Cartier
Cartier's fine jewellery, luxury timepieces and iconic campaigns across fashion and design
Featured Cartier projects
This week's top Cartier projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Cartier · Panthère de Cartier
Cartier invites viewers into a lush, hypnotic dreamscape with its latest campaign for the Panthère de Cartier collection. By positioning the brand within a dense, verdant tropical environment, the film shifts away from static product display, favoring a narrative approach that leans into the wild, untamed essence of the panther motif. The cinematic film follows a protagonist in a striking red gown as she moves gracefully through bamboo groves and sweeping rocky outcrops, creating a high-contrast visual tension between the refined elegance of fine jewellery and the raw, unscripted beauty of nature. The production utilizes a sophisticated live-action technique, punctuated by wide-angle drone footage that provides a sense of grand scale before pulling the audience into intimate, low-angle close-ups that emphasize the intricate details of the pieces. A deliberate use of natural light and golden-hued sunbeams filtering through the thick canopy further softens the edges of the frame, grounding the campaign in a warm, ethereal lifestyle aesthetic. With precise post-production and VFX work from William McVay, the final output feels both expansive and deeply personal, successfully bridging the gap between high-fashion heritage and organic storytelling. The result is a sensory exploration of form and environment that reinforces Cartier’s mastery in the luxury jewellery industry while maintaining an evocative, dreamlike atmosphere throughout the entire sequence.
Cartier · Cartier Roadster
Cartier introduces the Roadster timepiece in a campaign that synthesizes luxury horology with cinematic sequences. The film draws parallels between the precision of the watch’s metallic crown and gear elements and the movement of a leopard against a backdrop of urban architecture. Produced by Publicis Luxe with creative direction from Mazarine Group, the project utilizes live-action technique and VFX to emphasize the interplay between the product’s Roman numeral dial and sweeping automotive-inspired curves. The imagery relies on warm, golden hour lighting to highlight the textures of both the hardware and the natural subject, presenting the accessory through a high-contrast, fast-paced lens.
Project Cartier · High Jewelry Campaign 2027
Cartier returns to the spotlight with its High Jewelry Campaign 2027, a masterclass in editorial portraiture that leans into the house’s legacy of uncompromising opulence. Through a series of tight, deliberate compositions, the project strips away the noise of traditional advertising to focus entirely on the tactile brilliance of precious gemstones. Photographer Théo de Gueltzl captures the collection with clinical precision, utilizing studio strobe lighting to emphasize the cold, sharp facets of sapphire, emerald, and ruby against the soft, abstract geometry of the backgrounds crafted by set designer Jean-Michel Bertin. The creative direction, guided by director Masha Vasyukova, anchors these vibrant pieces with a minimalist fashion sensibility; stylist James Valeri opts for high-collared silhouettes and sleek velvet textures that allow the intricate jewelry to take center stage. Every frame serves as a study in luxury contrast, where the stark, cool-toned environments highlight the interplay between light and structure. With precise hair styling from Ramona Eschbach and refined makeup artistry by Anthony Preel, the aesthetic remains inherently polished and professional. By blending traditional portraiture techniques with a contemporary, high-fashion lens, the campaign transcends mere product showcase, instead positioning these pieces as sculptural artifacts. This collaboration creates a cohesive visual language that feels both timeless and aggressively modern, defining the future of high-end jewellery marketing.
Project Cartier · Cartier Coeur des Pierres
Cartier Coeur des Pierres serves as a masterclass in luxury portraiture, bridging the gap between high-fashion editorial aesthetics and commercial storytelling for the iconic jewellery house. Through the lens of photographer David Luraschi, the project captures an ensemble cast including Rami Malek, Tilda Swinton, Zoe Saldaña, and Leslie Bibb, each framed to highlight the intricate craftsmanship of the brand's most celebrated pieces. By utilizing natural light and a shallow depth of field, Luraschi achieves an editorial minimalism that allows the brilliance of emeralds, diamonds, and gold to take center stage against stark, architectural backdrops and soft-focus Mediterranean landscapes. The use of studio strobe techniques in select compositions provides a refined contrast to the organic, outdoor environments, grounding the project in a polished, professional finish. Whether it is the sharp, high-contrast framing of a classic portrait or the subtle textures of lace and knitwear designed to complement the weight of the jewellery, every element is meticulously balanced. This series does not merely showcase accessories; it channels a sophisticated, timeless narrative where the personality of the talent and the permanence of the stones converge seamlessly. By emphasizing crisp details and a serene, bright atmosphere, the campaign reinforces the house’s reputation for elegance, delivering a cohesive visual identity that feels both classic and distinctly contemporary in its execution.
Cartier · Cartier Love
Cartier Love captures a sequence of quiet, personal moments, following a young man through a morning routine within a hotel setting. The film leans into an intimate, urban lifestyle, contrasting leisurely scenes of breakfast and rest with views of the city skyline. Produced with a cinematic lens, the project utilizes analogue film aesthetics and live-action techniques to build its atmosphere. Post-production and VFX for the film were managed by Consulate and Company 3 New York.
Project Cartier · Panthere de Cartier 2026
Cartier redefines the intersection of masculine elegance and high-end jewellery in this latest campaign for the iconic Panthere de Cartier collection. By merging the precision of editorial portraiture with the disciplined polish of luxury retail, the project achieves a sophisticated tension between sharp geometry and soft, textural layering. Photographer Robin Galiegue leverages expert studio strobe techniques to command the interplay of light and shadow, ensuring the pavé-set diamond and onyx motifs of the panther pieces remain the focal point against deep, obsidian backgrounds. Creative directors David Lane and Johanna Bonnevier orchestrate a visual language that feels both timeless and forward-thinking, emphasizing clean, minimalist compositions that allow the intricate craftsmanship of the jewellery to breathe. Fashion editor and stylist Julian Ganio juxtaposes the metallic shimmer of the collection against a palette of pale pink, cream, and vibrant red knits, adding a tactile softness that grounds the opulent accessories in a modern, human context. Featuring actor Li Xian, the campaign moves beyond traditional product marketing, leaning into a cinematic and brooding aesthetic that elevates the panther from a mere accessory to a central character. With set design by Jeanne Briand providing a stark, hexagonal stage, the work captures a sense of thoughtful, quiet power, firmly cementing the collection within the contemporary luxury fashion landscape through deliberate, atmospheric storytelling.
Project Cartier · Panthere de Cartier
Cartier redefines the intersection of masculine luxury and timeless elegance in this latest campaign for the Panthere de Cartier collection. Featuring actor Li Xian, the project utilizes a deliberate, minimalist visual language to elevate the brand’s iconic panther motif. Creative directors David Lane and Johanna Bonnevier orchestrate a sophisticated narrative that leans into editorial minimalism, stripping away excess to focus entirely on the interplay between form, texture, and light. Through the lens of photographer Robin Galiegue, the imagery employs studio strobe lighting to create sharp, architectural silhouettes, while occasional shifts into low-key or chiaroscuro styles add a cinematic depth that highlights the intricate metalwork of the jewelry. The styling, helmed by fashion editor Julian Ganio, introduces soft, textural contrasts—ranging from fuzzy pale pink sweaters to crisp black blazers—against a stark, monochromatic set designed by Jeanne Briand. This juxtaposition of geometric, hexagonal props and the organic, contemplative posture of the talent creates a serene atmosphere, moving the Panthere de Cartier pieces beyond simple ornamentation. The resulting body of work functions as both commercial portraiture and high-fashion editorial, successfully blending the storied heritage of the house with a modern, emotive aesthetic that feels both intimate and grandly composed for the contemporary luxury market.
Project Cartier · Clash de Cartier
Cartier redefines the intersection of industrial precision and high-end luxury with the Clash de Cartier campaign, a series of portraits that lean into a modern, minimalist aesthetic. By juxtaposing the geometric complexity of the brand’s signature spiked gold jewelry against understated sartorial choices, the campaign creates a sharp visual dialogue between structural grit and classic elegance. Captured by photographer Drew Vickers, the imagery relies on the interplay of high-key natural light and deliberate studio strobe setups to illuminate the intricate textures of the gold pieces against softened urban backdrops. Fashion editor and stylist James Valeri centers the narrative on editorial minimalism, allowing the ornate necklaces and stacked rings to serve as the definitive focal point of each frame. The presence of model Alix Bouthors brings a grounded, human element to the campaign, while the precise hair styling by Damien Boissinot and subtle makeup by Anthony Preel emphasize a contemporary, refined look that avoids traditional jewelry tropes. These portraits oscillate between the warmth of golden hour tones and the cold, structured lines of a cityscape, effectively mirroring the dualistic nature of the collection itself. By eschewing over-production in favor of balanced compositions, the project underscores Cartier’s ability to remain relevant while anchoring its heritage in a bold, sculptural future that feels both timeless and aggressively avant-garde.
Project Cartier · Clash de Cartier
The Clash de Cartier campaign redefines the intersection of industrial grit and high-end luxury, positioning the iconic jewellery house within a stark, modern frame. Led by creative directors David Lane and Johanna Bonnevier, the project leans into a sophisticated editorial aesthetic that prioritizes form, texture, and the interplay of light. Photographer Kayla Connors captures the collection through a series of striking portraits, utilizing a restrained color palette dominated by concrete greys, deep charcoals, and sharp metallic tones. The visual narrative, starring actor Zhang Jingyi, relies heavily on natural light to carve out the subjects against raw, textured backgrounds, creating a tension between the delicate precision of the jewellery and the brutalist architecture of the setting. The campaign employs a deliberate blend of studio strobe and natural light to emphasize the sculptural quality of the pieces, while the use of chiaroscuro lighting techniques adds a layer of depth and cinematic intensity to the stills. By stripping back extraneous elements, the execution highlights the refined design of the bracelets and rings, ensuring the product remains the focal point of every composition. The resulting work is a masterclass in minimalist fashion photography, where the deliberate choices in attire and grooming serve to elevate the inherent elegance of the jewellery within this carefully constructed, contemporary world.
Project Cartier · Elle Fanning at the 83rd Golden Glob ...
In this sophisticated fashion and jewellery campaign, Cartier leans into an atmosphere of quiet luxury, framing actress Elle Fanning as the centerpiece of a narrative that masterfully balances editorial minimalism with cinematic polish. Under the creative direction of David Lane and Johanna Bonnevier, the project moves beyond traditional portraiture, employing a rhythmic interplay of low-key chiaroscuro lighting and soft, natural light to elevate the intricate detailing of the house's signature diamond pieces. Photographer Robbie Lawrence captures Fanning with a contemplative, poised energy, using subtle environmental elements like suspended star-shaped ornaments and artistic mirror reflections to add layers of depth to the studio environment. The set design by Maxim Jezek, characterized by moody olive-grey backdrops and clean, structural silhouettes, ensures the focus remains entirely on the interplay between light and the jewellery. By utilizing varied studio strobe techniques, the images achieve a timeless, high-fashion aesthetic that feels both intimate and grand. The resulting visuals channel a refined, almost celestial grace, seamlessly bridging the gap between high-concept artistic expression and classic commercial appeal. Every frame, from the close-up macro shots highlighting the diamond leaf-motif necklaces to the wider full-length portraits, speaks to a meticulous commitment to texture and shadow, defining a visual language that is as opulent as the house of Cartier itself.
Project Cartier · Juste un Clou Ad Campaign
Cartier redefines the intersection of industrial edge and timeless luxury in its latest Juste un Clou campaign, a visual exploration of defiance and elegance. Captured by photographer Kayla Connors, the series features model Emma Corrin, whose androgynous aesthetic and sharp, textured short hair perfectly complement the collection’s iconic, nail-inspired silhouettes. This editorial portrait series leans into a minimalist studio aesthetic, utilizing a restrained palette of neutral grays to ensure the focus remains entirely on the intricate metalwork of the gold and silver bracelets, rings, and pendants. Stylist Isabelle Kountoure anchors the imagery with a sophisticated wardrobe, alternating between ethereal sheer fabrics, vibrant silk, and sharp, structured tailoring that highlights the versatility of the jewelry. The creative execution emphasizes a deliberate balance of high-end polish and raw, human expression. With hair by Daniel Martin and makeup by Gina Kane, the portraits evoke a sense of quiet introspection, moving beyond traditional commercial product photography to create a distinct narrative of style. The use of studio strobe lighting creates an even, luminous glow, highlighting the metallic luster of the Cartier pieces while maintaining an effortless, modern feel. By stripping away visual clutter, the campaign successfully elevates the Juste un Clou collection as a staple of modern adornment, merging the precision of jewelry craft with the fluidity of contemporary fashion.
Project Cartier · Love Unlimited Ad Campaign
The Cartier Love Unlimited campaign redefines the luxury jewellery narrative by shifting the focus from polished artifice to authentic, human connection. Directed by Sofia Coppola, who also features prominently as a photographer alongside Isabella Elordi, the campaign channels a documentary-style aesthetic that leans heavily into candid intimacy. By capturing actor Jacob Elordi in a series of relaxed, lived-in settings—from sun-drenched urban rooftops and residential bedrooms to classic cafe interiors—the project frames the iconic Cartier Love bracelet as an essential, everyday companion rather than a mere accessory. The visual language is defined by a raw, cinematic quality, heavily utilizing natural light and textures like brick and weathered stone to ground the high-end jewellery in a tactile reality. Techniques such as 35mm film, instant Polaroid photography, and a live-action approach to behind-the-scenes framing create a nostalgic, editorial minimalism. This portrait-heavy work strips away the standard polish of high-fashion marketing, opting instead for an introspective mood where the interplay between subject and camera becomes the centerpiece. The result is a sophisticated exploration of modern luxury that prioritizes emotional resonance, with the gold bangles and cuffs subtly catching the ambient light as markers of personal narrative and quiet, enduring style.
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