Bulgari
Bulgari's high jewellery campaigns, editorial portraiture and cinematic collaborations
Featured Bulgari projects
This week's top Bulgari projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bulgari · Eclettica High Jewellery
The Bulgari Eclettica High Jewellery campaign redefines the intersection of timeless luxury and contemporary editorial minimalism, serving as a masterclass in focused, high-fashion storytelling. Through the lens of photographer Eva Wang, the project captures the collection’s bold aesthetic, characterized by an interplay of vibrant gemstones, intricate gold link structures, and the house’s signature serpentine motifs. By utilizing precise studio strobe lighting against stark, clean white backgrounds, the creative team strips away environmental noise to allow the unparalleled craftsmanship of the jewelry to take center stage. Fashion editor and stylist Lune Kuipers anchors the visuals with a sophisticated, draped approach to textures, ensuring that garments—from champagne satin to sleek, understated silhouettes—complement rather than compete with the brilliant-cut diamonds and cabochon-cut emeralds on display. Models Jade Nguyen and Paola Manes bring a quiet, poised intensity to the series, their polished makeup looks subtly mirroring the iridescent pinks and deep emerald tones found within the collection. With casting by Abi Corbett, the portrait-heavy composition leans into a clean, commercial polish that highlights the material weight of the pieces. This series succeeds by treating each frame as a refined object study, where high-key technical execution and meticulous composition celebrate the opulent, eclectic spirit of Bulgari while maintaining a contemporary, fashion-forward edge.
Project Bulgari · Love, Reborn
Bulgari redefines the intersection of high-end luxury and everyday intimacy in the Love, Reborn campaign, a series that masterfully bridges the gap between heritage jewellery and personal narrative. Photographer Byron Mollinedo leans into a nostalgic, sun-drenched aesthetic to frame these exquisite gold pieces not merely as accessories, but as integral companions to the quiet, unscripted moments of life. By balancing structured editorial minimalism with candid lifestyle photography, the campaign strips away the cold formality often associated with fine jewellery, instead placing iconic necklaces and bracelets within scenes of chess matches and lazy afternoons spent on picnic blankets. The imagery thrives on an organic tension between the polished precision of gold hardware and the softness of natural textures like fringed fabric, warm knitwear, and fresh fruit. Each frame is meticulously bathed in natural light, creating a consistent, glowing warmth that invites the viewer into a world where time seems to slow down. Through a blend of macro still lifes and intimate human interactions, the project channels a sophisticated, human-centric storytelling approach. By using vibrant orange ribbons as a recurring visual motif against muted tones, the work maintains a strong brand identity while allowing the craftsmanship to sit naturally at the heart of the narrative, proving that true luxury is best experienced in the present.
Project Bulgari · Bvlgari Polychroma Collection 2025
Bulgari redefines the intersection of high jewelry and modern art with its Polychroma Collection 2025 campaign, a visual masterclass that celebrates the house’s iconic heritage through a contemporary, architectural lens. By leaning into the sharp contrast between organic form and geometric precision, the editorial photography elevates the brand’s snake-motif pieces into sculptural subjects. Photographer Peter Langer employs a sophisticated interplay of natural light and beauty light to breathe life into the silver-toned metals and vibrant emeralds, creating a texture that feels both opulent and tactile. Model Aurora Talarico anchors the imagery, her presence defined by a dramatic, cool-toned shadow play that directs the viewer's focus directly onto the intricate pave-diamond detailing. The execution relies heavily on the technical prowess of high-speed, freeze-frame photography, allowing the campaign to strip away environmental noise in favor of a clean, minimalist white backdrop. With meticulous hair styling by Flavio Santillo and artistic makeup by Mary Cesardi, the project transcends traditional commercial standards, positioning the collection as a bold statement of luxury. Through the strategic coordination of producer Luna Loreti, the series achieves a cohesive editorial rhythm that feels perfectly aligned with current shifts in luxury fashion marketing, proving that even the most established legacy houses can find renewed relevance through intentional, high-contrast creative direction.
Bulgari · Bvlgari Holiday 2025 Campaign
Bulgari’s 2025 holiday campaign establishes a cinematic narrative through a sequence of atmospheric, high-contrast visuals. Directed by Bruno and Nico, the film transitions from the quiet warmth of a twilight interior into an expansive, star-filled horizon. The project features models Jasmine Tookes and Kit Price, highlighting the jewelry collection against a dark dusk background. The execution relies on live-action technique paired with subtle VFX, emphasizing warm, dramatic lighting to define the brand’s luxury aesthetic.
Project Bulgari · SHANGCHENGSHI for China
Bulgari presents the SHANGCHENGSHI project for the Chinese market, a series of jewellery and fashion compositions featuring the brand's signature Serpenti timepieces and fine jewellery collections. Photographer Robert You leads the visual execution, placing high-end accessories within highly textured environments that balance metallic precision with organic, tactile elements. The campaign utilizes a distinct aesthetic palette, juxtaposing deep red sculptural elements and earthy clay backgrounds against the polished sheen of rose gold and pavé-set diamonds. Through the application of clean studio lighting and graphic 3D render techniques, the work frames luxury hardware as art, emphasizing intricate surface details and material contrasts.
Project Bulgari · Serpenti Icon
The Bulgari Serpenti Icon campaign features a series of portraits highlighting the brand's signature jewellery collection. Captured by photographer Chris Colls with styling by Erin Walsh, the imagery focuses on the intricate metallic textures of the serpent-inspired gold and diamond necklaces, rings, and bracelets. Featuring talent Anne Hathaway and Priyanka Chopra, the campaign utilises a clean studio aesthetic and warm, luminous gradient backgrounds. The portraits employ soft, directional lighting to emphasise the craftsmanship of the jewellery pieces, with compositions ranging from close-up details to multifaceted reflections, maintaining a polished commercial and editorial focus.
Project Bulgari · 'Eternally Reborn' 2024 Ad Campaign
For the Eternally Reborn 2024 campaign, Bulgari leans into a masterclass of luxury storytelling, blending timeless heritage with modern editorial sensibilities. Under the visionary creative direction of Lucia Silvestri and Nathalie Canguilhem, the jewellery house curates a sequence of portraits that feel as architectural as the high-end pieces they celebrate. Photographer Zoey Grossman anchors the aesthetic, expertly utilizing a combination of natural light and studio strobe to articulate the intricate interplay between skin and gemstone. The campaign features a powerhouse ensemble of ambassadors—Anne Hathaway, Zendaya, and Liu Yifei—who each bring a distinct, serene intensity to their respective frames. Whether captured against the backdrop of neoclassical columns or within warm, sunlit architectural spaces, the imagery emphasizes a refined simplicity, allowing the multi-colored oval gemstones, emeralds, and pavé-set diamonds to command center stage. By opting for minimalist, neutral-toned attire, the creative team ensures that the jewelry remains the protagonist, creating a cohesive visual language that feels both aspirational and deeply rooted in the brand’s identity. The result is a series of commercial portrait shots that resonate with a sense of elevated elegance, capturing a timeless dialogue between light, texture, and brilliance that defines the modern luxury landscape for the fashion and jewellery industry at large.
Project Bulgari · Raye for Bvlgari
Bulgari enlists musician Raye for a refined editorial campaign that emphasizes timeless elegance and jewellery craftsmanship. Photographed by Su Mustecaplioglu, the imagery leverages a mix of high-contrast monochrome and high-key studio setups to showcase the brand's signature diamond-accented collections, including the Serpenti range. The aesthetic leans into retro-inspired glamour, characterized by 1960s-influenced silhouettes and sculpted hairstyles. The project features fashion styling by Eniola Dare, while hair is executed by Alex Price, Jaz Lanyero, and Shamara Roper. Makeup artistry by Lan Nguyen and Sophia Sinot completes the look with sharp lines and defined beauty elements, resulting in a series that balances minimalist composition with sophisticated texture.
Bulgari · Bvlgari Serpenti 2026 Campaign
Bulgari’s 2026 Serpenti campaign centers on the craftsmanship and high-end jewelry artistry behind the brand's signature collection. The project documents a professional studio production, featuring actors Priyanka Chopra Jonas and Anne Hathaway showcasing the latest gold and diamond pieces. Captured by photographer Chris Colls, the campaign utilizes a clean, polished live-action technique to highlight the intricate details of the jewelry. The behind-the-scenes footage provides a documentary look at the collaborative styling and lighting process required to execute the fashion shoot.
Project Bulgari · Bulgari Save The Children 15 Years Anniversary
Bulgari marks 15 years of its partnership with Save the Children through a focused editorial portrait series. Photographed by Fabrizio Ferri, the campaign highlights the brand's charitable jewellery collection through a stripped-back, high-contrast lens. The series features portraits of Anne Hathaway, Eva Herzigova, and Jon Kortajarena. Utilizing a monochrome palette and soft, directional lighting, the work leans into a clean, analogue-inspired aesthetic that emphasizes the craftsmanship of the featured silver pendants and rings.
Project Bulgari · Rainey Qualley
Bulgari presents an intimate portrait series featuring Rainey Qualley, captured in a private domestic setting. The editorial fashion campaign highlights the brand's jewelry collection through a series of composed, quiet moments. The imagery, shot by Justin Campbell, leans into a minimalist aesthetic defined by warm natural light and clean textures. Styling by Marc Eram pairs structured leather and crisp shirting with gold accents, creating an approachable editorial look. Hair styling by Lauren Palmer-Smith and makeup by Phoebe Taylor round out the production team.
Project Bulgari · Mytheresa - Bvlgari
Bulgari partners with Mytheresa for a fashion campaign featuring model Alexandre Cunha. Photographed by Eva Wang, the series focuses on a curated selection of luxury timepieces worn against a neutral studio backdrop. The project utilizes clean, editorial styling to highlight the intricate details of the octagonal watch cases and varied dials. Through soft light and a minimalist approach, the imagery emphasizes tactile textures in the menswear, maintaining a consistent aesthetic across the collaboration.
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