Logo
  • Home
  • ·Media
  • ·FRAME Modern Man 2023 Campaign Tweed Overcoat Portrait
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
A man standing in a textured tweed overcoat and dark trousers with his hand behind his head against a grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in tweed coatman in textured overcoattweed overcoattextured overcoatovercoatblack trousersdark button up shirt

Description

Shot in black and white for the FRAME 'Modern Man' 2023 advertising campaign by photographer and Chief Creative Director Erik Torstensson, this studio portrait captures a man against a smooth grey backdrop. The model is styled in a heavy, textured tweed overcoat layered over a dark button-up shirt and relaxed-fit black trousers. Posing with one hand lifted to the back of his head, he looks toward the camera with a calm, direct expression. Soft directional studio lighting highlights the coarse texture of the coat and provides balanced contrast throughout the monochrome frame.

Style

Vertical, Commercial, Monochrome

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (50%)
Charcoal (50%)

Background

Grey Seamless

Context

Advertising Campaign