2025 Campaign
De Beers presents the 2025 campaign for its Talisman collection, featuring model Adwoa Aboah. Captured through the lens of photographer and director Oliver Hadlee Pearch, the project highlights the jewellery's intricate craftsmanship through a series of monochrome portraits. The aesthetic leans into a clean, editorial look, utilising analogue film techniques to create a refined visual language. Set design by Andrew Tomlinson provides a muted interior backdrop, while styling by Alice Goddard, hair by Cyndia Harvey, and makeup by Lucia Pica focus on natural detail, including Aboah’s braided hair and classic architectural surroundings.
De Beers · Holiday
De Beers captures intimate moments of connection in the Holiday commercial, a film that centers on the shared experiences of couples and families. Through a series of vignettes set against a stark, minimal backdrop, the campaign shifts focus toward expressive portraits and the tactile interplay of diamond jewellery and classic knitwear. Executing a deliberate monochrome aesthetic, the production utilizes clean studio lighting and tight framing to emphasize shared laughter and quiet, personal gestures. The film leans into an editorial visual language, punctuated by bold typographic overlays that anchor the narrative in themes of enduring relationships and significant milestones.
De Beers · Forever Present
De Beers presents 'Forever Present,' a campaign commercial that explores connection through a series of candid, intimate vignettes. Featuring couples and families captured in moments of genuine joy, the project leans into a monochrome aesthetic to emphasize the emotional resonance of its subjects. Set against a minimalist grey studio backdrop, the work utilises expressive close-ups and deliberate focus on detail to highlight the brand's jewelry. The production incorporates dynamic serif typography overlays that punctuate the narrative flow. With a focus on editorial composition and live-action technique, the film maintains a clean, refined visual language throughout.
De Beers · A Diamond is Forever - Desert Diamonds: Unlike Anything
De Beers presents 'A Diamond is Forever - Desert Diamonds: Unlike Anything,' a cinematic commercial campaign that frames fine jewellery within a collection of intimate, diverse human narratives. The project, developed by agency Arnold Worldwide, moves between domestic interiors and expansive desert landscapes. The film utilises a live-action technique characterised by warm colour grading and golden hour lighting. By focusing on precious necklaces and rings set against contrasting settings, the production leans into a shallow depth of field to draw focus to the product detail.
De Beers · A Diamond is Forever - Desert Diamonds: Becoming
This commercial campaign for De Beers, titled A Diamond is Forever - Desert Diamonds: Becoming, explores the enduring nature of human relationships through a series of intimate vignettes. The project captures moments of personal growth, family connection, and shared celebration across diverse settings, ranging from indoor environments to expansive outdoor landscapes. The film leans into a narrative-driven approach, employing cinematic framing and warm, natural lighting to highlight the authenticity of its subjects. Produced by Arnold Worldwide, the project focuses on the intersection of personal life stages and the symbolic resonance of the brand's offerings.
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