Menswear
Menswear is the one Fashion segment with the thinnest brand-specific data on Visie, since most marques on the platform sell across genders. On Visie, that craft spans campaign and lookbook photography for marques like Brooks Brothers and Todd Snyder, alongside street-style photography from events like Pitti Uomo, a major visual influence on the category in its own right.
This week's top Menswear projects
This week's top Menswear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Banana Republic · Banana Republic Tokyo 2026 Campaign
Banana Republic’s Tokyo 2026 campaign leans into an earthy, contemplative aesthetic, grounding the brand’s latest menswear and fashion collections in traditional Japanese architectural settings and rugged outdoor environments. Photographer Sonia Szóstak captures the series through a lens of soft, diffused natural light, emphasizing the interplay of texture and tone across a range of utility jackets, layered knits, and denim. The campaign features models Valentin Humbroich and Rebecca Leigh Longendyke, whose interactions within the frame are defined by candid, quiet movement. From indoor shots set against shoji screens to outdoor compositions framed by timber and dry landscapes, the imagery maintains a moody and consistent visual narrative, supported by grooming from hair stylist Ryan Mitchell.
Project Telegraph Luxury · Artistic Leanings
Artistic Leanings is a fashion editorial series for Telegraph Luxury, centered on the interplay between sophisticated menswear tailoring and classical architectural environments. Shot by photographer Daniel Benson, the project highlights layered autumn textiles and structured silhouettes through a moody, warm-toned lens. The series features models Makur Mabor and Josef Ptacek, with fashion styling by Tona Stell. Throughout the editorial, the imagery leans into soft directional lighting and natural light to emphasize the textures of wool, leather, and knitwear. The compositions are framed against rich wood marquetry, stone columns, and patterned tilework, resulting in a contemplative editorial aesthetic.
Project Esquire Korea · 폴로 랄프 로렌이 제안하는 이번 '가을 룩'
Polo Ralph Lauren’s fall menswear collection is showcased in this editorial feature for Esquire Korea. The series highlights an autumnal palette through layered knitwear, quilted jackets, and denim workwear styled within a series of contemporary interior sets. The project channels a nostalgic aesthetic, utilizing warm soft lighting and retro-inspired textures across wood-panelled backdrops. Featured models Han Jin Hee and Tenny Suh are styled in seasonal coordinates ranging from heavy varsity cardigans to patchwork plaid coats.
BOSS · Matteo Berrettini and Taylor Fritz are Back in NY
In a sophisticated convergence of elite athleticism and sartorial precision, BOSS brings tennis stars Matteo Berrettini and Taylor Fritz to the forefront of its latest sportswear and fashion campaign. The project expertly navigates the duality of the modern athlete, oscillating between sharp, double-breasted tailored suits and high-performance court-ready apparel. Directed by 91 Rules with an acute eye for contrast, the film leans into a clean, commercial aesthetic that effectively blurs the lines between luxury fashion and competitive sport. The visual narrative is bolstered by Director of Photography Htat Lin Htut, who utilizes a blend of cinematic close-ups and deliberate slow motion to emphasize the physical intensity and grace of the athletes. Set against the iconic, sweeping backdrop of the New York City skyline before transitioning to a sharp, vibrant blue tennis court, the production captures a sense of elevated lifestyle that feels both aspirational and grounded. Through the intentional work of Production Designer Gerard Santos, each environment serves as a deliberate stage for the dual identities of the protagonists. By synthesizing live-action technique with a polished, minimalist visual language, the campaign successfully positions the BOSS brand as a versatile powerhouse, demonstrating that contemporary style is as much about peak performance as it is about refined, tailored elegance.
Project Dunhill · Fall 2026 Ad Campaign
For the Fall 2026 ad campaign, Dunhill reaffirms its position at the apex of menswear through a masterclass in editorial minimalism. Under the guidance of creative director Simon Holloway, the project strips away the noise to place an unwavering focus on the architectural precision of British tailoring. Captured through the lens of photographer Ethan James Green, the visual narrative is defined by a polished aesthetic that feels both timeless and contemporary. The campaign leans into a monochromatic palette, utilizing soft light to accentuate the rich, tactile depth of layered double-breasted jackets, waistcoats, and fine-knit turtlenecks. By utilizing a minimal grey seamless background, the imagery centers the model, allowing the intricate construction of each garment to take center stage. The styling by Tom Guinness serves as a deliberate study in restraint, where subtle accents like a dark pocket square or a sleek leather document folio communicate luxury through utility rather than artifice. This commercial production successfully bridges the gap between heritage menswear and modern sensibilities, creating a cohesive visual language that feels inherently sophisticated. With a diverse ensemble of talent cast by Piotr Chamier, the work captures a refined, masculine elegance, proving that when the execution is this precise, the garments themselves provide the most compelling story of the season.
Project Octobre Editions · Edition Anniversaire: Milano Stories FW25
Octobre Editions presents their 'Edition Anniversaire: Milano Stories FW25' campaign, a seasonal menswear showcase captured with a distinct editorial focus. The project frames the collection against a backdrop of classic European architecture, historic city streets, and rustic cafe interiors. Utilizing a palette of earthy tones and warm, soft lighting, the series leans into a nostalgic aesthetic that highlights the textures of the apparel. Techniques such as natural light, analogue film photography, and retro-inspired composition define the look of the campaign, emphasising the tactile quality of the tailoring throughout the city-based imagery.
Project Abercrombie & Fitch · 90s Minimalism
Abercrombie & Fitch explores clean lines and relaxed proportions in this menswear editorial campaign, 90s Minimalism. Captured by photographer Egan Parks, the series focuses on elevated basics and lightweight fabrics, leaning into a nostalgic 1990s aesthetic. Model Djairo Mulder features throughout the project, styled in a mix of linen button-downs, pleated trousers, and textured knitwear. Makeup artist Nicole Chew supports the editorial look, which utilises natural light and sharp geometric shadows to emphasise the collection’s minimalist construction. The imagery is framed against architectural stonework and urban backdrops, highlighting a deliberate, monochromatic palette.
Project Polo Ralph Lauren · Polo by Ralph Lauren Fall Heritage Icons
Polo by Ralph Lauren channels a classic aesthetic for its Fall Heritage Icons menswear campaign, captured by photographer Josh Olins. The series features model Nile Winchester in a selection of seasonal layers, including distressed leather, diamond-quilted outerwear, and traditional tweed tailoring. Set against a backdrop of mountain valleys and rustic cabin architecture, the imagery leans into earthy, nostalgic tones. The production relies on soft, natural light to highlight the intricate textures of knitwear, corduroy, and wool, maintaining a focused look at the seasonal collection.
Project No Nationality · PF26
For their PF26 collection, the luxury fashion house No Nationality presents an editorial lookbook that masterfully leans into the quiet confidence of mid-century aesthetics. Captured through the lens of photographer Andy Massaccesi, the campaign channels a sense of effortless sophistication, documenting a series of candid social moments within a warm, wood-paneled office interior. By prioritizing a natural light approach, Massaccesi highlights the intricate textures of the apparel, from structured blazers and wide-leg pinstriped suits to cozy knit cardigans. The imagery feels inherently cinematic, utilizing a live-action technique that blurs the lines between commercial utility and lifestyle storytelling. Models Momo Ciss and Yulef Bopp anchor the visuals, embodying a relaxed, contemporary elegance that bridges the gap between professional tailoring and casual, off-duty comfort. The deliberate focus on soft light enhances the richness of the environment, where mid-century modern furniture and subtle details—a martini glass, a closed book, a phone call—create a cohesive, immersive narrative. The collection avoids the flash of typical runway displays, opting instead for a grounded editorial minimalism that celebrates the tactile quality of the fabrics. It is a refined visual exploration that emphasizes the brand's ability to blend heritage-inspired shapes with the fluid, modern wardrobe needs of today's discerning consumer, resulting in a lookbook that feels both timeless and deeply intentional.
Project Polo Ralph Lauren · US Open x Polo Ralph Lauren Collection
For the latest US Open x Polo Ralph Lauren collection, the brand channels the intersection of high-performance sport and timeless sartorial tradition. This luxury fashion campaign captures the essence of grand slam prestige through a lens of relaxed, preppy sophistication that defines the Polo aesthetic. Through a series of carefully composed portraits, photographer Maya Skelton elevates the collaboration beyond mere apparel, emphasizing the tactile richness of cotton rugby shirts, structured blazers, and textured cable-knit sweaters against the iconic backdrop of the US Open stadium. Models Akbar Shamji and Ellis Mueller inhabit these looks with a refined, athletic poise, leaning into the classic American style that has become synonymous with the tournament itself. The execution relies heavily on natural light and soft, cinematic depth-of-field to render the surroundings in a hazy, aspirational glow, ensuring the viewer remains anchored to the intricate details of the layered ensembles. By integrating lifestyle and commercial imagery, the campaign effectively translates the energy of professional tennis into a wearable, editorial narrative. From the thoughtful placement of polka-dot neckerchiefs to the precision of the branded accessories, the project serves as a masterclass in modern styling, demonstrating how heritage brands continue to reinvent their core identity for a contemporary audience while maintaining the polished, clean lines that define their enduring legacy.
Project FRAME · The Back to It All Edit by Hayden Wo ...
Luxury fashion house FRAME embraces a narrative of domestic intimacy in The Back to It All Edit by Hayden Worsfold, a campaign that seamlessly blurs the line between commercial product showcasing and lifestyle storytelling. Featuring model Thatcher Thornton, the series captures a sense of quiet sophistication, moving effortlessly from the structured sharp tailoring of pinstripe suiting to the tactile comfort of striped rugby shirts and knit cardigans. Photographer Hayden Worsfold leans into a cinematic visual language, utilizing both natural light and high-contrast black and white chiaroscuro to emphasize the rich fabric textures and the deliberate, lived-in environments curated by set designer Robert Doran. With hair styling by Terri Walker, the imagery avoids the sterile perfection often found in high-end fashion, opting instead for a candid, editorial minimalism. Whether captured through a playful interaction with a vintage camera or a serene moment of reading in bed, the edit feels grounded and authentic. By grounding these high-fashion pieces within domestic settings, the project highlights the versatility of the brand's latest collection. The work balances polished, professional aesthetics with spontaneous, live-action techniques, proving that luxury apparel thrives in the stillness of everyday life. This editorial approach invites the viewer to envision the clothing not as mere objects, but as essential companions to a considered, modern lifestyle.
Project Various Editorials · On The Road for Gentleman Magazine
Captured with an eye for nostalgic elegance, this menswear fashion editorial for Gentleman Magazine, styled by Stefano Spinetta, masterfully channels the spirit of refined wanderlust and classic sophistication. The narrative unfolds across a series of travel-inspired vignettes, where tailored suiting meets the rugged charm of vintage off-road vehicles and manicured country estates. By utilizing natural light and high-key lighting, the imagery achieves a polished, cinematic quality that highlights the intricate textures of linen, pinstripe wool, and leather accessories. The visual language oscillates between intimate, quiet moments in a billiards room and the adventurous expanse of a road trip, all elevated by the grooming precision of Matteo Bartolini. Every composition, from a man resting his arms against a car window to the rhythmic pose on a grass tennis court, reads as a deliberate study in timeless style. This live-action technique breathes vitality into the static fashion frames, transforming traditional tailoring into a living, breathing lifestyle narrative. By blending these cinematic cues with a lush, pastoral backdrop, the project successfully captures a sense of leisure that feels both aspirational and deeply rooted in heritage, effectively positioning the menswear garments within a broader, evocative story of the modern gentleman on the road.
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