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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Young man in a dark checkered jacket and black shorts standing against a grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man wearing checkered jacketcheckered jacketmanjacketblack shortsshorts

Description

This portrait from the FRAME 'Modern Man' 2023 ad campaign features a model posing against a neutral grey studio backdrop. The subject wears an oversized checkered button-down jacket over a dark textured top, paired with relaxed black shorts and layered chain necklaces. The lighting is soft and directional, accentuating the textures of the apparel and the clean composition of the studio shoot. Photographed by Erik Torstensson.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Menswear

Color

Charcoal (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign