Logo
  • Home
  • ·Media
  • ·FRAME 'Modern Man' 2023 Menswear Ad Campaign
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Full-length portrait of a blond male model wearing a dark plaid overshirt, black frayed jeans, and sneakers against a grey backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

blonde male modelmale modelman standingplaid overshirtplaid shirtcheck shirtblack denim jeansblack jeansblack canvas sneakersblack sneakers

Description

A full-length studio portrait featuring a male model with cropped bleached blond hair for FRAME's 'Modern Man' 2023 advertising campaign, photographed by Erik Torstensson. The model is styled in a relaxed dark grey and black check overshirt accented with subtle embellishments, paired with raw-hem paneled black jeans and black canvas low-top sneakers. Posing against a neutral grey seamless background, he raises one hand to his neck while looking directly at the camera under diffused studio lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (60%)
Charcoal (30%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign