COS
COS crafts minimalist high street fashion and architectural tailoring through refined editorial campaigns
Featured COS projects
This week's top COS projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project COS · COS Menswear Pre Fall 2025
The COS Menswear Pre Fall 2025 campaign, captured by photographer Pablo Di Prima, leans into a quiet, contemplative aesthetic. The imagery showcases the collection through a series of editorial portraits that emphasize tactile layering and clean, contemporary tailoring. Defined by a consistent use of natural light and soft, directional shadows, the campaign utilizes warm wood-paneled interiors and minimalist studio backdrops to ground the apparel. The visual language favors an analogue / film quality, highlighting the intricate textures of ribbed knitwear, heavy wools, and leather outerwear within a muted, earthy palette.
Project COS · COS F/W 2026 Campaign
For the COS F/W 2026 campaign, the luxury fashion house masterfully leans into an aesthetic of editorial minimalism, capturing the intersection of high-end design and metropolitan reality. Captured through the lens of photographer Mark Kean, the campaign finds its rhythm on the streets of New York, where the architecture of the city serves as a stark, textured backdrop for a collection defined by sharp tailoring and structural depth. Working alongside fashion editor and stylist Jane How, the campaign expertly highlights the tactile quality of the season’s heavy wool overcoats, suede jackets, and matte leather accessories. The visual narrative relies on natural light to emphasize the interplay between the clean, monochromatic palettes of the garments and the urban environment. With casting by Simone Schofer, the diverse group of models—including Malick Bodian and Leon Dame—maintains a neutral, direct gaze that feels both grounded and cinematic. By utilizing live-action techniques to frame the models against the blurred cityscapes, the imagery feels less like a traditional commercial and more like a series of candid, editorial lifestyle portraits. The result is a sophisticated showcase that honors the brand’s commitment to simplicity, using the geometry of city street life to elevate the silhouette of every garment to a level of quiet, timeless luxury that feels distinctly modern.
Project COS · New Uniforms
In the latest campaign for COS titled New Uniforms, the brand leans into a refined interpretation of modern masculinity, effectively blending the boundaries between classic corporate attire and contemporary leisure. Captured through the lens of photographer Pablo Di Prima, the project functions as a masterclass in editorial minimalism, emphasizing clean lines and the inherent structural integrity of the garments. The visual language relies heavily on natural light to underscore the tactile quality of the collection, from crisp tailored blazers to the relaxed drape of wide-legged pleated trousers. By integrating cinematic framing with high-key lighting and occasional low-key chiaroscuro techniques, the imagery transforms everyday professional staples into objects of deliberate design. The setting plays a critical role, utilizing paneled walls, architectural pillars, and checkered flooring to establish a sophisticated, timeless environment that mirrors the collection's muted color palette. Rather than relying on overt styling tricks, the work focuses on the dialogue between the subject and the space, capturing a series of portraits that feel both candid and carefully composed. This series effectively positions the brand as a leader in elevated menswear, demonstrating that simplicity, when executed with precision and a keen eye for architectural detail, remains the most powerful tool in luxury fashion communication.
Project COS · Beach 2026
For Beach 2026, COS leans into the intersection of architectural structure and the fluid, serene nature of the coastline to present a sophisticated vision for the upcoming summer season. Captured by photographer Benjamin Werner, the campaign maintains a sharp focus on editorial minimalism, utilizing natural light to accentuate the rich, earthy color palette and the crisp textures of linen and pleated fabrics. The visual narrative is anchored by models Liz Kennedy and Vanessa Becker, who embody a refined sense of ease against the expansive, deep blue backdrop of the ocean. Styled by Dogi Nesanir, the collection balances oversized, tailored blazers with lightweight, minimalist swimwear and delicate sarong-style silhouettes, creating a seamless transition from urban terrace to seaside retreat. Supporting the clean, high-contrast aesthetic, hair stylist Franziska Presche and makeup artist Siddhartha Simone contribute to the polished, understated look, emphasizing the models' natural features through sleek styling and glowing skin. The execution relies on precise composition and high-key lighting to highlight the garments' clean lines, with subtle accessories like headscarves and structured woven totes adding a tactile, contemporary dimension to the attire. By synthesizing modern fashion house sensibilities with a distinct, coastal tranquility, the project channels a timeless, aspirational mood that defines the brand’s enduring commitment to effortless, sophisticated design.
Project COS · High Summer 2026
The COS High Summer 2026 collection campaign masterfully channels the serene, sophisticated essence of modern luxury fashion through a series of sun-drenched, seaside vignettes. Shot by photographer Bruno Staub, the editorial leans into a minimalist aesthetic, utilizing the raw, tactile textures of coastal architecture—weathered stone, rustic metal doors, and reflective glass—to ground the season's relaxed, refined silhouettes. Stylist Dogi Nesanir curates a monochromatic and tonal palette, where vibrant oranges, pale yellows, and crisp whites act as architectural accents against the deep, saturated blues of the Mediterranean landscape. The imagery is defined by a clean, deliberate approach to composition, relying exclusively on high-contrast natural light to emphasize the structural lines of the garments and the quiet confidence of model Karolina Spakowski. With hair by Franziska Presche and makeup by Siddhartha Simone, the project maintains an effortless, elevated polish that mirrors the brand's commitment to intentional design. Every frame, from the close-up portraits to the wide-angle shots on stone piers, reinforces a narrative of airy, summertime elegance, characterized by subtle ruched detailing, wide-leg trousers, and delicate accessories. By integrating sharp, angled shadows with soft, breezy silhouettes, the campaign captures a timeless, contemporary sensibility that feels both grounded in its environment and aspirational, perfectly articulating the quiet luxury inherent in the High Summer 2026 offering.
Project COS · COS High Summer S/S 276Campaign
The COS High Summer S/S 276 campaign perfectly encapsulates the brand’s signature dedication to refined minimalism and architectural precision. Photographed by Mark Kean, the series leans into a serene, sun-drenched narrative that feels both timeless and distinctly contemporary. By masterfully utilizing natural light, the campaign highlights the intricate textural depth of linen blazers, ribbed knits, and crisp cottons, allowing the premium quality of the materials to take center stage. Under the discerning eye of fashion editor and stylist Jane How, the aesthetic reaches a harmonious balance between sharp, structured tailoring and the relaxed, languid ease of a coastal retreat. The visuals—ranging from deliberate, portrait-heavy compositions to evocative, cinematic wide shots—capture a sophisticated summer spirit that feels aspirational yet deeply grounded. With contributions from hair stylist Tom Wright and makeup artist Thom Walker, the models, including Gaye Serigne, Leonard Kipker, and Mica Argañaraz, embody a quiet, effortless confidence. Featuring techniques such as analogue 35mm film photography and balanced editorial minimalism, the campaign creates a cohesive visual language that celebrates the intersection of luxury fashion houses and Mediterranean-inspired lifestyle imagery. It is a masterclass in restrained elegance, proving that when the focus remains on impeccable cut and clean composition, the result is an enduring and powerful statement for the modern season.
Project COS · COS High Summer SS27 Campaign
The COS High Summer SS27 campaign masterfully bridges the gap between coastal serenity and urban sophistication, grounding its luxury fashion identity in the tactile realities of the season. Captured by photographer Mark Kean, the series leans into a distinct minimalist aesthetic that favors clean lines and rich, organic textures over ornate artifice. Through a curated collection of lifestyle and editorial portraiture, the narrative unfolds across both serene seaside vistas and intimate, high-contrast interior settings. The styling, helmed by fashion editor Jane How, showcases a deliberate focus on relaxed tailoring and layered linen, while hair stylist Tom Wright and makeup artist Thom Walker introduce a polished, understated grooming approach that complements the dreamlike, hazy foregrounds created by translucent curtains. Casting director Simone Schofer achieves a grounded, neutral presence in model Leonard Kipker, who carries the season's knitwear and crisp whites with an effortless composure. Every frame utilizes natural light to emphasize the depth of the fabrics, from the shallow depth of field portraits to the expansive, soft-lit coastal shots that anchor the brand’s refined vision. By marrying the rhythmic patterns of the coastline with a consistent, warm afternoon glow, the campaign reinforces the luxury status of the house through a disciplined, evocative visual language that feels both timeless and perfectly attuned to the height of summer.
Project COS · SUMMER IN THE CITY
The Summer in the City campaign for COS translates the sophisticated, minimalist ethos of the brand into a high-fashion editorial exploration of urban life. Through the expert lens of photographer Charlotte Stouvenot and under the precise art direction of Phoebe Sing, the project captures the intersection of contemporary architecture and refined sartorial elegance. The series leans into a polished, monochromatic palette, where the tactile textures of ribbed knits, crisp pleated linens, and structured leather accessories take center stage against a backdrop of geometric cityscapes and industrial stone surfaces. With hair styled by Tom Wright and makeup by Thom Walker, the aesthetic emphasizes clean lines and sleek, slicked-back silhouettes that feel effortlessly modern. The campaign channels a sense of cosmopolitan grace, utilizing natural light to highlight the sharp tailoring and subtle detailing of the collection. By featuring models Faith Johnson and Jeanne Cadieu, the imagery balances composure with a cinematic quality, documenting the fluid relationship between a subject and their environment. Every frame is carefully composed to emphasize verticality and form, resulting in a cohesive portfolio that reads as a masterclass in modern luxury fashion photography. The work manages to feel both intimate and expansive, perfectly mirroring the deliberate, understated luxury that has become a hallmark of the COS identity in an increasingly fast-paced urban landscape.
Project COS · SUMMER IN THE CITY CAMPAIGN
For their latest seasonal push, luxury fashion house COS captures the essence of urban sophistication in the Summer in the City campaign. Photographer Charlotte Stouvenot masterfully frames the collection against raw, architectural backdrops that mirror the clean lines and deliberate minimalism inherent to the brand. With an editorial eye for detail, stylist Jack Reid leans into the tactile quality of the garments, emphasizing woven knits, crisp linens, and high-waisted tailoring that define this contemporary menswear narrative. Model Gilles Vlieghe brings a composed, effortless energy to the portrait sessions, which are defined by their sharp interplay of high-contrast natural light and deep, rhythmic shadows. The cinematography by Eoin Mcloughlin, supported by grooming artistry from Tom Walker and Tom Wright, ensures that every shot feels both grounded and aspirational. By integrating soft, warm-hued sunlight with the muted, grey-toned textures of city masonry, the team crafts a visual language that feels perfectly attuned to the modern landscape. The campaign functions as a study in lifestyle photography, proving that simplicity is the ultimate form of style. Through this cohesive collaboration, the project captures the quiet confidence of the COS man, balancing classic tailoring with a relaxed, modern sensibility that feels entirely at home in the bustling energy of the urban sprawl.
Project COS · COS Pre-Spring 2026 Lookbook
The COS Pre-Spring 2026 lookbook delivers a sharp, architectural take on everyday tailoring, captured through the lens of photographer Pablo Di Prima. The collection focuses on clean lines and refined silhouettes, set against rustic, earth-toned stucco walls and poolside environments that emphasize the brand’s minimalist sensibilities. Employing a mix of warm natural light and high-contrast monochrome grading, the series highlights the tactile quality of the garments, from crisp cotton button-downs to structured suede and knitwear. Each portrait balances contemporary polish with a sense of quiet, understated ease, leaning into a documentary-style aesthetic that frames the collection within a series of textured, sun-drenched outdoor settings.
COS · New Season
COS introduces its new season collection through a fashion film that captures a study in contrast and movement. The project alternates between moody, high-contrast studio portraits and atmospheric, windswept coastal settings to showcase the tactile nature of the garments, including fitted turtlenecks and intricate knitwear. Directed by Visie Admin, the film employs rapid rhythmic motion and double-exposure sequences to transition between the urban studio environment and the natural daylight of the shore. Post-production by Wild Island Films integrates these sequences, leaning into an analogue film aesthetic that defines the visual pace of the campaign.
COS · Summer in the city
The COS Summer in the City campaign explores seasonal apparel through a collection of fashion portraits and candid urban sequences. The film frames contemporary silhouettes and accessories against minimalist architectural backdrops, balancing detailed close-ups with wide, rhythmic shots of movement. Employing a mix of black-and-white photography and sunlit color, the aesthetic leans into natural light to highlight fabric textures and clean lines. Wild Island Films oversaw post-production and visual effects, providing an editorial finish that coordinates the pacing of the live-action sequences.
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