Swimwear
Swimwear is shot on location more than almost any other fashion category — beach, pool, and water are part of the product story, not just a backdrop. On Visie, that craft spans campaign and lifestyle photography for marques like Seafolly, planned around tide times and light rather than studio availability.
This week's top Swimwear projects
This week's top Swimwear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Erès · ERES COLLECTION HIVER 25
Erès presents the Hiver 25 collection, a fashion campaign that captures a series of editorial images set against a rugged coastal backdrop. Photographed by Dudi Hasson, the series features model Grace Elizabeth in a collection of swimwear, utilising natural light and analogue film techniques to emphasise texture and organic movement. Alongside the portrait and lifestyle imagery, the collection incorporates still-life compositions of sea shells. The work maintains a consistent visual identity through a warm color palette and hard light, highlighting the design details of the swimwear range. Hair styling for the campaign is provided by Pawel Solis.
Project Khy · Fever Dream
Khy taps into the ephemeral allure of summer with its latest swimwear campaign, Fever Dream, a visually arresting project that leans into the glossy, high-energy aesthetic of modern fashion photography. Captured through the lens of director and photographer Daniel Saxon, the campaign masterfully navigates the intersection of commercial appeal and editorial depth. The imagery, featuring Kylie Jenner and Francesca Aiello, pulses with a radiant warmth that channels the classic golden hour glow. By employing high-speed freeze techniques, Saxon captures the tactile energy of water droplets suspended in mid-air, creating a textured backdrop that feels both immediate and dreamlike. The visual narrative relies on a sophisticated use of hard light to accentuate the collection's metallic and snakeskin-patterned silhouettes, resulting in a saturated and sun-drenched aesthetic that defines the brand's contemporary identity. Whether through the playful, intimate connection between the talent or the solitary, effortless grace of lounging poolside, the campaign exudes a sense of carefree sensuality. This project effectively uses natural light and glossy post-production to elevate the swimwear category, moving beyond mere product shots to deliver a cohesive lifestyle experience. By balancing technical precision with raw, organic movement, Fever Dream establishes a compelling, high-fashion atmosphere that feels perfectly aligned with the summer season and the bold, trend-driven spirit inherent to the Khy brand.
Project Frankies Bikinis · Frankies X Khy
The Frankies X Khy collaboration marks a definitive intersection of swimwear and high-fashion editorial, leaning into a sun-drenched, cinematic aesthetic that prioritizes texture and golden-hour radiance. Captured through the lens of photographer Daniel Sachon, the campaign balances polished, high-fashion sensibilities with a relaxed lifestyle energy. Art direction by Stef Modares anchors the visual narrative, utilizing a sophisticated interplay of natural light and reflective surfaces to elevate the swimwear collection beyond standard product photography. The imagery features a striking range of compositions, from intimate, close-up portraits shot through distorted glass to wide, aquatic scenes that emphasize the shimmering clarity of water and minimalist silhouettes. With creative input from Kylie Jenner, the campaign feels both aspirational and grounded, utilizing soft, warm lighting to accentuate the metallic sheens and delicate fabric ties of the pieces. Ben Carey as director of photography ensured each frame maintained a consistent, ethereal glow, while hair styling by Iggy Rosales adds a polished dimension to the overall portraits. By blending the experimental, editorial approach with clear commercial intent, the project succeeds in transforming functional apparel into a high-octane visual story, creating a cohesive brand universe that feels expansive, sun-soaked, and undeniably modern throughout every deliberate composition.
Project Ludovic de Saint Sernin · Spring 2026 'Swimwear' Ad Campaign
For the Spring 2026 swimwear campaign, Ludovic de Saint Sernin transports the viewer to the sun-drenched shores of Rio de Janeiro, creating a visual narrative that is as much about the environment as it is about the apparel. Photographed by Jorge Perez Ortiz, the campaign leans into editorial minimalism, utilizing the city's natural topography to frame the collection against high-contrast, cinematic lighting. Whether captured during the soft glow of golden hour or in moody, low-key pool settings, the images emphasize the raw tactility of the skin and the intricate lace-up details that define the brand’s signature aesthetic. The interplay of architectural brutalism and lush tropical foliage provides a sophisticated backdrop for a diverse cast, featuring Barbara Valente, Juan Felipe, Juan Pablo, Lucas Ribeiro, and Thomas Reinold Schmidt. Stylist Pau Avia leans into the collection's sensuality, pairing minimalist cuts with sharp, clean typography overlays that ground the work in a contemporary fashion context. By alternating between sun-drenched natural light and high-contrast, chiaroscuro-inspired black and white portraits, the project achieves a polished, evocative quality. The resulting imagery reads as a love letter to coastal life, blending high-fashion sensibilities with a relaxed, lifestyle-driven atmosphere that captures the kinetic energy and rhythmic beauty of the Brazilian landscape.
J. Crew · Camp J. Crew
Camp J. Crew is a vibrant lifestyle campaign that leans into the nostalgic, sun-drenched aesthetic of an idyllic summer retreat. Set against a backdrop of lush forests, rustic docks, and shimmering lakeside vistas, the project masterfully channels the carefree energy of a classic summer camp through a distinctly modern lens. The imagery utilizes natural light to emphasize the rich textures of the collection, from high-cut swimsuits in bold primary colors to chunky knit sweaters and accessories like the crochet bucket hat. By integrating candid moments of recreation—such as tug-of-war, water play, and team-building antics—the campaign creates an authentic sense of connection and joy. The use of high-speed freeze techniques captures these spontaneous bursts of motion, while the overall editorial composition balances playful group dynamics with intimate, focused portraiture. Branding elements like pennant flags and custom signage are thoughtfully woven into the environment, grounding the editorial narrative in a cohesive visual identity. This project succeeds by pairing commercial accessibility with a high-end, editorial finish, resulting in a series that feels both aspirational and deeply rooted in the simple, sun-warmed pleasures of the season. The result is a quintessential summer story that highlights the versatility of J. Crew apparel while celebrating an enduring, active approach to seasonal style.
Project Kith · Summer Escape
Kith presents its Summer Escape campaign, a swimwear and fashion project captured by photographer Cameron Hammond. The imagery explores coastal settings, featuring models Alana Lucio and Josephine Skriver in a series of shots that move from shallow turquoise waters to sun-drenched indoor environments. Throughout the series, Hammond utilizes natural light and a distinctly nostalgic, grainy aesthetic to frame the collection. The work leans into an editorial feel, employing analogue film techniques to highlight the textures of knit sets, structured swimwear, and metallic hardware against the backdrop of tropical foliage.
Project Various Campaigns · With Jéan "Il lido" SS26 Campaign
The With Jéan Il lido SS26 campaign captures the quintessential essence of Mediterranean leisure, transporting the viewer to the sun-drenched, pebble-strewn shores of Positano, Italy. Through the lens of photographer Joaquin Burgueño, the campaign leans into a cinematic and relaxed editorial aesthetic, masterfully balancing high-fashion sensibilities with the raw, organic beauty of the Southern European coastline. The imagery, defined by its reliance on natural light and soft-light techniques, highlights the intricate textures of the collection, from delicate crochet knits and ruffled-edge sets to minimalist, high-contrast swimwear. Each frame feels candid and unhurried, utilizing the rugged geological formations of coastal cliffs and historic stone architecture as a backdrop for the collection’s vibrant patterns and earthy palettes. The campaign reads as a nostalgic love letter to summer travel, utilizing live-action techniques to emphasize the tactile quality of the fabrics against the cool, clear Mediterranean waters. By placing the model within these busy, yet elegant, resort settings, the project successfully bridges the gap between sophisticated lifestyle photography and elevated swimwear fashion, creating a cohesive visual narrative that feels both aspirational and deeply authentic. This collection of imagery serves as a masterclass in atmospheric storytelling, where the interplay of bright, warm sunlight and deliberate composition defines the brand’s contemporary, holiday-ready identity.
Project Pull & Bear · Pull & Bear Bikini Collection Summer ...
For its latest swimwear campaign, Pull & Bear channels the essence of Mediterranean ease, masterfully capturing the spirit of summer through a lens of raw, unfiltered authenticity. Photographer Joaquin Burgueño anchors the collection in a sun-drenched aesthetic, moving away from overly polished studio tropes to favor the tactile textures of coastal landscapes and organic environments. Whether positioned against the stark neutrality of a sun-baked wall or perched amidst the rugged, mossy branches of a woodland setting, the models embody a carefree confidence that elevates the brand’s new range of bikinis and swimsuits. The photography leans into a highly effective use of natural light, utilizing sharp, directional sun to etch silhouettes or the soft, golden hour glow to highlight the subtle details of textured fabrics and wet, beach-ready hair. By combining classic editorial portrait techniques with the immediate, inviting appeal of lifestyle commercial work, the campaign creates a cohesive visual narrative that feels both aspirational and deeply grounded. This series successfully bridges the gap between high-fashion imagery and accessible summer style, relying on a shallow depth of field and authentic, joyful expressions to tell a story of seasonal escape. The final compositions are clean and evocative, proving that when the light and setting are curated with such precision, the product speaks for itself with effortless, high-impact clarity.
Project Ludovic de Saint Sernin · Ludovic de Saint Sernin Swim 2026 Ca ...
The Ludovic de Saint Sernin Swim 2026 campaign captures the raw, sun-drenched spirit of Rio de Janeiro, channeling an aesthetic that feels both intimate and grand. Through the lens of photographer Jorge Perez Ortiz, the project leans into editorial minimalism, utilizing the city's architectural lines and lush tropical landscapes as a backdrop for the collection's signature lace-up designs. By prioritizing natural light, the campaign achieves a cinematic quality that elevates simple swimwear into a high-fashion narrative, expertly styled by Pau Avia. The imagery flows between sharp, high-contrast silhouettes against modern concrete villas and the soft, golden-hour glow of coastal beach scenes. Featuring models such as Barbara Valente, the photography relies on a sophisticated interplay of shadow and light to emphasize skin textures and the intricate metallic grommets found throughout the swimwear. With casting direction by Bill Macintyre, the project creates a relaxed, lifestyle-oriented atmosphere that feels authentic to the brand's identity. From top-down poolside perspectives to dramatic, backlit portraits, the campaign maintains a consistent, luxurious tension, masterfully blending the raw, tactile elements of the garments with the sweeping, hazy horizon of the Brazilian coast to define the upcoming season's aesthetic.
Project J. Crew · Camp Crew Summer 2026
J. Crew transports us back to the nostalgic charm of golden-hour memories with their Camp Crew Summer 2026 collection, a lifestyle campaign that masterfully blends heritage-inspired Americana with contemporary luxury fashion. Photographed by Brett Lloyd, the series captures the quintessential spirit of a sun-drenched summer getaway, utilizing soft natural light to emphasize both the vibrant color palette and the intricate textures of the brand's seasonal offerings. The imagery leans into a carefree, energetic aesthetic, where talent including Sara Sampaio bring an authentic, joyful vitality to the frame. From the playful energy of a megaphone-wielding model to the serene, minimalist portraiture set against a reflective lakeside backdrop, the work reads as a sophisticated homage to outdoor leisure. The creative team, bolstered by the polished finishing touches of hair stylist Nero and makeup artist Homa Safar, succeeds in balancing group-focused commercial appeal with intimate, individualistic storytelling. By integrating an analogue film aesthetic, the campaign achieves a grainy, tactile richness that grounds the collection in a sense of timelessness. Whether through the dynamic poses on a rustic wooden pier or the deliberate choice of styling, every detail reinforces a narrative of relaxed elegance. This collection effectively positions J. Crew as a leader in the fashion space by merging classic outdoor motifs with an elevated, editorial eye that resonates deeply with the modern consumer.
Project The Attico · 'Beachwear' Summer 2026 Ad Campaign
For The Attico Beachwear Summer 2026 ad campaign, creative directors Gilda Ambrosio and Giorgia Tordini orchestrate a visual journey that seamlessly blends high-fashion editorial polish with the candid, sun-drenched ease of an Italian coastal escape. Photographer Maxime La masterfully leans into the stark, high-contrast aesthetics of natural light, capturing models like Adele Aldighieri against a backdrop of rugged Mediterranean rock formations, ancient stucco architecture, and vibrant, authentic street-level settings. The imagery channels a distinct cinematic editorial sensibility, oscillating between sharp, macro-focused product shots of chunky platform sandals and evocative, lifestyle-driven scenes that highlight the tactile quality of crochet knits and bold tiger-stripe patterns. By balancing the sleek, sculptural lines of metallic swimwear with the gritty, weathered textures of urban alleys and coastal stone, the campaign establishes a sophisticated tension. The production benefits from the expert hand of stylist Georgia Pendlebury, while the hair artistry of Manuel Sunda and makeup by Fabrizio Pacetti refine the wet-look, sun-drenched aesthetic that defines the collection. Each frame functions as a study in contrast, where vibrant accessories like yellow mesh totes and geometric sunglasses pop against the raw, organic environment, resulting in a cohesive, evocative narrative that feels both aspirational and inherently grounded in the lived experience of summer.
Project Farm Rio · RIO CORE May 2026 Campaign
The Farm Rio RIO CORE May 2026 campaign captures the quintessential spirit of a tropical summer, grounding its vibrant swimwear and fashion collection in the raw beauty of a sun-drenched Brazilian coastline. Under the keen eye of photographer Marcus Sabah, the project leans into a high-contrast aesthetic that celebrates the tactile textures of the season, from the glistening water droplets on sun-kissed skin to the intricate movement of beaded fringe and flowing sarongs. By utilizing natural light as a primary narrative tool, the imagery moves effortlessly between intimate portraiture and sweeping lifestyle shots, effectively bridging the gap between commercial appeal and editorial depth. The series feels like a love letter to the outdoors, where elements like vintage beach chairs, rustic showers, and iconic vistas of Sugarloaf Mountain serve as a frame for the bold, tropical-print ensembles. Through a consistent use of live-action technique, the campaign channels a sense of movement and spontaneous joy, turning every frame into a study of coastal relaxation. This collection not only showcases the brand's signature exuberant patterns but also creates a cohesive, immersive world that feels authentic, warm, and deeply rooted in its environment. It is a masterclass in evoking a specific, aspirational atmosphere that resonates with the ease and vitality of a perfect day spent by the ocean.
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