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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
A Black man wearing reflective sunglasses, a dark double-breasted blazer, and distressed denim against a studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man in double breasted blazerblack mandouble breasted blazerblack blazerdistressed denim jeansripped jeansreflective sunglasseswhite frame sunglassessunglasses

Description

Captured in high-contrast black and white for FRAME's 'Modern Man' 2023 advertising campaign, a Black male model stands centered against a neutral studio cyclorama. He wears an oversized, tailored double-breasted blazer over a simple dark t-shirt, accessorized with a metallic chain necklace and bold, light-framed reflective sunglasses. His look is completed with loose-fitting, light-wash denim jeans featuring heavy distressing at the knees. The studio lighting casts soft shadows across the backdrop while creating sharp reflections on his eyewear, delivering a clean and contemporary editorial aesthetic.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (60%)
Medium Grey (30%)

Background

Grey Seamless

Context

Advertising Campaign