Self-Portrait
Self-Portrait's modern luxury campaigns, lookbooks and designer fashion editorials
Featured Self-Portrait projects
This week's top Self-Portrait projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Self-Portrait · Self-Portrait Spring 2026 Lookbook
The Self-Portrait Spring 2026 lookbook showcases the latest collection through a series of editorial images captured in an urban landscape. Photographed by Charlotte Stouvenot, the visuals lean into a clean aesthetic, utilizing natural light and high-contrast shadows to emphasize the contemporary apparel design. Fashion editor and stylist Marie Chaix rounds out the collection with a selection of structured tailoring, including leather sets, knitwear, and denim silhouettes. The project features models Coline Leclere, Isabella Pascucci, and Summer Dirx, with hair styling by Akemi Kishida and makeup by Satoko Watanabe. Casting was managed by David Chen, ensuring a cohesive presentation of the garments against modern glass and industrial architectural backdrops.
Project Self-Portrait · Portraits Of Irina 2025 Campaign
The Portraits of Irina 2025 campaign for Self-Portrait channels an intimate, documentary-style perspective on luxury fashion. Through the lens of photographer and director Sharna Osborne, the imagery leans into a candid, low-fidelity aesthetic that bridges the gap between high-fashion editorial and raw, everyday spontaneity. Irina Shayk stars in the series, captured in various urban environments while performing mundane, tactile actions like consuming snacks or beverages. The styling, curated by Mel Ottenberg, balances the house's structured silhouettes—such as tweed jackets and sequin gowns—with the unposed, grainy texture of analogue film. The execution relies on natural light and architectural backdrops, resulting in a series that emphasizes the interplay between intricate garment details and a nostalgic, lo-fi visual quality.
Project Self-Portrait · Sunlit Occasions Summer 2026 Lookbook
For the Sunlit Occasions Summer 2026 collection, luxury fashion house Self-Portrait leans into a classic, romantic aesthetic that effortlessly bridges the gap between heritage and modern sensibility. This lookbook campaign features model Tinka Carleton-Smith as the sole protagonist, moving through a series of evocative, sun-drenched indoor and outdoor spaces that feel both intimate and grand. Across the editorial imagery, the interplay of light and texture remains central to the visual narrative, with a consistent application of natural light that softens the intricate lace and bold polka dot patterns defining the collection. The project utilizes a sophisticated, editorial approach, capturing the garments against antique vanities, stone fountains, and fresco-adorned walls to ground the high-fashion designs in an atmosphere of timeless elegance. By blending the polished precision of professional fashion photography with a distinctively nostalgic quality—notably highlighted by the use of analogue / film techniques in key portraits—the collection presents a cohesive, artistic vision. Whether reclining on cream-colored bedding or standing amidst classical sculptures, the imagery maintains a balanced, focused composition that champions the delicate craftsmanship of the dresses. The result is a refined lookbook that reads as an intimate portrait of grace, perfectly capturing the season's romantic mood through a lens of curated, elevated minimalism.
Project Self-Portrait · Lunar New Year 2025 Ad Campaign
For the Lunar New Year 2025 ad campaign, Self-Portrait masterfully captures the intersection of traditional celebration and modern luxury fashion. Directed by Creative Director Han Chong and lensed by photographer Feng Li, the project serves as a cinematic love letter to Hong Kong, blending intimate, high-fashion editorial aesthetics with the vibrant, lived-in reality of the city. The campaign features a compelling ensemble cast, including Carina Lau, Anna Ueyama, Bowie Wu Fung, and William Chang, whose presence brings a sophisticated, narrative-driven energy to each frame. Stylist Monica Mong curates an exquisite wardrobe, favoring textures like boucle tweed, structured faux fur, and delicate sequins, which are brought to life through the meticulous hair artistry of Ken Hui Kan Hung and Xu You Hua and polished makeup by Yooyo Keong Ming. The visuals employ a blend of natural light and controlled studio strobe, creating a high-contrast, cinematic atmosphere that feels both grounded and aspirational. Techniques such as live-action snapshots in urban settings and stylized editorial minimalism ensure the campaign stands out as a contemporary classic. From the neon-lit authenticity of traditional restaurant facades to the sleek, metallic geometry of modern glass elevators, the imagery maintains a cohesive, luxurious identity that perfectly reflects the brand's commitment to modern elegance and meticulous detail, successfully positioning Self-Portrait as a leading voice in global fashion luxury.
Project Self-Portrait · "Portraits of Kate" Ad Campaign
For the Portraits of Kate ad campaign, Self-Portrait masterfully dismantles the pedestal of luxury fashion by placing iconic supermodel Kate Moss within the gritty, unremarkable fabric of everyday urban life. Creative director Han Chong, working alongside creative director Christopher Simmonds, leans into a candid, documentary-style aesthetic that captures Moss navigating mundane backdrops—from neon-lit convenience store aisles to construction-strewn city sidewalks. Photographer Johnny Dufort utilizes natural light to bridge the gap between high-fashion editorial polish and raw street-style realism, creating a visual tension that feels both spontaneous and meticulously curated. The campaign thrives on this juxtaposition: Moss is styled in sharp, structured leather bombers and delicate lace midi skirts, accessories that are grounded by the jarring presence of traffic cones, vintage cars, and plastic retail displays. The project utilizes a live-action technique to breathe motion into the portraiture, framing the subject as a modern flâneur whose presence elevates the pedestrian environment. With grooming led by hair stylist Laurent Philippon and makeup artist Tom Pecheux, the look remains effortlessly undone, reinforcing the campaign’s core narrative of nonchalant sophistication. By avoiding the sterilized perfection typical of the luxury industry, Self-Portrait delivers a compelling study of personality and place, proving that true style persists even amidst the most ordinary of urban surroundings.
Project Self-Portrait · 'Portraits Of Apple' 2025 Ad Campaign
For the Portraits Of Apple 2025 campaign, Self-Portrait masterfully blends high-fashion sophistication with a playful, scrapbook-inspired aesthetic. Through the lens of photographer Ryan McGinley, the luxury fashion house leans into editorial minimalism, grounding its intricate garment designs in the raw, organic textures of the outdoors. The imagery, art directed by Christopher Simmonds, features model Apple Martin in a series of pastoral settings—from lush, sun-dappled woodlands to quiet, overcast lakeside hills. The collection’s signature black polka-dot dresses, metallic sequin gowns, and delicate lace silhouettes are brought to life through a balanced use of natural light, which emphasizes the craftsmanship of the fabric against the rustic backdrop. The campaign elevates these portraits by layering the frames with whimsical, apple-themed brand stickers and graphic overlays, a technique that injects a contemporary, youthful energy into the traditional luxury fashion house narrative. With hair by Evanie Frausto and makeup by Yadim, the styling remains clean and intentional, allowing the clothing to converse directly with the environment. Mel Ottenberg’s keen eye for styling ensures a cohesive visual language that feels both grounded and aspirational. This commercial project succeeds by treating the imagery as a canvas, where the interplay of pastoral portraiture and graphic digital elements creates a distinct, memorable identity that resonates well beyond the standard fashion lookbook format.
Project Self-Portrait · Portraits Of Apple 2025 Campaign
Self-Portrait presents its 2025 campaign, Portraits Of Apple, featuring Apple Martin. Captured by photographer Ryan McGinley, the editorial series leans into natural light and earthy woodland settings to showcase the season's collection. The production features art direction by Christopher Simmonds and fashion editing and styling by Mel Ottenberg, with hair styling by Evanie Frausto, makeup by Yadim, and movement direction by Ash Rucker. The visual narrative, designed by Han Chong, integrates analogue film aesthetics with graphic overlays. Digital stickers and brand typography are layered across the frames, adding a distinctive decorative element to the clean, outdoor portraits.
Project Self-Portrait · Back In The Office
For 'Back In The Office,' Self-Portrait explores the intersection of corporate formality and contemporary design. The fashion campaign features a series of portraits and editorial shots that frame the brand’s latest collection within modern office environments, from minimalist interiors to urban architectural settings. Photographed by Georgia Devey Smith, the project centers on model Tina Koveysha, whose versatile wardrobe transitions from structured utility pieces and denim trench coats to tailored lace-trim dresses. The visual language leans into a clean, cool aesthetic, utilizing both natural light and crisp flash to emphasize sharp silhouettes, metallic textures, and refined detailing. With hair styling by Natalie Shafii, the imagery maintains a polished, cohesive look that aligns the brand's aesthetic with a sophisticated workplace narrative.
Project Self-Portrait · A night out
Self-Portrait’s 'A night out' campaign captures a series of intimate, late-night scenes that lean into a nostalgic aesthetic. Featuring a sequence of evening-ready looks designed by Han Chong, the project presents a polished take on after-hours glamour. The imagery highlights intricate textile details—from sequined slip dresses and lace-paneled mini skirts to velvet evening gowns—against a mix of domestic backdrops, including ornate tiled interiors and vintage-inspired living spaces. Photographed by Oda Eide, the campaign employs crisp direct flash lighting and retro-inspired compositions to sharpen the contrast between textures like plush velvet, sheer hosiery, and glittering crystal embellishments. Model Matilda Navratil appears throughout, styled by Martina Lattanzi, as she navigates candid moments that range from refined dining setups to quiet interiors. The series effectively bridges the gap between commercial product still life and emotive fashion editorial, grounding the high-sheen apparel in a textured, lived-in environment.
Project Self-Portrait · Self-Portrait F/W 2025 Campaign
The Self-Portrait Fall/Winter 2025 campaign features entertainer Jisoo in an atmospheric series of portraits set against the backdrop of an urban night. Photographed by Drew Vickers, the visuals lean into a moody, cinematic aesthetic, utilizing low-key chiaroscuro lighting to highlight the intricate textures of the collection. Art direction by Christopher Simmonds frames the subject within blurred cityscapes, where neon signage and wet pavement create depth and contrast. Styling by Emilie Kareh balances the brand's signature silhouettes—ranging from lace minis to tailored jackets—with high-contrast accessories. The execution is rounded out by hair styling from Lee Seon-Yeong and makeup by Myungsun Lee, capturing a poised, editorial energy throughout the campaign.
Project Self-Portrait · Self Portrait PF '25 Holiday Dreaming
For its Pre-Fall 2025 'Holiday Dreaming' campaign, Self-Portrait presents a collection defined by relaxed elegance and Mediterranean-inspired ease. Photographed by Mert Terliksiz, the series functions as a visual narrative of resort-ready attire, ranging from structured eyelet midi dresses to flowing lace and form-fitting knitwear. The imagery leans into a distinctively nostalgic aesthetic, utilising analogue film techniques to capture soft, warm-toned textures against a backdrop of coastal villas and sun-drenched seaside terraces. By pairing clean architectural lines with organic elements like lush foliage and stucco walls, the campaign establishes a serene, cinematic atmosphere. The work emphasises fabric detail and silhouette through a series of natural light portraits, grounding the elevated seasonal wardrobe in an authentic outdoor setting.
Project Self-Portrait · Portraits Of Kate 2025 Campaign
The 2025 Portraits of Kate campaign for Self-Portrait features Kate Moss, who steps into dual roles as both the project's model and fashion editor and stylist. Shot by photographer Johnny Dufort with art direction by Christopher Simmonds, the series presents the collection through a raw, street-level lens. The campaign imagery alternates between natural light and high-contrast flash, channeling a candid, paparazzi-inspired aesthetic. The visuals are punctuated by clean compositions and editorial framing, capturing Moss in diverse urban settings that highlight the collection's utility-focused and structured silhouettes.
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