Louis Vuitton
Louis Vuitton's iconic luxury fashion, leather goods and cinematic campaigns across the globe
Featured Louis Vuitton projects
This week's top Louis Vuitton projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Louis Vuitton · Louis Vuitton Men Fall 2026
The Louis Vuitton Men Fall 2026 campaign captures the season's menswear collection through a series of editorial images. Set against rustic, outdoor backdrops featuring timber log cabins and stone masonry, the work leans into an earthy aesthetic defined by natural light. Photographer Bruno Staub frames the collection with a focus on tactile layers, including knit beanies, wool outerwear, and the brand’s signature monogram accessories. Styling by Charlotte Collet emphasizes textural depth, pairing structured coats and detailed knitwear with patterned trousers. The shoot features set design by Eleonora Succi and makeup by Aurore Gibrien, with Rubuen Bilan-Carroll appearing as the featured model.
Louis Vuitton · Summer Duties
The Summer Duties campaign for Louis Vuitton masterfully leans into a surrealist exploration of leisure, placing high-fashion sensibilities within the mundane rhythm of a seaside holiday. Through a series of cinematic vignettes, the project reimagines the traditional luxury fashion houses aesthetic by juxtaposing sharp tailoring with the absurd reality of performing domestic chores on a sun-drenched beach. Whether ironing a crisp white shirt on a promenade or coordinating a vintage cellular phone call while clutching a small chihuahua, the narrative channels a playful and nostalgic 1980s sensibility. Captured with a clear live-action technique, the imagery thrives on the contrast between the rigid structure of the clothing and the relaxed, hazy atmosphere of the coast. The warm, natural light enhances the soft cream, navy blue, and stark white palette, creating a cohesive visual language that feels both intimate and grandly staged. By embracing a wide static shot and deliberate composition, the filmic approach ensures every accessory becomes a focal point of this sun-soaked, lifestyle-driven odyssey. Creative direction from Quyen Mike elevates this commercial effort, resulting in a project that feels less like a traditional advertisement and more like a curated, retro-tinged memory of summer. The result is an evocative study of style that refuses to take its own opulence too seriously, ultimately defining a fresh, editorial vision for luxury seasonal storytelling.
Project Louis Vuitton · Trunks Spring 2026 Ad Campaign
Louis Vuitton continues to redefine the intersection of heritage and modernity with its latest Trunks Spring 2026 ad campaign, a project that masterfully bridges the gap between traditional luxury fashion and contemporary digital artistry. Under the strategic creative direction of Pharrell Williams, the campaign adopts a sophisticated editorial approach that honors the storied legacy of the house while embracing a progressive, layered aesthetic. Across the series of images, the brand’s iconic monogram trunks are placed in diverse, evocative settings ranging from polished herringbone interiors to sun-drenched rooftops and cobblestone streets, each frame acting as a portal to a world of elevated travel. The project leans into a unique visual language, utilizing intricate, continuous-line white illustrations superimposed over high-fidelity photography to weave narratives of architecture, nature, and history directly into the frame. By blending live-action techniques with elements of 3D render and CGI, the campaign creates a cinematic, dreamlike atmosphere where the physical product feels seamlessly integrated with abstract line art. The clever use of typography reinforces the brand’s enduring 1896 heritage, ensuring that every composition feels both timeless and forward-thinking. This marriage of commercial precision and artistic intuition effectively communicates the house’s transcending spirit, positioning the classic trunk not just as a piece of luggage, but as an essential vessel for storytelling across generations.
Project Louis Vuitton · Louis Vuitton Back to School 2026
Louis Vuitton reinvents the classic academic aesthetic with its Back to School 2026 campaign, a visual masterclass in luxury fashion that juxtaposes heritage design with modern collegiate flair. Shot by photographer Josh Olins, the imagery transforms a grand, wood-paneled library into a cinematic stage where intellect meets high-end craftsmanship. The project leans into editorial minimalism, utilizing soft light to emphasize the rich textures of patent leather, velvet, and corduroy that define this seasonal collection. By focusing on the interplay between the iconic Louis Vuitton monogram and the refined, scholarly environment, the campaign achieves a sophisticated atmosphere that feels both nostalgic and distinctly contemporary. Fashion editor Marie-Amélie Sauvé masterfully curates a wardrobe of elevated staples, from structured high-neck jackets to pleated skirts, all modeled with poised, effortless elegance by talent including Reagan Lee. Each frame captures a narrative of timeless prestige, utilizing live-action technique to ensure the commercial appeal remains grounded in storytelling. The result is a series of portraits that feels less like a traditional product spotlight and more like a narrative study of character, proving that the house's dedication to luxury remains inseparable from its commitment to impeccable, character-driven creative direction. This work stands as a testament to how luxury fashion houses can leverage architectural depth and intentional lighting to create a compelling, cohesive vision for the upcoming academic season.
Project Louis Vuitton · Louis Vuitton x Alex Israel Cologne ...
The collaboration between Louis Vuitton and Alex Israel for this fragrance campaign perfectly captures the intersection of luxury perfumery and nostalgic coastal culture. In a series of highly stylized images, photographer Peter Langer translates the ethereal essence of the scent collection into a visual language that feels both playful and refined. The campaign centers on a recurring motif of miniature vintage station wagons, or surf woodies, which serve as the perfect vessel for the collection's vibrant, gradient-hued perfume bottles. By incorporating elements of editorial minimalism, the project elevates the product to art, with each bottle mirroring the soft, sunset-inspired color palettes of the background gradients. Set designer Nicola Scarlino meticulously crafts these miniature worlds, ensuring that the interplay between the polished glass bottles and the monogram-embossed wood panels of the toy vehicles remains the focus. Through the use of expert studio strobe lighting and cinematic framing, the images achieve a pristine clarity that highlights the textures of glass, wood, and light. This commercial endeavor successfully leans into a dreamlike West Coast aesthetic, using 3D render and CGI techniques alongside traditional photography to evoke a sense of sun-drenched, carefree luxury that defines the essence of the Pacific-inspired fragrance line, resulting in a cohesive and deeply evocative visual narrative for the heritage brand.
Project Louis Vuitton · Men's Fall 2026 Ad Campaign
The Louis Vuitton Men's Fall 2026 ad campaign, envisioned under the creative direction of Pharrell Williams and brought to life through the lens of director Oliver Hadlee Pearch, masterfully bridges the divide between terrestrial luxury and celestial aspiration. The campaign channels a retro-futuristic narrative, setting its subjects against a backdrop of vintage observatories, sprawling airfields, and abstract lunar topography. By leaning into an intellectual aesthetic, the imagery juxtaposes sharp, tailored suiting—styled with precision by Matthew Henson—against the industrial textures of model rockets and complex mathematical chalkboards. The execution feels deeply cinematic, utilizing a mix of live-action technique and 3D render CGI to explore themes of exploration and scholarly focus. Models including Cheikh Diakhate, Fernando Cabral, and Werner Schreyer inhabit these spaces with contemplative intent, their polished attire—marked by vibrant patterns, leather finishes, and iconic monogram handbags—highlighting a sophisticated tension between heritage and invention. With nuanced hair by Karim Belghiran and makeup by Aurore Gibrien, the editorial portraits maintain a crisp, clean finish, whether utilizing precise studio strobe lighting or the soft, airy diffusion of natural light. The campaign stands as a testament to contemporary luxury fashion, where high-end material textures meet the vastness of the cosmos, grounding the brand's identity within a vision that is as scientifically ambitious as it is sartorially refined.
Project Louis Vuitton · Louis Vuitton Crayon
Louis Vuitton bridges the gap between high fashion and everyday utility in their latest cosmetics campaign, Crayon. This project masterfully integrates the brand's iconic monogrammed luxury accessories with a refined beauty aesthetic, positioning their new makeup pencils as essential tools for the modern creative. By utilizing a clean, minimalist studio backdrop and balancing studio strobe lighting with soft natural light, the campaign achieves a crisp, editorial look that feels both aspirational and intimate. The visual narrative captures candid lifestyle moments, featuring models Mahi Kabra and Maty Fall alongside athlete Eileen Gu, each exuding a poised, authentic energy while engaging with the products in a workspace setting. The creative execution hinges on the expert styling of Marie Cheiakh, whose eye for texture—from tan collared jackets to structured denim—complements the sleek, metallic design of the makeup range. With signature makeup artistry by Pat McGrath, the imagery highlights a sophisticated palette, while hair stylist Alexandry Costa brings a polished, structured finish that ties the aesthetic together. Ultimately, the work reads as a seamless intersection of luxury accessory design and high-end beauty, leaning into editorial minimalism to emphasize the clarity of the product line. Each portrait serves as a testament to the brand's versatility, proving that even the most elevated cosmetics can feel like a natural, indispensable part of a daily, style-conscious routine.
Project Louis Vuitton · Les Gastons Vuitton 2026
Louis Vuitton breathes new life into its heritage with the Les Gastons Vuitton 2026 collection, a jewellery campaign that masterfully redefines modern luxury for the contemporary man. Photographed by Kenny Germé, the series leans into a refined editorial minimalism, using a deep navy, monochromatic backdrop to create a high-contrast stage where the intricacies of the fine jewellery can truly command attention. Under the sharp creative direction of Eibhlín Albert-Doran, the campaign eschews the predictable, instead opting for a sophisticated, cinematic aesthetic that prioritizes texture and materiality. Stylist Marie-Amélie Sauvé orchestrates a deliberate tension between the crispness of pinstriped shirting, structured navy blazers, and the metallic lustre of gold and silver pieces, resulting in a look that feels both timeless and distinctly forward-thinking. Each frame, illuminated by a mix of controlled studio strobe and natural light, draws the viewer into a tight, intimate composition that elevates the brand narrative. By centering Dara Gueye, the campaign emphasizes a grounded, confident masculinity, with every element—from the polished silver bracelets to the signature blue enamel pendants—serving as an extension of the subject’s own character. The result is a cohesive, high-fashion statement that seamlessly bridges the gap between commercial desirability and pure artistic expression, solidifying the collection as a cornerstone of the modern jewellery landscape.
Louis Vuitton · LV Resort Collection
Louis Vuitton presents the LV Resort Collection, a campaign centered on the intersection of high fashion and coastal ease. Directed by Mitch Ryan, the production captures the essence of the collection through a series of sun-drenched sequences set against a beach landscape. The film leans into a cinematic aesthetic, utilising golden hour illumination and natural light to highlight the intricate details of the knitwear and statement jewellery. With cinematography by James Beattie, the visuals alternate between sweeping wide shots of the environment and intimate macro captures of the collection’s textures. Creative agency LOOK oversaw the campaign, which features casting by Ashley Brokaw and styling by Marie-Amélie Sauvé.
Project Louis Vuitton · Pre-Fall 2026 Men's Campaign
For the Louis Vuitton Pre-Fall 2026 Men's campaign, Men's Creative Director Pharrell Williams leans into a spirited, urban-centric vision that redefines luxury through the lens of daily movement. Captured in the iconic landscape of Central Park, New York City, the campaign features professional skateboarder Tyshawn Jones as the central talent, grounding the high-fashion collection in an authentic, lived-in aesthetic. Photographer Oliver Hadlee Pearch utilizes natural light and a shallow depth of field to create an intimate yet expansive atmosphere, where the boundary between editorial polish and lifestyle grit is elegantly blurred. Through a series of dynamic, live-action techniques—ranging from candid moments on a bicycle to the intense focus of an outdoor ping-pong match—the collection of monogrammed bags and layered menswear feels like an organic extension of an active urban life. The imagery avoids traditional studio rigidity, opting instead for a textured narrative set against weathered stone, lush foliage, and distant city skylines. This project successfully positions Louis Vuitton within a contemporary, approachable framework, proving that luxury is as much about the ease of the ensemble as it is about the precision of its craft. By blending structured tailoring with casual, everyday activities, the campaign captures a modern masculinity that is both refined and perpetually in motion.
Project Louis Vuitton · Resort 2026 Ad Campaign
The Louis Vuitton Resort 2026 campaign captures the essence of sun-drenched escapism, expertly blending luxury fashion with an aspirational Mediterranean lifestyle. Under the creative direction of Mitch Ryan, the project leans into a cinematic, editorial aesthetic that frames the season's collection against rugged coastal landscapes and sun-baked stone architecture. Photographer Cass Bird masterfully utilizes natural light to highlight the intricate textures of the garments and the vibrant color palette of the accessories, ranging from structured monogram handbags to whimsical resort-ready travel gear. With a diverse cast of models—including Ana Beatriz Cortes, Noor Khan, and Sara Caballero—the campaign channels a sense of effortless, high-end travel. Stylist Marie-Amélie Sauvé orchestrates a cohesive visual language that marries the brand’s heritage monogram with modern, vacation-inspired silhouettes. The imagery features refined details, such as wet-look hair styling by Stephane Lancien and polished makeup by Christine Corbel, which ground the high-fashion elements within a tactile, outdoor reality. Through a series of carefully composed still-life and lifestyle shots, the collection is positioned not merely as a wardrobe, but as an essential companion for the sophisticated traveler. The result is a vibrant, aspirational narrative that elevates the brand’s identity, emphasizing the interplay between the organic textures of stone and sand and the precise craftsmanship of the house’s latest design offerings.
Project Louis Vuitton · Louis Vuitton Cruise 27 Highlights
For the Louis Vuitton Cruise 27 campaign, the brand leans into a high-octane celebration of color and texture that defines the modern luxury fashion house aesthetic. Under the creative vision of designer Nicolas Ghesquière, the imagery serves as a masterclass in editorial minimalism, utilizing solid, saturated backgrounds—from vibrant orange and hot pink to chartreuse—to force a direct, unflinching focus on the collection’s intricate craftsmanship. Photographer Peter Langer employs precise studio strobe lighting to pull out the complex layering of knitwear, ruffled collars, and floral-print capes, creating a visual rhythm that feels both architectural and playful. The campaign effectively bridges the gap between commercial accessibility and avant-garde fashion through deliberate styling and composition. With casting orchestrated by Ashley Brokaw and featuring models such as Jacqui Hooper, Lara Menezes, and Sascha Rajasalu, the project maintains a polished, consistent identity that feels quintessentially Vuitton yet distinctively futuristic. By balancing structured leather goods against tactile, oversized textiles and unexpected patterns, the series reads as a bold evolution of house codes. The technical execution, marked by crisp silhouettes and high-key lighting, ensures that every detail, from metallic hardware to elaborate embroidery, remains the hero. This collection highlights the house’s ability to thrive at the intersection of heritage craftsmanship and daring, contemporary visual storytelling, solidifying its place at the vanguard of the global luxury market.
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