Logo
  • Home
  • ·Media
  • ·FRAME Modern Man 2023 Ad Campaign Portrait
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white portrait of a bearded man in profile wearing a textured tweed jacket and pearl necklace against a studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in tweed jacketbearded manman wearing pearl necklacetweed jacketpearl necklacependant necklaceblack sweater

Description

A side-profile black-and-white portrait of a bearded man captured against a neutral studio backdrop. He wears a dark knit sweater beneath a heavy textured tweed jacket, styled with a layered pearl strand and a delicate pendant necklace. Directional studio light highlights the contours of his face and the tactile weave of the outerwear, creating high contrast against soft shadows.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (50%)
Charcoal (30%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign