Swimwear
Swimwear is shot on location more than almost any other fashion category — beach, pool, and water are part of the product story, not just a backdrop. On Visie, that craft spans campaign and lifestyle photography for marques like Seafolly, planned around tide times and light rather than studio availability.
This week's top Swimwear projects
This week's top Swimwear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Erès · ERES COLLECTION HIVER 25
Erès presents the Collection Hiver 25, a campaign capturing the intersection of high-end swimwear and rugged coastal landscapes. Photographed by Dudi Hasson and featuring model Grace Elizabeth, the project leans into an organic, tactile aesthetic that emphasizes natural textures and sunlight. Utilizing analogue film techniques, the series frames the collection against granite rocks and clear coastal waters. The imagery prioritizes a clean, warm palette that highlights the graphic detailing of the garments, complemented by artful still-life photography of shells. Hair styling by Pawel Solis maintains a raw, movement-driven look throughout the editorial portraits.
Project Various Campaigns · With Jéan "Il lido" SS26 Campaign
The With Jéan Il lido SS26 campaign captures the quintessential essence of Mediterranean leisure, transporting the viewer to the sun-drenched, pebble-strewn shores of Positano, Italy. Through the lens of photographer Joaquin Burgueño, the campaign leans into a cinematic and relaxed editorial aesthetic, masterfully balancing high-fashion sensibilities with the raw, organic beauty of the Southern European coastline. The imagery, defined by its reliance on natural light and soft-light techniques, highlights the intricate textures of the collection, from delicate crochet knits and ruffled-edge sets to minimalist, high-contrast swimwear. Each frame feels candid and unhurried, utilizing the rugged geological formations of coastal cliffs and historic stone architecture as a backdrop for the collection’s vibrant patterns and earthy palettes. The campaign reads as a nostalgic love letter to summer travel, utilizing live-action techniques to emphasize the tactile quality of the fabrics against the cool, clear Mediterranean waters. By placing the model within these busy, yet elegant, resort settings, the project successfully bridges the gap between sophisticated lifestyle photography and elevated swimwear fashion, creating a cohesive visual narrative that feels both aspirational and deeply authentic. This collection of imagery serves as a masterclass in atmospheric storytelling, where the interplay of bright, warm sunlight and deliberate composition defines the brand’s contemporary, holiday-ready identity.
Project Frankies Bikinis · Frankies X Khy
The Frankies X Khy collaboration marks a definitive intersection of swimwear and high-fashion editorial, leaning into a sun-drenched, cinematic aesthetic that prioritizes texture and golden-hour radiance. Captured through the lens of photographer Daniel Sachon, the campaign balances polished, high-fashion sensibilities with a relaxed lifestyle energy. Art direction by Stef Modares anchors the visual narrative, utilizing a sophisticated interplay of natural light and reflective surfaces to elevate the swimwear collection beyond standard product photography. The imagery features a striking range of compositions, from intimate, close-up portraits shot through distorted glass to wide, aquatic scenes that emphasize the shimmering clarity of water and minimalist silhouettes. With creative input from Kylie Jenner, the campaign feels both aspirational and grounded, utilizing soft, warm lighting to accentuate the metallic sheens and delicate fabric ties of the pieces. Ben Carey as director of photography ensured each frame maintained a consistent, ethereal glow, while hair styling by Iggy Rosales adds a polished dimension to the overall portraits. By blending the experimental, editorial approach with clear commercial intent, the project succeeds in transforming functional apparel into a high-octane visual story, creating a cohesive brand universe that feels expansive, sun-soaked, and undeniably modern throughout every deliberate composition.
Project The Attico · The Attico 2026 beachwear collection
The Attico 2026 beachwear collection campaign is a masterclass in contrasting the sleek, high-octane polish of luxury fashion with the raw, untamed textures of the Mediterranean. Captured by photographer Maxime La with precise fashion styling by Georgia Pendlebury, the campaign leans into a cinematic, editorial aesthetic that feels both voyeuristic and highly curated. Featuring model Adele Aldighieri, the visuals seamlessly bridge the gap between high-fashion sophistication and a candid, sun-drenched lifestyle. From volcanic rock faces and weathered stone colonnades to quiet, gingham-clad restaurant settings, the imagery utilizes dramatic natural light to emphasize the interplay between the collection's metallic, reflective fabrics and the rugged surfaces of the urban and coastal environment. Designers Gilda Ambrosio and Giorgia Tordini anchor the collection in a bold, unapologetic visual language, characterized by high-cut silhouettes, zebra-print platform sandals, and vivid color-blocking. The project expertly utilizes various techniques, including high-contrast flash photography and fluid, editorial lifestyle composition, to capture a modern vacation mood. By framing the models within ancient architectural arches or against the stark geometry of industrial shutters, the campaign creates a tension between the garments' deliberate modernity and the timeless, earthy backdrop. This is a vivid exploration of summer escapism that feels rooted in authentic, unposed moments while maintaining the sharp, aspirational edge expected of a premier luxury fashion house.
Project Pull & Bear · Pull & Bear Bikini Collection Summer ...
For its latest swimwear campaign, Pull & Bear channels the essence of Mediterranean ease, masterfully capturing the spirit of summer through a lens of raw, unfiltered authenticity. Photographer Joaquin Burgueño anchors the collection in a sun-drenched aesthetic, moving away from overly polished studio tropes to favor the tactile textures of coastal landscapes and organic environments. Whether positioned against the stark neutrality of a sun-baked wall or perched amidst the rugged, mossy branches of a woodland setting, the models embody a carefree confidence that elevates the brand’s new range of bikinis and swimsuits. The photography leans into a highly effective use of natural light, utilizing sharp, directional sun to etch silhouettes or the soft, golden hour glow to highlight the subtle details of textured fabrics and wet, beach-ready hair. By combining classic editorial portrait techniques with the immediate, inviting appeal of lifestyle commercial work, the campaign creates a cohesive visual narrative that feels both aspirational and deeply grounded. This series successfully bridges the gap between high-fashion imagery and accessible summer style, relying on a shallow depth of field and authentic, joyful expressions to tell a story of seasonal escape. The final compositions are clean and evocative, proving that when the light and setting are curated with such precision, the product speaks for itself with effortless, high-impact clarity.
Project Ludovic de Saint Sernin · Ludovic de Saint Sernin Swim 2026 Ca ...
The Ludovic de Saint Sernin Swim 2026 campaign captures the raw, sun-drenched spirit of Rio de Janeiro, channeling an aesthetic that feels both intimate and grand. Through the lens of photographer Jorge Perez Ortiz, the project leans into editorial minimalism, utilizing the city's architectural lines and lush tropical landscapes as a backdrop for the collection's signature lace-up designs. By prioritizing natural light, the campaign achieves a cinematic quality that elevates simple swimwear into a high-fashion narrative, expertly styled by Pau Avia. The imagery flows between sharp, high-contrast silhouettes against modern concrete villas and the soft, golden-hour glow of coastal beach scenes. Featuring models such as Barbara Valente, the photography relies on a sophisticated interplay of shadow and light to emphasize skin textures and the intricate metallic grommets found throughout the swimwear. With casting direction by Bill Macintyre, the project creates a relaxed, lifestyle-oriented atmosphere that feels authentic to the brand's identity. From top-down poolside perspectives to dramatic, backlit portraits, the campaign maintains a consistent, luxurious tension, masterfully blending the raw, tactile elements of the garments with the sweeping, hazy horizon of the Brazilian coast to define the upcoming season's aesthetic.
Project Farm Rio · RIO CORE May 2026 Campaign
The Farm Rio RIO CORE May 2026 campaign captures the quintessential spirit of a tropical summer, grounding its vibrant swimwear and fashion collection in the raw beauty of a sun-drenched Brazilian coastline. Under the keen eye of photographer Marcus Sabah, the project leans into a high-contrast aesthetic that celebrates the tactile textures of the season, from the glistening water droplets on sun-kissed skin to the intricate movement of beaded fringe and flowing sarongs. By utilizing natural light as a primary narrative tool, the imagery moves effortlessly between intimate portraiture and sweeping lifestyle shots, effectively bridging the gap between commercial appeal and editorial depth. The series feels like a love letter to the outdoors, where elements like vintage beach chairs, rustic showers, and iconic vistas of Sugarloaf Mountain serve as a frame for the bold, tropical-print ensembles. Through a consistent use of live-action technique, the campaign channels a sense of movement and spontaneous joy, turning every frame into a study of coastal relaxation. This collection not only showcases the brand's signature exuberant patterns but also creates a cohesive, immersive world that feels authentic, warm, and deeply rooted in its environment. It is a masterclass in evoking a specific, aspirational atmosphere that resonates with the ease and vitality of a perfect day spent by the ocean.
Project Ludovic de Saint Sernin · Spring 2026 'Swimwear' Ad Campaign
For the Spring 2026 swimwear campaign, Ludovic de Saint Sernin transports the viewer to the sun-drenched shores of Rio de Janeiro, creating a visual narrative that is as much about the environment as it is about the apparel. Photographed by Jorge Perez Ortiz, the campaign leans into editorial minimalism, utilizing the city's natural topography to frame the collection against high-contrast, cinematic lighting. Whether captured during the soft glow of golden hour or in moody, low-key pool settings, the images emphasize the raw tactility of the skin and the intricate lace-up details that define the brand’s signature aesthetic. The interplay of architectural brutalism and lush tropical foliage provides a sophisticated backdrop for a diverse cast, featuring Barbara Valente, Juan Felipe, Juan Pablo, Lucas Ribeiro, and Thomas Reinold Schmidt. Stylist Pau Avia leans into the collection's sensuality, pairing minimalist cuts with sharp, clean typography overlays that ground the work in a contemporary fashion context. By alternating between sun-drenched natural light and high-contrast, chiaroscuro-inspired black and white portraits, the project achieves a polished, evocative quality. The resulting imagery reads as a love letter to coastal life, blending high-fashion sensibilities with a relaxed, lifestyle-driven atmosphere that captures the kinetic energy and rhythmic beauty of the Brazilian landscape.
J. Crew · Camp J. Crew
Camp J. Crew is a vibrant lifestyle campaign that leans into the nostalgic, sun-drenched aesthetic of an idyllic summer retreat. Set against a backdrop of lush forests, rustic docks, and shimmering lakeside vistas, the project masterfully channels the carefree energy of a classic summer camp through a distinctly modern lens. The imagery utilizes natural light to emphasize the rich textures of the collection, from high-cut swimsuits in bold primary colors to chunky knit sweaters and accessories like the crochet bucket hat. By integrating candid moments of recreation—such as tug-of-war, water play, and team-building antics—the campaign creates an authentic sense of connection and joy. The use of high-speed freeze techniques captures these spontaneous bursts of motion, while the overall editorial composition balances playful group dynamics with intimate, focused portraiture. Branding elements like pennant flags and custom signage are thoughtfully woven into the environment, grounding the editorial narrative in a cohesive visual identity. This project succeeds by pairing commercial accessibility with a high-end, editorial finish, resulting in a series that feels both aspirational and deeply rooted in the simple, sun-warmed pleasures of the season. The result is a quintessential summer story that highlights the versatility of J. Crew apparel while celebrating an enduring, active approach to seasonal style.
Project Burberry · Burberry x Hunza G 2026 Collection
Burberry’s latest foray into swimwear, a collaboration with Hunza G, masterfully channels a sun-drenched aesthetic that feels both elevated and quintessentially coastal. Captured through the lens of photographer Ryan McGinley, the campaign leans into a raw, tactile energy that bridges high fashion and functional design. By utilizing natural light to define the juxtaposition between the rugged, lichen-covered boulder landscapes and the refined, ribbed textures of the swimwear, the imagery creates a compelling visual dialogue. The collection, which signals a significant milestone with its 170-year anniversary branding, thrives on an editorial minimalism that celebrates the material quality of the garments against an organic backdrop. With creative direction from designer Daniel Lee, the project utilizes a live-action technique that feels both spontaneous and meticulously composed. The presence of model Alva Claire and actor Simone Ashley brings a nuanced, grounded intensity to the frames, where wet-look hair and salt-dusted skin emphasize the campaign's focus on authentic, lived-in luxury. By favoring crisp, sun-drenched compositions over artificial studio lighting, the visuals highlight the signature plaid trims of the Burberry brand against the stark, turquoise coastal palette. This collaboration succeeds in translating the heritage of the house into the contemporary swimwear space, offering a vision that is as much about the endurance of natural elements as it is about the evolution of iconic fashion staples.
Project SKIMS · The Riviera Collection
Transporting the viewer to a sun-drenched Mediterranean escape, The Riviera Collection for SKIMS masterfully channels the nostalgia of mid-century coastal glamour. Under the sharp, visionary creative direction of Kim Kardashian, the campaign leans into a high-contrast aesthetic that feels both curated and effortlessly luxurious. Captured through the lens of photographer Tony Kelly, the editorial imagery employs natural light to accentuate a saturated palette of signature SKIMS red against the cooling turquoise of the sea and the stark white of coastal limestone. By blending cinematic storytelling with the precision of a fashion house campaign, the visuals highlight the versatility of the swimwear line, contrasting sleek, minimalist silhouettes with the flamboyant charm of vintage European travel. Models Francesco Farina and Tommaso Barra anchor the narrative, performing in sharp formal dinner jackets that juxtapose the fluid, vibrant swimwear, effectively blurring the lines between high-fashion editorial and elevated commercial lifestyle content. The composition utilizes high-angle perspectives and a rhythmic repetition of color, creating a cohesive visual language that feels both aspirational and deeply rooted in the brand’s penchant for modern, figure-focused design. This series stands as a definitive exploration of seasonal luxury, where every frame is meticulously staged to evoke a feeling of eternal, sun-soaked summer living.
Project Rains · Soaked. Summer 2026 Campaign.
The Soaked Summer 2026 campaign for Rains masterfully captures the intersection of technical performance and aquatic movement, defining a fresh aesthetic for the modern sportswear industry. Photographed by Philip Messmann with art direction by Fabio Caldera, the series leans into a high-key studio environment where water serves as the central protagonist. By integrating elements like studio strobe lighting and high-speed freeze techniques, the imagery transforms simple athletic silhouettes into a study of texture, where wet skin and damp garments contrast sharply against clinical, grid-tiled backdrops. Fashion editor and stylist Mathilde Storm curates a wardrobe of neoprene tank tops, cut-out bodysuits, and textured shorts that appear both functional and highly editorial. The models—Badhiel Lony Nyang, Carolina Fernandes, and Siegfried Blanche—deliver dynamic, cinematic poses that play with light refraction and submersion, effectively anchoring the brand’s identity within a minimalist, ethereal space. This project excels by emphasizing the tactile interaction between fabric and liquid, moving beyond traditional commercial photography to embrace a refined, lifestyle-oriented narrative. Under the production guidance of Anne Sofie Schandorff, the campaign maintains a cohesive visual language that feels both precise and fluid, successfully positioning the collection as an essential, high-performance staple for the coming season while underscoring the label's commitment to clean, contemporary design.
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