Frankies Bikinis
Featured Frankies Bikinis projects
This week's top Frankies Bikinis projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Frankies Bikinis · September Knits
Frankies Bikinis explores an urban, off-duty aesthetic in their latest project, September Knits. The collection is captured through a nostalgic, documentary-style lens that favors candid movement and authentic street-level interactions over staged studio work. By weaving together high-contrast monochrome scenes and warm-toned, analog-inspired visuals, the series creates a tactile narrative focused on knitwear and transitional seasonal layering. Photographer David Portela leads the visual execution, with art direction by Stef Modares. The project highlights a relaxed lifestyle aesthetic, incorporating 1970s and 1990s stylistic cues through grainy, film-emulated textures. Styling by Marcus Allen defines the look with layered knits and accessories, while hair styling by Junya Nakashima rounds out the naturalistic character portraits shot against city architecture.
Project Frankies Bikinis · Frankies X Khy
The Frankies X Khy collaboration marks a definitive intersection of swimwear and high-fashion editorial, leaning into a sun-drenched, cinematic aesthetic that prioritizes texture and golden-hour radiance. Captured through the lens of photographer Daniel Sachon, the campaign balances polished, high-fashion sensibilities with a relaxed lifestyle energy. Art direction by Stef Modares anchors the visual narrative, utilizing a sophisticated interplay of natural light and reflective surfaces to elevate the swimwear collection beyond standard product photography. The imagery features a striking range of compositions, from intimate, close-up portraits shot through distorted glass to wide, aquatic scenes that emphasize the shimmering clarity of water and minimalist silhouettes. With creative input from Kylie Jenner, the campaign feels both aspirational and grounded, utilizing soft, warm lighting to accentuate the metallic sheens and delicate fabric ties of the pieces. Ben Carey as director of photography ensured each frame maintained a consistent, ethereal glow, while hair styling by Iggy Rosales adds a polished dimension to the overall portraits. By blending the experimental, editorial approach with clear commercial intent, the project succeeds in transforming functional apparel into a high-octane visual story, creating a cohesive brand universe that feels expansive, sun-soaked, and undeniably modern throughout every deliberate composition.
Project Frankies Bikinis · Soft Swim - Summer 2026
For the Soft Swim Summer 2026 collection, Frankies Bikinis leans into a realm of serene, elevated domesticity, stripping away the excess to focus on the interplay of texture and light. Under the collaborative creative guidance of photographer Daniella Maiorano and art director Stef Modares, the campaign moves beyond traditional swimwear advertising by treating the pieces as lifestyle staples. The visuals champion an editorial minimalism, utilizing natural light to highlight the intricate crochet patterns, delicate lace trims, and subtle animal prints that define this season's offering. Whether captured against a stark, monochromatic studio wall or nestled within the organic, sun-bleached tones of dune grass and antique linens, the imagery exudes a quiet intimacy. By blending lifestyle portraiture with precise commercial product shots, the collection achieves a balanced narrative that feels both aspirational and deeply personal. The choice of analogue and film-inflected techniques adds a tactile layer to the presentation, emphasizing the high-quality knitwear and shimmering fabrications that anchor the line. Through a soft color palette of pastels and neutrals, the campaign successfully positions the swimwear not just as functional apparel, but as an essential element of a curated, modern wardrobe. Every frame reflects a deliberate restraint, allowing the craftsmanship of each bikini and cover-up to command the viewer's focus while maintaining an authentic, human-centric aesthetic throughout the series.
Project Frankies Bikinis · Frankies Bikinis x Jennie 2026 Campaign
The Frankies Bikinis x Jennie 2026 campaign represents a masterclass in modern swimwear marketing, blending high-fashion editorial polish with a relaxed, aspirational lifestyle narrative. Featuring the globally renowned entertainer Jennie, the campaign leans into a sophisticated yet approachable aesthetic that feels both curated and organic. Photographer Alessio Albi expertly leverages natural light across every frame, utilizing the golden hour glow and diffused beachside illumination to elevate the textures of crochet, string bikinis, and loungewear. The project achieves a distinct visual cohesion through the styling by Minhee Park, who orchestrates a vibrant color palette ranging from deep reds to muted, understated tones that complement the lush, tropical backdrop. Evanie Frausto’s hair styling, often appearing windswept or perfectly placed to frame the face, adds a layer of depth to the composition, reinforcing the campaign’s polished yet authentic feel. By grounding the swimwear in cinematic coastal settings—from stone steps framed by pink architecture to the sandy shores of a tropical beach—the campaign transcends standard commercial product photography. Each portrait functions as a piece of editorial storytelling, inviting the viewer into a sun-drenched, dreamlike environment. This collaboration successfully positions Frankies Bikinis at the intersection of trend-driven fashion and timeless portraiture, proving that a thoughtful application of light and composition can transform swimwear into a compelling lifestyle statement that resonates deeply with a global audience.
Project Frankies Bikinis · JENNIE x Frankies Bikinis
The JENNIE x Frankies Bikinis campaign features a series of editorial and commercial portraits shot by photographer Alessio Albi. Starring Jennie, the project captures an outdoor lifestyle aesthetic through a blend of beachside shots and intimate, sunlit interiors. Utilizing a distinct analogue film aesthetic, the imagery leverages natural light and grainy textures to lean into a nostalgic, summer-focused mood. The composition moves between coastal environments and relaxed indoor settings, emphasizing both swimwear and casual apparel pieces through a warm, candid lens.
Project Frankies Bikinis · FRANKIES BIKINIS
The latest campaign from Frankies Bikinis masterfully subverts the traditional swimwear aesthetic, trading sun-drenched beaches for the hyper-stylized precision of a professional studio environment. Photographed by Carin Backoff, this editorial project leans into a playful, confectionery-inspired narrative that emphasizes a vibrant and hyper-feminine visual language. With expert art direction from Stef Modares, the series utilizes high-key lighting and meticulous studio strobe setups to highlight the structural details of each piece, from delicate lace trims on silk sets to intricate rose embroidery on string bikinis. The creative vision, further elevated by the styling of Valeria Semushina, introduces whimsical props—including oversized rococo-style tiered cakes and exaggerated satin bows—that create a sharp, graphic juxtaposition against the models. This commercial endeavor thrives on the tension between editorial minimalism and a maximalist, doll-like fantasy. By stripping away the outdoor environment in favor of seamless backdrops, the campaign forces a concentrated focus on the craftsmanship of the swimwear and the deliberate, high-fashion posing of the talent. The result is a cohesive and visually striking collection of portraits that feels both nostalgic and distinctly modern, showcasing an elevated approach to swimwear marketing that prioritizes bold composition and high-concept staging over the conventional lifestyle tropes of the industry.
Project Frankies Bikinis · Sun Diaries
Sun Diaries, the latest swimwear campaign from Frankies Bikinis, serves as an evocative masterclass in coastal aesthetic and artisanal detail. Captured through the lens of photographer Bryan Liston, the project leans into a sun-drenched, editorial minimalism that celebrates the tactile nature of high-end beachwear. Throughout the series, the imagery highlights intricate textures—ranging from chunky crochet and ribbed fabrics to delicate lace trims—set against the soft, diffused backdrop of a tropical shoreline. By utilizing natural light to its fullest potential, the campaign captures the fleeting, golden-hour intimacy synonymous with summer escapism. Whether framing a model in a quiet, reflective portrait or showcasing a high-angle shot on white sandy dunes, the composition remains consistently focused on the interplay between skin, textile, and the environment. With hair styling by Rob Talty, the looks maintain an effortlessly tousled, oceanic finish that complements the relaxed, direct gazes of models Laura Oganessian and Olivia Aarnio. The result is a cohesive, cinematic visual narrative that elevates standard swimwear photography into an aspirational lifestyle story. This collection of imagery channels a nostalgic yet refined energy, effectively balancing commercial appeal with the moody, artistic sensibility required for premium fashion communication, ultimately positioning the brand as a leader in the saturated swimwear market.
Project Frankies Bikinis · PINK by Frankie's Bikinis
Frankies Bikinis features model Iris Law in this campaign, captured by photographer Sebastian Faena. The imagery leans into an editorial aesthetic, blending coastal environments with domestic settings to showcase the latest collection. With styling by Alicia Padrón, the shoot utilises natural light and warm, analogue-style textures. The work transitions between expansive outdoor scenes featuring organic wood and shoreline backdrops and intimate, relaxed portraits, defined by clean compositions and soft colour grading.
Explore other Swimwear brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
