Bulgari
Bulgari's high jewellery campaigns, editorial portraiture and cinematic collaborations
Featured Bulgari projects
This week's top Bulgari projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bulgari · Eclettica High Jewellery
The Bulgari Eclettica High Jewellery campaign redefines the intersection of timeless luxury and contemporary editorial minimalism, serving as a masterclass in focused, high-fashion storytelling. Through the lens of photographer Eva Wang, the project captures the collection’s bold aesthetic, characterized by an interplay of vibrant gemstones, intricate gold link structures, and the house’s signature serpentine motifs. By utilizing precise studio strobe lighting against stark, clean white backgrounds, the creative team strips away environmental noise to allow the unparalleled craftsmanship of the jewelry to take center stage. Fashion editor and stylist Lune Kuipers anchors the visuals with a sophisticated, draped approach to textures, ensuring that garments—from champagne satin to sleek, understated silhouettes—complement rather than compete with the brilliant-cut diamonds and cabochon-cut emeralds on display. Models Jade Nguyen and Paola Manes bring a quiet, poised intensity to the series, their polished makeup looks subtly mirroring the iridescent pinks and deep emerald tones found within the collection. With casting by Abi Corbett, the portrait-heavy composition leans into a clean, commercial polish that highlights the material weight of the pieces. This series succeeds by treating each frame as a refined object study, where high-key technical execution and meticulous composition celebrate the opulent, eclectic spirit of Bulgari while maintaining a contemporary, fashion-forward edge.
Project Bulgari · Love, Reborn
Bulgari redefines the intersection of high-end luxury and everyday intimacy in the Love, Reborn campaign, a series that masterfully bridges the gap between heritage jewellery and personal narrative. Photographer Byron Mollinedo leans into a nostalgic, sun-drenched aesthetic to frame these exquisite gold pieces not merely as accessories, but as integral companions to the quiet, unscripted moments of life. By balancing structured editorial minimalism with candid lifestyle photography, the campaign strips away the cold formality often associated with fine jewellery, instead placing iconic necklaces and bracelets within scenes of chess matches and lazy afternoons spent on picnic blankets. The imagery thrives on an organic tension between the polished precision of gold hardware and the softness of natural textures like fringed fabric, warm knitwear, and fresh fruit. Each frame is meticulously bathed in natural light, creating a consistent, glowing warmth that invites the viewer into a world where time seems to slow down. Through a blend of macro still lifes and intimate human interactions, the project channels a sophisticated, human-centric storytelling approach. By using vibrant orange ribbons as a recurring visual motif against muted tones, the work maintains a strong brand identity while allowing the craftsmanship to sit naturally at the heart of the narrative, proving that true luxury is best experienced in the present.
Project Bulgari · Bvlgari Polychroma Collection 2025
Bulgari redefines the intersection of high jewelry and modern art with its Polychroma Collection 2025 campaign, a visual masterclass that celebrates the house’s iconic heritage through a contemporary, architectural lens. By leaning into the sharp contrast between organic form and geometric precision, the editorial photography elevates the brand’s snake-motif pieces into sculptural subjects. Photographer Peter Langer employs a sophisticated interplay of natural light and beauty light to breathe life into the silver-toned metals and vibrant emeralds, creating a texture that feels both opulent and tactile. Model Aurora Talarico anchors the imagery, her presence defined by a dramatic, cool-toned shadow play that directs the viewer's focus directly onto the intricate pave-diamond detailing. The execution relies heavily on the technical prowess of high-speed, freeze-frame photography, allowing the campaign to strip away environmental noise in favor of a clean, minimalist white backdrop. With meticulous hair styling by Flavio Santillo and artistic makeup by Mary Cesardi, the project transcends traditional commercial standards, positioning the collection as a bold statement of luxury. Through the strategic coordination of producer Luna Loreti, the series achieves a cohesive editorial rhythm that feels perfectly aligned with current shifts in luxury fashion marketing, proving that even the most established legacy houses can find renewed relevance through intentional, high-contrast creative direction.
Bulgari · Bvlgari Holiday 2025 Campaign
Bulgari’s 2025 holiday campaign establishes a cinematic narrative through a sequence of atmospheric, high-contrast visuals. Directed by Bruno and Nico, the film transitions from the quiet warmth of a twilight interior into an expansive, star-filled horizon. The project features models Jasmine Tookes and Kit Price, highlighting the jewelry collection against a dark dusk background. The execution relies on live-action technique paired with subtle VFX, emphasizing warm, dramatic lighting to define the brand’s luxury aesthetic.
Project Bulgari · SHANGCHENGSHI for China
Bulgari presents the SHANGCHENGSHI project for the Chinese market, a series of jewellery and fashion compositions featuring the brand's signature Serpenti timepieces and fine jewellery collections. Photographer Robert You leads the visual execution, placing high-end accessories within highly textured environments that balance metallic precision with organic, tactile elements. The campaign utilizes a distinct aesthetic palette, juxtaposing deep red sculptural elements and earthy clay backgrounds against the polished sheen of rose gold and pavé-set diamonds. Through the application of clean studio lighting and graphic 3D render techniques, the work frames luxury hardware as art, emphasizing intricate surface details and material contrasts.
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