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BrandFRAME

Portrait of a Black man standing against a grey backdrop wearing a patterned tweed coat over a white t-shirt and dark trousers.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik TorstenssonFrame Chief Creative Director

Erik TorstenssonPhotographer

Marcos FecchinoModels

Matt HolmesModels

Seppe TirabassiModels

Brandon IngramModels

Jarred VanderbiltModels

Nic ClaxtonModels

Precious AchiuwaModels

Rudy GayModels

Taylor FritzModels

and Jalen NealModels

Description

This black-and-white portrait from the FRAME Modern Man 2023 advertising campaign features a Black man standing centrally against a seamless grey backdrop. He wears a heavy, patterned tweed coat draped over his shoulders, layered above a plain white t-shirt and dark trousers. A thin chain necklace is visible around his neck, and his expression is steady and direct toward the camera. The lighting is soft and directional, emphasizing the rich texture of the overcoat and the clean lines of the minimalist composition. The imagery was photographed by Erik Torstensson as part of the brand's contemporary menswear showcase.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Menswear

Color

Charcoal (50%)

Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign