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Brand
FRAME
Project'Modern Man' 2023 Ad Campaign
Black man adjusting sunglasses wearing a double-breasted jacket against a grey seamless background for FRAME

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man adjusting sunglassesblack manman adjusting sunglassesdouble breasted jackettailored jacketjacketdistressed denim jeansdistressed jeansjeanssunglasses

Description

This black and white portrait features a Black man wearing a tailored double-breasted jacket, a t-shirt, and distressed denim jeans against a neutral grey seamless studio background. He is captured adjusting his sunglasses while looking directly at the camera with a confident expression. The lighting is clean and directional, casting subtle shadows that highlight the textures of his braided hair, the wool of the jacket, and the chain necklace. Shot by photographer Erik Torstensson for FRAME's 2023 Modern Man ad campaign, the composition emphasizes contemporary menswear styling and minimalist studio aesthetics.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Jet Black (60%)
Light Grey (40%)

Background

Grey Seamless

Context

Advertising Campaign