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  • ·FRAME Modern Man 2023 Campaign by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white portrait of a Black man adjusting dark sunglasses while wearing a knit cardigan for FRAME's Modern Man campaign.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man adjusting sunglassesman adjusting sunglassesblack manknit cardiganblack cardigandark sunglassessunglasses

Description

Captured in high-contrast black and white for FRAME's 'Modern Man' 2023 Ad Campaign, this portrait features a Black man posing against a seamless studio backdrop. Photographed and creative directed by Erik Torstensson, the subject adjusts dark-tinted sunglasses with both hands while styled in a buttoned knit cardigan over a dark crewneck t-shirt. The monochromatic styling is complemented by a subtle chain necklace, bracelet, and wristwatch, with focused studio lighting accentuating textures and facial contours.

Style

Vertical, Commercial, Monochrome

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (70%)
Charcoal (30%)

Background

Grey Seamless

Context

Advertising Campaign