Zara Spring 2024 Men's Ad Campaign 2024

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This portrait from Zara's Spring 2024 men's ad campaign features male model Toon Lobach lounging in a relaxed pose across an olive velvet sofa. Shot by photographer Annemarieke van Drimmelen with art direction by Will Sumrall and Maurice Dusault, the composition captures an atmospheric, cinematic mood. The subject wears dark trousers and a matching jacket over a pale textured top, styled by Karl Templer. The setting includes aged stone flooring and weathered walls in the background, lit with soft, moody natural light.