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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing sunglasses and black tank top standing against a grey studio backdrop for FRAME Modern Man campaign

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black manman in tank topblack tank topdistressed denim jeanssunglasses

Description

This portrait from the FRAME Modern Man 2023 ad campaign features a black man standing with arms crossed against a seamless grey studio backdrop. He wears stylish sunglasses, a dark mesh tank top, distressed light-wash denim jeans, and black boots. The monochromatic studio lighting highlights the sharp composition and clean textures of the garments.

Style

Editorial, Vertical, Commercial, Monochrome

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Medium Grey (50%)

Background

Grey Seamless

Context

Advertising Campaign