Levi's
Levi's high street fashion, cinematic campaigns and denim editorial across global culture
Featured Levi's projects
This week's top Levi's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Levi's · Buy Better. Wear Longer.
Levi's reclaims its heritage of craftsmanship with the Buy Better. Wear Longer. campaign, a powerful brand film that bridges the gap between raw industrial manufacturing and the spontaneous energy of youth culture. By turning the lens on the granular details of textile production, the project celebrates the tactile integrity of classic denim, from the precision of metal rivets to the enduring strength of signature stitching. This cinematic commercial leans into a narrative of sustainability, positioning the iconic garment as a versatile companion that survives the transition from quiet forest landscapes to the pulsating, high-energy atmosphere of a nightclub. The execution relies on a blend of dynamic tracking movements and rhythmic quick-cut vignettes, which effectively highlight the garment's durability through a lifestyle lens. To achieve this polished look, the production integrates a sophisticated live-action technique that maintains a consistent, gritty visual texture throughout. With post-production and VFX expertise provided by William McVay, the film utilizes artful slow motion to linger on the beauty of blue denim fabric, emphasizing that quality remains the ultimate form of longevity. By focusing on the interplay between the manufacturing process and real-world wear, the campaign avoids the trappings of typical fashion advertising, instead crafting a compelling argument for the circularity of well-made goods within the broader luxury fashion sector.
Project Levi's · Levi's H2'26 Autumn/Winter 2026
For the Levi's Autumn/Winter 2026 campaign, the iconic denim house returns to its roots, leaning into an effortless, nostalgic aesthetic that defines the modern lifestyle sector. Through a series of carefully composed portraits and outdoor group shots, photographer Sylve Colless captures the enduring appeal of the brand's apparel with a focus on tactile authenticity. The imagery is drenched in warm, natural light during the golden hour, which enhances the rich textures of classic indigo denim, rugged cargo-style pants, and layered corduroy pieces. Stylist Gena Tuso crafts a cohesive look that feels both lived-in and elevated, perfectly balancing the casual heritage of Levi's with the clean, editorial minimalism required for contemporary fashion marketing. The project relies on a relaxed, candid chemistry between models like Akwasi Addae and Ryan Kennedy, whose grounded poses turn standard commercial work into intimate storytelling. With hair styling by Ramsell Martinez and precise makeup artistry by Michelle Mungcal, the project maintains a polished yet accessible look. The deliberate use of natural light ensures the focus remains on the weight of the cotton fabric and the depth of the denim material, while set designer Chime Serra creates a serene, park-inspired backdrop that grounds the collection in everyday reality. This campaign successfully bridges the gap between premium fashion and the utilitarian durability that remains the hallmark of the Levi's brand identity.
Project Levi's · Christelle Kocher for Levi’s
The Christelle Kocher for Levi’s collaboration masterfully bridges the divide between utilitarian denim and the avant-garde sensibilities of high-end luxury fashion houses. By reimagining the iconic fabric through a lens of extreme craftsmanship, this editorial fashion project pushes the boundaries of traditional apparel design. Photographer Kayla Connors captures the collection with a rigorous, high-key aesthetic that prioritizes clarity, utilizing both natural light and precise studio strobe setups to illuminate the tactile complexity of each piece. Whether it is the inclusion of voluminous, feather-adorned denim jackets or structured boleros featuring intricate floral appliqués, the imagery channels a sophisticated, gallery-ready tension. The styling highlights a dynamic interplay between soft, windswept movement and the rigid, sculptural quality of the garments, as seen on model Valeria Buldini. Every frame emphasizes the artisanal details—from pinstriped textures to ornate fascinators—transforming standard indigo textiles into a tapestry of ornamental embellishment. This portrait-led series relies on the expertise of hair stylist Tomohiro Ohashi and makeup artist Helene Vasnier to maintain a polished, serious tone that allows the heavy, textured garments to remain the primary focus. Through this lens, the collaboration reads as a definitive statement on the versatility of denim, proving that the heritage fabric remains a potent canvas for the most daring creative interventions in the modern fashion industry.
Levi's · Backstory | Behind Every Original - Super Bowl 26
Levi's presents 'Backstory | Behind Every Original,' a fast-paced campaign designed for a Super Bowl broadcast. The spot highlights the classic denim aesthetic, framing individuals in various states of movement—from motorcycle rides and rock concerts to intimate indoor settings—to emphasize the brand's signature red tab and pocket stitching. Produced by Somesuch US, the work leans into a cinematic visual language. The edit balances natural outdoor daylight with moody, high-contrast interior lighting, underscored by a rhythmic musical track that drives the project's high-energy pacing. Technical execution includes advanced post-production work to maintain a cohesive, atmospheric aesthetic across diverse environments.
Project Levi's · Levi's 'Timeless' Campaign 2026
For the Levi's Timeless Campaign 2026, the brand returns to its heritage roots, stripping away the excess of modern fashion advertising to reveal the enduring soul of the quintessential blue jean. Through the lens of photographer Mark Mahaney, the project leans into a raw, documentary style that celebrates the quiet intimacy of human connection and the tactile reality of high-quality denim. The campaign masterfully utilizes analogue film and 35mm film techniques to imbue each frame with a grainy, authentic texture, while low-key chiaroscuro lighting elevates the compositions into the realm of fine art. Stylist Camilla Pole curates a minimalist wardrobe that honors Levi's iconic silhouette, allowing the natural, sun-drenched atmosphere to act as the primary backdrop rather than a distraction. By blending classic cinematic portraiture with candid lifestyle vignettes, the imagery avoids the pitfalls of over-production, instead capturing a sense of freedom and rugged independence. With expert casting by Clare Rhodes and precise grooming by Junya Nakashima, the work feels both nostalgic and vital, reinforcing the brand's position within the luxury fashion sector as a purveyor of timeless staples. This evocative visual narrative captures a spirit of effortless confidence, where every crease and shadow serves to tell a story of durability, style, and the uncomplicated beauty of the American outdoors, ultimately solidifying the collection's place in the modern canon of fashion imagery.
Levi's · Spring
Levi's presents its Spring campaign, a commercial project that highlights the brand’s casual apparel through a series of dynamic outdoor vignettes. Shot across sunlit rural landscapes, rolling hills, and lakeside settings, the film leverages natural light and golden hour warmth to establish a relaxed lifestyle aesthetic. The execution relies on live-action techniques to emphasize organic movement and the texture of denim. Post-production and visual effects were provided by Wild Island Films, with music and sound design crafted by Pampam Studio.
Levi's · Laundrette
Levi's presents 'Laundrette,' a classic commercial spot developed by agency BBH London. The film transports viewers to a vintage washing establishment, anchoring the narrative within a dimly lit, retro interior space. The project leans into a cinematic aesthetic, utilizing an analogue film texture and dramatic lighting to evoke the atmosphere of 1950s cinema. The sequence follows a young protagonist as he navigates the space, interacting with onlookers to build an engaging, nostalgic narrative.
Levi's · Kid Fresino
Levi’s collaborates with Kid Fresino in this music video production, which pulls back the curtain on the creative process. The project documents the rhythm of studio recording and the energy of live performance, moving between intimate recording booths and dimly lit music venues. The aesthetic leans into a cinematic, 1990s-inspired visual language. With gritty textures and a distinct analogue film quality, the video highlights the intersection of music and culture through dynamic, live-action sequences.
Levi's · Fresh
Levi's presents Fresh, a commercial project that captures relaxed domestic life through a series of vignettes. The film observes young individuals in intimate home settings, ranging from quiet moments with a pet to casual kitchen activity. Produced by Stink Films Prague, the visual execution leans into a nostalgic tone. The work employs a grainy live-action technique and warm natural lighting to establish its aesthetic.
Levi's · A timeless contribution to sustainability
Levi's focuses on the intersection of craft and longevity in this cinematic commercial, detailing the construction process behind their signature denim. Developed by agency AKQA UK, the project highlights the brand's emphasis on sustainable fashion through a series of close-up sequences showcasing material durability and stitching precision. The narrative bridges the gap between manufacturing and everyday wear, presenting a grounded look at how staple apparel functions in daily life. Through live-action technique, the film frames the denim as a versatile, long-lasting garment designed for enduring use.
Levi's · Levis George Kittle
Levi's presents a dynamic commercial featuring George Kittle, set against a backdrop of outdoor football action. The production, helmed by Underhill, leans into an active, energetic tone through live-action footage captured on 16mm film. The commercial balances casual apparel with the movement of the sport, using natural light and warm colour grading to define the aesthetic. The outdoor setting emphasizes a grounded, authentic feel throughout the campaign.
Levi's · Legends Never Die
Levi's presents 'Legends Never Die,' a cinematic campaign that explores personal legacy through the lens of a non-traditional funeral gathering. The narrative follows a group of mourners in a reception hall, who honor a deceased man by wearing denim as requested, blending formal somberness with a celebratory atmosphere. Produced by Epoch Films with agency Droga5 New York, the spot utilizes live-action technique and a desaturated, warm color palette. The film relies on nuanced narrative storytelling and portraiture to highlight the connection between the subjects and the brand, framed by analogue film aesthetics.
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