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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome studio portrait of a man wearing a dark t-shirt and dark trousers with a chunky textured knit scarf draped around his neck.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man wearing chunky scarfman in dark t shirtman in knit scarfchunky knit scarfknit scarftextured scarfdark t shirtblack t shirt

Description

Captured in black and white for the FRAME 'Modern Man' 2023 advertising campaign photographed by Erik Torstensson, this vertical studio portrait features a man posed against a smooth neutral backdrop. The subject wears a dark crewneck t-shirt tucked into dark trousers paired with a thick, textured waffle-knit scarf wrapped dramatically over his shoulders. Soft studio lighting sculpts his facial features and the tactile ribs of the knitwear. His hands rest casually in his pockets, projecting a relaxed yet sophisticated demeanor.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Off-Black (50%)
Light Grey (40%)

Background

Grey Seamless

Context

Advertising Campaign