Eyewear
Eyewear photography has to solve a problem most product shots don't — the lens has to look clear and glass-like without showing the studio reflected in it. On Visie, that craft spans campaign and product photography for marques like Oakley, Ray-Ban, and Warby Parker, shot to manage lens reflections rather than remove them entirely.
This week's top Eyewear projects
This week's top Eyewear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Cubitts · Cubitts
Cubitts breathes new life into the premium eyewear landscape by masterfully blending high-fashion sensibilities with the unrelenting pace of metropolitan existence. This commercial project captures the essence of modern urban life, centering on a woman navigating the bustling streets of London with an effortless, kinetic energy. The narrative leans into a relatable, candid aesthetic, where the protagonist is seen in a striking burgundy leather jacket, juggling a coffee cup and phone while moving through a classic city environment. The visual storytelling pivots when the focus shifts sharply to the eyewear, utilizing motion graphics to emphasize the brand identity and the refined construction of the frames. By capturing a lived-in, everyday rhythm—complete with the passing of a yellow Labrador in the distance—the piece effectively positions the eyewear as an essential, rather than peripheral, accessory for the contemporary individual. Through a combination of live-action technique and a grounded, cinematic approach, the campaign succeeds in elevating the mundane aspects of a morning commute into a polished brand statement. This work balances technical precision with a raw, documentary-style charm, proving that high-end fashion eyewear is at its most compelling when integrated into the spontaneous flow of daily life, ultimately creating an aspirational yet authentic brand narrative that resonates with the style-conscious consumer.
Project Zadig & Voltaire · Lila Moss for Zadig & Voltaire Eyewe ...
Zadig & Voltaire leans into a distinctively polished aesthetic for their latest eyewear campaign, featuring Lila Moss as the central muse. This fashion-forward collaboration captures the brand's quintessential rock-chic sensibility while pivoting toward a more refined, sophisticated lens. Through the creative direction of Dan Sablon, the project masterfully balances high-fashion editorial rigor with the accessible allure of lifestyle photography. Photographer Francesc Planes utilizes soft light and beauty light techniques to draw out the intricate details of the eyewear, from gradient-tinted lenses to classic tortoise-shell frames. The visual storytelling oscillates between relaxed, aspirational moments in a neutral-toned hotel suite and crisp, focused portraits that highlight the craftsmanship of the accessories. By layering textures like metallic leather and sequined fabrics against a backdrop of understated elegance, the campaign creates a cohesive narrative that feels both aspirational and grounded. The deliberate use of live-action techniques brings a sense of immediacy to the frames, ensuring the product remains the focal point while maintaining the brand's status as a leader in the luxury eyewear sector. This series successfully bridges the gap between commercial utility and artistic editorial style, solidifying Zadig & Voltaire's authority in defining the contemporary eyewear look with effortless, warm, and highly polished imagery that resonates with a modern fashion-conscious audience.
Project Sporty & Rich · Sporty & Rich Eyewear Campaign
Sporty & Rich presents their latest eyewear campaign, captured by photographer Ryan Brabazon. The series features model Constanze Saemann, focusing on dark, oval-frame sunglasses set against an outdoor, poolside environment. Utilizing natural light and a warm color palette, the campaign leans into an editorial aesthetic. The compositions highlight textures ranging from wet skin and water reflections to stone surfaces, emphasizing a relaxed, clean visual narrative.
Bonnie Clyde · Brand Identity
The brand identity for eyewear label Bonnie Clyde serves as a masterclass in blending classical art history with high-frequency contemporary design. This cohesive project, which encompasses a wide-ranging brand identity, leans into a juxtaposition of archival aesthetics and modern motion graphics. By integrating 17th-century oil painting sensibilities—such as dramatic chiaroscuro and ornate filigree—with sleek, minimalist typography and rhythmic animation, the studio creates a visual language that feels both timeless and aggressively current. The work functions as a multi-layered exploration of form, utilizing artistic cut-out effects and intentional macro photography to highlight the tactile textures of acetate frames and weathered paper alike. Central to the campaign is a rigorous focus on typography, where bold, elegant serifs and gothic letterforms become the connective tissue between static editorial portraits and dynamic product customization tools. With design by Mouthwash Studio, illustration by Nicholas D'Apolito, and motion work from Lucas Hesse, the project demonstrates a sophisticated command of visual hierarchy. Photography captured by Brian Kanagaki, Suzie Maez, and Zac Serrano grounds the abstract graphic elements in the lived experience of the consumer, balancing the high-fashion editorialism of architectural coats and sunglasses with a human-centric, lifestyle-driven commercial sensibility. Ultimately, this body of work establishes Bonnie Clyde as a brand that is as much about the intellectual legacy of design as it is about the functional utility of optical accessories.
Project Ray-Ban · Ray-Ban Meta Campaign by François R ...
Ray-Ban’s latest eyewear campaign, directed with sharp precision by photographer Rasmus Weng Karlsen, masterfully bridges the gap between high-end fashion and everyday urban existence. Under the guidance of creative director Fedra Malara, the project leans into a sophisticated, editorial lifestyle aesthetic that captures the intersection of technology and personal style. Styled by Helena Tejedor, the imagery utilizes crisp tailoring—from pinstriped blazers to rich burgundy leather—to ground the brand’s iconic frames in a contemporary narrative. Through a series of cinematic portraits, the campaign leverages natural light to emphasize the tactile quality of both the garments and the eyewear, creating an intimate sense of place whether the subjects are navigating bustling city streets or pausing for a quiet moment by the water. The visuals move seamlessly between candid, high-angle lifestyle shots and deliberate portraiture, using a natural light technique that lends authenticity to the subjects’ movements. By incorporating live-action techniques, the narrative feels grounded and immediate, moving away from overly polished studio tropes in favor of a lived-in, humanized reality. With talents including Marin Judas, Carl Schultz, Emily Viviane, and Ysham Jackson, the collection is elevated through a distinct creative lens, proving that the synergy of smart styling and expert lighting can redefine the classic eyewear campaign for a modern, tech-forward audience.
Project Gentle Monster · Gentle Monster x Google & Samsung 20 ...
The intersection of wearable technology and avant-garde eyewear reaches a sophisticated pinnacle in the latest collaborative campaign from Gentle Monster, Google, and Samsung. This commercial project masterfully bridges the gap between functional innovation and high-fashion sensibility, positioning smart technology as an organic extension of contemporary personal style. Through a series of clean, arresting portraits, the work leans into an aesthetic of editorial minimalism that prioritizes the structural integrity of the eyewear frames against muted, neutral grey studio backdrops. The execution relies heavily on precise studio strobe lighting to emphasize the sleek contours of the glasses, effectively stripping away visual clutter to focus on the interplay between the hardware and the subjects. Stylist Emma Wyman curates a sharp, textured wardrobe that contrasts with the technical nature of the collaboration, while hair stylist Jawara and makeup artist Jamal Scott ensure the focus remains on the interplay of clean lines and distinct facial architecture. Featuring models Alex Consani, Anok Yai, and Bobby Brazier, the campaign captures a refined, almost clinical poise that elevates the consumer technology experience. Photographer Eamonn Freel anchors the series with a disciplined technical approach, ensuring that the partnership between these three global brands feels cohesive, aspirational, and deeply intentional, successfully repositioning smart eyewear as a must-have accessory for the modern, design-conscious consumer.
Project Prada · Linea Rossa Eyewear SS26
Prada leans into the intersection of high-performance utility and luxury aesthetics with its latest Linea Rossa Eyewear SS26 campaign. By tapping actor Jake Gyllenhaal to front the series, the brand underscores its commitment to technical precision while maintaining a sleek, modern silhouette. Photographed by Rory van Millingen, the campaign utilizes soft, natural light to ground the frames within an expansive, alpine environment, emphasizing the contrast between the sharp architectural lines of the eyewear and the rugged, blurred textures of the mountain backdrop. Art direction by Alex O'Brien elevates this eyewear project beyond simple product display, framing the collection as an essential component of contemporary outdoor apparel. Stylist Nicco Torelli complements this technical narrative by pairing the signature wrap-around sunglasses and modern optical frames with high-collared, performance-driven garments that mirror the brand's athletic heritage. The result is a refined blend of lifestyle portraiture and commercial clarity that avoids unnecessary noise, letting the iconic red tab logo and the eyewear design speak for themselves. This editorial approach effectively captures the spirit of Prada Linea Rossa, translating the functional essence of high-performance gear into a sophisticated visual language that feels both accessible and distinctly premium within the competitive fashion industry landscape, while ensuring the focus remains firmly on the craftsmanship of the frames themselves.
Project Lacoste · Lacoste Eyewear Spring 2026
For the Lacoste Eyewear Spring 2026 campaign, the iconic fashion label leans into a polished, accessible aesthetic that seamlessly blends heritage and modernity. The campaign, which features the striking presence of actor Adrien Brody alongside two lifestyle-focused models, masterfully centers on the interplay between sophisticated eyewear and casual sportswear staples. Photographer Amit captures these moments through a precise editorial lens, utilizing studio strobe techniques to create soft, even lighting that emphasizes the intricate detailing of the translucent and classic black-framed glasses. By pairing the signature crocodile-adorned polo shirts and denim with these contemporary frames, the project successfully bridges the gap between high-fashion portraiture and everyday lifestyle imagery. The clean, neutral grey backdrops serve to keep the focus entirely on the collection, allowing the subjects' candid expressions and natural charisma to define the brand's narrative. Expert contributions from hair stylist Matt Mulhall and makeup artist Adrien Pinault provide a refined finish, ensuring the styling feels both aspirational and deeply rooted in the brand's athletic identity. Through this high-key commercial execution, Lacoste reaffirms its position within the eyewear industry, demonstrating that classic design choices remain eternally relevant when captured with such intentionality and creative focus.
Oliver Peoples · Roger Federer
Oliver Peoples partners with athlete Roger Federer for this campaign, capturing the tennis star across two distinct settings in Rome. Directed by Pari Dukovic, the commercial features a juxtaposition between formal attire and athletic performance on a clay court. The visual narrative leverages classic Roman architecture and statues as a backdrop. With cinematography by Jan Mettler, the production utilizes a warm color palette to highlight the eyewear, employing a live-action technique and cinematic framing throughout the vertical composition.
Project Doen · DÔEN x Garrett Leight S/S 26 Campaign
The DÔEN x Garrett Leight S/S 26 campaign serves as a masterclass in aspirational Mediterranean aesthetic, seamlessly blending coastal elegance with a retro cinematic sensibility. Through an evocative lifestyle editorial lens, the project captures the interplay between timeless eyewear and tactile knitwear, favoring a warm, desaturated color palette that feels both nostalgic and refreshingly contemporary. Model Greta Bellamacina anchors the narrative, bringing a quiet, sophisticated presence to diverse environments ranging from sun-drenched Italian piazzas to the tranquil docks of a maritime harbor. The imagery leans into a refined, editorial minimalism, utilizing soft natural light to highlight the intricate textures of lace, woven straw, and knit fabrics. Stylist Rachel Bakewell elevates the visual storytelling by weaving in classic elements like silk headscarves and delicate pearl earrings, which harmonize beautifully with the structured, dark-tinted frames from Garrett Leight. Complementing this look, hair stylist Raphael Salley maintains an effortless, polished finish that mirrors the collection's relaxed yet deliberate coastal vibe. By balancing candid, intimate moments between the subjects with structured, high-fashion portraiture, the campaign creates a cohesive visual experience that feels less like a traditional commercial and more like an authentic, sun-soaked memory. The result is a sophisticated, lifestyle-driven dialogue between fashion and place that resonates with a polished, enduring charm.
Project Calvin Klein · Calvin Klein Eyewear Spring 2026
For the Calvin Klein Eyewear Spring 2026 campaign, the creative team leans into an effortless, sun-drenched aesthetic that defines modern luxury through a minimalist lens. Captured by photographer Robin Galiegue, the collection centers on a series of editorial portraits and lifestyle imagery that highlight the sleek, contemporary lines of the season's frames. Utilizing natural light to bridge the gap between casual summer ease and high-end fashion, the visual narrative moves seamlessly from crisp, bright-sky portraits to the soft, golden-hour warmth of a seaside backdrop. Fashion editor and stylist Malina Joseph Gilchrist anchors the campaign in a palette of clean whites and tailored neutrals, allowing the architectural quality of the metal and acetate eyewear to take center stage. With hair styling by Jimmy Paul and makeup by Hannah Murray, the models—including Chen Yang, Morgan Sahadow, and Xiangyu Li—project a relaxed, confident spirit that mirrors the brand’s enduring commercial appeal. Each frame is presented with precision, emphasizing the interplay between the subjects' features and the geometric minimalism of the eyewear design. This campaign effectively balances a highly polished commercial aesthetic with a natural, airy atmosphere, ensuring the frames remain the focal point while building a sophisticated, aspirational narrative that feels both timeless and perfectly suited for the upcoming spring season.
Project Marni · Marni Spring Summer 2026 Eyewear
The Marni Spring Summer 2026 Eyewear campaign strips back the noise of the fashion industry to focus on the interplay between architectural silhouettes and tactile details. Captured through the lens of photographer Marco Lessi, this portrait-heavy series utilizes studio strobe lighting to achieve a crisp, clinical clarity that allows the collection’s bold, oversized frames to take center stage. By utilizing a clean, neutral backdrop, the creative direction leans into editorial minimalism, ensuring the viewer’s eye is drawn immediately to the gradient lenses and thick tortoiseshell or geometric rims that define the season’s aesthetic. Model Laura Rudd brings a nuanced, grounded presence to the frame, her auburn hair and carefully curated statement accessories providing a soft, human contrast to the structured precision of the eyewear. Rather than relying on environmental storytelling, the imagery succeeds by prioritizing the tactile quality of materials, from the smooth, polished finish of the acetate frames to the intricate beadwork of the jewelry. The resulting visuals channel a refined, high-fashion sensibility that feels both immediate and timeless. It is a masterclass in controlled composition, where the minimalist approach serves to highlight the craftsmanship of the product, firmly grounding Marni in its reputation for sophisticated, design-forward accessories that do not just follow trends, but actively redefine the visual language of contemporary eyewear.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
