Saint Laurent
Saint Laurent's sharp tailoring and cinematic luxury campaigns across fashion and beauty
Featured Saint Laurent projects
This week's top Saint Laurent projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Saint Laurent · Fall 26
Saint Laurent presents the Fall 26 campaign, a cinematic film directed by Talia Chetrit. This commercial project focuses on the refined tailoring of the seasonal collection, captured through a series of close-up portraits. The film features creative direction by Anthony Vaccarello and cinematography by Lucas Chemotti. The aesthetic is defined by its polished, live-action technique, centering on sharp details including wrap-around sunglasses and structured shirting. Additional production credits include fashion styling by Paul Sinclaire, hair by Benjamin Muller, and makeup by Dick Page, with grooming by Candice Birns.
Project Saint Laurent · Saint Laurent Winter 2026 Campaign
The Saint Laurent Winter 2026 campaign captures the brand's latest collection through a series of editorial portraits. Shot by photographer Juergen Teller with fashion editing and styling by Lotta Volkova, the imagery juxtaposes luxury lace textures and ornate jewelry against both urban Parisian streetscapes and structured architectural backdrops. Working under the creative direction of Anthony Vaccarello, the series utilizes a mix of natural light and direct flash to emphasize fabric details and metallic accents. The campaign features models including Anja Rubik, Laura Ponte, Loli Bahia, and Yasmin Warsame, with hair by Duffy and makeup by Dick Page. The work leans into a moody aesthetic, incorporating analogue film techniques and monochromatic palettes to define its visual tone.
Project Saint Laurent · Fall 2026 Ad Campaign
The Saint Laurent Fall 2026 ad campaign masterfully channels the house's signature blend of stark architectural minimalism and high-fashion editorial polish. Under the creative direction of Anthony Vaccarello, the campaign leans into a visual language defined by clean, geometric lines, sterile white palettes, and an abundance of natural light. Captured through the lens of photographer Talia Chetrit, the imagery oscillates between intimate portraiture and sophisticated still-life compositions, utilizing soft lighting to accentuate the tactile richness of textured tweed, metallic silks, and supple leathers. The aesthetic is profoundly cinematic, framed by structured indoor environments that contrast with the organic, often vibrant floral arrangements that punctuate the scene. Whether showcasing the bold geometry of a YSL-branded tote or the sharp silhouette of a snakeskin-trimmed pump, the project employs a restrained, editorial minimalism that allows the luxury goods to occupy the center of the frame. Featuring a diverse cast including Rosé, Liu Wen, and Connor Storrie, the campaign translates current sartorial narratives into a polished lifestyle showcase. By balancing sharp, contemporary fashion statements with nuanced, macro-level product details, the collection achieves a cohesive, high-end commercial appeal that feels both curated and effortlessly modern. The resulting imagery creates a rhythmic, visual exploration of luxury that remains grounded in the precise, clean-lined heritage of the Saint Laurent brand.
Project Saint Laurent · Respiro 2026 Ad Campaign
The Respiro 2026 campaign for Saint Laurent serves as a masterclass in atmospheric storytelling, grounding the brand's sharp, high-fashion identity in the rugged, sun-drenched realities of a Mediterranean coastline. Under the visionary creative direction of Anthony Vaccarello, the project leans heavily into cinematic elegance, utilizing natural light to elevate a collection that balances minimalist silhouettes with intricate, artisanal craftsmanship. Photographer Henrik Purienne captures this duality through an editorial lens that feels both immediate and timeless, frequently employing analogue film techniques and 35mm textures to bridge the gap between grit and glamour. The imagery—featuring a diverse cast including Loli Bahia, Mona Tougaard, and Vittoria Ceretti—is anchored by a raw connection to the environment, where craggy stone textures and turbulent seas provide a stark, honest backdrop for delicate lace, voluminous ruffles, and the precise, gilded hardware of the season's accessory lineup. By juxtaposing everyday elements like plastic garden furniture against the high-octane luxury of the Respiro pieces, the campaign creates an evocative narrative of refined escapism. Every composition, from tight macro shots of unique metal-link straps to sprawling landscape portraits, emphasizes a sense of fluid movement and high-contrast composition. It is a cohesive vision that honors the house’s heritage while pushing into a tactile, sensory future, successfully blending commercial clarity with the evocative, dreamlike mood of luxury fashion editorial.
Project Saint Laurent · Men’s Summer 27
The Saint Laurent Men’s Summer 27 collection presents a masterclass in modern luxury fashion, where architectural precision meets an ethereal, dreamlike sensibility. Through a series of striking visuals, the campaign captures the tension between rigid, sharp tailoring and the fluid, tactile nature of silk and translucent knitwear. Photographer Lucie Rox masterfully explores this dichotomy, utilizing natural light and carefully placed studio strobes to accentuate the interplay of textures, from high-shine metallic trenches to matte grey blazers. The editorial approach leans heavily into cinematic storytelling, employing slow motion and intentional live-action techniques to inject a sense of kinetic energy into otherwise static portraiture. With the help of casting director Samuel Ellis Scheinman, the campaign features models like Amedeo Mancini and Elias Puttevils, whose clean, minimalist silhouettes are further defined by the sleek hair styling of Duffy and precise makeup artistry by Pat McGrath. Against backdrops of muted blue hues and industrial grey surfaces, the project eschews excessive ornamentation in favor of high-key lighting and structural integrity. The result is a sophisticated exploration of form that feels both grounded in contemporary menswear and transcendent, perfectly embodying the refined aesthetic of the house while celebrating the raw, polished beauty of its latest seasonal offering.
Project Saint Laurent · Saint Laurent Men's Fall 26 Campaign
The Saint Laurent Men's Fall 26 campaign is a masterclass in controlled, high-fashion minimalism, signaling a shift toward a surrealist, cinematic landscape. Under the creative vision of designer Anthony Vaccarello and captured through the lens of photographer Talia Chetrit, the campaign leans into a sterile, monochromatic aesthetic that forces an intense focus on the sharp tailoring and liquid-like textures of the collection. The imagery, which features actor Austin Butler and model SJ, channels a quiet, uncanny elegance by placing structured, double-breasted suits and high-shine patent trench coats against unexpected, domestic-yet-industrial backdrops. The inclusion of organic elements—such as a parakeet perched on a shoulder or a birdcage integrated into the frame—creates a jarring yet sophisticated contrast against the cold, reflective surfaces of mirrors and sleek automotive finishes. By utilizing both natural light and precise studio strobe setups, the project highlights the technical precision inherent in the house's latest season. The compositions are deeply intentional, frequently employing a centered, symmetrical framing that emphasizes the narrative quality of the accessories, from a water-drenched clutch to the signature orange logo overlaid on every shot. It is a refined, moody execution that effectively merges commercial accessibility with the experimental spirit of editorial photography, solidifying Saint Laurent's reputation for pushing the boundaries of traditional luxury fashion house storytelling.
Project Saint Laurent · Austin Butler
This sophisticated fashion campaign for Saint Laurent features actor Austin Butler, masterfully blending luxury menswear with a stark, industrial narrative. The project moves beyond traditional portraiture, utilizing a cinematic sensibility to frame Butler within minimalist, often deconstructed environments. Throughout the series, the juxtaposition of sharp, tailored suiting against the unconventional texture of furniture swathed in protective bubble wrap creates a compelling visual tension. By leveraging natural light that filters through sheer, ethereal curtains, the imagery achieves a cool-toned, contemplative atmosphere that feels both grounded and high-concept. Beyond the character-driven portraiture, the campaign integrates commercial elements, such as a high-speed studio shot of a translucent clutch, to emphasize product tactility through vivid color contrast and precise strobe lighting. The editorial aesthetic relies heavily on filmic grain and structured compositions, which serve to elevate the brand’s minimalist ethos. Whether capturing Butler in a glossy vinyl trench or showcasing the intricate details of a dark blazer, the work maintains a rigorous dedication to texture and form. Through this series, the collaboration channels an introspective energy, positioning the subject as a focal point within a curated, transitional space. The result is a refined narrative that successfully bridges the gap between commercial product storytelling and pure, artistic expression within the contemporary fashion landscape.
Project Saint Laurent · Men's Fall 2026 Ad Campaign
For the Saint Laurent Men’s Fall 2026 ad campaign, creative director Anthony Vaccarello orchestrates a masterclass in tension and poise. Captured through the singular lens of photographer Talia Chetrit, the campaign leans into a surreal, cinematic atmosphere that blurs the lines between commercial luxury fashion and fine art photography. Featuring talent Austin Butler and SJ, the imagery moves fluidly between stark, clinical interiors and raw, industrial settings, using these environments to amplify the sharp, architectural precision of the collection. The visual narrative relies on a sophisticated interplay of textures, where the high-shine surface of a vinyl trench coat or the smooth grain of black leather tote bags finds a deliberate, almost jarring contrast against bubble-wrapped furniture or the vibrant plumage of perched parakeets. These editorial portraits, characterized by a masterful use of soft, natural light and controlled studio strobe, evoke a sense of quiet, contemplative luxury. By integrating macro shots of loafers with wider, symmetrically composed lifestyle scenes, the campaign achieves a rhythmic balance. The result is a series that feels both deeply rooted in the house's heritage of dark, tailored elegance and refreshingly experimental. It is a calculated study in minimalism, where every frame—from a glossy bag in a porcelain basin to a mirrored reflection—serves as a testament to the power of deliberate, high-impact composition within the contemporary fashion landscape.
Saint Laurent · MYSLF Eau de Toilette
Saint Laurent introduces the campaign for MYSLF Eau de Toilette, a project that anchors the fragrance within a cinematic, urban aesthetic. Starring Austin Butler, the piece transitions between desaturated city exteriors and private interior settings, utilizing natural light to frame the subject. Directed by Romain Gavras, the commercial employs movement direction by Damien Jalet to explore the protagonist's presence across diverse environments. Cinematography by Matias Boucard maintains a clean, live-action approach, emphasizing the interplay between the wardrobe's sharp tailoring and the surrounding architecture.
Project Saint Laurent · Saint Laurent Pre-Fall 2026 Lookbook
The Saint Laurent Pre-Fall 2026 Lookbook serves as a masterclass in modern luxury fashion, seamlessly blending avant-garde architectural motifs with the brand’s signature sophisticated edge. Captured through the lens of photographer Mark Kean, the collection leans into editorial minimalism, utilizing a series of stark, high-contrast backdrops—from industrial metal grids to textured concrete—to frame the intricate craftsmanship of the garments. Under the guidance of designer Anthony Vaccarello, the aesthetic remains sharp and intentional, oscillating between the soft glow of natural light and the precise, clinical clarity of studio strobe lighting. The visual narrative is defined by a rhythmic juxtaposition of heavy textiles; opulent faux fur and rich leather are contrasted against delicate lace and intricate floral brocades, creating a tactile dialogue that feels both nostalgic and distinctly contemporary. Casting director Samuel Ellis Scheinman assembles a diverse cast, including models such as Ajus Samuel and Kethia Ngeleza, whose presence anchors the collection’s bold silhouettes, ranging from structured plaid blazers to voluminous metallic mini dresses. By focusing on full-length portraiture, the project emphasizes a sense of poise and deliberate movement. The resulting lookbook functions as a cohesive study of high-fashion style, where every choice—from the specific drape of a sleeve to the placement of gold statement jewelry—reflects the refined, polished identity that continues to define the Saint Laurent heritage in the current fashion landscape.
Project Saint Laurent · Saint Laurent Fall 2026 by Talia Ch ...
The latest campaign for Saint Laurent, captured through the lens of photographer Talia Chetrit, marks a striking evolution in the brand's visual identity. This fashion editorial leans into a sophisticated juxtaposition of textures, masterfully balancing the slick, reflective nature of patent leather and vinyl against the plush, tactile warmth of oversized faux fur collars. Starring model Frankie Rayder, the collection creates a narrative of confident allure that is quintessentially Saint Laurent. The visual execution relies on the interplay between stark, clean-lined environments and the human form, utilizing a mix of precise studio strobe lighting to emphasize surface sheen and softer natural light to highlight the intricate lace details of bodysuits. With creative vision provided by Anthony Vaccarello, the imagery channels a sense of editorial minimalism that allows the structural elements of the garments to take center stage. Grooming by hair stylist Benjamin Muller and makeup artist Dick Page further refines the aesthetic, with bold red lips and soft, intentional waves providing a sharp finish to the high-fashion portraits. By striping away unnecessary artifice, the project relies on the strength of silhouette and material contrast, reinforcing the house's position at the vanguard of luxury fashion. This campaign serves as a polished study in modern luxury, proving that when the focus is sharpened, the impact of a singular, well-composed frame becomes absolute.
Project Saint Laurent · Rive Droite SL Lifestyle
Saint Laurent continues to redefine the intersection of luxury goods and everyday utility through its Rive Droite SL Lifestyle project. Moving beyond traditional seasonal fashion, this collection of imagery focuses on an elevated, athletic lifestyle aesthetic that seamlessly bridges the gap between high-end accessories and the functional objects defining a modern day. Captured with a clinical eye, the editorial photography leans into a minimalist framework, where high-contrast textures—ranging from rich orange leather and satin pillows to the cool reflection of mirrored trays—take center stage. Photographer Anaïck Lejart expertly utilizes natural light to accentuate the tactile grain of leather goods and the crisp geometric order of these curated vignettes. By placing iconic Saint Laurent tote bags alongside tennis rackets or analog cameras, the campaign suggests a deliberate, sophisticated way of living that values both form and function. The contributions of set designer Mathilde Vallantin Dulac are fundamental to this visual language, creating balanced, top-down compositions that feel both sterile and deeply inviting. This series of commercial images avoids clutter, instead prioritizing a refined color palette and precise placement that transforms mundane accessories into must-have lifestyle artifacts. Each frame captures the brand’s commitment to a cohesive, high-fashion narrative, proving that true luxury resides in the thoughtful arrangement of one’s daily environment through a sharp, contemporary lens.
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