Eyewear
Eyewear photography has to solve a problem most product shots don't — the lens has to look clear and glass-like without showing the studio reflected in it. On Visie, that craft spans campaign and product photography for marques like Oakley, Ray-Ban, and Warby Parker, shot to manage lens reflections rather than remove them entirely.
This week's top Eyewear projects
This week's top Eyewear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Maison Margiela and Gentle Monster · Fall 2026 Ad Campaign
The Fall 2026 ad campaign for Maison Margiela and Gentle Monster explores the intersection of luxury eyewear and fashion through a cinematic lens. Directed and creatively directed by Alex Prager, the project channels a nostalgic, narrative-driven aesthetic that leans into character-focused portraiture and rich, textured compositions. The series features diverse subjects set against evocative, immersive environments, ranging from crowded urban scenes to quiet, naturalistic outdoor settings. By incorporating techniques such as analogue film and dramatic natural light, the campaign achieves a grainy, raw quality that emphasizes the tactile details of the eyewear and garments.
Project Burberry · Burberry Eyewear Fall-Winter 2026 Campaign
Burberry presents its Fall-Winter 2026 eyewear collection through an outdoor-focused campaign featuring model Lila Moss. The imagery centers on the brand's latest frame designs, including bold burgundy silhouettes and metallic aviators, set against pastoral landscapes and vehicle-centric interiors. Captured under warm, natural light, the series leans into a polished editorial aesthetic that highlights both technical tailoring and accessory craftsmanship. The visuals incorporate gritty textures and soft, golden hour compositions to emphasize the eyewear details.
Project Oliver Peoples · Twice Upon a Time
For the "Twice Upon a Time" campaign, Oliver Peoples explores a classic eyewear narrative defined by refined, sun-drenched visuals. Shot by photographer Matthew Brookes, the project captures models Hilary Rhoda, Daisuke Ueda, Afrodita Dorado, and Dominik Sadoch across a series of outdoor environments that range from poolside terraces to expansive mountain vistas. The imagery leans into a clean, editorial aesthetic, relying on natural light and warm, golden hour tones to highlight the textures of the frames and the subjects' surroundings. With styling by Michelle Cameron, the campaign maintains a consistent, polished look that emphasises the intersection of high-fashion portraiture and product-focused commercial photography.
Project Sporty & Rich · Sporty & Rich Eyewear Campaign
Sporty & Rich presents their latest eyewear campaign, captured by photographer Ryan Brabazon. The series leans into a relaxed, candid aesthetic, featuring model Constanze Saemann in a collection of oval-framed sunglasses. Set against a series of poolside and neutral outdoor environments, the imagery relies on natural light to emphasize wet textures and clean lines. The campaign employs editorial techniques to highlight the frames, utilizing warm color grading and crisp compositions to maintain a focused, minimalist look throughout.
Cubitts · Cubitts
Cubitts breathes new life into the premium eyewear landscape by masterfully blending high-fashion sensibilities with the unrelenting pace of metropolitan existence. This commercial project captures the essence of modern urban life, centering on a woman navigating the bustling streets of London with an effortless, kinetic energy. The narrative leans into a relatable, candid aesthetic, where the protagonist is seen in a striking burgundy leather jacket, juggling a coffee cup and phone while moving through a classic city environment. The visual storytelling pivots when the focus shifts sharply to the eyewear, utilizing motion graphics to emphasize the brand identity and the refined construction of the frames. By capturing a lived-in, everyday rhythm—complete with the passing of a yellow Labrador in the distance—the piece effectively positions the eyewear as an essential, rather than peripheral, accessory for the contemporary individual. Through a combination of live-action technique and a grounded, cinematic approach, the campaign succeeds in elevating the mundane aspects of a morning commute into a polished brand statement. This work balances technical precision with a raw, documentary-style charm, proving that high-end fashion eyewear is at its most compelling when integrated into the spontaneous flow of daily life, ultimately creating an aspirational yet authentic brand narrative that resonates with the style-conscious consumer.
Project Zadig & Voltaire · Lila Moss for Zadig & Voltaire Eyewe ...
Zadig & Voltaire leans into a distinctively polished aesthetic for their latest eyewear campaign, featuring Lila Moss as the central muse. This fashion-forward collaboration captures the brand's quintessential rock-chic sensibility while pivoting toward a more refined, sophisticated lens. Through the creative direction of Dan Sablon, the project masterfully balances high-fashion editorial rigor with the accessible allure of lifestyle photography. Photographer Francesc Planes utilizes soft light and beauty light techniques to draw out the intricate details of the eyewear, from gradient-tinted lenses to classic tortoise-shell frames. The visual storytelling oscillates between relaxed, aspirational moments in a neutral-toned hotel suite and crisp, focused portraits that highlight the craftsmanship of the accessories. By layering textures like metallic leather and sequined fabrics against a backdrop of understated elegance, the campaign creates a cohesive narrative that feels both aspirational and grounded. The deliberate use of live-action techniques brings a sense of immediacy to the frames, ensuring the product remains the focal point while maintaining the brand's status as a leader in the luxury eyewear sector. This series successfully bridges the gap between commercial utility and artistic editorial style, solidifying Zadig & Voltaire's authority in defining the contemporary eyewear look with effortless, warm, and highly polished imagery that resonates with a modern fashion-conscious audience.
Bonnie Clyde · Brand Identity
The brand identity for eyewear label Bonnie Clyde serves as a masterclass in blending classical art history with high-frequency contemporary design. This cohesive project, which encompasses a wide-ranging brand identity, leans into a juxtaposition of archival aesthetics and modern motion graphics. By integrating 17th-century oil painting sensibilities—such as dramatic chiaroscuro and ornate filigree—with sleek, minimalist typography and rhythmic animation, the studio creates a visual language that feels both timeless and aggressively current. The work functions as a multi-layered exploration of form, utilizing artistic cut-out effects and intentional macro photography to highlight the tactile textures of acetate frames and weathered paper alike. Central to the campaign is a rigorous focus on typography, where bold, elegant serifs and gothic letterforms become the connective tissue between static editorial portraits and dynamic product customization tools. With design by Mouthwash Studio, illustration by Nicholas D'Apolito, and motion work from Lucas Hesse, the project demonstrates a sophisticated command of visual hierarchy. Photography captured by Brian Kanagaki, Suzie Maez, and Zac Serrano grounds the abstract graphic elements in the lived experience of the consumer, balancing the high-fashion editorialism of architectural coats and sunglasses with a human-centric, lifestyle-driven commercial sensibility. Ultimately, this body of work establishes Bonnie Clyde as a brand that is as much about the intellectual legacy of design as it is about the functional utility of optical accessories.
Project Gentle Monster · Gentle Monster x Google & Samsung 20 ...
The intersection of wearable technology and avant-garde eyewear reaches a sophisticated pinnacle in the latest collaborative campaign from Gentle Monster, Google, and Samsung. This commercial project masterfully bridges the gap between functional innovation and high-fashion sensibility, positioning smart technology as an organic extension of contemporary personal style. Through a series of clean, arresting portraits, the work leans into an aesthetic of editorial minimalism that prioritizes the structural integrity of the eyewear frames against muted, neutral grey studio backdrops. The execution relies heavily on precise studio strobe lighting to emphasize the sleek contours of the glasses, effectively stripping away visual clutter to focus on the interplay between the hardware and the subjects. Stylist Emma Wyman curates a sharp, textured wardrobe that contrasts with the technical nature of the collaboration, while hair stylist Jawara and makeup artist Jamal Scott ensure the focus remains on the interplay of clean lines and distinct facial architecture. Featuring models Alex Consani, Anok Yai, and Bobby Brazier, the campaign captures a refined, almost clinical poise that elevates the consumer technology experience. Photographer Eamonn Freel anchors the series with a disciplined technical approach, ensuring that the partnership between these three global brands feels cohesive, aspirational, and deeply intentional, successfully repositioning smart eyewear as a must-have accessory for the modern, design-conscious consumer.
Project Alo · Alo Eyewear Campaign
The Alo Eyewear Campaign introduces the brand’s latest collection of performance-driven accessories. Photographed by Stuart Winecoff and directed by Bardia Zeinali, the campaign features a cast including Amelia Gray, Lara Stone, Lila Moss, Alton Mason, and Estelle Chen. Working with stylist Carlyne Cerf de Dudzeele, the series leans into a commercial aesthetic defined by hard light and clean compositions. The imagery highlights athletic shield sunglasses featuring reflective mirrored lenses, presented against minimal, neutral backdrops to emphasize the technical form of the eyewear.
Project Jacques Marie Mage · Jacques Marie Mage by Haider Ackermann
Jacques Marie Mage collaborates with designer Haider Ackermann for this eyewear campaign featuring Lauren Hutton. The project presents the collection through a series of editorial portraits that utilise high-contrast directional lighting and graphic compositions to emphasise the eyewear's form. Photographer Steven Klein captures Hutton in a range of structured, menswear-inspired silhouettes, incorporating elements like leather gloves, tailored suits, and ornate accessories. The visual language leans into hard light and gritty textures, creating a consistent atmospheric look across the campaign.
Oliver Peoples · Roger Federer
This commercial campaign for Oliver Peoples spotlights tennis athlete Roger Federer in a series of vignettes set against the backdrop of Rome. Directed by Pari Dukovic, the production captures a balance between formal elegance and athletic performance, moving between tuxedo-clad scenes and active sequences on a clay court. Cinematography by Jan Mettler utilizes the city’s classic architecture and statues to anchor the narrative, framed through a warm, cinematic aesthetic. Art direction by Fabian Niklaus and set design by RNF Design provide the structural context, with fashion styling by Jim Moore and grooming by Nathanael Roethlisberger defining the visual polish of the live-action execution.
Project Ray-Ban · Ray-Ban Meta Campaign by François R ...
Ray-Ban’s latest eyewear campaign, directed with sharp precision by photographer Rasmus Weng Karlsen, masterfully bridges the gap between high-end fashion and everyday urban existence. Under the guidance of creative director Fedra Malara, the project leans into a sophisticated, editorial lifestyle aesthetic that captures the intersection of technology and personal style. Styled by Helena Tejedor, the imagery utilizes crisp tailoring—from pinstriped blazers to rich burgundy leather—to ground the brand’s iconic frames in a contemporary narrative. Through a series of cinematic portraits, the campaign leverages natural light to emphasize the tactile quality of both the garments and the eyewear, creating an intimate sense of place whether the subjects are navigating bustling city streets or pausing for a quiet moment by the water. The visuals move seamlessly between candid, high-angle lifestyle shots and deliberate portraiture, using a natural light technique that lends authenticity to the subjects’ movements. By incorporating live-action techniques, the narrative feels grounded and immediate, moving away from overly polished studio tropes in favor of a lived-in, humanized reality. With talents including Marin Judas, Carl Schultz, Emily Viviane, and Ysham Jackson, the collection is elevated through a distinct creative lens, proving that the synergy of smart styling and expert lighting can redefine the classic eyewear campaign for a modern, tech-forward audience.
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