Louis Vuitton
Louis Vuitton's iconic luxury fashion, leather goods and cinematic campaigns across the globe
Featured Louis Vuitton projects
This week's top Louis Vuitton projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Louis Vuitton · Spring/Summer 2027 Trunk Edition
The Louis Vuitton Spring/Summer 2027 Trunk Edition campaign highlights the brand's latest menswear collection through a series of intimate, editorial vignettes and refined product studies. Creative directed by Pharrell Williams, the project explores the interplay between classic craftsmanship and personal ritual, positioning apparel and leather goods within warm, grounded environments. Captured by photographer Gregory Harris, the imagery leans into a tactile, sophisticated aesthetic. The campaign utilizes natural light to accentuate the rich textures of suede, shearling, denim, and fine knitwear, while macro photography focuses on the precise construction and metallic hardware of the accessories. Featuring model Callum Turner, the narrative sequences blend lifestyle elements—such as leisure activities and personal grooming—with minimalist product showcases to underscore the collection’s versatility.
Louis Vuitton · Spring/Summer 2027 Trunk Edition
The Louis Vuitton Spring/Summer 2027 Trunk Edition project presents a narrative campaign centered on a quiet, domestic interaction. Directed by Gregory Harris, the film explores the intersection of luxury fashion and everyday interior spaces, featuring actor Callum Turner. With creative direction by Pharrell Williams, the production utilizes a live-action technique to ground the seasonal collection in a familiar residential setting. The film leans into a cinematic aesthetic, defined by soft, warm lighting that highlights the textures of the apparel and the architectural details of the corridor. The project was developed in collaboration with agency Convoy.
Louis Vuitton · Trunk Edition Collection
Louis Vuitton presents the Trunk Edition collection through a cinematic vignette featuring actor Callum Turner. The film, directed by Gregory Harris under the creative direction of Pharrell Williams, centers on a contemplative game of chess set within a wood-paneled interior. The commercial utilizes live-action technique to establish a warm, intimate atmosphere. Natural light floods the space, highlighting the tactile details of the collection while capturing a quiet, focused performance from Turner. The production was developed in collaboration with agency partners at Convoy.
Project Louis Vuitton · Louis Vuitton Men Fall 2026
The Louis Vuitton Men Fall 2026 campaign captures the season's menswear collection through a series of editorial images. Set against rustic, outdoor backdrops featuring timber log cabins and stone masonry, the work leans into an earthy aesthetic defined by natural light. Photographer Bruno Staub frames the collection with a focus on tactile layers, including knit beanies, wool outerwear, and the brand’s signature monogram accessories. Styling by Charlotte Collet emphasizes textural depth, pairing structured coats and detailed knitwear with patterned trousers. The shoot features set design by Eleonora Succi and makeup by Aurore Gibrien, with Rubuen Bilan-Carroll appearing as the featured model.
Louis Vuitton · Summer Duties
The Summer Duties campaign for Louis Vuitton masterfully leans into a surrealist exploration of leisure, placing high-fashion sensibilities within the mundane rhythm of a seaside holiday. Through a series of cinematic vignettes, the project reimagines the traditional luxury fashion houses aesthetic by juxtaposing sharp tailoring with the absurd reality of performing domestic chores on a sun-drenched beach. Whether ironing a crisp white shirt on a promenade or coordinating a vintage cellular phone call while clutching a small chihuahua, the narrative channels a playful and nostalgic 1980s sensibility. Captured with a clear live-action technique, the imagery thrives on the contrast between the rigid structure of the clothing and the relaxed, hazy atmosphere of the coast. The warm, natural light enhances the soft cream, navy blue, and stark white palette, creating a cohesive visual language that feels both intimate and grandly staged. By embracing a wide static shot and deliberate composition, the filmic approach ensures every accessory becomes a focal point of this sun-soaked, lifestyle-driven odyssey. Creative direction from Quyen Mike elevates this commercial effort, resulting in a project that feels less like a traditional advertisement and more like a curated, retro-tinged memory of summer. The result is an evocative study of style that refuses to take its own opulence too seriously, ultimately defining a fresh, editorial vision for luxury seasonal storytelling.
Project Louis Vuitton · Trunks Spring 2026 Ad Campaign
Louis Vuitton continues to redefine the intersection of heritage and modernity with its latest Trunks Spring 2026 ad campaign, a project that masterfully bridges the gap between traditional luxury fashion and contemporary digital artistry. Under the strategic creative direction of Pharrell Williams, the campaign adopts a sophisticated editorial approach that honors the storied legacy of the house while embracing a progressive, layered aesthetic. Across the series of images, the brand’s iconic monogram trunks are placed in diverse, evocative settings ranging from polished herringbone interiors to sun-drenched rooftops and cobblestone streets, each frame acting as a portal to a world of elevated travel. The project leans into a unique visual language, utilizing intricate, continuous-line white illustrations superimposed over high-fidelity photography to weave narratives of architecture, nature, and history directly into the frame. By blending live-action techniques with elements of 3D render and CGI, the campaign creates a cinematic, dreamlike atmosphere where the physical product feels seamlessly integrated with abstract line art. The clever use of typography reinforces the brand’s enduring 1896 heritage, ensuring that every composition feels both timeless and forward-thinking. This marriage of commercial precision and artistic intuition effectively communicates the house’s transcending spirit, positioning the classic trunk not just as a piece of luggage, but as an essential vessel for storytelling across generations.
Project Louis Vuitton · Fall-Winter 2026 Campaign
Louis Vuitton presents its Fall-Winter 2026 campaign, a series that explores accessory and apparel textures through a series of expansive, outdoor compositions. Under the creative direction of Nicolas Ghesquière, the project features photography by Jamie Hawkesworth, capturing models including Awar Odhiang, Chu Wong, Libby Taverner, Lily Vander Meeden, and Noor Khan. The campaign focuses on a juxtaposition between structured leather goods and raw, natural settings. Stylists Florent Buonomano and Marie-Amélie Sauvé integrate seasonal motifs, including detailed graphic prints and gold-tone hardware, set against grassy meadows and rocky formations. The visual narrative leans into warm natural light and high-contrast editorial techniques to highlight the collection's craftsmanship.
Project Louis Vuitton · Louis Vuitton Back to School 2026
Louis Vuitton reinvents the classic academic aesthetic with its Back to School 2026 campaign, a visual masterclass in luxury fashion that juxtaposes heritage design with modern collegiate flair. Shot by photographer Josh Olins, the imagery transforms a grand, wood-paneled library into a cinematic stage where intellect meets high-end craftsmanship. The project leans into editorial minimalism, utilizing soft light to emphasize the rich textures of patent leather, velvet, and corduroy that define this seasonal collection. By focusing on the interplay between the iconic Louis Vuitton monogram and the refined, scholarly environment, the campaign achieves a sophisticated atmosphere that feels both nostalgic and distinctly contemporary. Fashion editor Marie-Amélie Sauvé masterfully curates a wardrobe of elevated staples, from structured high-neck jackets to pleated skirts, all modeled with poised, effortless elegance by talent including Reagan Lee. Each frame captures a narrative of timeless prestige, utilizing live-action technique to ensure the commercial appeal remains grounded in storytelling. The result is a series of portraits that feels less like a traditional product spotlight and more like a narrative study of character, proving that the house's dedication to luxury remains inseparable from its commitment to impeccable, character-driven creative direction. This work stands as a testament to how luxury fashion houses can leverage architectural depth and intentional lighting to create a compelling, cohesive vision for the upcoming academic season.
Project Louis Vuitton · Louis Vuitton x Alex Israel Cologne ...
The collaboration between Louis Vuitton and Alex Israel for this fragrance campaign perfectly captures the intersection of luxury perfumery and nostalgic coastal culture. In a series of highly stylized images, photographer Peter Langer translates the ethereal essence of the scent collection into a visual language that feels both playful and refined. The campaign centers on a recurring motif of miniature vintage station wagons, or surf woodies, which serve as the perfect vessel for the collection's vibrant, gradient-hued perfume bottles. By incorporating elements of editorial minimalism, the project elevates the product to art, with each bottle mirroring the soft, sunset-inspired color palettes of the background gradients. Set designer Nicola Scarlino meticulously crafts these miniature worlds, ensuring that the interplay between the polished glass bottles and the monogram-embossed wood panels of the toy vehicles remains the focus. Through the use of expert studio strobe lighting and cinematic framing, the images achieve a pristine clarity that highlights the textures of glass, wood, and light. This commercial endeavor successfully leans into a dreamlike West Coast aesthetic, using 3D render and CGI techniques alongside traditional photography to evoke a sense of sun-drenched, carefree luxury that defines the essence of the Pacific-inspired fragrance line, resulting in a cohesive and deeply evocative visual narrative for the heritage brand.
Project Louis Vuitton · Men's Fall 2026 Ad Campaign
The Louis Vuitton Men's Fall 2026 ad campaign, envisioned under the creative direction of Pharrell Williams and brought to life through the lens of director Oliver Hadlee Pearch, masterfully bridges the divide between terrestrial luxury and celestial aspiration. The campaign channels a retro-futuristic narrative, setting its subjects against a backdrop of vintage observatories, sprawling airfields, and abstract lunar topography. By leaning into an intellectual aesthetic, the imagery juxtaposes sharp, tailored suiting—styled with precision by Matthew Henson—against the industrial textures of model rockets and complex mathematical chalkboards. The execution feels deeply cinematic, utilizing a mix of live-action technique and 3D render CGI to explore themes of exploration and scholarly focus. Models including Cheikh Diakhate, Fernando Cabral, and Werner Schreyer inhabit these spaces with contemplative intent, their polished attire—marked by vibrant patterns, leather finishes, and iconic monogram handbags—highlighting a sophisticated tension between heritage and invention. With nuanced hair by Karim Belghiran and makeup by Aurore Gibrien, the editorial portraits maintain a crisp, clean finish, whether utilizing precise studio strobe lighting or the soft, airy diffusion of natural light. The campaign stands as a testament to contemporary luxury fashion, where high-end material textures meet the vastness of the cosmos, grounding the brand's identity within a vision that is as scientifically ambitious as it is sartorially refined.
Project Louis Vuitton · Louis Vuitton Crayon
Louis Vuitton bridges the gap between high fashion and everyday utility in their latest cosmetics campaign, Crayon. This project masterfully integrates the brand's iconic monogrammed luxury accessories with a refined beauty aesthetic, positioning their new makeup pencils as essential tools for the modern creative. By utilizing a clean, minimalist studio backdrop and balancing studio strobe lighting with soft natural light, the campaign achieves a crisp, editorial look that feels both aspirational and intimate. The visual narrative captures candid lifestyle moments, featuring models Mahi Kabra and Maty Fall alongside athlete Eileen Gu, each exuding a poised, authentic energy while engaging with the products in a workspace setting. The creative execution hinges on the expert styling of Marie Cheiakh, whose eye for texture—from tan collared jackets to structured denim—complements the sleek, metallic design of the makeup range. With signature makeup artistry by Pat McGrath, the imagery highlights a sophisticated palette, while hair stylist Alexandry Costa brings a polished, structured finish that ties the aesthetic together. Ultimately, the work reads as a seamless intersection of luxury accessory design and high-end beauty, leaning into editorial minimalism to emphasize the clarity of the product line. Each portrait serves as a testament to the brand's versatility, proving that even the most elevated cosmetics can feel like a natural, indispensable part of a daily, style-conscious routine.
Project Louis Vuitton · Les Gastons Vuitton 2026
Louis Vuitton breathes new life into its heritage with the Les Gastons Vuitton 2026 collection, a jewellery campaign that masterfully redefines modern luxury for the contemporary man. Photographed by Kenny Germé, the series leans into a refined editorial minimalism, using a deep navy, monochromatic backdrop to create a high-contrast stage where the intricacies of the fine jewellery can truly command attention. Under the sharp creative direction of Eibhlín Albert-Doran, the campaign eschews the predictable, instead opting for a sophisticated, cinematic aesthetic that prioritizes texture and materiality. Stylist Marie-Amélie Sauvé orchestrates a deliberate tension between the crispness of pinstriped shirting, structured navy blazers, and the metallic lustre of gold and silver pieces, resulting in a look that feels both timeless and distinctly forward-thinking. Each frame, illuminated by a mix of controlled studio strobe and natural light, draws the viewer into a tight, intimate composition that elevates the brand narrative. By centering Dara Gueye, the campaign emphasizes a grounded, confident masculinity, with every element—from the polished silver bracelets to the signature blue enamel pendants—serving as an extension of the subject’s own character. The result is a cohesive, high-fashion statement that seamlessly bridges the gap between commercial desirability and pure artistic expression, solidifying the collection as a cornerstone of the modern jewellery landscape.
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