Menswear
Menswear is the one Fashion segment with the thinnest brand-specific data on Visie, since most marques on the platform sell across genders. On Visie, that craft spans campaign and lookbook photography for marques like Brooks Brothers and Todd Snyder, alongside street-style photography from events like Pitti Uomo, a major visual influence on the category in its own right.
This week's top Menswear projects
This week's top Menswear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Octobre Editions · Edition Anniversaire: Milano Stories FW25
Octobre Editions captures the quiet cadence of city life in the Milano Stories FW25 editorial campaign. The series positions the collection against the backdrop of historic European architecture and rustic interiors, focusing on the tactile nature of layered knitwear and tailored outerwear. Leaning into a warm and nostalgic aesthetic, the imagery utilizes natural light and soft, earthy color grading. The styling emphasizes classic menswear staples, ranging from houndstooth blazers and textured tweed to workwear-inspired jackets, all composed with a candid, street-style approach.
Project Banana Republic · Banana Republic Tokyo 2026 Campaign
Banana Republic’s Tokyo 2026 campaign captures a collection of menswear and womenswear defined by layered textures and utilitarian details. Photographed by Sonia Szóstak, the series utilizes soft natural light to emphasize the movement and material quality of the garments, from heavy knit sweaters to structured utility jackets. The imagery moves between rugged outdoor environments and minimalist Japanese interiors, featuring models Valentin Humbroich and Rebecca Leigh Longendyke. The production leans into an earthy, muted palette, utilizing a candid approach that highlights the interaction between subjects and their surroundings.
Project Abercrombie & Fitch · 90s Minimalism
Abercrombie & Fitch explores mid-decade fashion sensibilities in its 90s Minimalism menswear project. Featuring model Djairo Mulder, the editorial series leans into clean tailoring and a neutral palette, utilizing relaxed silhouettes that define the brand's aesthetic approach to classic menswear. Photographed by Egan Parks, the series captures a minimalist sensibility through structured, outdoor architectural settings. The compositions rely on natural light to highlight textures across linen shirts, knitwear, and trousers, with makeup by Nicole Chew accentuating the editorial tone.
Project Telegraph Luxury · Artistic Leanings
Artistic Leanings is a fashion editorial series for Telegraph Luxury that explores contemporary menswear through a lens of classic architecture and refined tailoring. Photographed by Daniel Benson with styling by Tona Stell, the project features models Josef Ptacek and Makur Mabor across a variety of moody, warm-toned interior and exterior settings. The imagery utilizes soft, directional lighting to highlight the tactile qualities of layered autumn ensembles, from structured camel overcoats and tailored wool suits to patterned knits. The compositions are framed against wood marquetry, sandstone columns, and vintage tilework, evoking a contemplative atmosphere. Casting by George Raymond Stead rounds out the production.
Project Esquire Korea · 폴로 랄프 로렌이 제안하는 이번 '가을 룩'
Esquire Korea presents a menswear fashion editorial showcasing the autumn collection from Polo Ralph Lauren. The series features models Han Jin Hee and Tenny Suh, capturing a seasonal transition through a range of layered textiles and patterned apparel. The styling integrates classic workwear silhouettes with collegiate-inspired knitwear and textured accessories. The editorial utilizes an indoor setting characterized by wood-paneled walls and minimalist furniture, allowing the autumnal palette to remain the primary focus. With an emphasis on editorial composition, the imagery leans into warm, soft lighting to highlight the intricate details of the layered clothing, from quilted jackets to plaid outerwear.
BOSS · Matteo Berrettini and Taylor Fritz are Back in NY
In a sophisticated convergence of elite athleticism and sartorial precision, BOSS brings tennis stars Matteo Berrettini and Taylor Fritz to the forefront of its latest sportswear and fashion campaign. The project expertly navigates the duality of the modern athlete, oscillating between sharp, double-breasted tailored suits and high-performance court-ready apparel. Directed by 91 Rules with an acute eye for contrast, the film leans into a clean, commercial aesthetic that effectively blurs the lines between luxury fashion and competitive sport. The visual narrative is bolstered by Director of Photography Htat Lin Htut, who utilizes a blend of cinematic close-ups and deliberate slow motion to emphasize the physical intensity and grace of the athletes. Set against the iconic, sweeping backdrop of the New York City skyline before transitioning to a sharp, vibrant blue tennis court, the production captures a sense of elevated lifestyle that feels both aspirational and grounded. Through the intentional work of Production Designer Gerard Santos, each environment serves as a deliberate stage for the dual identities of the protagonists. By synthesizing live-action technique with a polished, minimalist visual language, the campaign successfully positions the BOSS brand as a versatile powerhouse, demonstrating that contemporary style is as much about peak performance as it is about refined, tailored elegance.
Project Polo Ralph Lauren · Polo by Ralph Lauren Fall Heritage Icons
Polo Ralph Lauren presents the Fall Heritage Icons campaign, a menswear project featuring model Nile Winchester. The visuals, captured by photographer Josh Olins, channel an earthy aesthetic through layered, textured seasonal attire. The series leans into a nostalgic, outdoor-focused narrative set within rural landscapes and rustic cabin environments. Each composition uses natural light to highlight the construction of distressed leather, tweed, and quilted fabrics.
Project Dunhill · Fall 2026 Ad Campaign
For the Fall 2026 ad campaign, Dunhill reaffirms its position at the apex of menswear through a masterclass in editorial minimalism. Under the guidance of creative director Simon Holloway, the project strips away the noise to place an unwavering focus on the architectural precision of British tailoring. Captured through the lens of photographer Ethan James Green, the visual narrative is defined by a polished aesthetic that feels both timeless and contemporary. The campaign leans into a monochromatic palette, utilizing soft light to accentuate the rich, tactile depth of layered double-breasted jackets, waistcoats, and fine-knit turtlenecks. By utilizing a minimal grey seamless background, the imagery centers the model, allowing the intricate construction of each garment to take center stage. The styling by Tom Guinness serves as a deliberate study in restraint, where subtle accents like a dark pocket square or a sleek leather document folio communicate luxury through utility rather than artifice. This commercial production successfully bridges the gap between heritage menswear and modern sensibilities, creating a cohesive visual language that feels inherently sophisticated. With a diverse ensemble of talent cast by Piotr Chamier, the work captures a refined, masculine elegance, proving that when the execution is this precise, the garments themselves provide the most compelling story of the season.
Project No Nationality · PF26
For their PF26 collection, the luxury fashion house No Nationality presents an editorial lookbook that masterfully leans into the quiet confidence of mid-century aesthetics. Captured through the lens of photographer Andy Massaccesi, the campaign channels a sense of effortless sophistication, documenting a series of candid social moments within a warm, wood-paneled office interior. By prioritizing a natural light approach, Massaccesi highlights the intricate textures of the apparel, from structured blazers and wide-leg pinstriped suits to cozy knit cardigans. The imagery feels inherently cinematic, utilizing a live-action technique that blurs the lines between commercial utility and lifestyle storytelling. Models Momo Ciss and Yulef Bopp anchor the visuals, embodying a relaxed, contemporary elegance that bridges the gap between professional tailoring and casual, off-duty comfort. The deliberate focus on soft light enhances the richness of the environment, where mid-century modern furniture and subtle details—a martini glass, a closed book, a phone call—create a cohesive, immersive narrative. The collection avoids the flash of typical runway displays, opting instead for a grounded editorial minimalism that celebrates the tactile quality of the fabrics. It is a refined visual exploration that emphasizes the brand's ability to blend heritage-inspired shapes with the fluid, modern wardrobe needs of today's discerning consumer, resulting in a lookbook that feels both timeless and deeply intentional.
Project Polo Ralph Lauren · US Open x Polo Ralph Lauren Collection
For the latest US Open x Polo Ralph Lauren collection, the brand channels the intersection of high-performance sport and timeless sartorial tradition. This luxury fashion campaign captures the essence of grand slam prestige through a lens of relaxed, preppy sophistication that defines the Polo aesthetic. Through a series of carefully composed portraits, photographer Maya Skelton elevates the collaboration beyond mere apparel, emphasizing the tactile richness of cotton rugby shirts, structured blazers, and textured cable-knit sweaters against the iconic backdrop of the US Open stadium. Models Akbar Shamji and Ellis Mueller inhabit these looks with a refined, athletic poise, leaning into the classic American style that has become synonymous with the tournament itself. The execution relies heavily on natural light and soft, cinematic depth-of-field to render the surroundings in a hazy, aspirational glow, ensuring the viewer remains anchored to the intricate details of the layered ensembles. By integrating lifestyle and commercial imagery, the campaign effectively translates the energy of professional tennis into a wearable, editorial narrative. From the thoughtful placement of polka-dot neckerchiefs to the precision of the branded accessories, the project serves as a masterclass in modern styling, demonstrating how heritage brands continue to reinvent their core identity for a contemporary audience while maintaining the polished, clean lines that define their enduring legacy.
Project FRAME · The Back to It All Edit by Hayden Wo ...
Luxury fashion house FRAME embraces a narrative of domestic intimacy in The Back to It All Edit by Hayden Worsfold, a campaign that seamlessly blurs the line between commercial product showcasing and lifestyle storytelling. Featuring model Thatcher Thornton, the series captures a sense of quiet sophistication, moving effortlessly from the structured sharp tailoring of pinstripe suiting to the tactile comfort of striped rugby shirts and knit cardigans. Photographer Hayden Worsfold leans into a cinematic visual language, utilizing both natural light and high-contrast black and white chiaroscuro to emphasize the rich fabric textures and the deliberate, lived-in environments curated by set designer Robert Doran. With hair styling by Terri Walker, the imagery avoids the sterile perfection often found in high-end fashion, opting instead for a candid, editorial minimalism. Whether captured through a playful interaction with a vintage camera or a serene moment of reading in bed, the edit feels grounded and authentic. By grounding these high-fashion pieces within domestic settings, the project highlights the versatility of the brand's latest collection. The work balances polished, professional aesthetics with spontaneous, live-action techniques, proving that luxury apparel thrives in the stillness of everyday life. This editorial approach invites the viewer to envision the clothing not as mere objects, but as essential companions to a considered, modern lifestyle.
Project Various Editorials · On The Road for Gentleman Magazine
Captured with an eye for nostalgic elegance, this menswear fashion editorial for Gentleman Magazine, styled by Stefano Spinetta, masterfully channels the spirit of refined wanderlust and classic sophistication. The narrative unfolds across a series of travel-inspired vignettes, where tailored suiting meets the rugged charm of vintage off-road vehicles and manicured country estates. By utilizing natural light and high-key lighting, the imagery achieves a polished, cinematic quality that highlights the intricate textures of linen, pinstripe wool, and leather accessories. The visual language oscillates between intimate, quiet moments in a billiards room and the adventurous expanse of a road trip, all elevated by the grooming precision of Matteo Bartolini. Every composition, from a man resting his arms against a car window to the rhythmic pose on a grass tennis court, reads as a deliberate study in timeless style. This live-action technique breathes vitality into the static fashion frames, transforming traditional tailoring into a living, breathing lifestyle narrative. By blending these cinematic cues with a lush, pastoral backdrop, the project successfully captures a sense of leisure that feels both aspirational and deeply rooted in heritage, effectively positioning the menswear garments within a broader, evocative story of the modern gentleman on the road.
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