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  • ·FRAME Modern Man ad campaign portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing a black t-shirt and trousers holding sunglasses against a grey studio backdrop

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black t-shirtman in black shirtblack t-shirtblack shirtman holding sunglassessunglasseschain necklacewristwatch

Description

This portrait from the FRAME Modern Man 2023 ad campaign, photographed by Erik Torstensson, features a male subject standing against a neutral grey seamless background. The subject wears a plain black t-shirt tucked into dark trousers, accented with a fine chain necklace, a wristwatch, and bracelets. He holds a pair of sunglasses in one hand while gazing directly at the camera with a neutral expression. The composition is rendered in monochrome with soft directional lighting that defines the subject's form against the minimalist studio backdrop.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Menswear

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign