Mulberry
Mulberry's heritage leather goods, luxury bags and cinematic campaigns across fashion
Featured Mulberry projects
This week's top Mulberry projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Mulberry · Stevie Campaign
The Stevie campaign for Mulberry captures the brand's latest collection of leather bags and accessories through a series of focused, editorial portraits. The visuals lean into a clean, studio-led aesthetic, utilising soft natural light to emphasise the rich textures of the leather, gold-tone hardware, and varied apparel. Photographed by Stevie Dance under the creative direction of Henrietta Gallina, the campaign features a diverse cast of models. Art direction by Maria Clara Tripier and styling by Jenny Hartman contribute to the polished, direct composition that keeps the focus on the product and its integration into everyday wear.
Project Mulberry · Spring 2024 Ad Campaign
For its Spring 2024 ad campaign, heritage fashion house Mulberry leans into an aesthetic of quiet confidence and refined minimalism. Orchestrated by creative directors Henrietta Gallina and Samuel McWilliams, the project serves as a masterclass in editorial portraiture, stripping away environmental noise to place the accessory at the center of the narrative. Photographer Esther Theaker captures the collection through a lens of intentional restraint, utilizing a blend of natural light and precision-engineered studio strobe setups to illuminate the supple textures of leather against a stark, off-white backdrop. The casting, curated by Ben Grimes and featuring models Celina Ralph, Guinevere van Seenus, and Ajok Daing, emphasizes a diverse, poised femininity that bridges the gap between classic luxury and contemporary ease. Stylist Isabelle Sayer complements these structured silhouettes with high-neck garments and vibrant, form-fitting knits, ensuring the vivid color palette of the clothing never distracts from the metallic hardware and architectural forms of the handbags themselves. With art direction by Maria Clara Tripier and set design by Danny Hyland, every element—from the soft, even lighting to the deliberate placement of typography—reinforces a commercial identity defined by clarity and sophisticated grace. This campaign is not merely a showcase of bags and accessories, but a cohesive visual statement on the power of understated elegance in modern fashion.
Mulberry · People & Perspectives / Richard Malone
Mulberry explores the intersection of craftsmanship and design in this portrait of fashion designer Richard Malone. The piece offers a look inside his working studio, documenting the designer as he navigates his creative routine and details his approach to fabric manipulation. The documentary-style production captures Malone amongst the tools of his trade, focusing on the sculptural nature of his work. The edit features a moody aesthetic, utilizing vertical framing and live-action techniques to emphasize the tactile quality of the studio environment and the intricate construction of his garments. Post-production and VFX for this project were provided by Wild Island Films.
Mulberry · Runway Show
Mulberry presents a runway show set within an expansive, industrial underground passage. The presentation highlights the latest collection of designer apparel, focusing on the interplay between striped patterns and the brand's signature leather handbags. Directed through a series of tracking shots, the film utilizes overhead spotlighting to punctuate the dark, tunnel-like environment. The production, managed by Home Films (UK), emphasizes the movement of the models along the central walkway through live-action technique and monochrome-leaning lighting.
Mulberry · Runway Show
Mulberry’s runway presentation showcases the collection through a series of models walking a lavender-carpeted venue. The film focuses on the seasonal layering of patterned coats, jackets, and dresses, accented by the brand's latest handbag silhouettes. The production, managed by Home Films, captures the event from an eye-level perspective as models navigate the space between grey structural pillars. The visual approach utilizes live-action techniques to emphasize the texture of the garments against the industrial backdrop of the show venue.
Project Mulberry · Mulberry Holiday 2025 Campaign
The Mulberry Holiday 2025 campaign channels a whimsical, festive narrative through a series of sun-drenched outdoor scenes. Shot across lush garden settings, the imagery blends high-fashion portraiture with surreal touches—including oversized handbag props and draped fabric canopies—to craft a celebratory, nostalgic atmosphere. The visuals rely on a mix of direct flash and soft natural light, highlighting the tactile quality of the collection’s textured leathers and metallic finishes. Photographed by Samuel McWilliams and Francesc Planes, the campaign features Penelope Tree, Cora Corré, Aoi, and Chieloka Uzokwe. Fashion editor and stylist Harry Lambert anchors the aesthetic with layered, tactile wardrobe choices, while art direction by Maria Clara Tripier ensures a cohesive, playful tone. Set design by Miguel Bento creates the environment, supported by hair by Soichi Inagaki, makeup by Rebecca Wordingham, and manicure by Adam Slee, with production led by Laura Galligan.
Project Mulberry · People & Perspectives by Mulberry
Mulberry presents 'People & Perspectives,' a fashion campaign that captures a series of editorial portraits set against coastal landscapes. Shot by photographer Fabien Montique, the imagery blends structured fashion styling with expansive, natural environments. The series features contrasting compositions, ranging from serene, posed figures to dynamic, motion-focused backgrounds. Utilizing natural light, the campaign incorporates both documentary-style snapshots and refined portraiture to highlight the brand's latest accessories and apparel.
Project Mulberry · Mulberry Summer 2024
The Mulberry Summer 2024 campaign highlights the house’s seasonal leather goods through a series of portraits and coastal vignettes. Creative directors Maria Clara Tripier and Samuel McWilliams orchestrate a narrative that moves between minimalist studio portraiture and expansive outdoor environments, emphasising the collection’s focus on tactile materials and structural design. Photographer Jessica Madavo captures the accessories against contrasting backdrops, from saturated studio hues to the soft, overcast light of the shoreline. The imagery leans into a natural, grainy aesthetic, with styling by Hollie Williamson that pairs structured leather totes and shoulder bags with layered knitwear and openwork fabrics. Hair styling by Reve Ryu rounds out the campaign’s soft, lived-in feel.
Project Mulberry · The Mulberry Spirit 2025 Campaign
Mulberry’s 2025 campaign, titled The Mulberry Spirit, reimagines the luxury fashion house’s heritage through a surreal and whimsical lens. Photographed by Tim Walker, the campaign features actor Cynthia Erivo set within distorted, perspective-heavy interior spaces that blend classical architecture with maximalist styling. Creative direction by Henrietta Gallina anchors the visual narrative, which utilises wide-angle lenses and soft light to create a dreamlike, cinematic atmosphere. Fashion editor and stylist Kate Phelan pairs structured, voluminous silhouettes with the brand’s signature shoulder bags, which are intentionally accented with decorative floral charms. The unconventional environments, conceptualised by set designer Miguel Bento, feature antique furnishings and layered textiles to complement the collection's refined aesthetic.
Project Mulberry · Mulberry Back To Our Roots 2025 Campaign
Mulberry’s 'Back To Our Roots' 2025 campaign highlights the luxury fashion house’s heritage by returning to the manufacturing floor. Photographed by Felix Cooper with creative direction from Henrietta Gallina, the imagery takes an observational, documentary-led approach to the production environment. The series features models including Erin O'Connor posed amidst the industrial machinery, work tables, and storage stacks of a working workshop. Harry Lambert leads the fashion styling, pairing structured tailoring and contemporary silhouettes with the brand’s leather goods. Shot with a clean, editorial aesthetic, the campaign utilizes natural light to contrast the tactile finish of leather handbags and accessories against the utilitarian textures of the factory setting. These visual themes are further defined by the use of analogue film, grounding the modern luxury collection in a tactile, heritage-conscious narrative.
Project Mulberry · Mulberry Charms
Mulberry spotlights its latest collection of leather bags and accessories through a series of studio-based product shots. The campaign highlights the brand's focus on tactile craftsmanship, showcasing structured shoulder bags and totes customized with a curated selection of metallic and enamel charms. Creative direction for the project was led by Henrietta Gallina, Maria Clara Tripier, and Samuel McWilliams. The visuals lean into a clean, minimalist aesthetic, employing soft, even lighting to accentuate leather grain and polished hardware against neutral, architectural backdrops. Styling by Jeanie Annan-Lewin and Ellen Egan, alongside set design by Haleimah Darwish, emphasizes the playful, customizable nature of the accessories.
Project Mulberry · Mulberry T2 Campaign
The Mulberry T2 campaign presents a series of studio-based portraits that centre on the brand’s latest handbag collection. Utilizing a clean, minimalist aesthetic, the imagery relies on soft, even lighting to highlight the textures of leather and knitwear against monochromatic, gradient backdrops. The compositions favour a polished, editorial approach, bringing focus to the structured hardware and rich colour palettes of the accessories. Photographed by Samuel McWilliams and Phil Engelhardt, the campaign features layered apparel styling by Eliza Conlon. The project integrates set design by Danny Hyland to complement the soft, warm colour tones of the collection. The resulting visuals channel a refined, contemporary luxury look, emphasizing the craftsmanship of the T2 line.
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