Technology
Technology on Visie covers campaign and product photography, UI, and key art for marques spanning devices, apps, software, and connectivity — including Apple, Uber, OpenAI, and Salesforce — for a category where the product itself can change after the campaign has already shipped.
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This week's top Technology projects
This week's top Technology projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Telstra · Happy Internetting
Telstra's 'Happy Internetting' campaign is a multi-layered project that translates connectivity into a high-energy visual language. The animation features stylized 3D isometric rooms rendered in vibrant, saturated tones, creating a distinct aesthetic that blends graphic illustration with polished CGI execution. Developed by agency Bear Meets Eagle On Fire in collaboration with +61, the piece leans into a surreal, character-driven narrative. Within these frame-filled domestic environments, quirky digital avatars interact with a landscape of retro electronics and pop-culture-inspired props. The production incorporates refined motion design, with Mathematic Studio handling VFX and post-production, while Rumble Studios completes the atmosphere through integrated sound design.
Sonos · Love the Sound. Feel the System
Sonos explores the technical foundation of its acoustic hardware in 'Love the Sound. Feel the System.' The commercial campaign bridges the gap between engineering and the listener experience by juxtaposing complex product schematics and technical drawings with intimate, emotive portraiture. Utilizing motion graphics and 3D render/CGI, the video breaks down the internal architecture of speakers and subwoofers through diagrammatic soundwave illustrations. These technical sequences are balanced by lifestyle vignettes set against vibrant pastel backgrounds, highlighting the integration of sound technology into diverse living environments.
Lebara · Brand Identity
Lebara’s comprehensive brand identity refresh leans into a high-contrast visual language, anchored by a vibrant blue and white palette. The project spans digital interfaces, outdoor advertising, and motion design, unifying the telecommunications company’s presence through fluid kinetic typography and minimalist vector illustrations. The execution relies on 3D render/CGI and motion graphics to establish a cohesive digital design system. Designers at Verve worked alongside 3D artist Matthew Gilbert and motion designers Patswerk and Eddy Koek to develop the suite, which includes everything from app interface animations to large-format transit billboards. Mark David provided photography to round out the brand collateral.
BOSE · Your Music Deserves Bose - The Dare
Bose leans into high-energy rhythmic visual storytelling for its latest campaign, The Dare. The project features dynamic, fast-paced sequences set across diverse environments, including a diner and automotive interiors, to showcase the brand's audio equipment. Produced by London Alley with additional production support from Skin and Bones Film Company, the film utilizes high-contrast lighting and slow-motion sequences. Sound design and music, integral to the rhythmic pace of the edit, were provided by duotone audio, with post-production and visual effects handled by William McVay and Digital Axis.
OpenAI · But Now
OpenAI presents 'But Now,' a commercial campaign directed by Biscuit Filmworks. The project explores a sequence of distinct, cinematic scenes ranging from a domestic living room wrestling match to stylized portraiture, leaning into a moody aesthetic and live-action technique. Production services were provided by William McVay and Max Cooper, with post-production and VFX handled by Ethos Studio and William McVay. The project features sound design by Sonic Union and SoStereo.
Polymarket · Polymarket HQ
Polymarket HQ is a dynamic commercial spot that positions the platform within a fast-paced, high-stakes corporate environment. Directed by Peter Berg, the film captures the intensity of financial forecasting through a series of energetic workplace interactions. The production features LeBron James alongside an ensemble cast, moving through modern office settings defined by sleek glass partitions and open-plan layouts. Utilizing clean, live-action techniques, the cinematography emphasizes a rapid pace and constant motion, framing the office as a space for quick decision-making and collaborative action.
Project Apple · Stop time in its tracks
Apple's campaign for Stop time in its tracks leans into high-speed photography and long exposure techniques to emphasize a sense of stillness amidst movement. The series highlights consumer electronics through a blend of saturated color portraits and monochrome studio work. Photographers Nicholas Alan Cope, Silvana Trevale, and Luis Alberto Rodriguez employ a mix of cinematic lighting and dramatic freeze-frame visuals to capture subjects and liquid motion. The resulting commercial photography balances sharp, static focus with intentional motion blur, creating a visual contrast between the subjects and their environments.
Fauna Robotics · Brand Identity
Fauna Robotics defines its market presence through an expansive brand identity project that blends high-end hardware engineering with approachable digital UI. The work spans live-action documentation of bipedal robots in professional office environments and detailed 3D product animations that highlight modular components and robotic locomotion. Developed by O0, the project leans into a minimalist aesthetic, utilizing a soft neutral palette of cream and beige accented by vibrant colour swatches like Mintcode and Butter Yellow. The visual language is unified by clean motion graphics, precise typography, and a structured, responsive web interface that transitions between technical specifications and social, humanoid robot interactions.
Apple · Apple Watch Series 12 Between Beats
Apple Watch Series 12 explores the rhythm of daily life in the latest commercial, 'Between Beats.' The film bridges the gap between active performance and quiet recovery, focusing on the device's optical heart sensor and real-time biometric tracking capabilities. Produced by MJZ, the commercial moves through diverse environments ranging from track sprinting and pool laps to stationary work settings. The visual narrative relies on extreme close-ups of the sensor hardware and detailed user interface data to convey functionality, captured with a polished aesthetic and soft light. Post-production and visual effects were handled by Parliament and CARTEL, with additional VFX support from Company 3 LA and sound design by Concret Form.
Doccy · Brand Design, Cellular
Doccy presents a brand design project exploring the intersection of biotechnology and digital interface. The work leans into a cinematic visual language, mapping microscopic cellular forms onto the user-centric experience of mobile health communication. Produced by Hellions, the animation utilizes clean motion graphics and dynamic VFX to transition between organic imagery and human-focused interactions. Warm color grading and fluid gradients define the visual identity of the software across the presented sequence.
Samsung · Mama's Boy
The Mama's Boy commercial for Samsung, produced by agency Crispin, follows a narrative thread between two motorcycle riders traversing a desert highway and an elderly woman using her smartwatch at home. The film balances wide, sweeping outdoor sequences with intimate indoor vignettes. Employing live-action technique and drone footage, the production captures the vast scale of the mountain terrain while maintaining focus on product detail. The aesthetic is defined by a cinematic grading style and consistent warm natural daylight.
Microsoft · Doppelmode
In the latest campaign for Microsoft, titled Doppelmode, the tech giant masterfully pivots away from sterile office tropes to explore the duality of the modern digital workflow. Set within the hushed, intellectual confines of a wood-paneled library, the project breathes new life into consumer electronics marketing by framing high-performance hardware as the ultimate partner for cognitive expansion. Through a sophisticated blend of live-action technique and seamless motion graphics, the film visualizes the concept of effortless multitasking by having diverse professionals work alongside their own digital clones. The contrast between the setting—complete with warm, iconic green desk lamps—and the sleek, innovative technology creates a compelling visual tension that feels both scholarly and futuristic. The project, brought to life through the creative vision of the agency Droga5, leans into a cinematic aesthetic that prioritizes narrative depth over mere feature listing. By utilizing high-end VFX, the film transforms the act of working into a rhythmic, almost hypnotic dance of productivity. This approach successfully positions Microsoft not just as a provider of tools, but as a facilitator of a more versatile, creative lifestyle. The result is a polished, stylish entry in the technology industry, proving that when cinematic storytelling meets clever post-production, the mundane reality of professional output can feel entirely electric and endlessly capable.
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