Logo
  • Home
  • ·Media
  • ·FRAME Modern Man 2023 Ad Campaign Portrait
Brand
FRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a man wearing a dark vest with detailed arm tattoos against a plain background

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man posingblack manman posingdark vestsleeveless vest

Description

This striking monochrome portrait is part of the 'Modern Man' 2023 ad campaign for FRAME, photographed by Erik Torstensson. The image features a young Black man posing thoughtfully with his hand near his chin, wearing a dark sleeveless vest. Prominent tattoos cover his right arm and shoulder, adding texture and personal detail to the composition. The lighting is moody and directional, creating high-contrast shadows that accentuate the subject's features and physique against a seamless dark background. The clean, studio-lit aesthetic emphasizes form and texture without distracting background elements.

Style

Editorial, Vertical, Commercial, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign