Technology
Technology on Visie covers campaign and product photography, UI, and key art for marques spanning devices, apps, software, and connectivity — including Apple, Uber, OpenAI, and Salesforce — for a category where the product itself can change after the campaign has already shipped.
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This week's top Technology projects
This week's top Technology projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Google · First call with my son – Matthew's True Pixel Story.
Google shares a personal narrative in 'First call with my son – Matthew's True Pixel Story.' The piece centres on a documentary-style interview conducted in a domestic living room, focusing on a intimate moment of connection. Directed by Jon Bunning with production by Double Dice, the project utilizes live-action techniques to maintain a clean, grounded aesthetic. The visual approach leans into natural light and a shallow depth of field, set against a classic interior background to frame the subject's story.
Copilot positions it as a tool for work · Brand Identity
Microsoft introduces a refreshed brand identity for Copilot, articulating its function as a tool for professional productivity. The visual system leverages a clean graphic approach that balances technical utility with an approachable aesthetic across both digital and physical touchpoints. The identity system, developed in collaboration with COLLINS, Koto, and Droga5 alongside Microsoft Design, integrates sans-serif typography with soft, organic color gradients. Applications range from large-scale outdoor media and transit advertising to interface icons and web layouts, utilizing a 3D render and CGI-based style that maintains a consistent, minimalist presence.
Google Pixel · In The Zone
Google Pixel explores the intersection of fitness and personal technology in 'In The Zone.' The commercial highlights the smartphone's voice assistant capabilities within a high-intensity training environment, focusing on the integration of mobile tools during a workout. Produced by Somesuch with creative oversight from agency Emotive, the spot utilizes a clean, live-action technique. The visual approach prioritizes a bright, modern interior aesthetic to showcase the device's functionality. Post-production and VFX were managed by Emotive Productions and ARC, with sound and music composition provided by Electric Sheep Music.
Adobe · 'Claude' | Sound design, Mix
Adobe explores the intersection of creative workflow and AI integration in this commercial animation. The piece highlights portrait editing tools and minimalist user interfaces through fluid motion graphics. Featuring sound design and mix by Swell Sound, the project utilizes 3D render and CGI techniques to demonstrate digital capabilities. The animation focuses on clear branding elements set against a vibrant yellow background.
Google · American Gothic
Google explores the intersection of classic artistry and modern functionality in this commercial campaign, American Gothic. The film follows a pair of protagonists as they reinterpret the iconic Grant Wood painting through a contemporary lens, moving from an art gallery setting to suburban residential environments. Utilizing live-action technique, the narrative bridges the gap between traditional aesthetics and current mobile tools. The visuals rely on natural lighting and a nostalgic tone to document the characters as they integrate smartphone technology and Google Assistant features into their day-to-day interactions. Swell Sound provided the music and sound design for the production.
Tinder · Group Hangouts Owen Thiele
Tinder’s Group Hangouts spot featuring Owen Thiele observes the nuances of modern social interactions. Directed by Fa & Fon and Grajper, the commercial video captures the actor observing park-goers through binoculars, framing dating behaviors with a humorous lens. The project was created by VIRTUE Worldwide, employing a live-action technique to achieve a clean aesthetic. Cinematography by Ben Carey supports the observational tone of the piece, with post-production managed by Brash Studio and Modern Post. The campaign highlights the brand's focus on digital platform utility through a lighthearted narrative approach.
Tinder · The Best Part of Tinder Isn’t on Tinder
Tinder presents 'The Best Part of Tinder Isn’t on Tinder,' a vibrant advertising campaign that shifts the focus from the digital interface to the real-world connections born from the platform. The film follows a diverse group of young adults as they move through social environments ranging from roller rinks to late-night diners, capturing authentic interactions that emphasize community and lifestyle. Directed by Fa & Fon and Grajper, the work utilizes live-action techniques to build an intimate narrative. The visual approach leans into saturated tones and neon lighting, moving fluidly between warm ambient settings and high-energy social spaces. The production was led by VIRTUE Worldwide, with cinematography by Ben Carey.
Apple · One Man Garage Band
Apple showcases the intersection of personal creativity and home-based technology in the spot, 'One Man Garage Band.' The film centers on a musician working within a domestic studio space, transitioning between vintage hardware and modern digital music creation software. The production leans into a nostalgic aesthetic, utilizing warm, ambient lighting to contrast the private creative workspace against the daylight visible beyond the garage threshold. The project employs a live-action technique to document the tactile nature of a contemporary home-recording setup, with creative direction provided by Apple.
Rovex · Brand Identity
The brand identity for Rovex, developed by Red Antler, establishes a visual language centered on minimalist hardware and clean, institutional communication. The design system integrates a white matte aesthetic with a signature yellow lighting motif, applied across product hardware, UI infographics, and environmental displays. Featuring a mix of 3D render / CGI hardware visualisations and environmental mockups, the project translates technical specifications into a approachable graphic style. The identity leverages clean typography and vector iconography to convey operational features within the technology sector.
Project Clusia · Brand Identity
Clusia introduces its corporate identity across a suite of physical and digital touchpoints within the Enterprise & B2B software sector. The brand system leans into a clean, professional aesthetic, utilizing deep green palettes and abstract botanical-inspired digital graphics to establish its presence in the technology space. The identity features a custom typography system showcased across diverse weights and applications, from outdoor billboard displays to corporate interior design. The physical environment integrates sustainable elements, including vertical wood paneling and indoor planting, while the digital interface adopts a dark-themed, high-tech approach for its web and informational assets. Design agency Together oversaw the development of the brand identity, which spans signage, spatial design, and digital platforms.
ŌURA · Wear Your Best Life
ŌURA presents 'Wear Your Best Life,' a commercial campaign centered on the intersection of human movement and wearable technology. Directed by Sam Walker with creative agency Nice & Frank, the film employs a distinct visual metaphor, featuring a walking hand traversing diverse urban and natural environments. From illuminated city streets and subway platforms to quiet park pathways, the production focuses on the integration of the brand’s ring across these shifting landscapes. Utilizing live-action technique and cinematic lighting, the narrative leans into a dynamic aesthetic. The direction of photography by Daniel Landin works alongside choreography by Lilach Chen to anchor the tracking shots, bridging the gap between everyday lifestyle scenarios and product-focused visuals.
LG · "Care Instructions - Washer"
This commercial spot for LG focuses on the user experience of household laundry management within a domestic setting. Featuring a narrative centered on the complexities of garment care, the film highlights the integration of AI-driven technology into daily routines. The production, created by TBWA\Chiat\Day NY, utilizes a live-action technique and natural light to maintain a grounded, everyday aesthetic. The project features creative direction by Julie Nichols and Jennie Armon, with production management by Anna Garcia Lascurain and a soundscape composed by Julie Nichols at Squeak E Clean Studios.
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