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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Portrait of a man with arms crossed wearing a denim jacket against a neutral grey studio background for FRAME

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in denim jacketman wearing denim jacketdenim jacketman with mustacheblack man with mustacheman posing with arms crossed

Description

This portrait from FRAME's 'Modern Man' 2023 ad campaign features a man with a mustache posing with arms crossed against a solid grey studio background. He wears a classic denim jacket layered over a dark shirt, paired with matching jeans. Photographed by Erik Torstensson, the image employs a clean studio lighting setup that highlights the texture of the denim fabric and the sharp contours of the composition. The monochromatic grading accentuates the tonal contrast between the garment and the plain backdrop.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Denim (70%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign