Technology
Technology on Visie covers campaign and product photography, UI, and key art for marques spanning devices, apps, software, and connectivity — including Apple, Uber, OpenAI, and Salesforce — for a category where the product itself can change after the campaign has already shipped.
This week's top Technology projects
This week's top Technology projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Threads · Brand Identity
The brand identity for Threads is a masterclass in minimalist design, bridging the gap between digital utility and tangible, tactile storytelling. Orchestrated by Studio NARI, the project establishes a cohesive visual language that feels as comfortable on a massive urban billboard as it does in the technical precision of a vector animation. By balancing high-contrast typography with a striking palette of monochromatic tones and vibrant, saturated yellow accents, the system feels both authoritative and accessible. The execution leans heavily into geometric rigor, showcased through a series of animations that highlight the structural integrity of the letterforms, anchor points, and mathematical curves. Whether through the clean, macro photography of branded stationery or the expansive, cinematic scope of a drone shot capturing a branded basketball court, the identity maintains a strict focus on scalability and clarity. This work demonstrates a deep commitment to functional aesthetics, utilizing natural light and deliberate studio strobe setups to reinforce the brand's presence across diverse environments. As a digital platform, Threads requires a visual system that is both fluid and indelible, and this identity succeeds by grounding its modern, sans-serif logic in a raw, almost artisanal appreciation for form and material quality. It is a sophisticated exercise in corporate branding that balances abstract design principles with the practical, everyday realities of the technology industry.
design platform Vizcom puts process over polish · Brand Identity
The new brand identity for digital design platform Vizcom marks a departure from conventional, high-gloss tech aesthetics, favoring a visual language that celebrates the raw, iterative process of creation over polished finality. Orchestrated with design contributions from Outland, illustration by Harri Owain, and 3D work from Krystof Jezek, the identity leans into a modular, experimental ethos. The brand relies on a combination of vector typography and clean, modern design principles to establish a professional yet approachable presence. This approach is anchored by a vibrant, tactile color palette—ranging from Clay Orange to Cutting Mat Green—which draws inspiration from the physical tools of the design trade. By integrating UI illustration alongside live-action technique, the project bridges the gap between digital workspace efficiency and analog creativity. The use of a technical light-blue grid against deep blue backgrounds provides a rigid, structural foundation, which is then softened by playful, speckled blue icon sets and stickers that embody the brand mantra to sketch up and make ideas real. Whether displayed through structured icon grids or captured in lifestyle compositions, the identity succeeds by positioning the brand not just as a tool, but as a collaborative companion for creative professionals. This comprehensive branding strategy effectively translates the complex functionality of the app into a cohesive, process-oriented visual narrative that feels both grounded and deeply innovative.
Amazon Fire · Find What You're Looking For - Couples Therapy
Amazon Fire TV tackles the all-too-familiar modern dilemma of streaming paralysis in its latest commercial, Find What You're Looking For - Couples Therapy. By leaning into the relatable friction of endlessly scrolling through disparate apps to choose a film, the spot transforms a domestic point of frustration into a humorous, high-stakes session of couples therapy. The narrative unfolds within a sophisticated wood-paneled living room, where a mid-century modern aesthetic provides a grounded, cinematic backdrop for the protagonists' mounting indecision. Through a polished live-action technique, the creative team at Arts & Sciences masterfully juxtaposes the tension of the couple's disagreement with the seamless, intuitive resolution provided by the Fire TV user interface. The soft, warm lighting enhances the warmth of the environment, drawing the viewer's focus toward the platform's recommendation features as the ultimate bridge between conflicting tastes. Supported by the sharp, rhythmic post-production and VFX work from Cabin Edit, the film avoids the trap of a generic technology showcase, opting instead to validate the consumer experience through a relatable, character-driven lens. This campaign effectively positions the hardware not just as a consumer electronics device, but as a necessary mediator in the contemporary household, proving that the solution to even the most heated debates is often just a smart, unified discovery interface away.
Meta · Facebook
Meta bridges the gap between digital utility and human connection in this latest campaign for Facebook, which leans into the authentic rhythms of daily life. By spotlighting the platform as a vital ecosystem for small businesses and personal interests alike, the project adopts a refreshingly naturalistic and documentary-like approach. The storytelling feels organic rather than manufactured, moving seamlessly from the quiet focus of an artisan sewing handmade toys to the high-energy camaraderie of a neighborhood run club. With production by Strike Anywhere and sound design by Consortium, the vignettes capture the texture of reality through a lived-in lens. The series utilizes a live-action technique that prioritizes movement and spontaneity, grounding the digital interface of Facebook Marketplace within the physical world of suburban driveways and sunlight-drenched workshops. Whether a user is sourcing vintage car parts or discovering local artisanal goods, the work emphasizes the accessibility of these connections. Further polished by the post-production teams at PARALLAX and Traffik, the edit maintains a consistent commercial aesthetic that balances muted earth tones with vivid, playful highlights. These lifestyle moments successfully humanize the technology, positioning the app as an essential, approachable companion that facilitates real-world experiences, from practical repairs to meaningful social gatherings, all while keeping the user experience central to the narrative flow.
SAP · Beginning of Better - 60s
In the fast-paced world of enterprise and B2B software, brands often struggle to articulate the value of innovation without leaning on dry, technical jargon. SAP cuts through this noise with their sharp new campaign, Beginning of Better, which masterfully deploys a humorous, live-action technique to reframe how we perceive progress. Through a series of comedic vignettes, the project explores the inherent human tendency toward skepticism, reminding audiences that even the most revolutionary breakthroughs were once met with resistance. By anchoring the narrative in cinematic, high-production storytelling, the work shifts away from traditional corporate messaging, instead using period-accurate aesthetics to draw a parallel between the birth of fire or the sail and modern technological integration. The creative direction, led by the team at BBDO New York, leans into an observational wit that makes the complex transition toward digital transformation feel relatable and even inevitable. Set against the atmospheric, muted earthy tones of a prehistoric rocky landscape and the windswept uncertainty of a Viking longship, the film utilizes historical tropes to ground the narrative in a tangible reality. This project succeeds by humanizing the brand, proving that when companies stop preaching and start storytelling, they can transform abstract software concepts into a compelling, shared human experience that feels both timely and timeless.
Meta · Find More
Meta’s Find More campaign masterfully reframes the role of digital platforms within the tapestry of our daily existence, leaning into a documentary style that feels both intimate and expansive. By capturing the authentic intersections of technology and human connection, the project moves beyond mere features to explore the communal power of virtual spaces. The visual narrative utilizes 35mm film and slow motion techniques to infuse a nostalgic, tactile texture into the digital experience, whether it is a candid commute through an urban landscape or the whimsical energy of a themed book club. Creative direction from the team at Droga5 New York ensures the messaging remains grounded in genuine lifestyle moments, rather than polished artifice. The production, helmed by the experts at SMUGGLER, balances these cinematic sensibilities with a lighthearted commercial appeal, particularly in the playful sequences involving miniature electric vehicles. Supported by meticulous post-production work from ETHOS and Pariah Creative, the campaign successfully elevates the technology industry by treating digital engagement as a fundamental layer of modern social reality. Through this live-action technique, the work transforms how audiences perceive the utility of social apps, suggesting that these interfaces are not just tools, but portals to deeper community engagement and personal discovery in an increasingly connected world. Every frame underscores a commitment to organic, unscripted beauty, cementing the brand’s relevance in a digital-first culture.
Meta · Find More
Meta’s Find More campaign masterfully reframes the role of digital platforms within the tapestry of our daily existence, leaning into a documentary style that feels both intimate and expansive. By capturing the authentic intersections of technology and human connection, the project moves beyond mere features to explore the communal power of virtual spaces. The visual narrative utilizes 35mm film and slow motion techniques to infuse a nostalgic, tactile texture into the digital experience, whether it is a candid commute through an urban landscape or the whimsical energy of a themed book club. Creative direction from the team at Droga5 New York ensures the messaging remains grounded in genuine lifestyle moments, rather than polished artifice. The production, helmed by the experts at SMUGGLER, balances these cinematic sensibilities with a lighthearted commercial appeal, particularly in the playful sequences involving miniature electric vehicles. Supported by meticulous post-production work from ETHOS and Pariah Creative, the campaign successfully elevates the technology industry by treating digital engagement as a fundamental layer of modern social reality. Through this live-action technique, the work transforms how audiences perceive the utility of social apps, suggesting that these interfaces are not just tools, but portals to deeper community engagement and personal discovery in an increasingly connected world. Every frame underscores a commitment to organic, unscripted beauty, cementing the brand’s relevance in a digital-first culture.
Amazon AWS · Run-Ready AI
Amazon AWS steps into the spotlight with its Run-Ready AI campaign, a high-energy exploration of technology that bridges the gap between meticulous preparation and peak execution. By juxtaposing disparate environments—from the tension of a high-dive platform to the rhythmic precision of an orchestral performance and the infectious curiosity of a classroom science experiment—the narrative positions artificial intelligence as the invisible catalyst for human potential. The execution leverages a sophisticated live-action technique, blending cinematic lighting cues that shift fluidly from cool, aquatic tones to high-contrast crimson hues, ensuring each scene carries distinct emotional weight. With a pace defined by intentional cuts and expertly placed slow motion, the campaign maintains a dynamic pulse that underscores the complexity of modern engineering. The creative vision was brought to life by the agency team at BSSP, with production handled by Reset and Max Cooper, who provided additional post-production and VFX expertise. Untold Studios delivered the final polish, while the soundscape was shaped by the collaborative audio efforts of Walker and Racket Club. By focusing on the tangible, human-centric outcomes of digital tools, this commercial work transcends standard technology marketing, leaning into a polished, rhythmic visual language that feels both aspirational and deeply grounded in real-world application, proving that behind every great performance is the foundational power of intelligent infrastructure.
Project Pangram Pangram Foundry · Brand Identity
In a masterclass of modern brand identity, Pangram Pangram Foundry has once again pushed the boundaries of visual language, bridging the gap between digital precision and tactile history. Through their latest project, the foundry demonstrates a sophisticated approach to the Digital Media and Publishers space, meticulously crafting custom typography that feels as weighted as physical media. The execution leans into editorial minimalism, utilizing natural light to accentuate the nuanced textures of paper grain and linen, effectively transforming digital assets into tangible, artisanal experiences. With design direction from Adoratorio, the project oscillates between the structured, academic layouts of traditional specimen sheets and the chaotic, dynamic rhythm of scattered custom playing cards. This interplay of form is particularly evident in the presentation of the Lettra Mono typeface, where clean, monospace functionality meets the ornate, symmetrical charm of vintage lace borders. By integrating these elements, the work maintains a high-end commercial polish while retaining a distinct, thoughtful character. Each frame serves as a testament to the power of bespoke letterforms, proving that even within a digital-first industry, there is an enduring elegance in the intentional pairing of bold, modern typography with a curated, textured aesthetic that invites the viewer to lean in and engage with the details of the brand architecture.
ŌURA · This Is My Oura Story Bria
In the latest installment of the This Is My Oura Story campaign, ŌURA leans into the authentic intersection of personal narrative and high-fidelity health tracking. This project for the technology and digital platform sector documents the journey of Bria Minnin-Clark, using a documentary filmmaking approach to illustrate how wearable data transforms the everyday human experience. Through a series of intimate lifestyle shots captured during her travels in Japan, the film balances organic, observational moments with clinical precision, showcasing how biometric feedback integrates into real-world scenarios. The production, spearheaded by William McVay, masterfully utilizes live-action technique to bridge the gap between Bria's subjective physical sensations and the objective metrics displayed through high-contrast mobile interface overlays. By focusing on the interplay between the ring’s sensors and the user's conscious response to physical strain, the work reinforces the brand's position as a companion in wellness rather than just a passive tracker. The visual flow maintains an editorial rhythm that feels both grounded and deeply modern, allowing the documentary aesthetic to breathe life into raw analytics. This collaboration effectively highlights how data-driven wellness insights can influence decision-making, presenting a sophisticated look at how digital tools support a balanced life, all while keeping the user's unique, lived experience at the core of the narrative.
Telstra · Better on a Better Network
Telstra leans into a whimsical and character-driven narrative with their latest telecommunications campaign, Better on a Better Network, which deftly balances high-concept technical execution with a surprising, offbeat charm. The project centers on a singular, fluffy ram sporting a vibrant red knitted scarf, set against a vast, windswept landscape that feels both expansive and grounded. By blending live-action technique with seamless CGI and sophisticated VFX, the production crafts a cinematic quality that elevates the brand beyond standard technology marketing tropes. The visual storytelling captures a moody, atmospheric tone, aided by the soft, overcast lighting that emphasizes the texture of the ram's coat as it stands stoically amidst the rolling hills. This project highlights the seamless integration of digital craft and physical performance, proving that even the most complex visual effects can serve a character-forward narrative. With meticulous post production and VFX work by William McVay, the commercial functions as a testament to the power of well-executed 3D render processes when applied to unexpected brand ambassadors. Ultimately, the campaign succeeds by prioritizing a memorable, quirky aesthetic that lingers long after the final frame, demonstrating how top-tier creative production can transform the perception of a network provider into something genuinely captivating, visually distinct, and unexpectedly emotive for a contemporary audience.
Project Unbox · Brand Identity
For the Unbox brand identity, design studio Twice Shy has crafted a comprehensive visual language that bridges the gap between functional technology and approachable digital interfaces. The project, which spans across Apps and Digital Platforms, centers on a modular, geometric system that balances technical rigor with soft, human-centric design. By utilizing a clean, minimalist aesthetic, the identity effectively leverages commercial and vector-based assets to ensure brand consistency across various touchpoints. The digital experience, brought to life through elegant UI illustration, features soft-edged gradients that offer a tactile, organic contrast to the structured grid layouts seen throughout the brand collateral. Motion designer Jay Culley integrates this aesthetic into broader corporate environments, most notably within a contemporary auditorium setting where vibrant, fluid visuals communicate the brand's position in social commerce. Whether manifesting as embossed stationery, precision-engineered key fobs captured under studio strobe lighting, or a high-fidelity mobile login screen, the design remains cohesive and grounded. This project is a masterclass in modern branding, employing live-action technique and precise typography to transform abstract digital concepts into a tangible, professional ecosystem. By prioritizing clarity and a refined monochromatic color scheme, Twice Shy successfully creates a versatile identity that feels as intuitive as the technology it represents, ensuring that every interaction—from the screen to the physical product—remains deeply intentional and cohesive.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
