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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Close-up black and white portrait of a man resting his chin on his arms wearing a jacket, pearl bracelet, and silver rings.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in jacketman wearing ringsman resting head on handpearl braceletsilver signet ringsignet ringsilver ringmenswear jacket

Description

A close-up black and white studio portrait of a man resting his chin against his crossed arms for the FRAME 'Modern Man' 2023 advertising campaign, photographed by Erik Torstensson. The subject wears a collared jacket or overshirt detailed with a single button at the cuff, accessorized with a pearl beaded bracelet, a smooth metallic band, and a signet ring. Lit with soft directional studio lighting that creates gentle tonal gradations across his face and hands, the composition focuses tightly on his contemplative expression against a smooth neutral backdrop.

Style

Horizontal, Commercial, Moody, Monochrome

Techniques

Soft Light

Industries

Menswear

Color

Medium Grey (60%)
Charcoal (30%)

Background

Grey Seamless

Context

Advertising Campaign