Technology
Technology on Visie covers campaign and product photography, UI, and key art for marques spanning devices, apps, software, and connectivity — including Apple, Uber, OpenAI, and Salesforce — for a category where the product itself can change after the campaign has already shipped.
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This week's top Technology projects
This week's top Technology projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Beats · Beats 360
Beats introduces the Beats 360 campaign, a vibrant commercial spot spotlighting their latest lime green headphones. The film features Kendall Jenner in a retro-inspired diner, moving through a series of rapid outfit transitions against the backdrop of dark wood paneling and classic red booths. Directed by Ariel Fisher with production by Magna Studios and creative direction by Uncommon Creative Studio, the work leans into a live-action technique to showcase the product. The sequence concludes with a transition from the dimly lit interior to an outdoor daylight setting.
Telstra · Happy Internetting
Telstra’s 'Happy Internetting' campaign brings a playful, digital-first perspective to the telecommunications landscape. Created by agency Bear Meets Eagle On Fire, the project utilizes stylized 3D animation to populate a series of isometric rooms with eccentric characters and detailed, retro-inspired props. The visual execution leans into a vivid, high-saturation aesthetic, utilizing 3D render / CGI techniques and cinematic motion to build a cohesive, futuristic world. Post-production duties were handled by Mathematic Studio, with sound design from Rumble Studios rounding out the final piece.
Sonos · Love the Sound. Feel the System
Sonos explores the intersection of precision engineering and human experience in the campaign titled Love the Sound. Feel the System. The commercial spotlights a range of audio hardware, including speakers, subwoofers, and headphones, presented through a blend of technical schematics and lifestyle vignettes. Technically driven by 3D render / CGI and motion graphics, the film maps the connectivity of a multi-room setup against vibrant pastel backgrounds. The narrative leans into the relationship between diagrammatic soundwave illustrations and the reactions of individuals engaged with their home audio environments, maintaining a clean aesthetic throughout the presentation.
Lebara · Brand Identity
Lebara’s brand identity overhaul establishes a high-contrast visual language defined by its signature vibrant blue palette and geometric typography. This comprehensive telecommunications project spans digital interfaces, mobile application UI, and outdoor advertising assets, utilizing clean 3D render and motion graphics to create a cohesive design system. The execution relies on kinetic typography and minimalist vector animation to communicate service plans and promotional messaging. By integrating playful character illustrations with fluid UI transitions, the creative team—including Design by Verve, 3D by Matthew Gilbert, and Motion by Patswerk and Eddy Koek—establishes a modern aesthetic that remains consistent across both digital and physical touchpoints.
BOSE · Your Music Deserves Bose - The Dare
This Bose commercial, titled 'Your Music Deserves Bose - The Dare,' brings the brand's audio equipment into a series of dynamic, high-energy settings. Moving from a diner to a car, the production uses a rhythmic, fast-paced edit to frame the interaction between individuals and their sound systems. The project leans into a cinematic visual style, utilising high-contrast lighting and slow motion to enhance the sense of movement throughout the scenes. The film reflects a modern approach to consumer electronics advertising, focusing on the immersive nature of the listening experience through a live-action technique.
Samsung · Switchers - Hero Film
Samsung explores consumer transition in this hero film, 'Switchers.' The campaign utilizes a group therapy setting to address the common anxieties surrounding brand migration within the smartphone market, specifically highlighting the foldables category. Produced by Chromista, the project features a cinematic live-action technique set within a contemporary, moody interior. The visual narrative is supported by post-production work from Color Collective and sound design by Sonic Union, with editorial services provided by Cabin Edit.
OpenAI · But Now
OpenAI's latest campaign, titled But Now, spans a series of cinematic vignettes that lean into action-oriented narratives. The project, directed by Biscuit Filmworks, utilizes a moody, live-action technique to explore its subject matter through high-contrast visual storytelling. Production service for the spot was provided by Max Cooper and William McVay. The final output features post-production by Ethos Studio and William McVay, with sound design and music curation managed by Sonic Union and SoStereo.
Polymarket · Polymarket HQ
Polymarket HQ is a dynamic commercial video directed by Peter Berg that captures the fast-paced energy of a modern corporate environment. The film leans into a cinematic visual style, utilizing fast-paced editing and vibrant lighting to highlight the platform's focus on high-stakes financial forecasting and workplace collaboration. The project features athlete LeBron James navigating an open-plan office space alongside a diverse ensemble cast. The cinematography emphasizes clean, modern corporate interiors and active motion, framed here in a vertical format suited for digital display.
Project Apple · Stop time in its tracks
Apple explores themes of stillness and kinetic energy in the 'Stop time in its tracks' campaign. The project spans a series of commercial portraiture and product imagery that juxtaposes stationary subjects with blurred motion to suggest a slowed sense of time. Photographers Nicholas Alan Cope, Silvana Trevale, and Luis Alberto Rodriguez employ long exposure and high-speed freeze techniques to capture these moments. The execution leans into a cinematic aesthetic, utilizing sharp rim lighting and moody color palettes across diverse studio and urban environments.
Project ChatGPT · Everyday Magic
The Everyday Magic campaign for ChatGPT captures domestic and spontaneous moments through a series of commercial and editorial stills. Creative agency Isle of Any leads the project, utilizing a natural light aesthetic that emphasizes everyday settings, ranging from quiet kitchen scenes to roadside car maintenance. Directed by Miles Jay and photographed by Samuel Bradley, the work leans into an analogue film quality. Fashion styling by Heidi Bivens provides a cohesive look across the portraits of individuals interacting with mobile devices, grounding the technology within familiar, textured environments.
Fauna Robotics · Brand Identity
Fauna Robotics defines its market presence through a comprehensive brand identity system that translates technical engineering into accessible digital experiences. The project spans visual systems, web interface design, and product motion graphics to establish a cohesive aesthetic for the technology firm. Key elements include modular UI components, expressive typography, and 3D product rendering, all unified by a warm, neutral palette and minimalist graphic layout. The execution relies heavily on precise motion graphics and 3D render/CGI techniques to illustrate complex robotic capabilities, such as bipedal locomotion and teleoperation. By integrating live-action footage of developers in contemporary office settings with interactive digital mockups, the identity balances high-tech functionality with a clean, approachable professional design language. The design and development team at O0 led the creative execution of the visual and motion strategy.
Apple · Apple Watch Series 12 Between Beats
Apple introduces the Apple Watch Series 12 through a commercial titled Between Beats, focusing on the integration of biometric tracking into daily routines. The project highlights the device's optical heart sensor and UI through extreme close-ups, alternating with activity sequences ranging from track athletics and swimming to focused desk work. Production was led by MJZ, with visual effects and post-production support from Parliament, CARTEL, and Company 3 LA. The piece features sound design by Concret Form, leaning into a polished aesthetic and soft light to capture the technical capabilities of the wearable.
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