Logo
  • Home
  • ·Media
  • ·FRAME 'Modern Man' 2023 Ad Campaign by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white portrait of a man in white sunglasses, a black tank top, and ripped jeans posing against a studio background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man in tank topblack manman in tank topdistressed denim jeansdistressed jeanswhite frame sunglasseswhite sunglassesblack tank toptank top

Description

Full-length monochrome studio portrait for the FRAME 'Modern Man' 2023 advertising campaign, photographed and creative directed by Erik Torstensson. The model stands centered wearing thick white rectangular sunglasses, a dark textured tank top, chain necklace, and distressed light-toned relaxed denim jeans with cut-out knees against a neutral backdrop.

Style

Vertical, Commercial, Monochrome, Clean

Industries

Menswear

Color

Jet Black (50%)
Medium Grey (40%)

Background

Grey Seamless

Context

Advertising Campaign